Crown Council
Crown Council is a private, Kajabi-hosted membership community founded in 1996 serving roughly 1,100 North American dental practices with a $129/month subscription, mastermind groups, leadership training, live-streams, and an annual event, alongside the Smiles for Life charitable foundation.
- Company typePrivate
- Founded1996
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crown Council does
Crown Council, Inc. is a private, membership-based professional community for dental practitioners founded in 1996 and headquartered in Salt Lake City, Utah. The organization serves more than 1,100 dental practices across North America, offering a tiered program built around a free "Basic Access" tier and a $129-per-month Premium Membership that bundles access to an online learning library, mastermind groups of roughly ten doctors, team-training and culture-building tools, peer-to-peer email broadcasts, leadership development (Leadership Academy), live-streamed programming (Crown Council LIVE! every Thursday), and an Annual Event. Complementary fee-based programs include the Young Dentist Program ($2,400 one-time or twelve $220 monthly payments) and the Forever Young Program, plus a one-time $99 Honk Box team-recognition product introduced in 2024.
The technology stack is intentionally light: course delivery, member portals, checkout, and content distribution run on Kajabi with ThriveCart-style forms, and the organization describes itself as a community and educational platform rather than a technology-product company. Crown Council monetizes through recurring subscriptions, one-time program fees, ancillary product sales, event tickets, and a tightly integrated Resource Partner ecosystem spanning dental marketing, HR, payments, recruiting, and practice-analytics vendors that offer members preferential pricing. Distribution is community-led and event-driven: prospective members self-enroll online or schedule short Zoom discovery calls, while the Annual Event and live-streams serve as the principal acquisition and retention rituals.
The Smiles for Life Foundation operates as the organization's charitable arm and has raised nearly $50 million for children's and dental charitable projects since 1997 through seasonal whitening campaigns, a year-round clear aligner campaign with partner XLUR, and humanitarian trips to the Dominican Republic and Guatemala with Esperanza International and Choice Humanitarian. In 2024, Crown Council also entered a two-year partnership with Special Olympics International under the Adopt an Athlete program to extend oral-healthcare access to people with intellectual and developmental disabilities. PACE Program Provider accreditation through the Academy of General Dentistry (current term 1/1/2023 - 12/31/2025) underwrites the CE-credit functionality central to the membership value proposition. Co-founders Steve and Greg Anderson remain associated with the organization alongside leadership of partner firm Total Patient Service (ToPS), which provides one-on-one coaching layered on top of the community.
Crown Council firmographics
Firmographics- Name
- Crown Council
- Legal name
- Crown Council, Inc.
- Website
- https://crowncouncil.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crown Council is a private, Kajabi-hosted membership community founded in 1996 serving roughly 1,100 North American dental practices with a $129/month subscription, mastermind groups, leadership training, live-streams, and an annual event, alongside the Smiles for Life charitable foundation.
- Ownership category
- akta.pro rank
Crown Council industry classification
Industry- Product category
- Dental Practice Membership & Professional Education
- NAICS
- Professional Organizations (813920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where Crown Council is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crown Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Premium Membership Subscription: Monthly subscription at $129 per month providing access to educational resources, mastermind groups, peer network, team training tools, patient feedback systems, leadership academy, insider discounts, and national recognition programs.
- Young Dentist Program: One-time fee of $2,400 or 12 monthly payments of $220 for a comprehensive mentored program including three clinical training events with Dr. David Hornbrook, admission to Annual Event, 1-year Crown Council membership, 16 hours Practice Management CE and 32 hours Clinical CE.
- Honk Box Product Sales: Sale of Honk Box cultural recognition product at $99 per unit, containing 5 stuffed geese, 100 honk cards, and 5 honk buttons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Access - Free membership tier |
| Subscription | Monthly | Premium Membership - Full Crown Council access |
| Subscription | Multi-year contract | Young Dentist Program - Comprehensive mentored experience |
| Unit Pricing | Pay-as-you-go | Honk Box - Team recognition product |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels12 records
Crown Council product offering
Product offeringCore offering
Crown Council is a private membership-based community and education organization for dental professionals. It sells a recurring Premium Membership ($129/month) plus specialized programs (Young Dentist Program, Forever Young Program, Annual Event, Leadership Academy, team training library) that give dental practices access to peer mastermind groups, CE credits, team culture tools, resource partner discounts, and the Smiles for Life charitable campaign. Physical culture-building products such as the Honk Box are also sold as standalone items.
