Forgiato
Forgiato Wheels is a privately held, Los Angeles-based custom forged wheel manufacturer producing aerospace-grade 6061-T6 aluminum wheels under its own brand for high-net-worth owners of luxury, exotic, SUV, truck, muscle, and electric vehicles via a direct-to-consumer, quote-based model with global shipment.
- Company typePrivate
- Founded2002
- HeadquartersSun Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Forgiato does
Forgiato Wheels is a privately held custom forged wheel manufacturer founded in 2002 and operating from a single factory in Sun Valley (Los Angeles), California. The company produces wheels from aerospace-grade 6061-T6 aluminum using compression forging under 10,000+ tons of hydraulic pressure, followed by 5-axis CNC machining to ±0.006mm tolerances and in-house finishing including chrome plating, powder coating, paint, carbon fiber application, and custom color matching. The product portfolio comprises six lines totaling 651+ designs: 3 Piece Forged (450 designs), Monoblock (95), Truck & SUV (62), Dually (24), Slant Lip (5), and Flow Formed (13), with sizes spanning 19 to 34 inches.
The business operates a direct-to-consumer model with quote-based pricing, 4–6 week build times, and global shipment of serialized, certified wheels. Customers specify vehicle year, make, model, wheel size, offset, and finish; quotes are returned within 1–2 business days. Primary customers are high-net-worth individuals owning luxury and exotic vehicles from marques including Rolls-Royce, Bentley, Ferrari, Lamborghini, McLaren, Porsche, and Mercedes-Benz, with secondary segments in lifted SUVs, muscle and classic cars, and EVs such as the Tesla Cybertruck. Supporting services include the Style My Car visualization tool, a wheel authentication verification system, and an ambassador referral program paying $200–$500 per referred sale.
The brand has built cultural reach through collaborations with streetwear and music entities (VLONE in 2017, Travis Scott's Cactus Jack in 2017, Marathon Clothing in 2025), a placement as the hero car in the 2014 Need for Speed film, and a mention in the Grammy-nominated 2019 song 'Ballin.'' No external institutional ownership, funding rounds, or M&A activity are disclosed.
Forgiato firmographics
Firmographics- Name
- Forgiato
- Legal name
- Forgiato Wheels
- Website
- https://forgiato.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forgiato Wheels is a privately held, Los Angeles-based custom forged wheel manufacturer producing aerospace-grade 6061-T6 aluminum wheels under its own brand for high-net-worth owners of luxury, exotic, SUV, truck, muscle, and electric vehicles via a direct-to-consumer, quote-based model with global shipment.
- Ownership category
- akta.pro rank
Forgiato industry classification
Industry- Product category
- Custom Forged Wheels
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
- akta.pro secondary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
Keywords
Where Forgiato is headquartered
LocationHeadquarters
- HQ city
- Sun Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Forgiato business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Forged Wheel Sales: One-time purchase of custom forged wheels built to order. Customers specify design, size, offset, and finish. Every wheel is built from aerospace-grade 6061-T6 aluminum and machined/finished in Los Angeles. Typical build time is 4-6 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom wheel orders are quote-based with pricing dependent on design complexity, size, finish, and vehicle fitment. |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels11 records
Forgiato product offering
Product offeringCore offering
Forgiato designs, forges, machines, and finishes custom wheels from aerospace-grade 6061-T6 aluminum at a single Los Angeles factory, selling them built-to-order directly to vehicle owners. The catalog spans six wheel lines (3-Piece, Monoblock, Truck & SUV, Dually, Slant Lip, Flow Formed) totaling 651+ designs in 19" to 34" diameters, with optional hand-applied finishes including proprietary chrome, brushed, powder coat, color-code, two-tone, and wrap-matched color services, typically delivering within 4-6 weeks of order.
Product overview
Forgiato is a custom forged wheel manufacturer operating a single factory in Los Angeles since 2002. The company produces wheels from aerospace-grade 6061-T6 aluminum using 10,000+ tons of hydraulic forging pressure and 5-axis CNC machining with ±0.006mm tolerances. The product portfolio comprises six wheel lines totaling 651+ designs: 3 Piece Forged (450 designs) for maximum customization with separate face/lip/barrel components; Monoblock/Monoleggera (95 designs) as single-piece forged wheels for performance; Truck & SUV/Terra (62 designs) for heavy-duty applications; Dually/Duro (24 designs) for commercial trucks; Slant Lip (5 designs) for deep concave styling; and Flow Formed (13 designs) as an accessible entry point. Beyond wheels, services include custom finishes (chrome, brushed, powder coat, color-matched to vinyl wraps), a Style My Car visualization tool, wheel authentication verification, and a build showcase gallery. All products are built to order with 4-6 week typical build time.
Differentiator
Problem solved
Functional benefit
Products and services
- 3 Piece Forged Wheels Multi-piece custom forged wheels comprising a center face, outer lip, and inner barrel machined from 6061-T6 aluminum and bolted together with aircraft-grade fasteners. Allows different finishes on each component (e.g., brushed face, chrome lip, painted barrel). Sizes range from 19" to 34", with flat forging, ECL (extended concave lip), G-series directional, K-series mesh, and floater designs.
- Monoblock Wheels (Monoleggera) One-piece custom forged wheels machined from a single 6061-T6 aluminum billet with no joints or seams, positioned as the lightest, strongest option for performance-focused applications. Available in 9", 10", 11", and 12" widths.
- Truck & SUV Wheels (Terra) Custom forged wheels designed specifically for trucks and SUVs, including off-road applications, with durable construction and sizes ranging from 20" to 26".
- Dually Wheels (Duro) Heavy-duty custom forged wheels for dually trucks and commercial applications, with reinforced construction for increased load capacity.
