MicroAutomation
MicroAutomation is a Chantilly, Virginia-based IT firm founded in 1991 that builds contact center automation and Next Generation 9-1-1 solutions for U.S. government PSAPs and commercial enterprises across healthcare, banking, and public safety.
- Company typePrivate
- Founded1991
- HeadquartersCentreville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MicroAutomation does
MicroAutomation is a privately held, founder-owned IT company founded in 1991 and headquartered in Chantilly, Virginia, that builds contact center automation and Next Generation 9-1-1 (NG911) solutions for government public safety agencies and commercial enterprises. Its product portfolio centers on three flagship offerings: Omni911 (a NENA i3-compliant, JITC-certified NG911 call handling platform supporting voice, video, SMS, MMS, and TDD), OmniEngage (a proactive omnichannel customer engagement solution), and CallCenter Millennium (a computer telephony integration platform), supported by add-on modules including Statistics Analysis Manager, Enhanced Diagnostics Dashboard, MicroStudy, OmniScribe speech-to-text, ClaimsAssist AI, and OmniMonitor. The underlying technology combines IVR, cloud and on-premise deployment options, RPA, and applied AI for process automation, speech recognition, and predictive customer engagement.
The company sells through a direct enterprise and government field sales motion supplemented by GSA Multiple Award Schedule (MAS/IT Schedule 70) procurement, channel partners, and industry events (e.g., CALNENA), offering free 30-minute diagnostic consultations to PSAPs and commercial prospects. Revenue is generated primarily through subscription-based NG911 and cloud contact center contracts, supplemented by professional services for implementation, training, and support, with pricing quote-based and not publicly disclosed. Primary customer segments are Public Safety/Government (PSAPs, federal and state agencies, DoD installations), Healthcare, Banking & Finance, and Government IT, with named deployments including Baltimore County, Virginia (VITA), Logan County WV, Tinker Air Force Base, and Rapid Response Monitoring.
MicroAutomation firmographics
Firmographics- Name
- MicroAutomation
- Legal name
- MicroAutomation
- Website
- https://microautomation.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MicroAutomation is a Chantilly, Virginia-based IT firm founded in 1991 that builds contact center automation and Next Generation 9-1-1 solutions for U.S. government PSAPs and commercial enterprises across healthcare, banking, and public safety.
- Ownership category
- akta.pro rank
MicroAutomation industry classification
Industry- Product category
- Contact Center & Emergency Communications Software
- NAICS
- Computer Systems Design and Related Services (5415), Telephone Call Centers (56142), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Emergency Communications & Dispatch (911/112/999, PSAP) (BPAIAGAD)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Dispatch, Communications & Medical Control Centers (PSAP/ECC) (HLAFANAK)
Keywords
Where MicroAutomation is headquartered
LocationHeadquarters
- HQ city
- Centreville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MicroAutomation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- NG911 Solutions: Sale and implementation of Next Generation 911 call handling solutions for PSAPs. Offers both premise-based (CapEx) and cloud/SaaS (OpEx) deployment models.
- Contact Center Automation: Automation solutions for commercial enterprise contact centers including IVR, AI, RPA, and self-service technologies. Revenue generated from solution implementation and ongoing support.
- Professional Services: Consulting, implementation, training, and support services for solution deployment and optimization.
- Cloud Solutions (SaaS): Monthly operational expense model for cloud-based 9-1-1 and contact center solutions where customers pay for resources used.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise / Government Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
MicroAutomation product offering
Product offeringCore offering
MicroAutomation develops and sells proprietary contact center automation and Next Generation 911 (NG911) software solutions for U.S. government Public Safety Answering Points (PSAPs) and commercial enterprises. Its product suite includes Omni911 for emergency call handling, OmniEngage for proactive omnichannel customer engagement, CallCenter Millennium for CTI, and supporting modules for analytics, speech-to-text, agent training, and AI-powered claims processing. Solutions are sold both as on-premise licensed software and cloud/SaaS subscriptions, with implementation, training, and support delivered as professional services.
