What Braemar Golf Course does

Braemar Golf Course is a municipal public golf facility owned and operated by the City of Edina, Minnesota, located within the 500-acre Braemar Park approximately 20 minutes from downtown Minneapolis. The course was constructed beginning in 1963 and opened on July 22, 1964; it has hosted the 1969 PGA Minnesota Classic and the 1979 U.S. Women's Amateur Public Links Championship. The facility operates three integrated golf products — Championship 18 (an 18-hole course designed by Richard Mandell with six tee boxes), Academy 9 (a par-3 nine-hole course), and the Golf Dome (the largest indoor practice facility in the Twin Cities, with 44 tee areas on two levels, open November through April and equipped as the only Toptracer Range dome in Minnesota) — supported by a 68-stall outdoor driving range on 100,000 square feet of turf and five practice greens totaling 31,000 square feet.

Revenue is generated across nine streams: green fees booked via foreUP, tiered Player's Club memberships (Silver Resident $35, Silver Non-Resident $60, Platinum $119 sold out, Gold $179 sold out), Range Keys ($100-$500 with bonus value), PGA-certified instruction for adults and juniors, corporate outings and tournaments, weddings and banquets (Valliere Ballroom up to 200 guests), meeting rooms ($50-$75/hour), on-site dining through Red River Kitchen and exclusive caterer Lancer Catering, and golf-cart GPS advertising. Customer segments span general public golfers (primary), corporate and group event clients, adaptive golfers served via VertaCat and Solo Rider equipment, veterans participating in PGA Hope programming, and junior golfers in PGA Junior League and MGA Youth On Course.

Technology is supplied by third-party integrations: Toptracer Range for indoor ball-tracking and virtual course play, Earth Networks for real-time lightning detection and safety suspension, foreUP for booking, GHIN via the Minnesota Golf Association for USGA handicapping (transitioning in 2026), and Golf Genius for tournament management. The facility earned the 2025 MGA Member Club of the Year award and has received GRAA Top 50 recognition in stand-alone and public range categories across 2015-2024. The advisory Braemar Golf Association manages the Braemar Memorial Fund for course improvements and operates leagues. Operations are led by General Manager Joe Abood with a nine-person named leadership team including a PGA Director of Golf, Business Manager, Golf Course Superintendent, and Assistant General Manager.

Name

Braemar Golf Course

Legal name

Braemar Golf Course

Website

https://braemargolf.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Braemar Golf Course is a City of Edina-owned municipal golf facility in Edina, Minnesota, operating an 18-hole Championship course, a par-3 Academy 9 course, the only Toptracer-equipped indoor Golf Dome in Minnesota, a 68-stall driving range, event venues, and adaptive-golf programming for public, corporate, veteran, and junior customers.

Ownership category

akta.pro rank

Product category

Public Golf Facility

NAICS

Golf Courses and Country Clubs (713910), Caterers (722320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf facility
• Golf instruction
• Driving range
• Indoor golf dome
• Golf event venue

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Green Fees and Tee Time Revenue: Core revenue from public golf play on Championship 18-hole course and Academy 9 par-3 course. Online booking through foreUP platform with varying rates.
2. Player's Club Memberships: Tiered membership program with Platinum ($119, sold out), Gold ($179, sold out), Silver Resident ($35) and Silver Non-Resident ($60) tiers offering preferred tee times, exclusive benefits, and season-long savings.
3. Golf Dome and Driving Range: Year-round indoor practice facility with 44 tee areas. Revenue from bay reservations and driving range usage. Range Keys available in $100-$500 denominations with bonus value.
4. Golf Instruction and Lessons: PGA-certified instructors offering private lessons, clinics, and multi-week academies for juniors and adults. Revenue from instruction services.
5. Golf Outings and Events: Corporate outings, fundraisers, tournaments managed by professional staff. Catering services through exclusive caterer Lancer Catering.
6. Food and Beverage: Red River Kitchen on-site restaurant providing American cuisine and alcoholic beverages. Lancer Catering exclusive on-site caterer for events and weddings.
7. Event Venue Rental: Valliere Ballroom (up to 200 guests), meeting rooms (Cooper Conference Room seats 18, Hoyt and Blanchard Meeting Room seats 48), Courtyard for weddings, ceremonies, and team building.
8. Shop and Merchandise: Online shop for memberships, USGA handicap services via GHIN, e-gift cards. Pro shop merchandise.
9. Golf Cart GPS Advertising: Advertising opportunities on golf cart GPS systems reaching golfers daily.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Braemar Golf Course is a City of Edina-owned municipal public golf facility in Edina, Minnesota, operating a Championship 18-hole course designed by Richard Mandell, a par-3 Academy 9 course, and a 44-tee indoor Golf Dome equipped with Toptracer Range technology. The facility also offers a 68-stall outdoor driving range, PGA-certified instruction for juniors and adults, tiered Player's Club memberships, and event hosting (corporate outings, weddings, meetings) supported by on-site catering through Red River Kitchen and Lancer Catering.

