Yokohama Tyre Australia

What Yokohama Tyre Australia does

Yokohama Tyre Australia Pty Ltd is the Australian distribution subsidiary of Japanese tyre manufacturer Yokohama Rubber Company, established locally in 1976 and headquartered in Silverwater, New South Wales. The company markets and distributes a comprehensive portfolio of Yokohama-branded tyres across four primary categories: consumer passenger (BluEarth and ADVAN lines), 4x4/SUV (Geolandar range spanning highway, all-terrain, and mud-terrain variants), commercial van and truck/bus, and motorsport (ADVAN A-series). Sub-brands include ADVAN for high-performance and motorsport applications, BluEarth for fuel-efficient and EV-focused products, and Geolandar for SUV/4WD applications.

The company's competitive proposition rests on proprietary compound and construction technologies including BluEarth fuel-efficient silica compounds, GEO-SHIELD multi-ply off-road construction, EV-optimised rolling-resistance compounds, and motorsport-proven tread designs transferred from racing programmes. ADVAN Sport V107 and V105 were developed on the Nurburgring circuit, and the ADVAN brand is anchored in Australian motorsport via the World Time Attack Challenge, which Yokohama co-created in 2010. Product warranties include a 90,000km mileage guarantee on the Geolandar H/T4 G062 and Road Hazard Protection across the Geolandar range.

Yokohama Tyre Australia operates a pure distribution model with no direct retail outlets of its own. Revenue is generated through hardware sales (RRP-disclosed unit pricing) and fleet services (tyres plus fitment via authorized partners). Go-to-market is entirely channel-led, leveraging national tyre retail chains (Tyres & More, Bob Jane T-Marts, Tyreright, Tyrepower), Yokohama Preferred Dealers, five state-based dedicated Motorsport Dealers, and direct fleet authorization workflows with major fleet operators including Toyota Financial Services, Caltex StarFleet, LeasePlan, and SG Fleet. Marketing support combines social media (Facebook, Instagram, YouTube), motorsport sponsorship, Tyres 101 educational content, and local-SEO store finder functionality.

Name

Yokohama Tyre Australia

Legal name

Yokohama Tyre Australia Pty Ltd

Website

https://yokohama.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Yokohama Tyre Australia is the Australian distribution subsidiary of Yokohama Rubber, distributing consumer, SUV, commercial, EV, and motorsport tyres through national dealer chains, dedicated Motorsport Dealers across five states, and direct fleet service agreements.

Ownership category

akta.pro rank

Product category

Tyres

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Passenger car tyres
• 4x4 SUV tyres
• Commercial truck tyres
• Motorsport performance tyres
• Fleet tyre services

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tyre Sales: One-time sale of tyres to consumers and fleet customers through authorized dealer network. Tyres are sold at retail pricing with RRP listed for various models.
2. Fleet Services: Supply of tyres and related fitment services to fleet companies, supported through National Network of Tyres & More stores and Yokohama Preferred Dealers

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Yokohama Tyre Australia Pty Ltd distributes and supplies Yokohama brand tyres across Australia through an authorised dealer network, with a portfolio spanning passenger car, 4x4/SUV, light commercial, truck and bus, motorsport, and electric-vehicle tyres. It also provides dedicated fleet tyre procurement and fitment services to enterprise fleet operators via a direct authorisation system. Sub-brands include ADVAN (high-performance and motorsport), BluEarth (fuel-efficient and EV), and Geolandar (4x4/SUV on- and off-road).

Product overview

Yokohama Tyre Australia operates as a diversified tyre manufacturer offering a comprehensive portfolio spanning multiple product categories. The core product lines include: ADVAN motorsport tyres (A052, A050, A032, A048, A08B) for racing and track day applications; ADVAN Sport premium performance tyres (V107, V105, V103) developed on the Nurburgring circuit; ADVAN dB quiet/eco tyres (V553, V552, V551) designed for electric/hybrid vehicles; ADVAN high-performance and sport tyres (Neova AD09, APEX V601, Fleva V701, A10); BluEarth eco-focused consumer tyres (AE50, ES32, BluEarth-XT AE61, BluEarth-GT AE51); commercial van tyres (BluEarth-Van RY55, Delivery Star RY818); Geolandar 4x4/SUV tyre range including Highway Terrain (H/T4 G062, H/T G056), All Terrain (A/T4 G018, X-AT G016, A/T XD G017), Mud Terrain (M/T G003, X-MT G005), and crossover/SUV variants (CV G058, X-CV G057); and commercial truck tyres (TY228, TY285, TY303). The company also supports fleet services operations and motorsport through the Yokohama World Time Attack Challenge.

