Indigo Living
Indigo Living is a full-service apartment property management company and subsidiary of Hubbell Realty Company, managing 65+ residential communities with 8,200+ apartment homes across Iowa, South Dakota, and Nebraska.
- Company typePrivate
- Founded2021
- HeadquartersWest Des Moines, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Indigo Living does
Indigo Living is a full-service apartment property management company and the property management operating subsidiary of Hubbell Realty Company, headquartered in West Des Moines, Iowa. The company manages 65-67 residential communities encompassing more than 8,200 apartment homes and over $1.5B in assets under management across Iowa, South Dakota, and Nebraska. Its portfolio spans affordable housing (including LIHTC-financed properties), market-rate apartments, townhomes, condos, duplexes, and mixed-use communities, serving both individual property owners and institutional real estate investors (including WNC, Hubbell Realty, Commonwealth Companies, Higher Ground Investment Group, and others listed as trusted clients).
The company's operating platform is built on Yardi Systems' RentCafe infrastructure, layered with what Indigo calls its Single-Stack Operational Platform and Indigo Edge Framework, which connect revenue management, automated Internet Listing Services, digital policies and procedures, facility and vendor management, unit inspections, and digital lease execution into a single integrated stack. Resident-facing technology includes the Home IQ smart-home integration (smart locks, thermostats, Yardi gateway) and a flexible rent payment program, while the Indigo Deals discount program ties residents into a 40+ partner local merchant network across the three metros.
Indigo Living generates revenue through management fees charged to property owners under negotiated agreements (industry-standard structure for the asset class; specific rates not disclosed), supplemented by ancillary services including marketing, due diligence, lease-up, and HR/payroll support for property staff. Distribution is split between a sales-led B2B motion targeting owners (free property assessments, track-record of 65+ communities) and a B2C motion targeting renters through the company's website, the RentCafe listings platform, online leasing, social media, and resident engagement programs. The company employed 150+ team members across all locations as of the most recent reporting.
Indigo Living firmographics
Firmographics- Name
- Indigo Living
- Legal name
- Indigo Living
- Website
- https://goindigoliving.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Indigo Living is a full-service apartment property management company and subsidiary of Hubbell Realty Company, managing 65+ residential communities with 8,200+ apartment homes across Iowa, South Dakota, and Nebraska.
- Ownership category
- akta.pro rank
Indigo Living industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Real Estate Property Managers (53131), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industry
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)
Keywords
Where Indigo Living is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Indigo Living business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fees: Indigo Living earns revenue by managing apartment communities on behalf of property owners and investors. Services include listing properties, vetting applicants, creating leases, collecting payments, property maintenance, financial management, and compliance. The company charges property owners for comprehensive management services, handling all operational and financial aspects of the properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio and 1-bedroom apartments |
| Subscription | Monthly | 2-bedroom apartments and townhomes |
| Subscription | Monthly | 3+ bedroom apartments and townhomes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Indigo Living product offering
Product offeringCore offering
Indigo Living is a full-service residential apartment property management company that manages a portfolio of 67 communities (8,200+ apartment homes, $1.5B+ in assets under management) across Iowa, South Dakota, and Nebraska on behalf of property owners and investors. Core activities include listing and marketing apartments, applicant screening, lease coordination, rent collection, maintenance coordination, financial reporting, and compliance management. Supporting services span marketing, operations, human resources, accounting, and due diligence, with resident-facing programs such as the Indigo Deals discount network.
Product overview
Indigo Living operates as a full-service apartment property management company managing 67 residential communities (65+ communities, 8,200+ apartment homes) in the Des Moines metro area and surrounding Iowa and South Dakota markets. The company offers a vertically integrated platform combining core property management services with support service modules including marketing, operations technology, human resources, accounting, and due diligence. Resident-facing offerings include the Indigo Deals discount program and amenities like Valet Living trash service. The portfolio spans affordable housing (LIHTC), market-rate, lease-up, and mixed-use property types.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services Full-service apartment property management for property owners and investors across the Midwest, including tenant screening, lease coordination, rent collection, maintenance, financial reporting, and compliance. Manages 67 residential communities and 8,200+ apartment homes.
- Apartment Rental Portfolio Portfolio of 67 managed apartments, townhomes, condos, duplexes, and homes across Iowa, South Dakota, and Nebraska, spanning affordable, market-rate, and luxury price points for individual renters and families.
