Seitron
Seitron Srl is an Italian IT services and value-added reseller founded in 1993, offering diversified technology solutions—business IT consulting, consumer device sales/repair, web solutions, Auto ID/labeling systems, and office furniture—to enterprises and individuals primarily in Italy's Bergamo/Lombardy region.
- Company typePrivate
- Founded1993
- HeadquartersBonate Di Sopra, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Seitron does
Seitron Srl is an Italian information technology company founded in 1993 and headquartered in Bonate Sopra, in the Bergamo province of Lombardy. The company operates as a diversified IT services provider and multi-brand value-added reseller, offering a broad portfolio that spans business IT consulting, consumer device sales and repair, web solutions, Auto ID/labeling systems, and office furniture. Its customer base includes small, medium, and large enterprises as well as private individuals, served primarily within the Italian domestic market with an emphasis on the Bergamo/Lombardy region.
The company's technology stack centers on multi-vendor IT integration rather than proprietary platform development. Core offerings include server management, IT security (anchored by a dedicated Sophos cybersecurity partnership), cloud and virtualization services, backup and disaster recovery, video surveillance, and managed print services. On the consumer side, Seitron sells and services hardware from Apple, Samsung, HP, Dell, Lenovo, MSI, and Microtech through both an e-commerce storefront and a physical retail location at its headquarters. The Auto ID division resells label printers and consumables from Zebra, SATO, Toshiba, TSC, VIP Color, Epson, Intermec, Avery Dennison, Primera, CAB, Datamax, and Honeywell, alongside proprietary offerings including "Seitron Factory Solutions" for production-line IT integration and "Print and Apply" end-of-line labeling systems co-designed with an Italian manufacturer.
Seitron's business model combines professional services (IT consulting, managed services, operational leasing) with hardware and consumables resale. Distribution occurs through direct enterprise sales, e-commerce, and a physical retail store at its 550 sqm owned headquarters facility acquired in November 2012. Pricing is bifurcated: consumer electronics are sold at unit prices (e.g., printers €219–€659, notebooks €439–€905), while enterprise services and custom labeling are quote-based with multi-year contract structures. The company is the exclusive Italian dealer for patented anti-counterfeiting labels, operates without external funding, has no disclosed acquisitions, and discloses no executive leadership beyond a generic management presence.
Seitron firmographics
Firmographics- Name
- Seitron
- Legal name
- Seitron Srl
- Website
- https://seitronsrl.it
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seitron Srl is an Italian IT services and value-added reseller founded in 1993, offering diversified technology solutions—business IT consulting, consumer device sales/repair, web solutions, Auto ID/labeling systems, and office furniture—to enterprises and individuals primarily in Italy's Bergamo/Lombardy region.
- Ownership category
- akta.pro rank
Seitron industry classification
Industry- Product category
- IT Consulting and Technology Services
- NAICS
- Computer Systems Design and Related Services (54151), Electronic and Precision Equipment Repair and Maintenance (8112), Security Systems Services (56162)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Systems Engineering & Technical Program Management (BPAHAIAI)
- akta.pro secondary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
Keywords
Where Seitron is headquartered
LocationHeadquarters
- HQ city
- Bonate Di Sopra
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Seitron business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- IT Services and Consulting: Professional IT services including server management, IT security, help desk, design, hosting, office automation, business continuity, cloud computing, disaster recovery, remote backup, video surveillance, communication solutions, virtualization, and maintenance for businesses.
- Hardware and Software Sales: Sale of computers, notebooks, tablets, printers, consumables, and accessories through e-commerce and physical store. Products include MSI, Dell, Lenovo, HP, Apple, Samsung, and Microtech devices.
- Auto ID Products: Sale and service of label printers, barcode readers, RFID tags, handheld terminals, ribbons, and technical film for packaging. Also includes print-and-apply systems and custom labeling solutions.
- Operational Leasing: Operating lease services for office equipment including printers and labeling systems, introduced through Samsung partnership.
- Office Furniture Sales: Sale of office furniture including desks, seating, walls/partitions, and accessories through the Arredamento section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Electronics |
| Other | Multi-year contract | Custom Labeling Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Seitron product offering
Product offeringCore offering
Seitron is an Italian IT consulting and technology assistance company providing managed IT services (server management, cybersecurity, cloud, disaster recovery, help desk, virtualization, video surveillance), consumer device sales and repair, web/digital marketing services (web development, SEO, web advertising, social media marketing, CRM), and industrial Auto ID products (custom labels, RFID, label printers, print-and-apply systems). It also operates an e-commerce and physical store for consumer electronics and office furniture under the Arredamento division.
