405 Magazine
405 Magazine is a privately-held regional lifestyle media company publishing a monthly print and digital magazine, professional directories, and email newsletters serving the Oklahoma City metropolitan area (405 area code). It operates under Hilltop Media Group and is headquartered in Oklahoma City, Oklahoma.
- Company typePrivate
- Founded1997
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 405 Magazine does
405 Magazine is a privately-held regional lifestyle media company operating under Hilltop Media Group and headquartered in Oklahoma City, serving the Oklahoma City metropolitan area (405 area code region) since 1997 with continuous publication documented across the 2009-2026 archive. The company's core product is a monthly print and digital lifestyle magazine covering local events, food and drink, life and style, home and garden, arts and culture, health, sports, and community news, supplemented by a 405HOME seasonal home and garden sub-brand and a portfolio of vertical local directories (405 Doctors, 405 Dentists, 405 Attorneys, 405 Real Estate, 405 Pets, and a Black-Owned Businesses directory). Digital properties include the 405magazine.com website, a three-cadence email newsletter suite (Digital Issue Release monthly, 405 NOW weekly on Thursdays, From Our Partners occasional), and a CitySpark-powered Local Events calendar with submission and paid promotion functionality.
The business model is a hybrid advertising-led and subscription-recurring model. The dominant revenue stream is print and digital advertising, sold to local Oklahoma City metro businesses across display, native profiles, email blasts, newsletter sponsorships, social media partnerships, and event sponsorships; the secondary stream is direct-to-consumer magazine subscriptions at 1-year and 2-year terms delivered by mail. Editorial franchises such as the annual "Best of the 405" readers' choice awards (196 categories, 29,000+ nominations in 2026) and "Faces of the 405" community profiles serve as audience engagement and advertiser demand drivers, while the multi-vertical directories generate both consumer utility and recurring local service-provider visibility. Customer evidence shows a diversified advertiser base spanning enterprise accounts (Mister Robert Fine Furniture & Design 25+ year relationship, BC Clark via Traction Marketing, Mathis Home, Hahn Agency) and SMBs (Westhaven, Be Well Acupuncture, Oklahoma Zoological Society), with documented cross-channel performance gains such as a 436% quarterly session increase via 405-driven traffic.
The company operates with 11-50 employees, is unlisted, has no disclosed external funding or M&A activity, and discloses no revenue. Technology is primarily a WordPress-based website stack with CitySpark event calendar integration and magserv.com subscription processing; the company does not disclose proprietary AI/ML, API, SDK, or app infrastructure.
405 Magazine firmographics
Firmographics- Name
- 405 Magazine
- Legal name
- 405 Magazine
- Website
- https://405magazine.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 405 Magazine is a privately-held regional lifestyle media company publishing a monthly print and digital magazine, professional directories, and email newsletters serving the Oklahoma City metropolitan area (405 area code). It operates under Hilltop Media Group and is headquartered in Oklahoma City, Oklahoma.
- Ownership category
- akta.pro rank
405 Magazine industry classification
Industry- Product category
- Regional Lifestyle Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Health, Fitness & Wellness Magazines (MPAJAEAD), Automotive & Transportation Magazines (MPAJAEAI)
Keywords
Where 405 Magazine is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
405 Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print and Digital Advertising: The magazine generates revenue primarily through advertising, offering print display advertising, print profiles and native content, web banner ads, email blasts, newsletter sponsorships, social media partnerships, and event sponsorships to local businesses.
- Magazine Subscriptions: Revenue from 1-year and 2-year print magazine subscriptions delivered directly to subscribers' mailboxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 Year Subscription |
| Subscription | Multi-year contract | 2 Year Subscription |
| Other | Multi-year contract | Print Display Advertising |
| Other | Multi-year contract | Digital Advertising |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
405 Magazine product offering
Product offeringCore offering
405 Magazine is a monthly print and digital lifestyle publication covering the Oklahoma City metro area (the 405 area code region), featuring local events, dining, life and style, home and garden, arts and culture, health, sports, and community stories. The publication sells consumer subscriptions and newsstand copies, and monetizes its audience by selling print display, digital, newsletter, social, and event-sponsorship advertising to local Oklahoma businesses, while also operating searchable professional directories for local Doctors, Dentists, Attorneys, Real Estate Agents, and Pets.
Product overview
405 Magazine is a local lifestyle media company covering the Oklahoma City metro area (405 area code) through a multi-platform portfolio. The core offering consists of a monthly print and digital magazine featuring local events, food & drink, life & style, community, and home & garden content. Supporting the magazine are searchable professional directories (405 Doctors, 405 Dentists, 405 Attorneys, 405 Real Estate Agents, 405 Pets) that provide local service recommendations. The publication also produces branded editorial series including Faces of the 405 (community leader profiles), Best of the 405 (annual readers' choice awards), and 405 Home (seasonal home & garden supplement). Digital services include the 405 Magazine website, newsletter subscriptions (Digital Issue Release, 405 NOW, From Our Partners), a local events calendar, and advertising solutions spanning print display, digital ads, email, social media, and event sponsorships.
Differentiator
Problem solved
Functional benefit
Brands
- 405HOME: A separate home and garden focused magazine edition published by 405 Magazine, with seasonal issues (Spring, Summer, Fall) separate from the main publication.
Products and services
- 405 Magazine (Print & Digital) A monthly lifestyle magazine covering Oklahoma City's 405 area code region, featuring local events, food and drink, life and style, community stories, home and garden, and arts and culture content across both print and digital formats, distributed to subscribers and newsstands.