Product overview
MicroAutomation provides a unified contact center and emergency communications platform with a portfolio of integrated products designed for both commercial enterprises and public safety agencies. The core offerings center on three flagship solutions: OmniEngage for proactive customer engagement across voice and text channels, Omni911 for Next Generation 9-1-1 emergency call handling at PSAPs, and CallCenter Millennium for computer telephony integration and agent optimization. Supporting these core products are specialized add-on modules including Statistics Analysis Manager and Enhanced Diagnostics Dashboard for analytics and monitoring, MicroStudy for agent training, OmniScribe for speech-to-text transcription, and ClaimsAssist AI for AI-powered insurance claims processing. The platform supports both on-premise and cloud deployment options, serving industries including healthcare, banking, government, retail, energy/utilities, hospitality, and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- OmniEngage: Proactive customer engagement solution for commercial enterprises
- Omni911
- CallCenter Millennium
- Statistics Analysis Manager
- OmniScribe
- ClaimsAssist AI
- OmniMonitor
Products and services
- OmniEngage OmniEngage is a proactive customer engagement solution that enables businesses to communicate with customers through multiple channels including voice, text, and automated outreach to reduce customer effort and drive customer loyalty. It is targeted at commercial enterprises seeking to automate outbound notifications, billing communications, and self-service customer interactions.
- Omni911 Omni911 is a Next Generation 9-1-1 (NG911) call handling solution designed for Public Safety Answering Points (PSAPs) that supports voice, video, SMS, MMS, and TDD communications with NENA i3 standards compliance and JITC certification for Department of Defense environments. It enables emergency communications centers to smoothly transition from legacy 911 infrastructure to NG911.
- CallCenter Millennium CallCenter Millennium is Computer Telephony Integration (CTI) technology that optimizes agent performance by integrating telephony systems with contact center applications for improved call handling and customer service. It is targeted at commercial enterprise contact centers and government operations.
- OmniMonitor OmniMonitor is a text-based illness monitoring SaaS application that enables organizations to conduct omnichannel (text, voice, email, social media) daily health check-ins to track symptoms, monitor contacts, and create management alerts during public health emergencies. Targeted at public health agencies and healthcare providers for COVID-19 and similar public health monitoring campaigns.
- ClaimsAssist AI ClaimsAssist AI is an artificial intelligence-powered solution for the insurance industry that assists with claims processing through automated analysis and workflow optimization. Targeted at health insurers and insurance claims operations seeking to automate and accelerate claims processing.
- Vaccine Text-to-Register Vaccine Text-to-Register is a text-based vaccination registration and management solution that enables organizations to register, schedule, and manage vaccination appointments via SMS. Targeted at public health agencies and healthcare providers running mass vaccination campaigns.
Quantifiable outcome
- Up to 80% of agent workload can be automated through fully automated solutions
- +2 more outcomes
Companies that use MicroAutomation
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
MicroAutomation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature12 records
MicroAutomation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, core and minor.
- DATAMARK TechnologiesmajorPartnership in landmark Location Information Server (LIS) demonstration proving NENA i3 and FCC Report and Order 24-78 compliance. Demonstration validated 9-1-1 caller location data in NENA i3 format using live Originating Service Provider traffic.
- INdigitalmajorCollaborated on NG9-1-1 compliance demonstration with live traffic testing. Partnership focuses on establishing practical, standards-based path for OSPs to meet federal NG9-1-1 requirements while improving emergency response capabilities.
- T-MobilemajorIndustry-first native 3-way video emergency conference call achieved over 4G and 5G networks in Fort Wayne, Indiana. Test demonstrated multi-participant multimedia emergency calls integrating voice, video, and text.
- SecuLore SolutionscorePartnership announced to advance cyber posture of NG9-1-1 communication systems. Addresses cybersecurity threats facing emergency communications centers.
- AT&TmajorAT&T selected as preferred vendor for Virginia statewide ESInet deployment under VITA contract. MicroAutomation's NG911 solutions interface with ESInet infrastructure.
- ADP (TotalSource PEO)minorMicroAutomation partners with ADP under TotalSource PEO model, enabling rich employee benefits typically associated with larger firms
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
MicroAutomation competitors and assessment
Company assessmentBroad incumbents
- Motorola Solutions: Motorola Solutions acquired Intrado's Public Safety business and offers CommandCentral, NG911 call handling, CAD, and records management suites serving PSAPs and law enforcement. Direct competitor to MicroAutomation's Omni911, but with vastly greater scale and a broader mission-critical communications portfolio.