Product overview

Braemar Golf Course is a municipal golf facility offering world-class public golf in Edina, Minnesota featuring three integrated golf products: Championship 18 (an 18-hole course with six tee boxes), Academy 9 (a par-3 course for beginners), and Golf Dome (an indoor Toptracer-equipped facility open November through April). The facility complements its core golf offerings with a 68-stall driving range, PGA-certified instruction programs, and event venues including meeting rooms, Courtyard space, and the Valliere Ballroom for weddings. Additional services include golf outings, on-site dining via Red River Kitchen, an online shop for memberships and range keys, and adaptive golf programs including the MN Adaptive Open tournament and PGA Hope veteran program.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship 18 An 18-hole golf course designed by Richard Mandell, nestled in Braemar Park with oak savannahs and wildlife habitat, featuring six tee boxes for players of all skill levels. Public play available via online tee time booking through the foreUP platform.
• Academy 9

Quantifiable outcome

• 2025 MGA Member Club of the Year recognition
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• MN Adaptive OpenmajorStrategic or Co-development Partner · 1 June 2025Annual adaptive golf tournament bringing together golfers with physical and intellectual impairments. Inaugural event June 2025, returning in 2026.
• Red River KitchencoreGTM or Marketing PartnerOn-site restaurant providing American cuisine, alcoholic beverages for events, and food & beverage service for Free Family Friday and other events. Located at Braemar Golf Course premises.
• Lancer CateringcoreGTM or Marketing PartnerExclusive on-site caterer for Braemar Golf Course events including weddings, corporate events, and meetings. Senior Catering Sales Manager Cheron Rubenstein manages relationships.
• ToptracercoreTechnology or IntegrationOnly Golf Dome in Minnesota equipped with Toptracer Range technology, offering cutting-edge tracking and 30 virtual iconic courses.
• Minnesota Golf AssociationcoreStrategic or Co-development Partner2025 MGA Member Club of the Year. Transitioning USGA Handicap management to MGA beginning 2026. MGA Youth On Course program participant. Supports MGA events and tournaments.
• VertaCatcoreTechnology or IntegrationAdaptive golf equipment provider. Braemar has 1 VertaCat stand-up mobility device for adaptive golfers. Training videos and YouTube resources provided for users.
• Solo RidercoreTechnology or IntegrationAdaptive golf cart provider. Braemar has 4 Solo Rider accessible carts for use by Adaptive Golfers.
• PGA HopemajorStrategic or Co-development PartnerPGA HOPE (Helping Our Patriots Everywhere) uses golf to support Veterans. Braemar hosts PGA Hope events at Golf Dome with instruction, games, and camaraderie.
• Braemar Golf AssociationcoreStrategic or Co-development PartnerUnincorporated association providing consultation and advice to Braemar management. Manages Braemar Memorial Fund for course improvements. Organized leagues and competitive golf.
• PGA Junior LeagueminorStrategic or Co-development PartnerJunior golf league programming for young golfers development.
• foreUPcoreTechnology or IntegrationWebsite design, hosting, and tee time booking platform provider. Online booking systems for tee times and Golf Dome bays.
• City of EdinacoreStrategic or Co-development PartnerOwner and operator of Braemar Golf Course. Committed to digital accessibility per WCAG 2.1 Level AA standards.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KemperSports: KemperSports manages golf, club, and sports facilities across the United States, including public and private courses. Comparable as a golf facility operator focused on course management, F&B, and event hosting—directly competing for golf outings and tournament business.
• TPC Network: TPC (Tournament Players Club) operates a network of premium daily-fee and private golf courses affiliated with the PGA Tour. Comparable as a network of championship-quality golf facilities with tournament-hosting heritage, though TPC operates nationally and targets higher-end customers.
• Troon Golf: Troon Golf is the world's largest golf management company, operating hundreds of courses globally. While Troon manages facilities rather than operating as a single course, it competes for the same customer base and applies similar operational best practices in golf course management, hospitality, and event programming.

Direct peers

• Como Park Golf Course: Como Park Golf Course is a municipal public course in St. Paul, Minnesota, also serving the Twin Cities market. Directly comparable as another Minnesota municipal public golf facility competing for local golfers, leagues, and corporate outings.
• American Golf Corporation: American Golf operates a portfolio of public and private golf courses, driving ranges, and entertainment venues. Directly comparable as a multi-course public golf operator with similar revenue streams including green fees, memberships, instruction, and F&B.
• Theodore Wirth Golf Course: Theodore Wirth Golf Course is a municipal public course in Minneapolis operated by the Minneapolis Park and Recreation Board, within the same Twin Cities metro. Directly comparable as a municipal public golf facility competing for the same local customer base.
• Arcis Golf: Arcis Golf is a privately-held owner and operator of golf clubs and courses across the United States. Comparable as a golf course operator focused on member experience, event programming, and course quality—directly competing for corporate outings and member-based revenue.
• Topgolf: Topgolf operates golf entertainment venues with technology-enabled hitting bays, similar to Braemar's Toptracer-equipped Golf Dome. Both target casual and serious golfers with technology-driven practice and entertainment experiences, though Topgolf is a national chain versus Braemar's single municipal location.

Emerging players

• X-Golf: X-Golf operates indoor golf simulator facilities with virtual courses and competitive leagues, conceptually similar to Braemar's Toptracer-equipped Golf Dome. Comparable as an indoor golf entertainment and practice concept, though X-Golf focuses exclusively on indoor experiences.
• Drive Shack (now Puttery): Drive Shack operates tech-enabled golf entertainment venues. Comparable in offering technology-driven golf experiences targeting casual players and corporate events, though operating in a different geographic market and entertainment-focused format.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EdinaChannel16
• Facebookfacebook.com/BraemarGolf
• Instagraminstagram.com/braemargolf
• LinkedInlinkedin.com/company/braemar-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braemar Golf Course