EP Sales
EP Sales Inc. is a privately held manufacturers' representative and stocking distributor founded in 1998 in Bloomington, Minnesota, representing 14+ HVAC and hydronic equipment makers (Thermolec, Gree, Greentek, S&P, Belimo, etc.) exclusively through wholesale distributors across seven Upper Midwest states.
- Company typePrivate
- Founded1998
- HeadquartersBloomington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EP Sales does
EP Sales Inc. is a privately held manufacturers' representative and stocking distributor founded in 1998 in Bloomington, Minnesota, serving the Upper Midwest HVAC and hydronic market. The company represents 14+ manufacturer principals — including Thermolec (electric boilers, plenum heaters, duct heaters), Gree (air conditioning), Greentek (HRVs/ERVs), Sentinel (water treatment glycols), S&P (ventilation equipment), Belimo (gas detectors), and several others — selling exclusively through wholesale distributors rather than directly to end users. EP Sales maintains physical inventory for key lines in its Bloomington warehouse and operates a gated distributor membership portal for pricing and product documentation access.
The business model is commission-based representation combined with stocking distribution: territory managers (covering Minnesota, Wisconsin, North Dakota, South Dakota, Nebraska, Iowa, Illinois, and Michigan's Upper Peninsula) call on wholesale distributors and contractors, while the company earns manufacturer rep commissions and margin on stocked goods. Customer segments are wholesale distributors and the HVAC contractors and residential builders they supply. The company is small (approximately 10–15 employees) with a flat structure led by CEO/Partner Jason Salter and CFO/Partner Bryan Benson, who succeeded founders Dave Ponschok and Bob Eddy.
The product portfolio spans electric heating, ventilation and indoor air quality (HRVs, ERVs, makeup air units, duct heaters), air conditioning (including ductless and VRF), water treatment for hydronic systems, fire dampers, gas detection, dampers and louvers, and HVAC accessories. There is no proprietary technology platform; EP Sales competes on territory expertise, distributor relationships, stocking availability, and personalized rep service rather than on software or IP. Pricing is not publicly disclosed and is gated behind distributor login credentials.
EP Sales firmographics
Firmographics- Name
- EP Sales
- Legal name
- EP Sales Inc.
- Website
- https://epsalesinc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EP Sales Inc. is a privately held manufacturers' representative and stocking distributor founded in 1998 in Bloomington, Minnesota, representing 14+ HVAC and hydronic equipment makers (Thermolec, Gree, Greentek, S&P, Belimo, etc.) exclusively through wholesale distributors across seven Upper Midwest states.
- Ownership category
- akta.pro rank
EP Sales industry classification
Industry- Product category
- HVAC and Hydronic Distribution
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where EP Sales is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EP Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Manufacturer Representative Commissions: EP Sales earns commissions as a manufacturers' representative, promoting and selling products from multiple manufacturer partners (Thermolec, Gree, Greentek, Sentinel, S&P, Belimo, and others) through a network of wholesale distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wholesale distributor pricing through membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
EP Sales product offering
Product offeringCore offering
EP Sales Inc. is a manufacturers' representative and stocking wholesale distributor of HVAC and hydronic heating products serving the Upper Midwest. The company represents more than 14 manufacturer brands — including Thermolec, Gree, Greentek, Sentinel, S&P, Belimo, Aire Technologies, Ouellet, Famco, Seitron, United Enertech, Nu Air, DiversiTech, and Western Enterprises — and sells exclusively through a network of wholesale distributors that supply HVAC contractors and residential builders. Revenue is generated through manufacturer representative commissions and stocking-distributor sales, supported by a Bloomington, MN warehouse and dedicated territory managers covering MN, WI, ND, SD, NE, IA, and the Upper Peninsula of Michigan.
Product overview
EP Sales is a manufacturer sales representative and wholesale distributor of HVAC and hydronic heating products, operating since 1998 and serving the Upper Midwest region. The company offers a diversified portfolio of heating, ventilation, air quality, and water treatment products through exclusive manufacturer partnerships. Core product lines include Thermolec electric boilers and duct heaters, Greentek HRVs/ERVs for residential and commercial ventilation, and Gree air conditioning systems. Supporting product categories include Sentinel water treatment and glycol products, S&P ventilation equipment, gas detection systems from Belimo and Seitron, fire protection products from Aire Technologies, and various HVAC accessories from manufacturers including Western Enterprises, DiversiTech, Famco, Nu Air, United Enertech, and Ouellet. Products are sold exclusively through wholesale distributors to contractors and building professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Thermolec Electric Boilers and Heating Products Electric boilers, plenum heaters, steam humidifiers, makeup air units, and duct heaters for residential and light commercial HVAC and hydronic applications; sold through wholesale distributors to HVAC contractors and builders.
