Mozello
Mozello is a Latvian SaaS company offering a cloud-based website builder and integrated e-commerce platform for non-technical small businesses, entrepreneurs, and freelancers across 21 European and international markets, monetized via freemium subscriptions plus reseller and affiliate channels.
- Company typePrivate
- Founded2016
- HeadquartersNapoli, Italy
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Mozello does
Mozello (legal entity Mozello SIA) is a private Latvian SaaS company that operates a cloud-based website builder and integrated e-commerce platform targeting non-technical small businesses, entrepreneurs, freelancers, and hobbyists across Europe and select international markets. The platform combines a visual block-based editor with hosting, free domain registration (with lifetime renewals on paid plans), multilingual websites, SEO and marketing tools, and a booking/reservation module, packaged in four tiers ranging from a free plan to Premium Pro at $29/month. Core technology relies on a structured content-block architecture with preset spacing, optional custom CSS/JavaScript injection, public APIs (Store, Payment, Delivery, Apps, Reseller), and infrastructure provided by AWS, Cloudflare, Google, and KnownHost/Liquid Web, with EU data residency on Irish servers.
The business operates on a freemium subscription model supplemented by a Reseller Program (enabling agencies and developers to white-label Mozello under their own branding, supported by a Reseller API) and an Affiliate Program paying per-sale and per-lead commissions. Revenue mechanics include tiered subscription revenue from SMB end-customers and channel-margin contribution from resellers and affiliates. Distribution is fully self-serve through mozello.com localized into 21 languages, with a 7-person core team (CEO Kārlis Blūmentāls, Lead Developer Nikolajs Dutčuks, Technical Advisor Aivars Irmejs, plus marketing, support, and two team members) operating from a registered office in Jurmala, Latvia. The company is bootstrapped with own capital, states it is profitable and growing, and in March 2022 received non-dilutive EU/ERAF grant funding via the Latvian Investment and Development Agency (LIAA) for international competitiveness initiatives.
Mozello firmographics
Firmographics- Name
- Mozello
- Legal name
- Mozello SIA
- Website
- https://mozello.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mozello is a Latvian SaaS company offering a cloud-based website builder and integrated e-commerce platform for non-technical small businesses, entrepreneurs, and freelancers across 21 European and international markets, monetized via freemium subscriptions plus reseller and affiliate channels.
- Ownership category
- akta.pro rank
Mozello industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Mozello is headquartered
LocationHeadquarters
- HQ city
- Napoli
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Mozello business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Plans (Freemium to Paid): Freemium model with free plan offering basic website features (5 products, 0.5 GB storage). Paid tiers (Premium $9/mo, Premium Plus $19/mo, Premium Pro $29/mo) unlock advanced e-commerce, unlimited storage, AI features, booking system, and additional integrations. Billed monthly, quarterly, or annually with discounts for annual commitment.
- Reseller Program: Resellers control Mozello CMS for their own customers at their own price points, generating automated profits. Mozello acts as the underlying engine while resellers white-label or rebrand the service.
- Affiliate Program: Commissions paid to affiliates on both per-sale and per-lead basis for promoting Mozello on websites and blogs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan — basic website with limited e-commerce |
| Subscription | Annual | Premium — full website with 15 products and free domain |
| Subscription | Annual | Premium Plus — larger store with unlimited variants and more payment options |
| Subscription | Annual | Premium Pro — unlimited store, booking, SMS reminders, and custom solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Mozello product offering
Product offeringCore offering
Mozello provides a cloud-based SaaS website builder with integrated e-commerce capabilities, enabling users to create professional websites, online stores, blogs, and booking systems without technical skills. The platform features a visual drag-and-drop editor with structured content blocks, AI-powered content generation, multilingual support with domain-to-language binding, and built-in marketing/SEO tools. Payment processing, shipping integrations, and customer accounts are bundled directly into the offering.