- Slant Lip Wheels (Slantlip) Custom forged wheels with an angled lip profile for deep concave styling and maximum visual presence.
- Flow Formed Wheels Entry-level wheels using flow forming technology, offering Forgiato design and construction at more accessible price points; lighter and stronger than cast alternatives.
- Wheel Authentication Service Verification service that lets customers confirm whether their wheels are genuine Forgiato products by checking serial numbers, hardware (40+ stainless steel fasteners), finish machining, and weight against authentic Forgiato specifications.
Quantifiable outcome
- Wheels are 25-30% lighter than cast equivalents
- +3 more outcomes
Companies that use Forgiato
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Forgiato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Forgiato partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Marathon ClothingcoreThe Marathon-1 wheel collaboration celebrating Nipsey Hussle's legacy. Featured at LA Auto Show 2025. Honors late rapper and Marathon Clothing founder.
- VLONEflagshipLimited edition collaboration with A$AP Bari's VLONE streetwear brand. Created 10 sets worldwide with no reissue. Represents intersection of streetwear and automotive culture.
- Cactus Jack (Travis Scott)flagshipCo-creation partnership with Travis Scott's Cactus Jack Records. Joint design collaboration that is an original co-creation, not merely an endorsement. Featured at SEMA and in automotive culture.
- Electronic Arts (Need for Speed)coreForgiato wide body Mustang featured as the hero car in the Need for Speed video game (2014). Hollywood product placement bringing brand visibility to gaming audience worldwide.
- BugatticoreFirst Bugatti Veyron equipped with custom Forgiato wheels in 2011. Landmark moment establishing Forgiato in the exotic car world and demonstrating wheel quality meets ultra-luxury standards.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Forgiato competitors and assessment
Company assessmentDirect peers
- HRE Performance Wheels: HRE is a direct peer: a premium US-based manufacturer of custom forged and flow-formed wheels serving the same luxury, exotic, and performance vehicle owner segment with similar custom build-to-order model and comparable ASPs.
- Ferrada Wheels: Ferrada is a direct peer: a custom luxury aftermarket wheel manufacturer focused on concave and multi-piece designs for European exotics and luxury SUVs, occupying a near-identical product and customer niche to Forgiato.
- Vossen Wheels: Vossen is a direct peer: a US-based aftermarket wheel brand offering luxury and custom forged/cast wheels, often featured on the same Range Rover, Mercedes, and exotic car builds as Forgiato, with overlapping dealer and online distribution.
- ADV.1 Wheels: ADV.1 is a direct peer: a luxury custom forged wheel manufacturer targeting exotic and high-end vehicle owners with similar deep-concave aesthetics, build-to-order model, and social media-driven brand presence.
- Foose Design: Foose Design is a direct peer: a celebrity-driven custom wheel brand founded by car designer Chip Foose, with similar cultural cachet, custom build offerings, and presence on American muscle, hot rod, and luxury car builds.
- Brixton Forged: Brixton Forged is a direct peer: a premium forged wheel brand serving luxury sedans, exotics, and SUVs with multi-piece and monoblock constructions, comparable pricing tiers, and similar influencer/aftermarket distribution.
- Rohana Wheels: Rohana is a direct peer: an aftermarket luxury wheel brand offering custom and concave designs for European exotics and SUVs, competing directly in fitments and customer base, with broader international distribution.
- Concavo Wheels: Concavo is a direct peer: a custom concave wheel brand specifically targeting the luxury SUV and European exotic segments (Range Rover, Mercedes, Bentley) with a build-to-order model and similar DTC website-driven sales.
Broad incumbents
- BBS Wheels: BBS is a broader incumbent: a globally recognized premium forged wheel brand with motorsport heritage, offering OEM and aftermarket wheels for performance and luxury vehicles; serves as the engineering/performance benchmark that Forgiato competes against on quality rather than direct product overlap.
- TSW Wheels: TSW is a broader incumbent: a longer-tenured aftermarket wheel manufacturer with a wider catalog spanning performance, luxury, and track-day applications, including forged and flow-formed options that overlap with Forgiato's portfolio but at broader price points and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Forgiato social profiles
Digital presenceForgiato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forgiato leadership team
Management profileNumber of profiles
Forgiato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forgiato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forgiato
What does Forgiato do?
Forgiato designs, forges, machines, and finishes custom wheels from aerospace-grade 6061-T6 aluminum at a single Los Angeles factory, selling them built-to-order directly to vehicle owners. The catalog spans six wheel lines (3-Piece, Monoblock, Truck & SUV, Dually, Slant Lip, Flow Formed) totaling 651+ designs in 19" to 34" diameters, with optional hand-applied finishes including proprietary chrome, brushed, powder coat, color-code, two-tone, and wrap-matched color services, typically delivering within 4-6 weeks of order.
Is Forgiato a public or private company?
Forgiato is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forgiato founded?
Forgiato was founded in 2002. It employs 1 to 10 people.
Where is Forgiato based?
Forgiato is headquartered in Sun Valley, United States, in the North America region.
How does Forgiato make money?
One revenue line is on record: custom Forged Wheel Sales.
Who are Forgiato's main competitors?
Direct peers on record are HRE Performance Wheels, Ferrada Wheels, Vossen Wheels, ADV.1 Wheels, Foose Design, Brixton Forged, Rohana Wheels and Concavo Wheels. Broad incumbents are BBS Wheels and TSW Wheels.
Does Forgiato have an API?
No public API is recorded for Forgiato.
What industry is Forgiato in?
Forgiato's product category is Custom Forged Wheels. Its primary akta.pro industry code is IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors), with a secondary code of IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy). Its SIC code is 3714.