Tyreright

What Tyreright does

Tyreright is an Australian tyre retailer and service company founded in 2011, operating 23 owned retail stores across Tasmania, Victoria, Western Australia, NSW, Queensland, and the Northern Territory, supplemented by a network of 1,000+ authorised service providers. The company distributes eight major tyre brands (BFGoodrich, Bridgestone, Dunlop, GT Radial, Hankook, Kumho, Michelin, Radar) and offers a comprehensive service portfolio including tyre fitting, wheel alignment, balancing, brake repairs, suspension work, mechanical repairs, and mobile on-site fitting. Beyond the retail counter, Tyreright operates a Michelin-accredited retread factory and the TEN-24 emergency truck tyre response network, combining 200+ service providers and 270+ specialists for 24/7 commercial fleet support.

The company serves a heterogeneous customer base spanning individual vehicle owners, fleet and government operators, truck and bus transport operators, agricultural and farming businesses, and industrial/warehouse operations. Its product mix has extended into specialised categories including RFID-enabled tyres, Bluetooth-enabled tyres, and VF (Very High Flexion) tyres to address fleet tracking and high-load agricultural applications. Fleet management services include scheduled maintenance reminders, consumption reporting, and centralised billing portals for commercial customers.

Tyreright earns revenue through direct retail tyre sales (in-store and online/phone), installation and mechanical service fees, fleet management contracts, TEN-24 subscription plans for emergency tyre response, and retread manufacturing output. The business model combines a national owned-retail footprint with a distributed authorised service provider network to deliver coverage that competitors must replicate, while subscriptions and fleet contracts create recurring revenue anchors against a predominantly transactional retail base.

Name

Tyreright

Legal name

Tyreright

Website

https://tyreright.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Tyreright is an Australian tyre retailer and service company operating 23 owned stores and 1,000+ authorised service providers across six states/territories, selling eight major tyre brands and serving consumer, fleet, agricultural, and industrial customers with fitting, mechanical, retread, and emergency response (TEN-24) services.

Ownership category

akta.pro rank

Product category

Tyre Retail and Automotive Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (42313)

SIC

Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industries

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Tyre retail services
• Commercial tyre supply
• Wheel alignment services
• Fleet tyre management
• Mobile tyre fitting

Headquarters

HQ city

St Leonards

HQ country

Australia

HQ region

Oceania

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tyre Sales: Retail sale of tyres across multiple categories including passenger, SUV, 4x4, light truck, and commercial tyres. Customers can purchase tyres by vehicle type, brand, or size through the website or in-store.
2. Tyre Fitting Services: Professional tyre fitting, balancing, and alignment services performed by expert technicians at store locations.
3. Mobile Tyre Services: Convenient mobile tyre fitting service that comes to customer locations (home or office) for cars, SUVs, and 4WDs. Includes $100 callout fee for mobile orders.
4. Fleet & Government Services: Comprehensive tyre supply and fleet services including scheduled on-site fleet inspections, detailed tyre condition reporting, cost per kilometre reporting, and alignment with major Australian fleet lease companies.
5. Commercial Emergency Services: TEN-24 membership provides 24/7 roadside assistance for truck tyre emergencies with access to over 270 tyre specialists. Free roadside support included for participating tyre products.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Tyreright sells and fits tyres across passenger, SUV/4x4, light truck, commercial truck/bus, agricultural, earthmover, forklift, and industrial segments through 23 retail stores, mobile fitting vans, on-site commercial services, and the proprietary TEN-24 24/7 truck emergency network. Its portfolio includes branded tyres (BFGoodrich, Bridgestone, Dunlop, GT Radial, Hankook, Kumho, Michelin, and others), alloy and steel wheels, tyre-and-wheel packages, and complementary services such as wheel alignment, puncture repair, batteries, mechanical work, Michelin-accredited retreading, fleet management, and government fleet supply.

Product overview

Tyreright is Australia's largest tyre retail network offering a comprehensive portfolio of tyres, wheels, and automotive services across passenger, commercial, agricultural, and industrial segments. The core offering centers on selling and fitting tyres from major brands (BFGoodrich, Bridgestone, Dunlop, GT Radial, Hankook, Kumho, Michelin, and others) through a nationwide network of over 1000 authorised service providers and hundreds of physical store locations. The product portfolio spans car tyres, SUV/4x4 tyres, light truck tyres, and extensive commercial categories including truck & bus, agricultural, earthmover, forklift, and industrial tyres. Wheel products include alloy and steel wheels from brands like American Outlaw, Raceline, Icon Alloys, and ION. The service layer complements the product portfolio with tyre fitting, puncture repair, wheel alignment, batteries, mechanical services, and mobile fitting options. Tyreright also operates specialized services including the TEN-24 24/7 truck breakdown network (270+ specialists), on-site forklift tyre service, on-farm field tyre service, Michelin-accredited retreading, and fleet management services with detailed reporting. Tyre technology features include run-flat tyres, RFID-enabled tyres for fleet tracking, VF (Very High Flexion) agricultural tyres, and Bluetooth-enabled smart tyres for real-time monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• TEN-24: Australia's most reliable and comprehensive 24/7 Truck Tyre Emergency Network, with over 200 Australian tyre service providers, working to get your truck moving again.