Differentiator

Problem solved

Functional benefit

Brands

• ADVAN: High-performance tire sub-brand for powerful and prestige cars, including both motorsport and road tires.
• BluEarth
• Geolandar

Products and services

• ADVAN A052 Ultra High Performance street-legal trackday and competition tyre delivering grip in wet and dry conditions using BluEarth compound technology; targeted at motorsport competitors and performance car owners.
• ADVAN A050 Medium Compound Medium compound motorsport tyre for improved cornering, braking and traction in Tarmac Rally, Hillclimb, IPRA and Time Attack events; for club and national motorsport competitors.
• ADVAN A050 Soft Compound Soft compound motorsport tyre delivering enhanced cornering, braking, traction and handling for circuit and time attack competitors.
• ADVAN A032 DOT-approved, street-legal competition and performance tyre for circuit racing, track days, track schools and autocross competitions.
• ADVAN A048 Proven track performance tyre used in Formula Ford Racing and endurance events such as the Bathurst 12 Hour Production Car Event.
• ADVAN A08B High-speed steering stability motorsport tyre with wet and dry performance based on ADVAN Sport V105 and AD08R technology; for performance vehicles and motorsport use.
• ADVAN Sport V107 Flagship ADVAN premium performance tyre developed on the Nurburgring, enabling steering stability and braking surpassing the predecessor while balancing ride comfort; for premium and performance passenger cars.
• ADVAN Sport V105 Nurburgring-developed premium performance tyre providing effortless wet and dry handling with a quiet, comfortable ride; crowned 'Best Tyre' in the 2015 Wheels Tyre Test.
• ADVAN Sport EV V108 Premium electric-vehicle specific tyre using an EV-optimised silica-enhanced rubber compound to reduce rolling resistance by up to 15% and extend driving range; for EV owners.
• ADVAN dB V553 Luxury quiet tyre with low noise and energy efficiency using a 144 block tread pattern delivering an E+ energy rating; suited to luxury and electric vehicles.
• ADVAN dB V552 Silent base-compound tyre for electric and hybrid vehicles combining high performance, premium comfort, low cabin noise and maximum fuel efficiency.
• ADVAN APEX V601 Ultra-high performance street tyre for precise handling and high-speed stability in high inch sizes; for ultra-high performance vehicles.
• ADVAN Neova AD09 Track-capable tyre usable on street with asymmetrical tread pattern delivering all-condition performance; for sports car owners wanting track and daily usability.
• ADVAN V61 Original equipment tyre factory fitted to the Toyota BZ4X, delivering wet grip and improved fuel efficiency / lower CO2 through a low rolling resistance compound.
• ADVAN A10 All-round performance tyre providing accurate steering response and a comfortable ride, with symmetrical tread pattern and deep channels to resist hydroplaning.
• ADVAN Fleva V701 High performance sport tyre for sport hatch and sedan performance cars delivering agile handling in wet and dry conditions.
