Preferred Fresh Cuts

What Preferred Fresh Cuts does

Preferred Fresh Cuts is a regional B2B fresh-cut produce processor and distributor serving restaurants and foodservice operators across the Midwest. Founded in 2017 through the merger of Preferred Fresh Cuts and Simon & Leeman, the company is a wholly-owned subsidiary of Van Eerden Foodservice, a fourth-generation family-owned broadline distributor headquartered in Grand Rapids, Michigan; Van Eerden is also a founding member of the PRO*ACT produce distribution network. Preferred Fresh Cuts operates from a 25,000 square-foot processing and distribution facility opened in 2023 in downtown Detroit, where it cuts, slices, dices, and shreds produce to order using state-of-the-art equipment and packages products including pre-cut vegetables (diced, shredded, sliced), fruit cups and medleys, and proprietary chef-developed blends such as the Chef Chunky Blend, Campfire Blend, Harvest Blend, Pico de Gallo Kit, and Root Veggie Fries/Coins. The facility is SQF (Safe Quality Food) certified, and product development is led by Executive Chef EJ Martin, with positioning around 100% yield, pre-washed, ready-to-use ingredients that reduce labor and waste for operators.

Name

Preferred Fresh Cuts

Legal name

Preferred Fresh Cuts

Website

https://preferredfreshcuts.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Preferred Fresh Cuts is a Midwest B2B fresh-cut produce processor and distributor serving restaurants and foodservice operators, operating from a 25,000 sq ft SQF-certified Detroit facility as a subsidiary of Van Eerden Foodservice.

Ownership category

akta.pro rank

Product category

Fresh-Cut Produce Distribution

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industries

Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh-cut produce
• Foodservice distribution
• Pre-cut vegetables
• Chef-driven blends
• Produce processing

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Fresh Produce Distribution: B2B distribution of fresh-cut produce to restaurants and foodservice businesses. Products sold in bulk pack sizes (typically 2/5 LB, 4/5 LB, 5 LB, 25 LB) with order minimums of $200/delivery. Revenue generated through per-order product sales with regular delivery schedules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Preferred Fresh Cuts is a B2B fresh-cut produce processor and distributor that provides restaurants and foodservice businesses across the Midwest with chef-driven, pre-cut, pre-washed vegetables, fruits, and custom recipe blends. The company operates a 25,000 square foot processing and distribution facility in Detroit, Michigan, cutting, slicing, and dicing produce to order with zero-prep, 100% yield products delivered directly to customer locations.

Product overview

Preferred Fresh Cuts is a fresh-cut produce distributor offering a portfolio of pre-cut vegetables, fruits, and chef-driven blend products for restaurants and businesses across the Midwest. The company operates from a 25,000 square foot processing facility in Detroit, Michigan. Their product portfolio includes: Vegetables (individually cut items like Diced Celery, Diced Green Peppers, Shredded Red Cabbage, Shaved Brussels Sprouts, Crimini Mushrooms, Sliced Mushrooms, Peeled Potatoes, Shredded Cabbage, Sliced Red Onion, Sliced Tomatoes, Diced Tomatoes, Sliced Cucumber, Spanish Onions, and more); Fruit products (Pineapple Spears Cup, Pineapple & Blueberry Mix, Cantaloupe Honeydew & Pineapple Cup, Fruit Medley); and Chef Blends (Chef Chunky Blend featuring zucchini, yellow squash, red pepper and red onion; Campfire Blend with clipped green beans, sliced zucchini and Spanish onion; Harvest Blend with rutabaga, butternut squash, yams and turnips; and specialty kits like Pico de Gallo Kit and Cabbage Shredded Separate Bags). All products are cut, sliced and diced to order with a focus on reducing labor and waste for foodservice customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabbage Shredded Separate Bags

Quantifiable outcome

• 100% yield products - no waste from unusable portions

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PRO*ACTcoreStrategic or Co-development Partner · 1 January 1991Established in 1991, PRO*ACT is North America's leading distributor of fresh produce, sourcing from premier national, regional and local farmers. Van Eerden Foodservice (parent company of Preferred Fresh Cuts) is a proud founding member. PRO*ACT comprises more than 50 members with 71 distribution centers, 3.5 million square feet of warehouse space, 2,000 trucks and 2.6 million miles of nationwide distribution. Benefits include reliable sourcing with direct-grower programs, access to specialty produce, best-in-class market knowledge, and unmatched food safety standards.
• Van Eerden FoodservicecoreOthersVan Eerden Foodservice is a fourth-generation, family-owned broadline distributor headquartered in Grand Rapids, Michigan. Preferred Fresh Cuts is a proud subsidiary that merged with Simon & Leeman in 2017 to form a unified produce operation. The parent company provides industry-leading reputation, technology, purchasing power, and food safety certifications.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Church Brothers Farms: Vertically integrated grower and processor of fresh-cut vegetables serving foodservice and retail. Comparable in cut-to-order processing and value-added produce.
• Robinson Fresh: C.H. Robinson subsidiary sourcing and distributing fresh produce including fresh-cut programs to foodservice customers. Comparable in fresh produce distribution model and foodservice channel.
• Mann Packing: Fresh-cut vegetable and value-added produce supplier (now part of Taylor Farms). Comparable in fresh-cut vegetable processing and foodservice distribution.
• Earthbound Farm: Organic fresh-cut salads and vegetable producer supplying retail and foodservice. Comparable in pre-cut, pre-washed produce model though focused on organic.
• Taylor Farms: The largest fresh-cut produce processor in North America, supplying pre-cut vegetables, salads and chef-driven blends to foodservice and retail. Directly comparable in core offering (pre-cut produce, chef blends) and foodservice focus, but operates at national scale.
• Ready Pac Foods (Bonduel): Producer of fresh-cut vegetables, salads, fruit bowls and prepared produce for retail and foodservice. Comparable in fresh-cut processing and B2B distribution model.
• Crunch Pak: Sliced apple and fresh-cut fruit specialist serving retail and foodservice. Comparable in fresh-cut fruit processing and pre-portioned produce model.

Regional players

• Testa Produce: Chicago-based fresh produce and fresh-cut distributor serving restaurants and foodservice operators across the Midwest. Comparable in regional foodservice fresh-cut distribution model and Midwest customer base.
• Bix Produce: Upper Midwest fresh produce distributor serving foodservice customers in Minnesota, Wisconsin, the Dakotas and Iowa. Comparable as a regional fresh-cut and produce foodservice distributor adjacent to Preferred Fresh Cuts' Midwest footprint.

Broad incumbents

• Fresh Express: Chiquita-owned, the largest packaged salad and fresh-cut vegetable producer in North America. Overlaps with Preferred Fresh Cuts' product category but at much broader retail and foodservice scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/preferredfreshcuts
• LinkedInlinkedin.com/company/preferred-produce-inc
• Instagraminstagram.com/preferredfreshcuts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Fresh Cuts