Total Patient Service

What Total Patient Service does

Total Patient Service Institute (ToPS) is a privately held US dental practice coaching company headquartered in Irving, Texas, founded in 1989 as Dental Boot Kamp by Steven J. Anderson. ToPS sells coaching and training services that help dental practices—solo, group, multi-location, and DSOs—raise case acceptance, hygiene productivity, and team performance through proprietary verbal-skills curricula, the Total Practice Support Coaching system (covering ten practice areas from new-patient flow to collections), and modular programs including Total Immersion, No More Hygiene (Modular Periodontal Therapy), Should You Be Insurance Free, and Leadership Academy. Its underlying technology layer is content- and methodology-driven: a proprietary case-presentation system originated in 1989 and endorsed by the late Dr. Peter Dawson as 'The Missing Link in Dentistry,' augmented recently by an AI-enhanced perio case-acceptance integration with Pearl and a co-branded Kleercast webinar series with Kleer. The business operates on a hybrid revenue model combining monthly recurring coaching subscriptions (priced to practice cashflow), $395–$995 per-seat in-person and online seminars ticketed through Ticket Tailor and Buy Tickets, an on-demand webinar library, and book sales via The YES Bookstore (theyespress.com). Distribution is sales-led and event-driven, leveraging a content marketing blog, social channels, the co-founded Crown Council dentist community and Smiles for Life Foundation for warm leads, free Practice Growth Analyses as funnel entry, and a US-only geographic footprint with no disclosed institutional funding or acquisition activity.

Name

Total Patient Service

Legal name

Total Patient Service Institute

Website

https://totalpatientservice.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Patient Service Institute is a US dental practice coaching company founded in 1989 that sells verbal-skills training, seminars, and monthly coaching to dental practices to raise case acceptance, hygiene productivity, and team performance.

Ownership category

akta.pro rank

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Services: Monthly coaching engagements where a ToPS Practice Advisor works with a dental team to implement systems across 10 key practice areas including case acceptance, scheduling, collections, and patient retention. Sold as a monthly investment designed to pay for itself through demonstrated ROI.
2. In-Person Seminars: Two-day in-person team training events (Total Immersion $995, Should You Be Insurance Free $995, No More Hygiene, Leadership Academy) offered multiple times per year in various cities. Includes CE credits (6–16 hours depending on course). Crown Council members receive discounted pricing.
3. Online Seminars & Webinars: Online versions of seminars (e.g., Total Immersion Online at $395) and recorded/streaming webinar content covering topics such as case acceptance, cancellations, perio treatment, dental coding, and financial arrangements. Available for individual or team viewing.
4. The YES Bookstore: Sale of books and resources through The YES Bookstore (theyespress.com), selling published materials related to dental practice management and patient service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Total Patient Service Institute (ToPS) sells monthly dental practice coaching engagements and a portfolio of multi-day in-person seminars plus online courses that train dental teams on case acceptance verbal skills, hygiene productivity, insurance strategy, and leadership. The flagship programs are Total Immersion, No More Hygiene, Should You Be Insurance Free, and Leadership Academy, supported by virtual coaching, on-demand webinars, and books sold through The YES Bookstore.

Product overview

Total Patient Service Institute (ToPS) is a dental practice coaching company offering a comprehensive portfolio of in-person seminars, virtual coaching, and educational content. The core offering consists of ToPS Coaching and Virtual Coaching services that provide personalized practice guidance. The seminar lineup includes Total Immersion (flagship two-day team training), Leadership Academy (leadership development), No More Hygiene (periodontal therapy training), and Should You Be Insurance Free (insurance strategy). Supplementary offerings include ToPS Webinars (on-demand educational content) and The YES Bookstore (resources). The architecture follows a platform-plus-program model where coaching services provide ongoing implementation support alongside the seminar programs.

