Schmidts Radio

What Schmidts Radio does

Schmidts Radio A/S is a privately held Danish audiovisual (AV) solutions provider headquartered in Vissenbjerg, Fyn, operating since 1937 under CVR 32152570. The company delivers both rental and sale of complete AV solutions — combining sound, light, projection, LED screens, staging, and digital signage — to Danish businesses, public-sector institutions, sports federations, festivals, museums, and education customers. Core rental assets include a mobile event vehicle with an 11 m² stage, certified LED screens in 10 m², 28 m², and 144 m² formats, certified mobile stages of 29 m² and 42 m², approximately 400 horn speakers for outdoor PA, an AV studio for livestreaming, and a fleet supporting ~25,000 km of technician travel per month across Denmark. Sales-side offerings include projectors and screens (Optoma, iiyama), BrightSign media players, Sennheiser and JBL audio, Contacta hearing loops, RadioSparx KODA-free background music, Vianomo digital name badges, and a digital signage subscription product; the Lü Interactive Playground was added in 2025 via a Danish reseller agreement with Canadian partner SAGA. The company also distributes hearing-loop systems through its wholly-owned subsidiary Sicom, which has more than 40 years of specialized experience in assistive listening for churches, concert halls, and theaters.

Name

Schmidts Radio

Legal name

Schmidts Radio A/S

Website

https://sro.dk

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Schmidts Radio A/S is a Danish AV solutions provider (since 1937) that rents, sells, installs, and services professional sound, LED screens, staging, digital signage, and hearing-loop systems to Danish businesses, public-sector buyers, sports events, festivals, museums, and education institutions.

Ownership category

akta.pro rank

Product category

Audio-Visual Equipment Rental and Sales

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Audio & Communications Equipment Rental (MPADAFAC), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Audio-visual solutions
• AV equipment rental
• Event production services
• Digital signage solutions
• Professional sound systems

Headquarters

HQ city

Vissenbjerg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. AV Equipment Sales: Sale of professional AV equipment including screens, projectors, speakers, microphones, info screens, and accessories to businesses and public sector. Installation and service included.
2. AV Equipment Rental: Rental of complete AV solutions including LED screens, speakers, stages, projectors, screens, and lighting for events. Services include delivery, setup and pickup.
3. Installation and Service: Professional installation and ongoing service of AV equipment in businesses, educational institutions, and public sector. Remote support via AnyDesk.
4. Background Music (KODA-free): RadioSparx subscription providing 500,000+ music tracks without KODA/GRAMEX fees. Includes hardware box and option for custom advertising spots.
5. Digital Signage Software: User-friendly software for info screens with online administration, dynamic layouts, annual subscription plus setup fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Schmidts Radio A/S provides rental and sale of complete audio-visual (AV) solutions and professional AV equipment to events, businesses, museums, trade shows, and public sector across Denmark. The rental offering spans event vehicles, LED large screens, mobile stages, speaker/PA systems, audio and lighting, livestreaming, screens and projectors, and trade show installations. The sales offering covers AV equipment, digital info screens, KODA-free background music, meeting room solutions, projectors, sound solutions including hearing loop systems, and digital storytelling installations for educational and cultural institutions.

