RE/MAX Crossroads Realty

What RE/MAX Crossroads Realty does

RE/MAX Crossroads Realty Inc., Brokerage is a privately held, independently owned and operated real estate brokerage franchisee of RE/MAX LLC, headquartered in Whitby, Ontario, with additional offices in Markham and Toronto, and a roster of approximately 180+ agents and brokers (spanning 30 listing pages on the brokerage site) covering Toronto, Markham, Whitby, and the broader Greater Toronto Area. The firm provides full-service residential, commercial, luxury, pre-construction, and rental representation for buyers, sellers, tenants, and investors, and also offers property management and leasing services. The brokerage's customer segments are fragmented across buyer types (first-time, foreclosure, affordable, pre-construction condo, apartment/condo, luxury), seller types (first-time, undecided, decided, future, commercial), renters, real estate investors, commercial clients, and prospective agents/franchisees.

The company runs its digital storefront and CRM on a website platform built by InCom Web & e-Marketing Solutions (dashboard.incomrealestate.com), which integrates CREA's MLS® listing data for property search and a Featured Toronto MLS® Listings carousel, Google Analytics for traffic attribution, Google Ads conversion tracking for paid-search lead capture, and the YouTube API for automated listing video generation. A branded "AI-Powered Real Estate Tools" section layers a Dream Home MLS® matcher, a free Home Worth online evaluation, a Neighbourhood Buzzer alert module, and a registered visitor account with daily property email alerts and property bookmarking, supported by Google and Facebook OAuth social login. The firm is a CREA member and operates under CREA's REALTOR® Code and MLS® trademark license, while affiliating with charitable partners (Children's Miracle Network, Susan G. Komen, Habitat for Humanity, Daily Bread Food Bank, etc.) and using the Mike Ferry Organization for agent coaching.

Revenue is generated primarily through transaction-based brokerage commissions on residential and commercial buy/sell deals facilitated by its agent roster, supplemented by managed-services fees from property management, rentals, and lease placement (6-month to multi-year). Commission rates and pricing are not publicly disclosed and are negotiated per agent per transaction. The firm serves a multilingual consumer base across 20+ languages and pursues marketing across Google Ads, Google Analytics, organic social (Facebook, Twitter/X, Instagram, LinkedIn), YouTube video content, daily property email alerts, and CREA MLS® syndication. Multiple agents hold RE/MAX Hall of Fame, Platinum, 100% Club, Lifetime Achievement, and Chairman's Club awards, and the brokerage's most recently dated public filings (Privacy Policy last edited 2025-06-25) confirm ongoing operations.

Name

RE/MAX Crossroads Realty

Legal name

RE/MAX CROSSROADS REALTY INC. Brokerage

Website

https://remaxcrossroads.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

RE/MAX Crossroads Realty is a privately held, independently operated RE/MAX franchise brokerage serving the Greater Toronto Area with 180+ agents across offices in Whitby, Markham, and Toronto, providing residential, commercial, luxury, and pre-construction real estate buy/sell/lease services via a CREA MLS-integrated platform with AI-branded home valuation and search tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Property buying services
• Property selling services
• Commercial real estate brokerage
• GTA real estate services

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real estate brokerage commissions: Brokerage earns commission on residential and commercial buy/side transactions facilitated by its roster of agents/brokers in the GTA. Transaction-based fees on each property sale, with recurring volume from ongoing agent activity.
2. Property management and leasing: Agent specialties include Property Management, Rentals, and Lease arrangements (6-month to multi-year), generating ongoing management/placement fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

RE/MAX Crossroads Realty Inc., Brokerage is a full-service real estate brokerage that provides buyer, seller, and renter representation across residential, commercial, luxury, and pre-construction properties in the Greater Toronto Area (Toronto, Markham, Whitby). The brokerage is operated by an in-house team of brokers and sales representatives and is supported by an InCom-built website that integrates MLS® listing search, AI-branded property valuation and matching tools, automated YouTube listing videos, and lead-capture forms routing inquiries to individual agents.