- Avaya: Avaya delivers enterprise contact center and unified communications solutions with significant installed base in government, healthcare, and financial services. Competes with MicroAutomation's CallCenter Millennium and OmniEngage across large enterprise and public sector RFPs.
- Genesys: Genesys Cloud CX is a leading enterprise CCaaS platform used across banking, healthcare, retail, and government. Competes directly with MicroAutomation's OmniEngage and CallCenter Millennium for commercial enterprise contact center workloads, with materially greater scale and AI capability investment.
- NICE Ltd. (NICE inContact): NICE provides enterprise contact center, CX analytics, and public safety solutions (NICE Inform for 911/PSAP recording and quality). Competes with MicroAutomation across both commercial contact center analytics and public safety voice/logging domains.
- Cisco (Webex Contact Center): Cisco's Webex Contact Center delivers enterprise CCaaS, unified communications, and collaboration tooling across industries including government and banking. Overlaps with MicroAutomation's commercial contact center solutions as part of a much broader portfolio.
Direct peers
- Comtech Telecommunications (Solacom): Comtech's Solacom Guardian 911 and Next Generation 911 solutions serve PSAPs with i3-compliant call handling and ESInet integration. Closely comparable to MicroAutomation's Omni911 in product scope, target customer (PSAPs), and NG911 standards positioning.
- 8x8: 8x8 provides cloud contact center, voice, video, and chat solutions targeting enterprise and mid-market customers. Directly comparable to MicroAutomation's cloud contact center / OmniEngage offerings in target buyer, business model, and delivery model.
- Five9: Five9 is a pure-play CCaaS provider offering cloud contact center, IVR, AI, and workforce engagement management. Closely comparable to MicroAutomation's commercial enterprise OmniEngage offering, but focused exclusively on the cloud contact center market.
Emerging players
- Carbyne: Carbyne delivers cloud-native NG911 solutions including live video, location, and rich-data call handling for PSAPs. Direct overlap with MicroAutomation's Omni911 multimedia capabilities, but with a venture-backed, cloud-first architecture.
- RapidSOS: RapidSOS provides NG911 data delivery and emergency response intelligence platform connecting smartphones, IoT devices, and smart buildings to 911. Competes with MicroAutomation in the NG911 ecosystem, but with a focus on data-rich caller information rather than PSAP call-handling software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MicroAutomation social profiles
Digital presenceMicroAutomation compliance and trust
Trust signalCompliance3 records
MicroAutomation financial estimates
Financial estimateRevenue estimate
Valuation estimate
MicroAutomation leadership team
Management profileNumber of profiles
Profiles6 records
MicroAutomation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MicroAutomation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MicroAutomation
What does MicroAutomation do?
MicroAutomation develops and sells proprietary contact center automation and Next Generation 911 (NG911) software solutions for U.S. government Public Safety Answering Points (PSAPs) and commercial enterprises. Its product suite includes Omni911 for emergency call handling, OmniEngage for proactive omnichannel customer engagement, CallCenter Millennium for CTI, and supporting modules for analytics, speech-to-text, agent training, and AI-powered claims processing. Solutions are sold both as on-premise licensed software and cloud/SaaS subscriptions, with implementation, training, and support delivered as professional services.
Is MicroAutomation a public or private company?
MicroAutomation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MicroAutomation founded?
MicroAutomation was founded in 1991. It employs 51 to 100 people.
Where is MicroAutomation based?
MicroAutomation is headquartered in Centreville, United States, in the North America region.
How does MicroAutomation make money?
Four revenue lines are on record. NG911 Solutions are the primary driver. The others are contact Center Automation, professional Services and cloud Solutions (SaaS).
Who are MicroAutomation's main competitors?
Broad incumbents on record are Motorola Solutions, Avaya, Genesys, NICE Ltd. (NICE inContact) and Cisco (Webex Contact Center). Direct peers are Comtech Telecommunications (Solacom), 8x8 and Five9. Emerging players are Carbyne and RapidSOS.
Does MicroAutomation have an API?
No public API is recorded for MicroAutomation.
What industry is MicroAutomation in?
MicroAutomation's product category is Contact Center & Emergency Communications Software. Its primary akta.pro industry code is BPAIAGAD, Emergency Communications & Dispatch (911/112/999, PSAP), with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 5415 and its SIC code is 7372.