- Indigo Deals Resident benefits program providing exclusive discounts and deals with local restaurants, fitness centers, entertainment venues, and retail partners across Central Iowa, Sioux Falls, and the Omaha metro.
- Valet Living Doorstep Trash and Recycling Premium waste management amenity where a valet service collects trash and recycling directly from residents' doorsteps at participating Indigo-managed communities.
- Investor Portal Secure online investor portal provided through Hubbell Realty Company, accessible to property owners and investors whose assets Indigo Living manages.
Quantifiable outcome
- 65+ communities in portfolio managed with over 8,200 apartment homes
- +3 more outcomes
Companies that use Indigo Living
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Indigo Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Indigo Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yardi Systems / RentCafecoreIndigo Living's website and property management operations are powered by Yardi Systems' RentCafe platform. This includes the property listing website, resident/applicant portals, online lease execution, payment processing, and the underlying property management software. Yardi is the technology infrastructure provider for Indigo Living's operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Indigo Living competitors and assessment
Company assessmentDirect peers
- Asset Living: National multifamily PM firm with strong presence in the Midwest and a similar institutional and third-party owner client base. Competes with Indigo for owner mandates in overlapping geographies.
- Willow Bridge Property Company: Multifamily property management firm operating on the Yardi platform and serving institutional owners. Overlapping technology stack and customer profile make it a direct comparable to Indigo.
- BH Management Services: Top-10 U.S. multifamily property management company with a focus on institutional owners and a regional/mid-market PM model. Most directly comparable in service mix (full-service PM for owners) and client type to Indigo.
- FPI Management: Regional multifamily property manager with a focus on affordable (LIHTC) and market-rate communities, similar in size and service mix to Indigo, with overlapping LIHTC compliance expertise.
- RPM Living: Multifamily property management company managing a large portfolio for institutional and private owners with vertically integrated services (marketing, accounting, training). Closely mirrors Indigo's 360-degree service positioning.
Broad incumbents
- JLL (Multifamily Management): Global real estate services firm with multifamily management capabilities for institutional owners. Comparable as an outsourced PM option for the same investor clients Indigo serves, but at a much larger enterprise scale.
- Lincoln Property Company: National multifamily owner, operator, and developer with a large third-party PM business. Competes with Indigo for institutional and private-owner mandates, though with broader geographic and product-type reach.
- Greystar Real Estate Partners: The largest apartment property manager in the U.S., operating across rental housing, investment management, and development. Directly comparable as a third-party residential PM, but at a vastly larger national scale than Indigo.
- Cushman & Wakefield (Multifamily / Equity Methods): Global real estate services firm with a multifamily asset services and PM practice. Competes for larger institutional mandates but offers a wider portfolio of services (brokerage, valuation, capital markets) than Indigo.
Regional players
- Concierge Living: Midwest-focused apartment management and resident experience platform, similar in size and geography to Indigo. Competes for owner mandates and resident engagement programs in overlapping Iowa/Midwest markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Indigo Living social profiles
Digital presenceIndigo Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indigo Living leadership team
Management profileNumber of profiles
Profiles10 records
Indigo Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indigo Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indigo Living
What does Indigo Living do?
Indigo Living is a full-service residential apartment property management company that manages a portfolio of 67 communities (8,200+ apartment homes, $1.5B+ in assets under management) across Iowa, South Dakota, and Nebraska on behalf of property owners and investors. Core activities include listing and marketing apartments, applicant screening, lease coordination, rent collection, maintenance coordination, financial reporting, and compliance management. Supporting services span marketing, operations, human resources, accounting, and due diligence, with resident-facing programs such as the Indigo Deals discount network.
Is Indigo Living a public or private company?
Indigo Living is a private company. It is classified as corporate owned and is currently operating.
When was Indigo Living founded?
Indigo Living was founded in 2021. It employs 251 to 500 people.
Where is Indigo Living based?
Indigo Living is headquartered in West Des Moines, United States, in the North America region.
How does Indigo Living make money?
One revenue line is on record: property Management Fees.
Who are Indigo Living's main competitors?
Direct peers on record are Asset Living, Willow Bridge Property Company, BH Management Services, FPI Management and RPM Living. Broad incumbents are JLL (Multifamily Management), Lincoln Property Company, Greystar Real Estate Partners and Cushman & Wakefield (Multifamily / Equity Methods). Concierge Living is listed as a regional player.
Does Indigo Living have an API?
No public API is recorded for Indigo Living.
What industry is Indigo Living in?
Indigo Living's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 53131 and its SIC code is 6531.