Avant Garde Wheels
Avant Garde Wheels is a Santa Fe Springs, California-based manufacturer of high-end flow form and forged aftermarket automotive wheels, serving luxury, performance, and off-road vehicle owners through a global dealer network with custom built-to-order configurations.
- Company typePrivate
- Founded2007
- HeadquartersSanta Fe Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Avant Garde Wheels does
Avant Garde Wheels is a privately held manufacturer and distributor of high-end aftermarket automotive wheels, founded in 2007 and headquartered at 12316 Bell Ranch Drive, Santa Fe Springs, California. The company produces wheels through multiple manufacturing processes, including flow forming for its AG Classic and AG ART lines and full forging in 6061-T6 aerospace-grade aluminum for its AG Forged, AG Luxury (AGL), SR Series, SRX Series, and SRV Series lines. It also operates off-road-focused TERREX and KSM OFFROAD product lines, an AG Legacy series, and a configurable F100-F500 forged profile range spanning 19" to 24" diameters. Engineering workflow includes Finite Element Analysis (FEA) for stress and displacement simulation, X-ray inspection under pressure for hidden defects, and JWL standard compliance for quality assurance. AG Forged and AGL wheels are built to order using exclusively US-sourced components and in-house assembly.
The company serves three primary customer segments: luxury and performance vehicle owners (Mercedes-Benz, BMW, Porsche, Audi, Tesla, etc.) seeking aggressive OEM+ fitment; off-road and truck enthusiasts (Ford F-150 Raptor, Jeep, Toyota Tacoma/Tundra) requiring rugged wheels; and aftermarket custom builders needing bespoke configurations. Distribution is quote-based through an authorized global dealer network, with custom wheels not sold directly online; apparel, decals, and accessories are sold through an e-commerce storefront. Marketing relies on a content engine built around featured vehicle builds, a finishes gallery, and active social channels (YouTube, Instagram, Facebook, Twitter). The company is founder-owned, has 11-50 employees, has never disclosed external funding, and reports no parent company or institutional ownership.
Avant Garde Wheels firmographics
Firmographics- Name
- Avant Garde Wheels
- Legal name
- Avant Garde Wheels
- Website
- https://avantgardewheels.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avant Garde Wheels is a Santa Fe Springs, California-based manufacturer of high-end flow form and forged aftermarket automotive wheels, serving luxury, performance, and off-road vehicle owners through a global dealer network with custom built-to-order configurations.
- Ownership category
- akta.pro rank
Avant Garde Wheels industry classification
Industry- Product category
- Aftermarket Automotive Wheels
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
- akta.pro secondary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
Keywords
Where Avant Garde Wheels is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avant Garde Wheels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Wheels Sales: Primary revenue from manufacturing and selling high-end custom wheels including cast flow form, forged monoblock, and multi-piece configurations. Wheels are built to order with custom fitments, finishes, and configurations tailored to customer specifications.
- Aftermarket Accessories: Sale of apparel, decals/stickers, gear, and wheel accessories through the online store.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Avant Garde Wheels product offering
Product offeringCore offering
Avant Garde Wheels manufactures and distributes high-end cast and fully forged aftermarket automotive wheels with performance-driven engineering. The company produces vehicle-specific fitments using aerospace-grade 6061-T6 aluminum through flow forming, full forging, and precision milling processes, and sells primarily through an authorized dealer network with direct-to-consumer e-commerce for accessories.
Product overview
Avant Garde Wheels is a manufacturer and distributor of high-end automotive wheels, offering a diversified portfolio of product series. The company produces wheels through multiple manufacturing processes including flow forming and full forging. The product lineup consists of: AG Classic Series (flow form monoblock wheels for street applications), AG ART Series (advanced flow form technology), AG Forged Series (custom bespoke wheels in aerospace-grade aluminum), SR Series (three-piece forged wheels), SRX Series (forged monoblock luxury wheels), SRV Series (contemporary forged wheels with aero-disc design), AG Luxury Series (premium forged wheels for high-end vehicles), TERREX Series (off-road forged wheels), KSM OFFROAD (off-road wheel division), and AG Legacy (established classic designs). The company also offers multiple profile configurations (F100-F500) with various spoke patterns and lip depths, plus individual wheel models like M520R and M570R. All wheels are engineered for vehicle-specific fitment using Finite Element Analysis (FEA) and comply with JWL standards, with X-ray quality inspection.