Differentiator

Problem solved

Functional benefit

Products and services

• ToPS Coaching Monthly practice coaching engagement in which a ToPS Practice Advisor works directly with a dental team's doctors, hygienists, and business assistants to implement systems across 10 key practice areas including case acceptance, scheduling, financial arrangements, collections, and patient retention. Designed for dental practices seeking comprehensive, ongoing performance transformation.
• ToPS Virtual Coaching Remote, customizable coaching program offering ToPS Practice Advisor guidance without travel requirements, providing cost-effective and flexible ongoing coaching tailored to dental practice needs.
• Total Immersion Seminar

Quantifiable outcome

• Case acceptance increases are commonly seen on the first day back from Total Immersion
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• KleerminorGTM or Marketing PartnerToPS co-hosts the Kleercast Webinar Series with Steven J. Anderson from Total Patient Service Institute. Kleer is a dental insurance platform. The partnership creates co-branded educational webinar content for dental practices on topics such as insurance strategy (e.g., 'Insurance: Should You Stay or Should You Go').
• OraCareminorGTM or Marketing PartnerOraCare sponsored the 'Building a Profitable Home Care Business' webinar presented by Total Patient Service Institute. The partnership provides educational content on home care products and their role in the treatment gap between appointments, with OraCare positioned as a product partner for profitable home care recommendations.
• Crown CouncilcoreStrategic or Co-development PartnerCrown Council is a closely affiliated elite network of top dental practices co-founded by Steven J. Anderson alongside Total Patient Service Institute. Crown Council members receive significant discounts on ToPS seminars. The relationship is foundational — ToPS was founded in connection with Crown Council and the Smiles for Life Foundation, sharing founders, faculty, and community infrastructure.
• Smiles for Life FoundationcoreStrategic or Co-development PartnerSmiles for Life Foundation is a charitable organization co-founded by Steven J. Anderson alongside Total Patient Service Institute and Crown Council. It is described as part of the foundational ecosystem around ToPS, with Crown Council members participating in Smiles for Life charity initiatives.
• Spectrum SolutionsminorGTM or Marketing PartnerSpectrum Solutions (represented by Colby Healey) co-presented the 'The Perio Cure' webinar alongside Steven J. Anderson and Tanya Bailey. The partnership focuses on oral bacteria testing technology as part of the broader perio treatment and case acceptance discussion.
• Accelerated Dental Assisting AcademyminorGTM or Marketing PartnerFounder David Roux of Accelerated Dental Assisting Academy co-presented a 'Hiring Secrets for the 2023 Economy' webinar with ToPS, providing expertise on recruiting and hiring in the challenging dental employment market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Kleer: Kleer is a dental membership and insurance platform that partners with ToPS on the Kleercast Webinar Series. It is an adjacent ecosystem player — not a direct coaching competitor — but serves overlapping dental-practice buyers and co-markets with ToPS.
• Pearl: Pearl provides AI-powered dental radiologic diagnostics and is a technology integration partner of ToPS (per the AI-Enhanced Perio Case Acceptance webinar). Pearl is an enabling technology partner rather than a coaching competitor, but competes for dental practice technology spend.

Direct peers

• ACT Dental: ACT Dental offers practice coaching, workshops, and leadership development specifically for dental teams, with a similar focus on team-driven case acceptance, culture, and growth — a direct competitor in the dental coaching market.
• MGE Management Experts: MGE provides dental practice management coaching, training, and consulting for dentists and specialists worldwide, with a curriculum spanning practice operations, case acceptance, and team development — a close functional peer to ToPS coaching and seminars.
• The Dawson Academy: The Dawson Academy delivers dental continuing education, clinical and practice development courses (founded by the late Dr. Peter Dawson) — directly tied to ToPS's brand heritage through Dr. Dawson's 'Missing Link in Dentistry' endorsement.
• Jameson Management: Jameson Management provides dental practice consulting, coaching, and marketing services, including practice growth analysis and team training — directly comparable to ToPS's coaching and free practice growth analysis offering.
• Levin Group: Founded by Roger Levin, Levin Group is one of the largest dental practice management consulting and coaching firms in the US, offering practice coaching, seminars, and advisory services to dental practices — directly overlapping with ToPS's core offering.
• The Madow Group: The Madow Brothers run a dental practice coaching, education, and content business serving dentists through seminars, online courses, and consulting — a direct peer in dental practice coaching and education.
• Spear Education: Spear Education offers CE-accredited seminars, workshops, and online courses for dentists and teams on clinical care, case acceptance, and practice management — directly comparable to ToPS's seminar and webinar curriculum.

Broad incumbents

• Henry Schein One: Henry Schein One is a large-scale dental practice management and technology provider offering software, patient communication, and business solutions to dental practices — a broad incumbent whose offerings partially overlap with ToPS's practice-improvement curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TotalPatientService
• LinkedInlinkedin.com/company/total-patient-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Patient Service