Product overview
Crown Council is a membership-based community for elite dental professionals offering a tiered structure of free and premium programs. The core Premium Membership ($129/month) provides access to an online library of educational resources, mastermind groups, team training, leadership development, and a network of over 1,200 member practices. Complementary programs include the Young Dentist Program (one-time $2,400) for early-career mentorship, the Forever Young Program for advanced professional development, and the Annual Event as a flagship in-person gathering. The Crown Council Team Training Library and Culture Works tools support ongoing education and culture-building, while add-on products like the Honk Box ($99) provide specific team motivation resources. The organization also facilitates charitable engagement through the Smiles for Life Foundation and coordinates live streaming content via Crown Council LIVE!.
Differentiator
Problem solved
Functional benefit
Brands
- Young Dentist Program: Expert-mentored training and support experience for dentists in practice five years or less, featuring Dr. David Hornbrook as a mentor.
- Forever Young Program
- Culture of Success
- Leadership Academy
Products and services
- Crown Council Premium Membership Monthly recurring membership at $129/month providing dental practices with access to educational resources, mastermind groups of ~10 doctors, team training library, patient feedback tools, leadership academy, insider discounts, humanitarian trips, and national recognition programs. Targets elite/established dental practices seeking peer community and practice growth.
- Basic Access (Free Tier) Free entry-level access offering special event invitations, live stream links, periodic webinar recordings, select CE credit courses, Smiles for Life Foundation information, and charity campaign invitations. Acts as a funnel into Premium Membership.
- Young Dentist Program Mentored training program for dentists in practice five years or less, featuring three clinical training events with Dr. David Hornbrook, charitable smile makeover participation, and admission to the Annual Event. Cost: $2,400 one-time fee or 12 monthly payments of $220. Includes 16 hours Practice Management CE and 32 hours Clinical CE plus 1-year Crown Council membership after program completion.
- Forever Young Program Next-level experience for dentists who have completed the Young Dentist Program, featuring hands-on education, business strategies, and elite mentorship from Dr. David Hornbrook. Held as an in-person event.
- Annual Event Annual flagship in-person gathering for Crown Council members featuring world-class speakers and practice culture seminars. Described as dentistry's #1 team-building and learning experience. Held in January each year; 2026 event scheduled in Salt Lake City, UT.
- Crown Council LIVE! Live streaming broadcast featuring educational content, expert interviews, and community events streamed on the Crown Council website, Facebook, and YouTube every Thursday at 11:00 a.m. Mountain Time.
- Crown Council Team Training Library Online library of educational and motivational tools for dental practice culture building, including recorded livestream segments, CE courses, and practice management resources developed over 25+ years.
- Leadership Academy In-person growth summit covering practice strategy topics including recruiting, marketing, financial arrangements, scheduling, patient retention, collections, insurance relationships, and profitability. Exclusive leadership training for Crown Council members.
- Honk Box Team recognition and culture-building physical product including 5 stuffed geese, 100 honk cards, and 5 honk buttons, priced at $99 per unit. Designed to foster appreciation and celebration within dental practice teams.
Quantifiable outcome
- Nearly $50 million raised for children's charities through Smiles for Life Campaign
- +2 more outcomes
Companies that use Crown Council
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Crown Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crown Council partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Total Patient Service (ToPS)coreToPS is the coaching and accountability partner of Crown Council. While Crown Council provides the gym-like environment with resources and community, ToPS coaches serve as 'personal trainers' for one-on-one coaching. Together they help practices create Culture of Success. ToPS offers seminars including Leadership Academy and insurance-related programs.