Products and services

• Car Tyres Passenger tyres for cars and sedans including all-season, run-flat, performance, and touring options sold and professionally fitted at Tyreright stores nationwide.
• SUV & 4X4 Tyres Tyres designed for SUVs and four-wheel-drive vehicles providing on-road comfort and off-road capability, sold and fitted across the Tyreright network.
• Light Truck Tyres Tyres for vans, light trucks, and utes designed for on and off-road use with load capacity from half ton to one ton, available through Tyreright retail locations.
• Truck & Bus Tyres Commercial tyres for long-haul transport, regional trucking, and bus applications including Advance, Double Coin, Giti, and Kumho brands, supplied and fitted by the Tyreright commercial division.
• Agricultural Tyres Tyres for tractors and farming equipment including flotation tyres, row crop tyres, and radial and bias options for on-farm work, sold and serviced by Tyreright's commercial division.
• Earthmover Tyres Heavy-duty tyres for earthmoving equipment and construction machinery, supplied through Tyreright's commercial division.
• Forklift & Industrial Tyres Tyres for forklifts, compact machinery, and industrial vehicles including pneumatic and solid options, supplied and fitted through Tyreright's commercial operations.
• Alloy & Steel Wheels Aftermarket alloy and steel wheels from brands such as American Outlaw, Raceline, Icon Alloys, ION, Mickey Thompson, and Pro Comp for passenger and 4x4 vehicles, sold through Tyreright stores.
• Tyre & Wheel Packages Combined tyre and wheel packages providing complete vehicle upgrade solutions sold through the Tyreright retail network.
• Free Tyre Safety Check Complimentary in-store inspection assessing tread depth, wear patterns, tyre pressure, and visible damage with expert recommendations for individual vehicle owners.
• TEN-24 Truck Breakdown Service Australia's most comprehensive 24/7 truck tyre emergency network providing rapid roadside tyre assistance for trucks and buses through over 270 tyre specialists across major Australian trucking routes, accessed via annual TEN-24 membership.
• On-site Forklift Tyre Service 24/7 industrial tyre emergency service delivering same and/or next day on-site solid tyre pressing and an exchange wheel system for remote areas to industrial operations using forklifts and heavy machinery.
• On-farm Field Tyre Service Mobile tyre repair and replacement service that comes to farms for tyre replacements, puncture repairs, wheel balancing, and eco-friendly disposal on agricultural equipment including tractors, flotation tyres, row crop, forestry, and garden tyres.
• Mobile Tyre Fitting Remote tyre fitting service where expert technicians come to homes or offices for car, SUV, and 4WD tyre replacements and maintenance, with a AUD $100 callout fee.
• Fleet & Government Services Comprehensive tyre supply and fleet management services including scheduled on-site fleet inspections, detailed tyre condition reporting, cost per kilometre reporting, KM projections, and centralised billing for commercial and government fleet operators.
• Michelin Retreads Michelin-accredited retread factory using the Michelin Retreads Process to extend commercial tyre life with consistent quality and performance for commercial fleet operators.
• Puncture Repair Professional puncture repair service to fix tyre damage and extend tyre life, performed by Tyreright technicians at store locations.
• Wheel Alignment Professional wheel alignment service ensuring proper tyre positioning and even wear, performed by expert technicians at Tyreright stores.
• Batteries Battery replacement and supply services for vehicles, available at Tyreright store locations.
• Mechanical Services General mechanical services to keep vehicles performing safely and efficiently, offered through Tyreright's store network.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Double Coin TyrescoreStrategic or Co-development PartnerDouble Coin tyres are part of the TEN-24 emergency network. TEN-24 members receive FREE roadside support when running participating Double Coin truck or bus tyres. Double Coin RLB1, RLB200+, RLB400, RLB490, RLB800 tyres are offered through the network.
• Giti TyrescoreStrategic or Co-development PartnerGiti tyres are part of the TEN-24 emergency network. TEN-24 members receive FREE roadside support when running participating Giti truck or bus tyres. Giti truck and bus tyres including GAC812, GAL817, GAM837, GAM839, GAM851 are distributed through the network.
• MichelincoreStrategic or Co-development PartnerTyreright operates as a Michelin-accredited retread factory, using the Michelin Retreads Process to deliver consistent quality and performance. Michelin retreads extend tyre life for commercial operators with same confidence as new tyres.
• Fleet Management Operators (FMO)coreChannel Partner/ Reseller/ DistributorTyreright's Fleet Management Service is approved to supply most Australian Fleet Management Operator companies. Services are billed directly to FMO companies. Also works with novated lease providers for direct billing.
• Major Australian Fleet Lease CompaniescoreChannel Partner/ Reseller/ DistributorApproved to work with most major Australian fleet lease companies, allowing seamless billing integration and payment schedules aligned with customer requirements.
