Stonefield Software

What Stonefield Software does

Stonefield Software Inc. is a privately held Canadian software company founded in 1991 in Regina, Saskatchewan, that develops Stonefield Query, an ad hoc query and reporting solution designed for non-technical business users. The core product is a database-agnostic reporting engine that automatically handles SQL joins and schema complexity, supporting Microsoft SQL Server, Oracle, Microsoft Access, Visual FoxPro, Pervasive, IBM DB2, MySQL, and other databases. A Six-Step Report Wizard, multi-database consolidation reporting, advanced report designer, charts/gauges/dashboards, scheduling, multi-format output (PDF, Excel, Word, CSV, HTML, etc.), and a custom formula system constitute the principal feature set. The product is offered as both a desktop application and a web-based platform (Stonefield Query Enterprise, built on C# and ASP.NET MVC with multi-tenant and plug-in support), plus an SDK for partners and vertical-specific versions for Sage 300, Sage Pro ERP, AccountMate, GoldMine, Act!, ALERE, and HEAT.

The company monetizes through software licenses, annual maintenance subscriptions, and training services, with virtually no publicly disclosed pricing for the software itself — only training rates ($180/hour online, $720 for 5 hours, $2,400/day onsite) are published. Its go-to-market is overwhelmingly indirect: 800+ OEM and ISV partners globally embed, white-label, and resell Stonefield Query, with named partners including Sage, AccountMate, GoldMine, and Act! (via Keystroke Quality Computing as exclusive worldwide distributor of Reporting4Act! since 2018). The company is founder-owned and operated by CEO Mickey Kupchyk and CTO Doug Hennig, has 1-10 employees, and reports reaching 225,000+ users across 65+ countries — though no revenue figures are disclosed.

Name

Stonefield Software

Legal name

Stonefield Software Inc.

Website

https://stonefieldquery.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Stonefield Software is a privately held Canadian developer of Stonefield Query, a database-agnostic ad hoc reporting engine that lets non-technical users generate reports across ERP and CRM systems. The company reaches 225,000+ users in 65+ countries through 800+ OEM and ISV partners, including Sage, AccountMate, GoldMine, and Act!.

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses: Perpetual and subscription software licenses for Stonefield Query, Stonefield Query SDK, and vertical-specific versions (Sage 300, GoldMine, AccountMate, etc.). Sold directly and through partner channel.
2. Software Maintenance: Annual maintenance subscriptions providing updates, technical support, and access to subscription licenses. Customers receive updates, bug fixes, and new features as released.
3. Training Services: Online training at $180/hour or Gold Support Plan at $720 for 5 hours. Onsite training at $2,400/day plus travel expenses. Training tailored to unique organizational needs.
4. Consulting and Implementation: Custom consulting and implementation services available through the partner channel and direct engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stonefield Software develops and sells Stonefield Query, an ad hoc query and reporting solution that enables end-user self-service business reporting across virtually any database, including Microsoft SQL Server, Oracle, Microsoft Access, Visual FoxPro, Pervasive, IBM DB2, and MySQL. The product is distributed as a desktop/SDK edition, a web-based Enterprise edition, and vertical-specific versions for Sage 300, Sage Pro ERP, AccountMate, GoldMine, ALERE, HEAT, and Act!, reaching 225,000+ users in 65+ countries through 800+ OEM/ISV partners. The company also generates revenue from software maintenance subscriptions and from training and consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Stonefield Query SDK: Software Development Kit for developers and consultants to create customized reporting solutions for any application.
• Stonefield Query Enterprise
• Reporting4Act!
• Stonefield Query for AccountMate
• Stonefield Query for GoldMine
• Stonefield Query for Sage 300
• Stonefield Query for Sage Pro ERP
• Stonefield Query for ALERE
• Stonefield Query for HEAT

Products and services

• Stonefield Query SDK Developer-facing Software Development Kit for creating customized reporting solutions and embedding Stonefield Query into partner applications; supports customization, branding, and white-label deployment.
• Stonefield Query Enterprise Web-based reporting version built on C# and ASP.NET MVC, supporting multi-tenant environments, rich API for integration, plugins with full access to the object model, and source code for customization.
• Stonefield Query for Sage 300 Reporting solution customized for Sage 300 ERP (formerly Sage Accpac ERP) users, supporting Sage 300 2026 in the latest release.
• Stonefield Query for Sage Pro ERP Reporting solution for Sage Pro ERP users, with version-locked releases aligned to Sage Pro ERP 2025.
• Stonefield Query for AccountMate Reporting solution for AccountMate SQL and LAN versions, with AccountMate 13.01 supported in version 8.5 releases.
• Stonefield Query for GoldMine CRM reporting solution for GoldMine users, compatible with GoldMine 2018.1 and later versions.
• Stonefield Query for ALERE Reporting solution for ALERE users.
• Stonefield Query for HEAT Reporting solution for HEAT users.
• Reporting4Act! Stonefield Query for Act! CRM, rebranded and distributed exclusively worldwide by Keystroke Quality Computing in Pro, Premium, and Ultimate tiers.
• Stonefield Query Training Services Online training at $180/hour (or Gold Support Plan at $720 for 5 hours) and onsite training at $2,400/day plus travel expenses, tailored to organizational needs.