- Smiles for Life FoundationcoreCharitable arm of Crown Council. Has raised nearly $50 million for children's and dental charitable projects through whitening campaigns, clear aligner campaigns, and humanitarian trips to Dominican Republic and Guatemala.
- Special Olympics InternationalminorTwo-year partnership through Adopt an Athlete program. Smiles for Life Foundation/Crown Council committed to providing resources, education, and access to oral healthcare services for people with intellectual and developmental disabilities (IDD).
- Utah Valley Dental LabminorAward-winning cosmetic lab specializing in premier aesthetic dental restorations, located in Provo, Utah. Co-sponsor of Young Dentist Program, providing laboratory restorations as gifts for charitable smile makeover cases.
- My Social PracticeminorProvides marketing content, strategy and support to dental, orthodontic and dental-specialty practices worldwide. Co-sponsor of Young Dentist Program and dental marketing educational content provider.
- Prospecta MarketingminorDental marketing agency offering free dental marketing assessments to Crown Council members. Provides expertise on dental SEO, review management, and practice marketing strategy.
- Bent Ericksen & AssociatesminorHR consulting firm specializing in dental practices. Turns dental leaders into HR pros with technology, education, and personalized support. Offers expertise on team member management, leave requests, bonus structures.
- Dental Recycling North America (DRNA)minorDental compliance products and services including amalgam separators, recycling cartridges, chairside kits, and training. Crown Council members receive 15% off, with a portion of purchases donated to Smiles for Life Foundation.
- Preferred Search GroupminorDental recruiting firm partnering with private practices to connect them with qualified candidates for open positions. Simplifies hiring process for Crown Council member practices.
- Bluewater Dental AdvisorsminorPractice growth and exit planning specialists helping dental practice owners develop thorough plans to grow, protect, and one day exit their practice.
- Esperanza InternationalminorHumanitarian partner organizing at least two trips annually to Dominican Republic to help the poorest communities. Part of Smiles for Life Foundation's charitable mission.
- Choice HumanitarianminorHumanitarian partner organizing two trips annually to Guatemala as part of Smiles for Life Foundation's international charitable efforts.
- Tréz AlignersminorClear aligner provider and Resource Partner of the Year. 8% of revenue from every aligner case done with participating practices goes to Smiles for Life Foundation. Available year-round unlike seasonal whitening campaign.
- UltradentminorDonates whitening materials for Smiles for Life Whitening Campaign. Crown Council members donate their time to professionally whiten smiles with 100% of proceeds going to children's charities.
- XLURminorClear aligner materials provider for Smiles for Life Clear Aligner Campaign. Donates all materials while practices donate their time, with 100% of patient payments going to children's charities. Available year-round.
- Hero LoupesminorDental ergonomics specialist and resource partner. Dr. Trieu Ton provides certified dental ergonomics expertise to help Crown Council members with neck, back, and hand pain prevention.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Crown Council competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crown Council social profiles
Digital presenceCrown Council compliance and trust
Trust signalCompliance1 record
Crown Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Council leadership team
Management profileNumber of profiles
Profiles2 records
Crown Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Council
What does Crown Council do?
Crown Council is a private membership-based community and education organization for dental professionals. It sells a recurring Premium Membership ($129/month) plus specialized programs (Young Dentist Program, Forever Young Program, Annual Event, Leadership Academy, team training library) that give dental practices access to peer mastermind groups, CE credits, team culture tools, resource partner discounts, and the Smiles for Life charitable campaign. Physical culture-building products such as the Honk Box are also sold as standalone items.
Is Crown Council a public or private company?
Crown Council is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crown Council founded?
Crown Council was founded in 1996. It employs 1 to 10 people.
Where is Crown Council based?
Crown Council is headquartered in Salt Lake City, United States, in the North America region.
How does Crown Council make money?
Three revenue lines are on record. Premium Membership Subscription is the primary driver. The others are young Dentist Program and honk Box Product Sales.
Does Crown Council have an API?
No public API is recorded for Crown Council.
What industry is Crown Council in?
Crown Council's product category is Dental Practice Membership & Professional Education. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 813920 and its SIC code is 8600.