- 405HOME (Seasonal Home & Garden Publication) A separate seasonal home and garden publication by 405 Magazine covering interior design, renovation, and landscaping content with Spring, Summer, and Fall issues.
- 405 Doctors Directory Searchable online directory of local physicians and healthcare providers in the Oklahoma City metro organized by specialty with featured listings.
- 405 Dentists Directory Searchable online directory of local dental professionals including endodontists, general dentists, oral surgeons, orthodontists, pediatric dentists, periodontists, and prosthodontists.
- 405 Attorneys Directory Searchable online directory of local attorneys organized by practice area including appellate law, family law, real estate, and more.
- 405 Real Estate Agents Directory Online directory of local real estate agents and brokers serving the Oklahoma City metro area.
- 405 Pets Directory Online directory of local animal shelters, rescues, and pet-related services including adoption, rehabilitation, and animal sanctuary organizations in the Oklahoma City metro.
- Local Events Calendar Community event listing platform featuring local Oklahoma City happenings with submit-event and event-promotion functionality (powered by CitySpark integration).
- Email Newsletter Subscriptions Recurring email newsletter subscriptions including Digital Issue Release (monthly first look inside each print issue), 405 NOW (weekly Thursday events and dining spotlights), and From Our Partners (occasional promotional content).
- Print Magazine Subscription Service Direct-mail print magazine subscription service offering 1-year and 2-year subscription terms with the magazine delivered to the subscriber's mailbox.
- Advertising Solutions Multi-channel advertising packages sold to local Oklahoma businesses, including print display advertising, print profiles and native content, web banner ads, email blasts, newsletter sponsorships, social media partnerships, and event sponsorships.
Companies that use 405 Magazine
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
405 Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
405 Magazine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CitySparkminorCitySpark integration for event submission and promotion functionality on the Local Events section of the website. Allows users to submit and promote events through the portal.
- Hilltop Media GroupcoreHilltop Media Group is the parent company of 405 Magazine. Web Publisher PRO handles website management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
405 Magazine competitors and assessment
Company assessmentDirect peers
- Tampa Magazine: Tampa Bay city lifestyle publication with similar print + digital + editorial series + events structure — directly analogous mid-market city magazine.
- Indianapolis Monthly: Established single-metro lifestyle magazine for Indianapolis with advertising-driven revenue and editorial content across dining, home, and culture — structurally similar city magazine template.
- Nashville Lifestyles Magazine: Nashville city lifestyle magazine running print, digital, and event business; comparable mid-sized metro lifestyle publication with similar advertiser and reader profile.
- Austin Monthly: Austin city lifestyle magazine with print + digital + events model covering dining, arts, and local culture — directly comparable as a single-metro lifestyle publication.
- Oklahoma Magazine: Statewide Oklahoma lifestyle magazine covering dining, travel, and culture — the most direct competitor to 405 Magazine, competing for the same OKC metro and broader Oklahoma advertiser pool.
- D Magazine: Long-running Dallas city magazine with monthly print, digital, event business, and a signature Best of Big D awards program — the closest business model peer for a single-metro lifestyle magazine.
- St. Louis Magazine: Established St. Louis monthly city magazine with the same editorial + advertising + events business mix — parallel mid-American city-magazine operator.
- Houstonia Magazine: Houston city lifestyle magazine covering dining, culture, and home — highly comparable as a regional metro magazine anchored by advertising and event revenue.
- Memphis Magazine: Memphis-based city magazine with same monthly-print-and-digital format serving a single regional metro — directly comparable in scale, format, and revenue model.
Regional players
- TulsaPeople Magazine: Tulsa-based city lifestyle magazine covering NE Oklahoma. Same city-magazine format, same advertising model, but anchored in Tulsa rather than OKC, serving as the in-state adjacent peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
405 Magazine social profiles
Digital presence405 Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
405 Magazine leadership team
Management profileNumber of profiles
405 Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
405 Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 405 Magazine
What does 405 Magazine do?
405 Magazine is a monthly print and digital lifestyle publication covering the Oklahoma City metro area (the 405 area code region), featuring local events, dining, life and style, home and garden, arts and culture, health, sports, and community stories. The publication sells consumer subscriptions and newsstand copies, and monetizes its audience by selling print display, digital, newsletter, social, and event-sponsorship advertising to local Oklahoma businesses, while also operating searchable professional directories for local Doctors, Dentists, Attorneys, Real Estate Agents, and Pets.
Is 405 Magazine a public or private company?
405 Magazine is a private company. It is classified as corporate owned and is currently operating.
When was 405 Magazine founded?
405 Magazine was founded in 1997. It employs 11 to 50 people.
Where is 405 Magazine based?
405 Magazine is headquartered in Oklahoma City, United States, in the North America region.
How does 405 Magazine make money?
Two revenue lines are on record. Print and Digital Advertising is the primary driver. The others are magazine Subscriptions.
Who are 405 Magazine's main competitors?
Direct peers on record are Tampa Magazine, Indianapolis Monthly, Nashville Lifestyles Magazine, Austin Monthly, Oklahoma Magazine, D Magazine, St. Louis Magazine, Houstonia Magazine and Memphis Magazine. TulsaPeople Magazine is listed as a regional player.
Does 405 Magazine have an API?
No public API is recorded for 405 Magazine.
What industry is 405 Magazine in?
405 Magazine's product category is Regional Lifestyle Media. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 513120 and its SIC code is 2721.