Differentiator
Problem solved
Functional benefit
Brands
- AG Classic: Flow form series offering styles that have stood the test of time, providing aggressive yet functional OEM+ fitment on street applications
- AG ART
- AG Forged
- AG Luxury
- TERREX
- KSM OFFROAD
- AG Legacy
- SR Series
- SRV Series
- SRX Series
- F Series (AGF)
- KlasseniD
Products and services
- AG Classic Series Flow form monoblock wheels engineered for specific vehicles to provide aggressive, functional OEM+ fitment on street applications; designs have stood the test of time as core catalog styles.
- AG ART Series Flow form monoblock wheels with advanced rim technology featuring modern designs and premium finishes for street performance vehicles.
- AG Forged Series Custom wheel configurations built to order with aerospace-grade aluminum and US components; includes SR Series, SRX Series, SRV Series, and F100-F500 forged profiles with custom offsets, bolt patterns, and finishes.
- AG Luxury (AGL) Series Premium forged aluminum wheels designed to complement high-end vehicle aesthetics; each order individually engineered and assembled in-house using aerospace-grade forged aluminum with American made components.
- TERREX Series Off-road focused forged wheels designed for rugged terrain and adventure vehicles, including T100, T200, T300, T400 models for trucks and SUVs.
- KSM OFFROAD Off-road wheel series offered through KSM Offroad brand division, focused on rugged terrain applications.
- AG Legacy Series Classic wheel designs that have established enduring market presence, including M310, M510, M580, M610, M621, M632, M650, M652 models.
- M520R Wheel Modern split-ten mesh monoblock flow form wheel available in 19-24 inch sizes; available in Dark Graphite Metallic and Gloss Black standard finishes with custom powdercoat options.
- M570R Wheel Latest flow form design featuring Gloss Silver Machined finish; blends luxury and performance aesthetics inspired by AGLuxury Wheels AGL67.
- SRV Series Forged Wheels Contemporary forged monoblock wheel collection crafted from 6061-T6 aerospace-grade aluminum with incorporated aero-disc outer ring; five designs (SRV01-SRV05) in sizes from 19" to 24" diameters.
- Aftermarket Accessories and Apparel Branded apparel, decals/stickers, gear, and wheel accessories sold through the online e-commerce store.
Companies that use Avant Garde Wheels
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Avant Garde Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Avant Garde Wheels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Genesis1 Auto ConceptsminorAutomotive customization shop that collaborated on a featured Toyota Supra widebody build showcasing the AG SR2 wheels. The partnership represents a customer/build collaboration for promotional content demonstrating wheel fitment on modified vehicles.
- Platinum Motorsports GroupminorMercedes-Benz customization specialist that outfitted a Mercedes-Benz S580 with AG SRX06 wheels in gloss black finish. The partnership showcases wheel products on luxury Mercedes vehicles for promotional purposes.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Avant Garde Wheels competitors and assessment
Company assessmentDirect peers
- Niche Wheels: Niche Wheels designs aftermarket alloy wheels emphasizing premium finishes and vehicle-specific fitments for luxury SUVs and sedans. Its product strategy and customer overlap align closely with Avant Garde's AG Classic and AG Luxury lines.
- Forgiato Wheels: Forgiato designs and manufactures custom luxury aftermarket wheels, often featured on high-end European and exotic vehicles. It directly competes with Avant Garde's bespoke forged and luxury collections for the same custom-wheel buyer.
