What Capace Media Group does

Capace Media Group AB is a privately held Swedish web agency headquartered in Malm\u00f6 (Hyllie Vattenparksgata 12, 215 32 Malm\u00f6), operating as a single legal entity (Org nr. 556980-8693) with 11-50 employees. The firm delivers custom digital services to primarily Swedish SMBs across restaurants, retail, construction, real estate, industrial, automotive, media, and nonprofit sectors, with one notable enterprise client (Harald Nyborg). Its core product is bespoke website development on WordPress, supplemented by Magento 2 e-commerce builds (including platform migrations), and extended with SEO, Google Ads, social media marketing, graphic identity, logo design, photography/video, and print design services. Underlying technology is conventional and non-proprietary: WordPress CMS, Magento 2, Bootstrap, MySQL, HTML5, CSS, JavaScript, and WAI-ARIA for accessibility, with hosting infrastructure outsourced to GleSYS data centers in Falkenberg running on certified renewable energy.

The company monetizes through project-based professional services billed on custom quotes, with recurring revenue from hosting subscriptions and optional SEO/Ads retainers. Customer acquisition is sales-led and driven by direct website quote requests, phone inquiries (010-20 70 570), and an aggressive local SEO strategy comprising 80+ dedicated city landing pages across Sweden. Distribution is single-country (Sweden) with no international footprint. The firm holds Google Partner certification (ID 2553986406), UC Tillväxt Sigill, and Bra Milj\u00f6val environmental certification, and operates two branded digital properties beyond the main site: Contentflow (a content management sub-platform at contentflow.capace.se) and a Teamtailor-powered career portal (join.capace.se). No external funding, acquisitions, or M&A activity is recorded; the company is independently owned and has not pursued capital markets activity.

Name

Capace Media Group

Legal name

Capace Media Group AB

Website

https://capace.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Capace Media Group AB is a Malm\u00f6-based Swedish web agency (11-50 employees) delivering custom WordPress websites, Magento e-commerce, SEO, Google Ads, and graphic design services primarily to SMB clients across Sweden, supplemented by renewable-energy hosting.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Web development services
• E-commerce development
• Digital marketing services
• Website hosting
• Graphic design services

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Development Services: Custom website development, web design, and web applications. Project-based pricing where clients pay for custom-tailored websites built according to specific business requirements.
2. E-commerce Solutions: Building and maintaining e-commerce websites, including platform migration (e.g., Magento 1 to Magento 2). Can include platform fees and ongoing maintenance.
3. Hosting Services: Website hosting with climate-smart data centers powered by renewable energy. Likely recurring subscription model for hosting and email administration.
4. Digital Marketing Services: SEO, Google Ads management, and social media marketing services. Can be ongoing retainer or project-based engagements.
5. Graphic Design Services: Visual identity development including graphic profiles, logos, print materials, photography and video production.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Capace Media Group is a Swedish web and digital agency that builds, hosts, and markets websites for businesses. Core deliverables include custom WordPress website development, Magento 2 e-commerce builds and platform migrations, renewable-energy web hosting, SEO and Google Ads management, social media marketing, and full graphic identity design (logos, profiles, photography, video, print). All work is delivered as bespoke professional services quoted per project.

Product overview

Capace Media Group is a full-service digital agency based in Malmö, Sweden, operating as a single integrated service offering rather than a modular software platform. The portfolio centers on website development (websites) and e-commerce solutions as core offerings, supported by hosting services. Digital marketing services including SEO, Google Ads, and social media marketing extend the digital reach of client websites. Visual identity services (graphic profiles, logo design, photography/film, and print materials) complete the offering as brand development modules. Contentflow represents a branded sub-platform for content management. All services are delivered as custom professional services rather than standardized SaaS products.

Differentiator

Problem solved

Functional benefit

Brands

• Contentflow: A content management and publishing platform operated by Capace Media Group.