• BluEarth AE50 Eco performance tyre combining manoeuvrability with fuel efficiency, shorter wet-braking distances, quietness and grip; for passenger car owners.
• BluEarth-ES ES32 Eco tyre with patented Nano Blend Compound balancing wet grip, wear resistance, durability and fuel efficiency; for compact cars and family sedans.
• BluEarth-XT AE61 SUV eco tyre developed for family SUVs with on-road handling, higher centre-of-gravity stability and outstanding fuel economy.
• BluEarth-GT AE51 Grand touring tyre selected as OE by Lexus, Toyota and Mazda, combining sport performance, wet braking, fuel saving, mileage performance and ride comfort.
• BluEarth-Van RY55 Flagship van tyre combining wear resistance, wet grip and fuel efficiency via triple polymer compound and silica enhancement; for commercial van operators.
• Delivery Star RY818 Commercial van tyre for drivers carrying heavy loads over long distances, offering fit-and-forget reliability.
• Geolandar A/T4 G018 All-terrain tyre offering on-road comfort with rugged off-road design, deep biting shoulder grooves and cut-resistant rubber compound; RRP from $253 for 205/70R15. Successor to Geolandar A/T G015.
• Geolandar X-AT G016 Extreme all-terrain tyre combining the strength of a mud-terrain tyre with an all-terrain pattern for drivers using vehicles 70% off-road and 30% on-road; RRP from $398.
• Geolandar H/T4 G062 Highway terrain tyre engineered for strength and comfort for large SUVs and Utes, with a 90,000km Mileage Guarantee and enhanced wet traction; RRP from $329.
• Geolandar H/T G056 Highway terrain tyre for 4WDs and SUVs spending limited time off road, offering a quiet comfortable ride with treadlife improved by up to 21%.
• Geolandar CV G058 Highway tyre for everyday SUVs with a 740 treadwear rating, delivering exceptional mileage performance plus large improvements in wet safety and fuel efficiency.
• Geolandar X-CV G057 High performance tyre for premium crossover SUVs featuring an asymmetrical tread pattern, long-lasting mileage performance and outstanding all-weather reliability.
• Geolandar M/T G003 Mud terrain tyre designed to conquer wildest off-road terrains with a reinforced casing delivering crushing performance and intimidating looks.
• Geolandar X-MT G005 Extreme mud and rock-crawler tyre engineered with GEO-SHIELD technology featuring full nylon cover, multiple sidewall plies and extra-thick sidewall protection.
• Geolandar A/T XD G017 Extra durable all-terrain tyre designed for majority off-road use, with Light Truck construction and Three Peak Mountain Snowflake rating for commercial applications.
• Yokohama Fleet Services Direct fleet tyre procurement, fitment and administration service for enterprise fleet operators, supported by Tyres & More stores and Yokohama Preferred Dealers with a per-fleet authorisation number system (e.g. Toyota Financial Services 1300 888 871, Caltex StarFleet 1300 656 014, LeasePlan Australia 1300 130 572).