- Vossen Wheels: Vossen Wheels manufactures premium aftermarket alloy and forged wheels for luxury, performance, and SUV vehicles through dealer and DTC channels. It is the closest direct competitor to Avant Garde's luxury/performance positioning with similar vehicle-specific fitment programs.
- HRE Wheels: HRE produces high-end forged aftermarket wheels, including bespoke monoblock and multi-piece configurations, targeted at luxury and supercar owners. It competes head-to-head with Avant Garde's AG Forged, AG Luxury, and SRX Series offerings on materials, customization, and premium positioning.
- ADV.1 Wheels: ADV.1 produces bespoke forged aftermarket wheels with extensive vehicle-specific fitments and custom finishes for luxury and exotic cars. Its build-to-order model and premium positioning closely mirror Avant Garde's AG Luxury and SR/SRX/SRV Series.
- Rotiform: Rotiform designs and distributes aftermarket alloy wheels popular in the European tuning and stance segments, with vehicle-specific fitments similar to AG Classic. It targets an overlapping enthusiast customer base at a slightly lower price tier.
- Method Race Wheels: Method Race Wheels designs and distributes beadlock-compatible off-road wheels for trucks and SUVs with motorsport heritage. It directly overlaps with Avant Garde's TERREX and KSM OFFROAD product lines in the off-road enthusiast segment.
- KMC Wheels: KMC Wheels is a major aftermarket alloy and off-road wheel brand distributed through extensive dealer and retail channels. It competes most directly with Avant Garde's TERREX and KSM OFFROAD off-road offerings on truck and SUV fitments.
- TSW Wheels: TSW Wheels manufactures aftermarket alloy wheels across multiple segments including luxury, performance, and SUV, with multi-channel distribution. It competes with Avant Garde's flow-form and mid-tier forged offerings on price and dealer reach.
- BBS Wheels (USA): BBS manufactures high-performance forged and flow-formed aftermarket and OEM wheels known for engineering rigor and motorsport pedigree. It competes with Avant Garde on premium forged performance wheels for enthusiast and luxury buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Avant Garde Wheels social profiles
Digital presenceAvant Garde Wheels compliance and trust
Trust signalCompliance1 record
Avant Garde Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avant Garde Wheels leadership team
Management profileNumber of profiles
Avant Garde Wheels subsidiaries and ownership
Company hierarchySubsidiaries1 record
Avant Garde Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avant Garde Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avant Garde Wheels
What does Avant Garde Wheels do?
Avant Garde Wheels manufactures and distributes high-end cast and fully forged aftermarket automotive wheels with performance-driven engineering. The company produces vehicle-specific fitments using aerospace-grade 6061-T6 aluminum through flow forming, full forging, and precision milling processes, and sells primarily through an authorized dealer network with direct-to-consumer e-commerce for accessories.
Is Avant Garde Wheels a public or private company?
Avant Garde Wheels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avant Garde Wheels founded?
Avant Garde Wheels was founded in 2007. It employs 11 to 50 people.
Where is Avant Garde Wheels based?
Avant Garde Wheels is headquartered in Santa Fe Springs, United States, in the North America region.
How does Avant Garde Wheels make money?
Two revenue lines are on record. Custom Wheels Sales are the primary driver. The others are aftermarket Accessories.
Who are Avant Garde Wheels's main competitors?
Direct peers on record are Niche Wheels, Forgiato Wheels, Vossen Wheels, HRE Wheels, ADV.1 Wheels, Rotiform, Method Race Wheels, KMC Wheels, TSW Wheels and BBS Wheels (USA).
Does Avant Garde Wheels have an API?
No public API is recorded for Avant Garde Wheels.
What industry is Avant Garde Wheels in?
Avant Garde Wheels's product category is Aftermarket Automotive Wheels. Its primary akta.pro industry code is IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors), with a secondary code of IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy). Its NAICS code is 336991 and its SIC code is 3714.