- Greentek HRVs and ERVs Heat Recovery Ventilators (HRVs) and Energy Recovery Ventilators (ERVs) for residential and light commercial applications, including Solace and Profile series with Energy Star compliance, DuoTrol variable speed fan control, and single-person mounting systems.
- Gree Air Conditioning Systems Residential and commercial air conditioners from the world's largest specialized AC manufacturer, featuring inverter-driven compressor technology with efficiencies up to 38 SEER and ductless system options.
- Sentinel Water Treatment Products
Quantifiable outcome
- 25+ years in business serving the Upper Midwest HVAC market
- +1 more outcomes
Companies that use EP Sales
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
EP Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EP Sales partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- GreecoreGree is the world's largest specialized air conditioning manufacturer. EP Sales began representing Gree in February 2019, offering residential and commercial air conditioning products including ductless systems.
- GreentekcoreGreentek is a manufacturer of HRVs and ERVs for residential and light commercial applications. EP Sales began representing and stocking Greentek products in August 2018 in their Bloomington warehouse.
- Cambridge ResourcesminorCambridge Resources is a leading manufacturer of HVAC products including duct straps, hose clamps, gas connectors, and pipe hanging products. EP Sales appointed as rep for MN, WI, ND, SD, and IA.
- Opera Gas DetectorsminorOpera Gas Detectors based in Montreal, Canada has manufactured gas detection products for over 35 years. Products used for vehicle emissions monitoring, combustion gases, refrigerant leak detection, and industrial health and safety. EP Sales appointed as rep for MN, WI, ND, SD, and IA.
- ThermoleccoreThermolec is a key manufacturer partner producing electric boilers, plenum heaters, steam humidifiers, makeup air units, and duct heaters. EP Sales has represented Thermolec for 18+ years and stocks products in their Bloomington warehouse.
- SentinelcoreSentinel provides water treatment products for hydronic heating systems including X100, X200, X400, X500 glycol products. EP Sales stocks Sentinel X500 glycol and represents the full product line.
- S&P (Soler Palau)coreS&P is the world's leading producer of air movement products including fans, dampers, louvers, HRVs, and ERVs. Jacksonville-based manufacturer with over 150,000 sq ft of warehouse space.
- Belimo Gas DetectorsminorBelimo is a global market leader in HVAC control devices. EP Sales represents their gas detection products including CO, NO2, refrigerant, and combustible gas monitors for parking garages and industrial applications.
- Aire TechnologiesminorAire Technologies specializes in fire dampers and ceiling radiation dampers (CRD) for HVAC fire protection. All products are UL classified.
- OuelletminorOuellet Canada is an ISO 9001:2015 certified manufacturer of electric space heaters including baseboard heaters, unit heaters, and wall fan heaters for residential and commercial applications.
- FamcominorFresh Air Manufacturing Company (Famco) based in Meridian, Idaho manufactures HVAC dampers including backdraft, pressure relief, and motorized models, plus roof and wall vents.
- SeitronminorSeitron is an Italian manufacturer specializing in gas safety devices and combustion analyzers, extending into thermoregulation with solar regulators and wireless thermostats.
- United EnertechminorUnited Enertech located in Chattanooga, TN produces louvers, dampers, roof curbs, diffusers and air control products for commercial HVAC applications.
- Nu AirminorNu-Air Ventilation is a family-owned company based in Windsor, Nova Scotia offering HRVs and ERVs in indoor and outdoor configurations up to 4,000 cfm.
- DiversiTechminorDiversiTech is North America's largest manufacturer of equipment pads and a leading supplier of HVAC components with over 200 product categories.
- Western EnterprisesminorWestern Enterprises has supplied products for control, storage, and transmission of high-pressure gases for over 60 years to industrial, medical, and specialty gas markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
EP Sales competitors and assessment
Company assessmentRegional players
- Gensco: Gensco is a regional HVAC distributor focused on the Pacific Northwest. It is comparable to EP Sales in that both are independent HVAC distributors serving specific regional contractor markets with multiple product lines, though Gensco operates in a different geography.