Product overview

Schmidts Radio A/S operates as an AV (AudioVisual) provider offering both rental and sales of complete AV solutions and professional equipment since 1937. The product portfolio spans two main categories: RENTAL solutions including event vehicles (Eventbil with 11m² stage), speaker/PA systems (Højttalerløsning & PA/Lydanlæg), LED large screens (LED Storskærme in 10m²/28m²/144m²), livestreaming services with AV studio, audio & lighting equipment (Lyd & Lys), trade show/exhibition solutions (Messer & Shows with beMatrix LEDskin), mobile stages (Scener & Podier in 29m²/42m²), and screen/projector rentals (Skærme & Projektorer). SALES include AV equipment and gadgets (AV-Udstyr & Gadgets), digital storytelling solutions (Digital Formidling), digital signage/info screens (Infoskærme) with white frame options, KODA-free background music (KODA Fri Baggrundsmusik), Lü Interactive Playground for educational play, sound solutions (Lydløsninger) including teleslynge/hearing loop systems, meeting room solutions (Møderum) with integrated screens/videobars, and projectors/screens for permanent installation (Projektorer & Skærme). Integration partners include Optoma, BrightSign, beMatrix, iiyama, Contacta, Sennheiser, JBL, RadioSparx, Vianomo, Moviik, Zoom, and Microsoft Teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventbil (Mobile Event Vehicle) Mobile event vehicle with integrated 11m² stage, professional sound system, and LED screen production capability. Ready in under 1 minute with solar panel backup providing ~30 minutes of power. Available with or without custom advertising banners. For events, brand activations, and outdoor gatherings.
• Højttalerløsning & PA/Lydanlæg (Speaker Solutions & PA Systems) Professional speaker and PA systems with specialization in speech audio. Includes horn speakers (approx. 400 units), tower speakers, suspended speakers, and complete PA systems for indoor/outdoor events. Also includes evacuation and alert systems with battery backup for festivals and concerts. For event organizers, sports events, and large gatherings.
• LED Storskærme (LED Large Screens) Mobile certified LED large screens available in 10m², 28m², and 144m² sizes. Weather-resistant for outdoor and indoor use with crystal-clear images even in direct sunlight. Fully certified trailers requiring no building permit. For sports events, festivals, and large outdoor or indoor events.
• Livestreaming & AV-Studio Professional livestreaming services with multi-camera production and integration with PowerPoint, Zoom, and Microsoft Teams. Professional AV studio in Vissenbjerg available for booking with LED lighting, green screen, camera rental, and wireless microphones. For corporate events, conferences, and content producers.
• Lyd & Lys (Audio & Lighting) Professional audio and lighting solutions including a PA/sound trailer (750 kg) with mixer, amplifier, wireless microphones, and speakers. LED lighting for decoration, stage, and film/video. Sennheiser TourGuide system for guided tours and simultaneous interpretation. For events, conferences, and tours.
• Messer & Shows (Trade Shows & Exhibitions) Dry hire of creative and visual AV solutions with wow-effect for trade show stands, showrooms, and exhibitions worldwide. Includes beMatrix LEDskin integrated LED modules for dynamic exhibition experiences. For trade show organizers, brand activations, and exhibition booth builders.
• Scener & Podier (Mobile Stages & Podiums) Mobile stages in 29m² and 42m² sizes with roof coverage. Certified structures eliminating the need for building permits. Flexible podium solutions for indoor events. For concerts, festivals, sports events, and corporate events.
• Skærme & Projektorer (Screens & Projectors for Rental) Rental of professional screens (32" to 100") and projectors, including laser projectors, for presentations, conferences, meetings, and trade show booths. For event organizers, businesses, and conferences.
• AV-Udstyr & Gadgets (AV Equipment & Gadgets) Professional AV equipment and digital gadgets for businesses and the public sector, including media players (BrightSign), PTZ cameras, cables, and complete AV solutions for sale. For businesses, public sector, and event organizers needing permanent AV installations.
• Digital Formidling (Digital Storytelling) Unique and creative AV solutions for digital storytelling at educational and cultural institutions in Scandinavia. Includes simulator rooms, interactive touchscreens with custom user interface design, and immersive experiences such as the 800m² animated sky installation. For museums, schools, universities, and cultural institutions.
• Infoskærme (Info Screens / Digital Signage) Digital info screens for digital signage in all sizes, available with user-friendly software enabling full online administration. Professional indoor/outdoor screens with dynamic layouts, text, images, and video capabilities. Now available with white frames for lighter interiors. Annual subscription plus setup fee. For retail, offices, public sector, and any business needing dynamic signage.
• KODA Fri Baggrundsmusik (KODA-Free Background Music) Legal background music solution without KODA and GRAMEX fees. RadioSparx service provides access to 500,000+ music tracks with the ability to create custom advertising spots. Can also be used for behavioral regulation in public spaces. Includes hardware box and annual subscription. For retail stores, shopping centers, cafes, restaurants, and businesses needing background music.
• Lü Interactive Playground Revolutionary interactive play system combining play, learning, and movement using large interactive projections, dynamic lighting, and powerful audio to create groundbreaking experiences for children and adults. Danish reseller of the Canadian SAGA system. Available in Single, Duo, and Portable packages. For schools, municipalities, family entertainment centers, and cultural institutions.
• Lydløsninger (Sound Solutions) Professional sound solutions with special expertise in speech audio. Includes amplifiers, mixers, microphones (wireless, headset, clip-on), and speakers for indoor/outdoor use. Also includes teleslynge (hearing loop) systems through the Sicom brand for theaters, churches, and public assembly spaces. For businesses, event organizers, houses of worship, and public institutions.
• Møderum (Meeting Room Solutions) Complete AV solutions for meeting rooms and conference facilities, including professional screens with 25% haze for glare reduction, videobars with integrated 4K cameras and microphone arrays, soundbars, and wireless content sharing devices (Optoma). For businesses of all sizes looking to equip or upgrade meeting and conference rooms.
• Projektorer & Skærme (Projectors & Screens for Sale) Sale and installation of professional screens, touchscreens, laser projectors, and digital whiteboards. Includes Optoma laser projectors up to 22,000 lumens with 30,000-hour lifespan, and iiyama professional displays. For conference rooms, museums, and educational institutions.