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core, key fleet partner, fleet partner, flagship and regional motorsport dealer.

• Tyres & MorecoreChannel Partner/ Reseller/ DistributorNational network of independent tyre stores providing fitment services for Yokohama tyres across Australia. Supports fleet services with DFA paperwork system for documenting fitments and services.
• Bob Jane T-MartscoreChannel Partner/ Reseller/ DistributorNational tyre retailer chain offering Yokohama tyres with full fitment services. Authorized for Road Hazard Protection certificate issuance.
• TyrerightcoreChannel Partner/ Reseller/ DistributorNational tyre franchise network providing Yokohama tyre sales and fitment services. Authorized for Road Hazard Protection certificates.
• TyrepowercoreChannel Partner/ Reseller/ DistributorNational independent tyre dealer group offering Yokohama tyres and services. Authorized for Geolandar Road Hazard Protection program.
• Toyota Financial Serviceskey fleet partnerChannel Partner/ Reseller/ DistributorMajor fleet partner with authorization number 1300 888 871 for fleet tyre services. Drivers can get tyres fitted at dealers with authorization handled directly with Toyota Financial Services.
• Caltex StarFleetkey fleet partnerChannel Partner/ Reseller/ DistributorCaltex fleet services with authorization number 1300 656 014. Caltex StarFleet and StarFleetPlus customers receive dedicated fleet tyre support.
• LeasePlan Australiakey fleet partnerChannel Partner/ Reseller/ DistributorFleet management company partner with authorization number 1300 130 572 for fleet tyre procurement and fitment services.
• SG Fleetkey fleet partnerChannel Partner/ Reseller/ DistributorFleet partner with authorization number 1300 658 235 for corporate fleet tyre services.
• Fleetcarefleet partnerChannel Partner/ Reseller/ DistributorFleet management partner with authorization number 1300 655 172 for tyre services.
• Orix Australiafleet partnerChannel Partner/ Reseller/ DistributorFleet partner with authorization number 1300 300 034 for tyre procurement.
• World Time Attack ChallengeflagshipStrategic or Co-development PartnerMajor motorsport sponsorship since helping create the event in 2010. Yokohama World Time Attack Challenge is now the premier time attack event globally, held at Sydney Motorsport Park with multiple racing classes.
• Gordon Leven Motorsport (NSW)regional motorsport dealerChannel Partner/ Reseller/ DistributorYokohama Motorsport Dealer for NSW at 133 Russell Street, Emu Plains NSW 2750. Provides ADVAN race tyres and expert setup advice.
• Traction Tyres & More (VIC)regional motorsport dealerChannel Partner/ Reseller/ DistributorYokohama Motorsport Dealer for VIC at 65 Kelletts Road, Rowville VIC 3178.
• Albion Motorsport (QLD)regional motorsport dealerChannel Partner/ Reseller/ DistributorYokohama Motorsport Dealer for QLD at 2 Dixon Street, Strathpine QLD 4500.
• Adelaide Track Tyres (SA)regional motorsport dealerChannel Partner/ Reseller/ DistributorYokohama Motorsport Dealer for SA at 26 Humphries Street, Kilkenny SA 5009.
• Port Kennedy Tyres & More (WA)regional motorsport dealerChannel Partner/ Reseller/ DistributorYokohama Motorsport Dealer for WA at 12 Crowley Street, Port Kennedy WA 6172.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Hankook Tyre Australia: Australian subsidiary of Hankook Tire & Technology distributing passenger, SUV, light truck, and motorsport tyres through national dealer networks. Comparable breadth and channel model.
• Michelin Australia: Local subsidiary of Groupe Michelin, distributing Michelin and BFGoodrich branded tyres through Australian dealer networks. Directly comparable in premium passenger, SUV, EV, and motorsport categories.
• Toyo Tyre & Rubber Australia: Australian distribution operation of Toyo Tire Corporation, focused on 4x4, SUV, and performance passenger tyres. Closely comparable to Yokohama's Geolandar and ADVAN ranges and go-to-market model.
• Sumitomo Rubber Australia (Dunlop): Australian arm of Sumitomo Rubber Industries distributing Dunlop branded tyres nationwide. Overlaps with Yokohama on passenger, SUV, 4x4, and motorsport ranges and shares similar dealer-led distribution.
• Pirelli Tyre Australia: Australian arm of Pirelli & C. S.p.A., focused on premium and prestige passenger, SUV, and motorsport tyres. Directly competes with Yokohama's ADVAN sub-brand in high-performance and OE fitment categories.
• Bridgestone Australia: Australian distribution arm of Bridgestone Corporation, the world's largest tyre manufacturer. Directly competes with Yokohama Tyre Australia across passenger, SUV, 4x4, commercial, and motorsport segments through its own national dealer network.
• Continental Tyres Australia: Australian distribution operation of Continental AG, supplying passenger, SUV, commercial, and motorsport tyres. Directly comparable premium positioning and similar national dealer-led go-to-market.
• Goodyear Australia: Australian subsidiary of The Goodyear Tire & Rubber Company distributing Goodyear and Dunlop branded tyres nationwide. Competes across passenger, SUV, and commercial fleet segments with overlapping dealer partners.

Emerging players

• Kumho Tyre Australia: Australian arm of Kumho Tire distributing passenger, SUV, and light truck tyres. Competes on value-tier pricing and OE fitment, partially overlapping Yokohama's BluEarth and Geolandar ranges.
• Falken Tyre Australia: Australian distribution of Sumitomo Rubber's Falken brand, positioned in performance passenger and SUV segments. Comparable secondary sub-brand model to Yokohama's ADVAN line and similar dealer-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YokohamaAdvan
• Facebookfacebook.com/YokohamaAU
• Instagraminstagram.com/yokohamaaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yokohama Tyre Australia