Broad incumbents
- WinSupply: WinSupply is a privately held wholesale distributor of plumbing, HVAC, and industrial products operating across more than 600 company-owned and independent locations. Both EP Sales and WinSupply distribute HVAC products through wholesale channels to contractors.
- Johnstone Supply: Johnstone Supply is a large HVACR cooperative distributor with hundreds of independently owned branches across the U.S. Both EP Sales and Johnstone Supply serve HVAC contractors through wholesale distribution, though Johnstone operates a much broader national footprint.
- Carrier Enterprise: Carrier Enterprise is a Carrier-affiliated HVAC distributor serving dealers and contractors across North America. It represents a vertically integrated comparable because it both distributes products and is a manufacturer-owned channel, paralleling EP Sales' position representing HVAC brands like Gree and Thermolec.
- Watsco: Watsco is the largest HVAC distributor in North America (NYSE: WSO), operating more than 700 locations. While much larger and more diversified than EP Sales, both businesses fundamentally distribute HVAC equipment and parts through contractor and dealer channels, making Watsco the benchmark public-market comparable for HVAC distribution economics.
- Ferguson Enterprises: Ferguson (NYSE: FERG) is a major North American distributor of plumbing, heating, and HVAC products with thousands of branches. Notably, Ferguson is also a verified customer of EP Sales, confirming direct overlap in HVAC distribution channels and customer base.
- Trane Technologies: Trane Technologies (NYSE: TT) is a global HVAC and refrigeration manufacturer with a strong dealer-distributor network. Comparable to EP Sales because Trane's HVAC product portfolio overlaps directly with EP Sales' represented lines (heating, ventilation, IAQ) and both rely on contractor and distributor channels for end-customer reach.
- Daikin Applied: Daikin Applied (a subsidiary of Daikin Industries) manufactures and distributes commercial HVAC equipment across the U.S. Comparable to EP Sales because both bring global HVAC brands to the North American market through dedicated sales and distribution infrastructure.
Others
- Rinnai America: Rinnai America manufactures tankless water heaters and heating products. As a manufacturer whose channel partners include HVAC distributors like EP Sales, Rinnai is a comparable upstream principal in the hydronic and HVAC product ecosystem.
- Modine Manufacturing: Modine (NYSE: MOD) manufactures commercial and industrial HVAC and refrigeration products, including heat-transfer and ventilation equipment. As a manufacturer whose products overlap with EP Sales' represented lines (heating, ventilation, IAQ), Modine is comparable as an upstream principal in the same HVAC value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EP Sales social profiles
Digital presenceEP Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
EP Sales leadership team
Management profileNumber of profiles
Profiles2 records
EP Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EP Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EP Sales
What does EP Sales do?
EP Sales Inc. is a manufacturers' representative and stocking wholesale distributor of HVAC and hydronic heating products serving the Upper Midwest. The company represents more than 14 manufacturer brands — including Thermolec, Gree, Greentek, Sentinel, S&P, Belimo, Aire Technologies, Ouellet, Famco, Seitron, United Enertech, Nu Air, DiversiTech, and Western Enterprises — and sells exclusively through a network of wholesale distributors that supply HVAC contractors and residential builders. Revenue is generated through manufacturer representative commissions and stocking-distributor sales, supported by a Bloomington, MN warehouse and dedicated territory managers covering MN, WI, ND, SD, NE, IA, and the Upper Peninsula of Michigan.
Is EP Sales a public or private company?
EP Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EP Sales founded?
EP Sales was founded in 1998. It employs 1 to 10 people.
Where is EP Sales based?
EP Sales is headquartered in Bloomington, United States, in the North America region.
How does EP Sales make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are EP Sales's main competitors?
Gensco is listed as a regional player. Broad incumbents are WinSupply, Johnstone Supply, Carrier Enterprise, Watsco, Ferguson Enterprises, Trane Technologies and Daikin Applied. Others are Rinnai America and Modine Manufacturing.
Does EP Sales have an API?
No public API is recorded for EP Sales.
What industry is EP Sales in?
EP Sales's product category is HVAC and Hydronic Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 42373 and its SIC code is 5070.