Quantifiable outcome

• KODA fees can be eliminated with RadioSparx solution
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• beMatrixcoreChannel Partner/ Reseller/ DistributorOfficial bePartner since January 2025. Provides LEDskin LED modules that integrate into beMatrix modular frame system for exhibition stands. Company can rent, sell, and advise on beMatrix LEDskin solutions for trade shows and exhibitions worldwide.
• OptomacoreTechnology or IntegrationDanish dealer and installer of Optoma projectors and displays including laser projectors (ZH series), wireless presentation devices, and professional displays up to 22,000 lumens. Long-term collaboration with 'Skandinaviens projektorbaron' Thomas Feldstein.
• iiyamacoreTechnology or IntegrationSupplier of professional displays and monitors including 43" screens with 500 nits and 25% haze, and white frame info screens. Screens feature built-in players for digital signage applications.
• BrightSigncoreTechnology or IntegrationIntegration of BrightSign media players in digital installations for educational institutions like UCL simulator room. Products featured in international case studies.
• SennheisercoreTechnology or IntegrationPartnership with Sennheiser for microphones, wireless systems, and TourGuide interpretation systems. Supplier of professional audio equipment.
• Contacta Systems LtdcoreTechnology or IntegrationUK-based manufacturer of hearing loop systems. Danish distributor and installer. Installed 15 complete systems for Nuuk Airport and 1,000 meters of foil cable. Products improve accessibility for hearing aid users.
• MoviikminorStrategic or Co-development PartnerDeveloped digital queue system for info screens in collaboration with Moviik and Klit Andersen. Implemented in DSB customer service centers.
• RadioSparxcoreTechnology or IntegrationProvides 500,000+ music tracks without KODA/GRAMEX fees. Hardware box solution for background music in retail and business environments.
• KODAminorOthersMusic copyright organization. Company's RadioSparx solution provides KODA-free music eliminating fees to this organization.
• GRAMEXminorOthersMusic copyright organization for producers and importers. Company's RadioSparx solution provides GRAMEX-free music eliminating fees to this organization.
• SicomcoreStrategic or Co-development PartnerSicom is part of Schmidts Radio with over 40 years of experience in hearing loop systems. Specializes in systems for churches, parish halls, concert halls, and theaters across Denmark.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PRG (Production Resource Group): Global leader in event production and AV rental serving concerts, sports, corporate, and broadcast. Represents the upper bound of scale and capital intensity against which any European AV rental provider competes.
• AVI-SPL: Global AV integrator focused on meeting rooms, collaboration, and unified communications for enterprise and public sector. Comparable in serving public-procurement-style buyers but at much larger scale and global reach.
• NEP Group: Global broadcast and live-event AV services provider. Overlaps in large-format LED, broadcast audio, and event technology, particularly for sports and live productions where Schmidts Radio has marquee customers.
• Solotech: Large North American AV and live-event solutions provider with growing European footprint. Broad incumbent offering overlapping rental, integration, and event production capabilities to enterprise and entertainment clients.

Others

• Sennheiser: Global pro-audio manufacturer and a key technology partner of Schmidts Radio. Not a direct competitor but an adjacent ecosystem participant whose channel and product decisions materially shape Schmidts Radio's audio offering.

Direct peers

• Bright Group Denmark: Nordic AV and event technology provider offering rental, staging, and production services. Comparable product mix (LED, sound, lighting, video) and similar target customer base across corporate events and live experiences in the Nordic region.
• AV CENTER A/S: Danish AV rental and sales company serving corporate events, public sector, and live productions. Most direct domestic competitor given overlapping SKU breadth (LED screens, PA, projectors), sales-plus-rental model, and nationwide Danish footprint.
• Stagelab: Danish event production and AV rental specialist delivering staging, sound, lighting, and screens to corporate and live-event clients. Overlaps directly with Schmidts Radio's rental portfolio and event-customer segments.
• Showtec Event Group: Danish full-service event production company with in-house AV, staging, lighting, and crew. Competes for the same corporate, public-sector, and festival event contracts as Schmidts Radio.

Regional players

• Lang AG: Established European LED-screen and event-technology rental specialist. Directly comparable in LED fleet size and event-rental services, but operating primarily across Germany and broader Europe rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Schmidts-Radio
• LinkedInlinkedin.com/company/schmidts-radio-a-s
• Facebookfacebook.com/SRO.dk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmidts Radio