Product overview
Seitron is an IT consulting and technical assistance company established in 1993 in Bergamo, Italy, offering a diversified portfolio of technology products and services. The core offerings span four main areas: (1) Business IT Services including server solutions, IT security, help desk, infrastructure design, hosting, office automation, business continuity, cloud computing, disaster recovery, remote backup, video surveillance, communication solutions, virtualization, and maintenance; (2) Consumer IT Services including device sales and repair for notebooks, tablets, smartphones and data recovery; (3) Web Solutions including website development, SEO, web analytics, web advertising, web reputation management, app/e-commerce systems, social media marketing, and CRM; (4) Auto ID Products including adhesive labels, ribbons, RFID labels, label printers, handheld terminals, technical packaging film, factory solutions, and print-and-apply systems. Additionally, the company offers office furniture and seating through its Arredamento division, along with an e-commerce platform for consumer technology products. The company operates as both a value-added reseller of major technology brands (Zebra, Sato, Toshiba, Honeywell, etc.) and a provider of proprietary solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services for Businesses End-to-end IT managed services for Italian SMEs and enterprises covering server solutions, IT security, help desk, infrastructure design, hosting, office automation, business continuity, cloud computing, disaster recovery, remote backup, video surveillance, communication solutions, virtualization, and ongoing maintenance. Targeted at small, medium, and large enterprises requiring certified IT support.
- Consumer Device Sales and Repair Retail sale of computers, notebooks, tablets, routers, smartphones, printers, consumables, and toner regeneration services alongside computer, notebook, tablet, smartphone and printer repair with telephone and remote technical support for private individuals.
- Data Recovery Recovery of lost, deleted, or damaged data from storage media of any type for consumers and businesses.
- Website Development Design and development of dynamic websites tailored to business needs with integrated search engine optimization.
- SEO Services Search engine optimization including keyword analysis, meta tag optimization, content optimization, and multimedia element optimization to improve website visibility.
- Web Advertising and Marketing Campaigns Campaign design across multiple advertising channels including contextual ads, keyword advertising, email marketing, and social media advertising.
- Social Media Marketing and Content Curation Customized social media marketing strategies and curated content creation for social channels, with guidance for digital community engagement and brand-aligned projects.
- CRM Solutions Cloud-based customer relationship management systems enabling sales team productivity and mobile access from any device.
- Web Analytics and Reputation Management Website data analysis covering access statistics, duration metrics, keyword analysis, visitor origin tracking, plus online reputation analysis, digital identity creation, and competitive landscape analysis.
- App and E-commerce System Development Custom app development with launch strategies, maintenance and updates, plus advanced e-commerce software development for online business operations.
- Adhesive Labels (Custom Printing) Self-adhesive labels in A4 format (up to 5 colors) and roll format (up to 12 colors), in standard and special materials with high-temperature and lubricant-resistant options, including neutral, printed, and patented variants.
- RFID Labels Radio Frequency Identification labels for unique product identification, product tracking, automated warehouse management, and anti-counterfeiting verification.
- Print and Apply Systems Automatic labeling and application systems for boxes, trays, bottles, and pallets at production line ends, including integrated singularization, counting, and packaging lines, designed with an Italian manufacturer.
- Label Printers Label printers for traditional and digital printing across metalworking, logistics, food, textile, chemical, retail, transport, cosmetics, and jewelry sectors. Multi-brand: SATO, Zebra, TSC, Toshiba, VIP Color, Epson, Intermec, Avery Dennison, Primera, CAB, Datamax, Honeywell.
- Industrial Handheld Terminals Industrial handheld computers combining PDA features with portable computing capabilities, with keyboard and connectivity options running Windows and Android operating systems.
- Technical Packaging Film Low environmental impact technical films that reduce stretch film usage, with documented environmental savings demonstrating CO2 reduction and resource conservation.
- Ink Ribbons for Label Printers Ink ribbons (carbon graphic ribbons) for label printing — wax, wax/resin, and resin types — in standard and special formats for both flat head and near edge printers.
- Seitron Factory Solutions IT solutions designed for logistics, production, and quality control sectors, integrated with major management systems on the market to optimize processes and reduce processing times.
- Office Furniture (Desks and Workstations) Office furniture collection of desks, workstations, meeting tables, and storage solutions across categories including Operativi, Direzionali, Meeting, Multiuso, Reception, and Sistemi elevabili.
- Office Seating Office seating collection including waiting/reception chairs, lounge seating, operational chairs, and smart office solutions for various workplace environments.
- Office Walls and Partitions Office wall and partition systems including Mood M1, Mood M2, Mood MN, Mood MM, Infinity, Over, Box, and Doors for space division and acoustic management.
- Samsung Operational Leasing for Office Equipment Operating lease services for office equipment including Samsung printers and labeling systems, introduced through the Samsung partnership.