Products and services

• Hemsidor (Website Development) Custom website design and development using WordPress as the CMS, producing tailored, responsive websites that clients fully own upon launch. Built for Swedish businesses that need a modern, mobile-friendly web presence.
• E-handel (E-commerce) End-to-end e-commerce solutions including online store builds, custom design, and platform migration (notably Magento 1 to Magento 2), tailored for retailers and other SMBs that need a transactional web storefront.
• Hosting Website hosting service backed by GleSYS data centers in Falkenberg, Sweden, powered by 100% renewable energy and certified according to Good Environmental Choice (Bra Miljöval). Includes email administration for hosted clients.
• Sökmotoroptimering (SEO) Search engine optimization services aimed at improving client websites' visibility and rankings in organic search results. Designed for Swedish SMBs that want to capture inbound search traffic.
• Google Ads Paid search and display advertising management on the Google Ads network, including YouTube advertising, delivered by a Google Partner-certified agency for clients seeking targeted traffic and conversions.
• Sociala medier (Social Media Marketing) Social media marketing services across Facebook, Instagram, and LinkedIn, focused on building brand visibility, engagement, and content production for client accounts.
• Grafisk profil (Graphic Identity / Branding) Development of complete visual identity systems, including graphic profiles, brand guidelines, color schemes, typography, and brand representation, to ensure consistent visual presentation across channels.
• Logotyp (Logo Design) Custom logo design services producing distinctive brand marks intended to be trustworthy and recognizable for client businesses.
• Foto & Film (Photography & Video) Professional photography and video production services for use in marketing materials, web content, and digital campaigns.
• Tryckmaterial (Print Materials) Design services for printed marketing collateral such as trade show displays, campaign materials, and conference literature.
• Contentflow Content management and publishing platform branded as Contentflow, operated by Capace Media Group for managing and publishing digital content.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GleSYS (GleSYS AB)coreTechnology or IntegrationGleSYS provides climate-smart hosting infrastructure for Capace's client websites. GleSYS data center operates on 100% renewable energy and is certified according to Good Environmental Choice (Bra Miljöval). Located in Falkenberg, Sweden. This partnership enables Capace to offer sustainable hosting as a differentiator.
• GooglecoreTechnology or IntegrationCapace is a certified Google Partner agency (Partner ID: 2553986406), indicating expertise in Google advertising products. This partnership enables Capace to offer Google Ads management services and demonstrates certified competency in Google marketing platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Work & Co: Digital product agency designing and engineering web and mobile experiences. Comparable on web development and UX craft but with an enterprise/global client base rather than Swedish SMB focus.
• Frog: Global design and innovation consultancy delivering digital products and brand experiences. Comparable on UX design, web development, and graphic identity but at enterprise scale and with broader industry verticals than Capace's Swedish SMB focus.
• R/GA: Global digital agency offering brand, product, and marketing services across web and mobile. Overlaps with Capace on web development and digital marketing but serves much larger global enterprise clients.
• Huge: Global digital experience agency delivering web, product, and marketing services for major brands. Comparable service model (web, design, marketing) but operating at enterprise scale rather than Swedish SMB segment.

Direct peers

• ustwo: Digital product studio delivering web, app, and brand experiences. Similar integrated agency model (design + build + marketing) with a comparable SMB-to-enterprise mix, though operating across multiple geographies rather than Sweden-only.
• Curamando: Stockholm-based digital growth agency offering SEO, paid media, analytics, and CRO services to Nordic and European clients. Comparable to Capace in service stack (SEO, Google Ads, conversion) but typically serving mid-market and enterprise rather than SMB-only.
• Conversionista: Swedish conversion rate optimization and analytics agency. Highly comparable as a Nordic digital agency, though Conversionista specializes further down the funnel in CRO/experimentation whereas Capace delivers the full web-build-to-marketing stack.
• Bond Street Studio: Swedish design and digital agency delivering brand identity, web, and content services. Comparable to Capace on graphic profile, logo, and website development, with overlapping SMB clientele.
• Great Works: Stockholm-headquartered creative and digital agency providing web, brand, and campaign services. Direct overlap with Capace on web development, graphic design, and digital marketing, with a similar Swedish SMB/mid-market target.

Regional players

• Netlight: Stockholm-based management and technology consultancy with a strong Swedish/Nordic footprint. Regional peer operating in the same talent market and overlapping on digital transformation projects, though positioned at consulting rather than agency delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/capacemedia
• LinkedInlinkedin.com/company/capace-media-group-ab
• Instagraminstagram.com/capace_media/?hl=sv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capace Media Group