• BFGoodrichminorChannel Partner/ Reseller/ DistributorBFGoodrich tyres are sold through Tyreright stores nationwide, including All-Terrain T/A KO2, Mud Terrain T/A KM3, and Trail Terrain tyres. BFGoodrich offers a 30 Day Satisfaction Guarantee plus 6 year warranty.
• BridgestoneminorChannel Partner/ Reseller/ DistributorBridgestone tyres are sold through Tyreright stores, including Turanza, Potenza, Ecopia, Duler A/T 697 and other models for passenger, SUV, and light truck applications.
• DunlopminorChannel Partner/ Reseller/ DistributorDunlop tyres are sold through Tyreright stores, including Direzza DZ102+, Grandtrek AT30, Grandtrek PT5, SP Sport Maxx, SP Touring R1, and commercial SP183, SP185 tyres.
• GT RadialminorChannel Partner/ Reseller/ DistributorGT Radial tyres are sold through Tyreright stores, including Champiro VP1, Champiro UHP AS, Champiro FE2, SportActive 2, and Maxmiler Pro, Super Traveller 668 for light trucks.
• HankookminorChannel Partner/ Reseller/ DistributorHankook tyres are sold through Tyreright stores, including Kinergy Eco K425, Ventus Prime 2, 3, 4, Ventus S1 evo2, evo3, iON evo for electric vehicles, and Dynapro for SUVs.
• KumhominorChannel Partner/ Reseller/ DistributorKumho tyres are sold through Tyreright stores, including Solus KH17, Ecsta PS91, Ecsta V720, Ecsta HS51, Ecsta PA51, Solus TA21, and commercial KRS02, Portran KC53.
• MichelinminorChannel Partner/ Reseller/ DistributorMichelin tyres are sold through Tyreright stores as part of the commercial tyre range.
• Radar TyresminorChannel Partner/ Reseller/ DistributorRadar tyres are sold through Tyreright stores, including Dimax R8, Dimax Classic, Rivera Pro 2, RPX800, and light truck Argonite RV-4, RLT71.
• Advance TyresminorChannel Partner/ Reseller/ DistributorAdvance truck tyres are sold through Tyreright commercial division, including GL265D, GL266D, GL268D, GL270A, GL274A for various truck applications.
• Kenda TyresminorChannel Partner/ Reseller/ DistributorKenda tyres are sold through Tyreright commercial division.
• Nokian TyresminorChannel Partner/ Reseller/ DistributorNokian tyres are sold through Tyreright commercial division for forestry and specialty applications.
• Wanda TyresminorChannel Partner/ Reseller/ DistributorWanda tyres are sold through Tyreright commercial division.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Beaurepaires: Long-established Australian tyre retailer now owned by Goodyear, with a national store network selling passenger, commercial, and 4x4 tyres plus alignment and mechanical services. Directly comparable to Tyreright on retail tyre sales and fitting service offerings.
• Bob Jane T-Marts: Australia's largest competing multi-brand tyre retail chain with stores nationwide. Directly comparable to Tyreright on passenger, commercial, and performance tyre retail plus fitting services, operating a similar franchise-style national footprint.
• Tyrepower: Australian member-owned tyre retail franchise network with stores across Australia. Comparable to Tyreright on multi-brand tyre sales, fitting services, and alignment, with a similar cooperative/dealer structure.
• JAX Tyres: Australian tyre retail and service franchise network offering passenger, commercial, and 4x4 tyres through franchise stores. Closely comparable to Tyreright on multi-brand selection, fitting services, and national coverage model.
• Kmart Tyre & Auto Service: Discount-focused Australian tyre retail and auto service chain operating from Kmart locations, offering competitive pricing on major tyre brands. Directly comparable to Tyreright for value-conscious consumers seeking tyre sales and basic fitting.

Broad incumbents

• Goodyear Australia: Major global tyre manufacturer with Australian operations, owning Dunlop and Beaurepaires retail. Comparable to Tyreright as both a supplier of brands Tyreright distributes and as a vertically integrated competitor with its own retail footprint.
• Michelin Australia: Global tyre manufacturer that is both a Tyreright strategic partner (accrediting its retread factory) and a broader industry competitor. Comparable at the manufacturer level while also being a deeply embedded channel partner for Tyreright.
• Bridgestone Australia: Global tyre manufacturer with Australian retail and service network supplying Bridgestone and Firestone brands. Comparable to Tyreright as both a key brand supplier and as a competing manufacturer-aligned retail channel.
• Tire Rack: Large US-based online tyre retailer with distribution centres and consumer-direct fulfilment. Comparable to Tyreright as a representative of the digital-first tyre retail model that could pressure traditional Australian brick-and-mortar retailers over time.
• Continental Tyres Australia: Global tyre manufacturer offering premium passenger, commercial, and specialty tyres through Australian dealer networks. Comparable as an upstream supplier competitor whose products compete with brands Tyreright distributes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tyreright
• LinkedInlinkedin.com/company/tyreright
• Instagraminstagram.com/tyreright

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyreright