PRQ Exteriors

What PRQ Exteriors does

PRQ Exteriors is a privately held exterior restoration contractor headquartered in Golden, Colorado, specializing in residential and commercial roofing, storm damage restoration, and insurance claim navigation. The company operates across four U.S. states (Colorado, Wyoming, North Carolina, and Illinois) through seven-plus physical offices and three retained-brand subsidiaries (TopLine Exteriors, Advanced Stucco Design, and Alpine Roofing). Its service portfolio spans core roof replacement and storm restoration; insurance claims advocacy and documentation; commercial roof replacement (low-slope and steep-slope systems); commercial roof coatings (Mule-Hide silicone); preventative maintenance and 24/7 emergency commercial response; and complementary exterior products including gutters, integrated GAF Energy Timberline Solar shingles, Roof Maxx bio-oil rejuvenation treatments, HotEdge ice dam prevention systems, and EIFS commercial stucco with thermal imaging moisture diagnostics.

The business model is primarily project-based, generating one-time revenue from insurance-funded residential roof replacements (where the customer's out-of-pocket is the deductible) and commercial roof installations, with a growing layer of recurring revenue from commercial maintenance contracts, asset management programs for HOAs and investment groups, and lower-ticket recurring services such as Roof Maxx treatments and roof coatings priced at a fraction of full replacement. Go-to-market combines a satellite-based instant quote website tool, location-specific SEO, door-to-door storm-event field sales, inside sales supported by HubSpot CRM, and dedicated commercial project managers targeting property managers and investment groups. The company differentiates through multiple top-tier manufacturer certifications (GAF Silver/Golden Pledge, Mule-Hide, Fortified, RSRA), a 5.0 Google rating across 800+ reviews, Inc. 5000 recognition, and a self-described position as Colorado's largest roofing company serving over 5,000 homes since founding in 2014/2015.

Name

PRQ Exteriors

Legal name

PRQ Exteriors

Website

https://prqexteriors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PRQ Exteriors is a private Colorado-based exterior restoration contractor providing roofing, storm restoration, and insurance claim navigation across Colorado, Wyoming, North Carolina, and Illinois, serving residential homeowners and commercial property owners with both one-time projects and recurring maintenance programs.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Contracting Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI)

akta.pro secondary industries

Roof Inspection, Maintenance & Cleaning (HSAPAKAC), Storm Damage Exterior Repairs (Wind/Hail-Related Siding & Gutter) (HSAGAIAL), Ice Dam Prevention & Roof/Gutter De-Icing Systems (Heat Cable Install/Maintenance) (HSAIAKAM)

Keywords

• Residential roofing services
• Commercial roofing services
• Storm damage restoration
• Roof replacement services
• Insurance claim assistance

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Roof Replacement Services: One-time roof replacement services for residential and commercial properties. Revenue generated per project based on roof size, materials, and scope of work.
2. Commercial Maintenance Programs: Recurring maintenance contracts for commercial properties including preventative maintenance programs (semi-annual and annual). Provides predictable recurring revenue and relationship continuity.
3. Roof Repair Services: One-time and emergency repair services for both residential and commercial properties. Includes 24/7 emergency response for commercial clients.
4. Insurance Claim Navigation: Assistance services helping homeowners navigate insurance claims process. Customer pays only deductible; company works directly with insurance providers.
5. Commercial Asset Management: Portfolio-wide roof management services for investment groups, property management companies, and HOAs. Includes inspections, reporting, centralized billing, and scheduled maintenance.
6. Roof Maxx Treatment: Roof rejuvenation treatment costing approximately 15-20% of full roof replacement. Extends life of aging roofs by 5-15 years.
7. Roof Coatings: Silicone and elastomeric coating applications for commercial roofs as alternative to full replacement. Up to 20-year warranty available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PRQ Exteriors provides end-to-end roofing and exterior envelope services for residential and commercial properties, with a core specialization in storm damage restoration and insurance claim navigation. Offerings span free inspections, full roof replacement, storm restoration, commercial low-slope and steep-slope roofing systems, silicone roof coatings, EIFS stucco, gutters, solar shingles, ice dam prevention, and 24/7 emergency response. The company bundles insurance claim advocacy (inspection, adjuster coordination, supplemental filing, denial support) into its service delivery so that insured customers pay only their deductible.

Product overview

PRQ Exteriors offers a comprehensive suite of exterior home and commercial building services built around three core pillars: roofing (storm restoration, roof replacement, and specialized systems), insurance claim navigation, and complementary exterior products. For residential customers, the core offering combines storm damage restoration and roof replacement with specialized add-ons including Roof Maxx (shingle rejuvenation), GAF Energy Timberline Solar (integrated solar shingles), HotEdge (ice dam prevention), Stucco, and Gutters. For commercial clients, the portfolio spans Low Slope Roofing (TPO, EPDM, PVC, BUR, Modified Bitumen, Metal), Steep Slope Roofing (Asphalt, Metal, Tile), Commercial Roof Coatings (Mule-Hide silicone), Stucco systems, HotEdge, and Asset Maintenance programs. The company's distinguishing capability is its integrated insurance claims management—from free inspection through claim optimization and denial support—positioning itself as an end-to-end partner for homeowners navigating storm damage recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Storm Restoration
• Residential Roof Replacement

Quantifiable outcome

• Roof Maxx extends shingle roof life by 5 years per treatment, up to 15 years with three treatments
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tecta America: Largest U.S. commercial roofing contractor with national footprint and full-service commercial maintenance programs. Comparable on the commercial asset management side of PRQ's business and as a consolidator of regional roofing operators.
• Power Home Remodeling: Large national exterior home remodeling company offering roofing, windows, siding, and gutters with a direct-sales model. Comparable on the multi-product exterior offering and door-to-door / direct-sales GTM motion.

Direct peers

• Aspen Contracting: National residential roofing and exteriors contractor specializing in storm damage repair and insurance restoration. Direct competitor on residential storm restoration, insurance-claim expertise, and door-to-door sales motion.
• Bone Dry Roofing: Midwest-based residential and commercial roofing franchise operating across multiple states with a similar storm-response and full-roof-replacement offering. Comparable on geographic diversification strategy and residential/commercial mix.
• Baker Roofing Company: Residential and commercial roofing contractor based in the Southeast with multi-city operations in North Carolina — overlapping directly with PRQ's NC offices. Comparable on residential storm restoration, commercial roof replacement, and multi-market expansion.
• Roofing Corp of America: PE-backed residential and commercial roofing consolidator acquiring regional operators across the U.S. Direct comparable to PRQ's roll-up strategy and multi-state footprint, with similar focus on storm restoration and commercial maintenance.
• Long Home Remodeling: Multi-product home exterior remodeling company offering roofing, windows, siding, and gutters with storm-damage and insurance restoration services. Comparable on adjacent-product attach strategy and insurance-claim navigation.

Emerging players

• Renuity: PE-backed home exterior remodeling brand offering roofing, windows, baths, and doors nationally. Comparable on multi-product exterior offering and PE-style roll-up/growth strategy in fragmented home services.
• Leaf Home: National home exterior solutions provider focused on gutter guards, roofing, and related products with a direct-sales model. Comparable on the seamless gutter offering and adjacent-product attach strategy PRQ employs.
• DaBella: Residential exterior remodeling company offering roofing, siding, windows, and gutters with regional offices across the western U.S. Comparable on geographic expansion, multi-product attach, and exterior-renovation focus overlapping PRQ's stucco/gutter/solar add-ons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prqexteriors
• Facebookfacebook.com/PRQExteriors
• LinkedInlinkedin.com/company/prq-exteriors

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRQ Exteriors