Quantifiable outcome

• 225,000+ users worldwide rely on Stonefield Query for reporting needs
• +1 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• SagecoreTechnology or IntegrationStonefield Query for Sage 300 (formerly Accpac ERP) and Stonefield Query for Sage Pro ERP are customized versions supporting Sage ERP systems. These partnerships represent significant channel relationships with one of the world's largest ERP vendors. Sage 300 2026 and Sage Pro ERP 2025 are supported in latest versions.
• Sage ACCPAC ERP Reseller NetworkcoreChannel Partner/ Reseller/ DistributorBy 1998, Stonefield's ERP division grew to be one of the 10 largest Sage ACCPAC ERP resellers in the world. Long-standing relationship with Sage's channel ecosystem.
• AccountMatecoreTechnology or IntegrationStonefield Query for AccountMate provides reporting for AccountMate SQL and LAN versions. AccountMate 13.01 is supported in version 8.5 releases.
• GoldMinecoreTechnology or IntegrationStonefield Query for GoldMine provides CRM reporting for GoldMine users. Compatible with GoldMine 2018.1 and later versions.
• Keystroke Quality ComputingflagshipChannel Partner/ Reseller/ DistributorEffective March 15, 2018, Keystroke became the exclusive worldwide distributor of Reporting4Act! (Stonefield Query for Act! rebranded). Available in Pro, Premium, and Ultimate tiers. This partnership combines distribution reach of world's #1 Act! Reseller with Stonefield's reporting technology.
• 800+ OEM and ISV PartnerscoreOEM/ Whitelabel/ Licensing PartnerOver 800 OEM and ISV partners globally deliver Stonefield Query BI reporting solutions to their customers. Partners can embed, customize, and private-label the technology using the Stonefield Query SDK.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tableau (Salesforce): Leading enterprise BI and visualization platform with broad industry adoption. Competes with Stonefield in the broader self-service analytics market, though primarily focused on enterprise deployments rather than OEM/embedded.
• Microsoft Power BI: Broad incumbent in self-service BI, increasingly embedded into Microsoft ERP/CRM offerings and Sage partnerships. Represents the largest competitive threat to Stonefield's value proposition and is often cited as the default next-generation reporting stack.
• SAP Crystal Reports: Long-established report designer bundled into SAP and many ERP ecosystems. Historically the default reporting tool for ERP users and represents both legacy competition and a migration target for Stonefield's installed base.

Direct peers

• Jet Reports (Jet Global): Offers self-service reporting and BI tightly integrated with Microsoft Dynamics ERP, including financial reporting, ad-hoc analysis, and Excel-based reporting. Closely mirrors Stonefield's positioning for ERP ecosystems and competes for the same ISV/OEM embedding use cases.
• Izenda (insightsoftware): Embedded BI and self-service reporting platform purpose-built for ISVs and OEMs to white-label into their applications — directly competitive with Stonefield Query SDK in the embedded/OEM channel.
• F9 Financial Reporter (insightsoftware): Specialized financial and management reporting for ERP systems including Sage and Microsoft Dynamics — direct overlap with Stonefield's vertical ERP financial reporting solutions.
• Exago BI: Embedded business intelligence for SaaS and ISV applications, offering ad-hoc reporting, dashboards, and analytics integration. Competes directly with Stonefield in the OEM/embedded reporting channel.
• BI360 (Solver Global): Provides reporting, budgeting, and dashboards built specifically for mid-market ERPs including Sage Intacct, Sage 300, Acumatica, and NetSuite — overlapping channel partners and similar mid-market customer profile to Stonefield Query for Sage 300.
• Reveal BI (Infragistics): Embedded analytics SDK targeting ISVs and developers needing self-service reporting and dashboards inside their applications. Directly competes with Stonefield Query SDK for OEM/ISV partnerships.

Emerging players

• Easy Insight: Cloud-based self-service BI and reporting for SMBs and small ERPs — an emerging competitor in the SMB-friendly reporting segment Stonefield targets with its easy-to-use, no-SQL approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/sfquery
• LinkedInlinkedin.com/company/stonefield-software-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonefield Software