Product overview

RE/MAX Crossroads Realty Inc., Brokerage is a single-product real estate brokerage service delivered through a website platform (built by InCom Web & e-Marketing Solutions) that bundles a core brokerage offering with several integrated consumer- and agent-facing tools. The core service is residential, commercial, luxury, and pre-construction real estate representation across the GTA (Toronto, Markham, Whitby). On top of this core, the site layers a suite of named modules that work together: an AI-Powered Real Estate Tools section that houses the Dream Home Search (location-based MLS® property matching) and the What's My Home Worth? evaluation; a Featured MLS® Listings Carousel on the homepage; an Agent Directory ("Find a Real Estate Agent") with profile, contact, and social links; Free Real Estate Reports and a Neighborhood Buzzer email subscription; a registered Visitor Account that unlocks Daily Property Email Alerts, Property Bookmarking, and account management; automated YouTube listing videos generated via the YouTube API; and a multi-step "HAVE QUESTIONS? ASK US" lead-capture contact form. Data flows are sourced from the CREA MLS® system and the site supports Google and Facebook social login, Google Analytics, and Google Ads conversion tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Real Estate Brokerage (Buy/Sell/Lease Representation) Full-service real estate brokerage serving the Greater Toronto Area (Toronto, Markham, Whitby and surrounding Ontario). Provides buyer, seller, and renter representation across residential, commercial, luxury, and pre-construction segments, delivered by an in-house team of 180+ brokers and sales representatives through three offices.
• Property Management and Leasing Services Agent-delivered property management, rentals, and lease arrangement services for residential properties, with placement and ongoing management fees accruing to the brokerage. Supports lease durations from 6 months to multi-year and no-contract options.
• Commercial Real Estate Brokerage Services Commercial buyer and seller representation, plus commercial leasing and investment support, provided by agents with commercial specialties across the GTA.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• RE/MAX (RE/MAX LLC)flagshipOEM/ Whitelabel/ Licensing PartnerThe brokerage operates as an independently owned and operated franchisee within the RE/MAX network, using the RE/MAX name, balloon logo, and brand standards. All agents and the brand presence are powered by this franchise relationship.
• The Canadian Real Estate Association (CREA)flagshipStrategic or Co-development PartnerRE/MAX Crossroads Realty Inc. is a CREA member; the brokerage's listings and content are governed by CREA's REALTOR® Code, By-Laws, and Rules, and the website uses the MLS® trademark and REALTOR® certification marks under license.
• InCom Web & e-Marketing SolutionscoreTechnology or IntegrationWeb design and e-marketing partner that built and hosts the brokerage website, CMS, lead-capture forms, visitor login, social sign-in, and property search functionality. Operates dashboard.incomrealestate.com.
• Google (YouTube API, Google Analytics, Google Ads)coreTechnology or IntegrationUses YouTube API to auto-generate YouTube videos of listings, Google Analytics to track depersonalised site activity, and Google AdWords to attribute contact form submissions to paid search pages.
• Children's Miracle NetworkminorGTM or Marketing PartnerCharitable partner sponsored by agents such as Selvan Puvanes, William Yip, ISAAC HAN, and Dee Peroff, supporting the brokerage's community/brand reputation.
• Mike Ferry Organization (MFO)minorImplementation/ SI/ Consulting PartnerReal estate coaching firm coaching agent Dee Peroff and team to hone skills in listing, pricing, selling, negotiating, and marketing.
• Susan G. Komen Breast Cancer FoundationminorGTM or Marketing PartnerCharitable partner supported by agents such as Dee Peroff and ISAAC HAN (Canadian Breast Cancer Foundation).
• Habitat for Humanity (TREB)minorGTM or Marketing PartnerVolunteer and fundraising partner supported by Dee Peroff and the brokerage team.
• Variety Village / Salvation Army / Daily Bread Food Bank / Feed ScarboroughminorGTM or Marketing PartnerLocal charity partners supported by Dee Peroff and the brokerage's community outreach.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Coldwell Banker Canada: Coldwell Banker operates Canadian franchise brokerages including GTA offices, offering the same residential real estate services under a global brand. Comparable in business model, target segments, and franchise economics to RE/MAX Crossroads.
• RE/MAX West Realty Inc. RE/MAX West Realty Inc. is a sister RE/MAX franchise operating in the same GTA region (Scarborough/Durham). Same brand, same product, same MLS/REALTOR® governance, and overlapping service area; the most direct head-to-head competitive peer.
• Century 21 Canada: Century 21 is a major global real estate franchise with substantial Canadian operations, including GTA brokerages offering residential buy/sell services. Same franchise-driven brokerage model, same target customers, same MLS/board governance.
• eXp Realty (Canada): eXp Realty is a cloud-based brokerage that recruits Canadian agents into a commission-cap model. Directly competes for the same GTA agents and consumer clients but with a materially different cost structure (no physical offices) — a relevant disruptive peer.
• Royal LePage: Royal LePage is one of Canada's largest real estate brokerage franchise networks with a comparable agent-franchise model, residential/commercial coverage, and broad Canadian footprint including strong GTA presence. Most directly comparable to RE/MAX Crossroads in product, model, and target market.
• Sutton Group: Sutton Group is a Canadian real estate brokerage franchise network with significant GTA agent count and similar residential/commercial services. Directly competes for the same agents, listings, and buyer/seller clients in the Toronto market.

Regional players

• Bosley Real Estate Ltd. Bosley is a Toronto-focused independent brokerage known for downtown and east-end residential expertise. Overlaps with RE/MAX Crossroads on Toronto residential buyer/seller representation, but more concentrated geographically.
• Harvey Kalles Real Estate Ltd. Harvey Kalles is a long-established, GTA-focused independent brokerage concentrated in Toronto's luxury and central neighbourhoods. Competes for the same GTA luxury buyer/seller segment RE/MAX Crossroads' CLHMS-designated agents target.

Emerging players

• Properly (Canadian iBuyer): Properly is a Canadian tech-enabled instant-offer home-buying platform targeting GTA sellers with cash offers before relisting. An emerging disruptive peer that could siphon listing inventory from traditional GTA brokerages like RE/MAX Crossroads.

Others

• RE/MAX LLC (Corporate / Network): RE/MAX LLC is the franchisor of the RE/MAX network under which RE/MAX Crossroads operates. Not a competitor but the central counterparty whose brand standards, technology platform, royalty terms, and global marketing directly shape the economics of this brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/remaxirealty
• Facebookfacebook.com/topremax
• LinkedInlinkedin.com/company/remaxcrossroads

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Crossroads Realty