Quantifiable outcome
- 24h technical assistance available
- +1 more outcomes
Companies that use Seitron
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Seitron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
Seitron partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ApplecoreApple certification partner. Reseller of Apple products including MacBook Air, iMac, and other Apple devices.
- SamsungcoreSamsung partnership led to Seitron becoming an authorized service center for printers. Collaboration in Office Automation introduced operating lease services.
- MicrosoftcoreMicrosoft partnership for software and cloud solutions integration.
- HPcoreHP products sold through e-commerce including LaserJet printers and multifunction devices.
- ToshibaminorToshiba products including printers for labeling and office automation.
- SophoscoreDedicated partnership page indicates deep security collaboration. Sophos cybersecurity solutions.
- SATOcoreReseller of SATO label printers with certified technical support.
- ZEBRAcoreAuthorized reseller of ZEBRA label printers and barcode equipment.
- ZebracoreMulti-brand reseller network including TSC, TOSHIBA, VIP COLOR, EPSON, INTERMEC, AVERY DENNISON, PRIMERA, CAB, DATAMAX, and HONEYWELL for Auto ID solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Seitron competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Global manufacturer of barcoding, RFID, and Auto ID solutions including the label printers that Seitron resells and services. Comparable as the underlying vendor in Seitron's Auto ID product line, with overlapping go-to-market through channel partners.
- SATO: Global Auto ID and labelling solutions manufacturer of industrial printers and RFID. Comparable as a key Auto ID vendor that Seitron resells, and as a global player in the same labelling/identification end-markets Seitron serves in Italy.
- Computer Gross Italia: Italian IT distributor focused on hardware, software, and value-added services for the SMB channel. Comparable in serving Italian SMBs with multi-vendor IT products and complementary services.
- Esprinet: Largest Italian IT distributor and VAR, reselling PCs, components, and software to resellers and retailers across Italy, Iberia and beyond. Directly comparable as a multi-vendor Italian IT value-added reseller with hardware/software distribution plus adjacent services.
- Ricoh Italia: Italian subsidiary of a global office automation and document management vendor with managed print services. Comparable in the office automation, managed print, and document solutions space where Seitron operates as a Samsung authorised service centre and reseller.
Direct peers
- Avvale: Italian-headquartered technology consultancy delivering digital transformation, ERP, and managed services to enterprises. Comparable in offering consulting-led IT services with cross-industry reach, though at larger scale.
- Soft System: Italian IT services and VAR company offering infrastructure, networking, cloud, and consulting to SMEs. Comparable small/mid-sized Italian IT services firm with similar scope of offerings.
- Sice (Syscons): Italian IT systems integrator providing infrastructure, cloud, security, and managed services to mid-market and enterprise clients. Closely comparable as an Italian regional systems integrator with similar vendor partnership model.
- Attiva: Italian IT VAR and solutions provider offering cloud, security, networking, and managed services to SMEs and enterprises. Comparable multi-vendor Italian IT services and consulting player with similar SMB and enterprise customer mix.
Regional players
- Soluzioni Retail / Solutions30: European provider of field IT and digital infrastructure services to retail, telecom, and energy clients. Comparable as a field-services-led IT provider in Europe, though larger in scale and broader in geography than Seitron's local operation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Seitron social profiles
Digital presenceSeitron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seitron leadership team
Management profileNumber of profiles
Profiles1 record
Seitron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seitron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seitron
What does Seitron do?
Seitron is an Italian IT consulting and technology assistance company providing managed IT services (server management, cybersecurity, cloud, disaster recovery, help desk, virtualization, video surveillance), consumer device sales and repair, web/digital marketing services (web development, SEO, web advertising, social media marketing, CRM), and industrial Auto ID products (custom labels, RFID, label printers, print-and-apply systems). It also operates an e-commerce and physical store for consumer electronics and office furniture under the Arredamento division.
Is Seitron a public or private company?
Seitron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seitron founded?
Seitron was founded in 1993. It employs 11 to 50 people.
Where is Seitron based?
Seitron is headquartered in Bonate Di Sopra, Italy, in the Europe region.
How does Seitron make money?
Five revenue lines are on record. IT Services and Consulting is the primary driver. The others are hardware and Software Sales, auto ID Products, operational Leasing and office Furniture Sales.
Who are Seitron's main competitors?
Broad incumbents on record are Zebra Technologies, SATO, Computer Gross Italia, Esprinet and Ricoh Italia. Direct peers are Avvale, Soft System, Sice (Syscons) and Attiva. Soluzioni Retail / Solutions30 is listed as a regional player.
Does Seitron have an API?
No public API is recorded for Seitron.
What industry is Seitron in?
Seitron's product category is IT Consulting and Technology Services. Its primary akta.pro industry code is BPAHAIAI, Systems Engineering & Technical Program Management, with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 54151 and its SIC code is 7373.