Product overview
Mozello is a unified website builder and e-commerce platform designed for small businesses and entrepreneurs. The core offering consists of the Mozello Website Builder with integrated Online Store functionality, supplemented by a Booking/Reservation System for service-based businesses. The platform offers tiered pricing (Free, Premium, Premium Plus, Premium Pro) with increasing capabilities for storage, products, AI features, and integrations. Additional offerings include a Reseller Program with API access for agencies, an Affiliate Program for marketers, and educational resources through guides and video tutorials. The product emphasizes simplicity with no technical skills required, multilingual support, and built-in AI content generation features.
Differentiator
Problem solved
Functional benefit
Products and services
- Mozello Website Builder Cloud-based visual website builder that enables individuals and small businesses to create responsive websites, blogs, and portfolios without coding. Features drag-and-drop content blocks, multilingual support, SEO/marketing tools, free domain registration on paid plans, AI content generation, and human customer support.
- Mozello Online Store Integrated e-commerce module of the Mozello platform that provides shopping cart, payment processing (PayPal, Stripe, Braintree, PaySera, Apple Pay, Google Pay), shipping label creation (UPS, FedEx, DHL, ShipStation), abandoned cart recovery, customer accounts, loyalty discounts, and product variants.
- Mozello Reseller Program Partnership program that allows web agencies and developers to offer Mozello CMS to their own customers under their own branding and at their own price points. Includes a Reseller API for programmatic control of websites, domains, accounts, and balance.
- Mozello Affiliate Program Referral-based partnership program that pays commissions to affiliates on both per-sale and per-lead basis for promoting Mozello on their websites, blogs, and other channels.
Quantifiable outcome
- Most users can build a professional website within hours to a few days
- +4 more outcomes
Companies that use Mozello
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Mozello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature7 records
Mozello partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- CloudflarecoreCloudflare provides security and protection features for websites hosted on Mozello. Mozello may automatically enable Cloudflare protection on domains they manage. Customer email addresses may be shared with Cloudflare to enable security features. Customers agree to comply with Cloudflare's Terms of Service.
- Amazon Web Services (AWS)coreAWS provides hardware, software, networking, storage, and related technology required to store data and run Mozello's website and services as part of their data storage infrastructure.
- GooglecoreGoogle provides data storage and processing technology as part of Mozello's infrastructure. Google Analytics is used to understand how the site is being used. Google Ad targeting and Google Fonts are integrated. AI prompts may be sent to third-party AI service providers including Google.
- PayPalcorePayPal is the primary payment processor available on Free and Premium plans for accepting online payments in the e-commerce store. Integrated directly within the platform.
- StripecoreStripe is available as a payment processor on Premium Plus and Premium Pro plans, enabling acceptance of credit and debit card payments.
- Braintree (PayPal)coreBraintree (a PayPal service) is available as a payment processor on Premium Plus and Premium Pro plans for card payment acceptance.
- DHL ExpresscoreDHL Express integration allows creation of shipping labels directly from the Mozello platform for online store order fulfillment.
- UPScoreUPS integration allows creation of shipping labels directly from the Mozello platform for online store order fulfillment.
- FedExcoreFedEx integration allows creation of shipping labels directly from the Mozello platform for online store order fulfillment.
- Meta (Facebook)coreMeta platforms integration for Facebook Pixel tracking, Facebook Custom Audiences re-engagement, and social sharing. Mozello may share email addresses with Facebook for Custom Audiences targeting. Meta cookies track behavior on other websites.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Mozello competitors and assessment
Company assessmentDirect peers
- Wix.com: Wix is the dominant drag-and-drop website builder for SMBs with integrated e-commerce, bookings, and SEO. Mozello explicitly positions its premium pricing against Wix (€11/mo), and both target the same non-technical SMB persona.
- Weebly: Weebly is a website builder with integrated e-commerce targeting SMBs, now part of Block. It is named as a direct Mozello price comparator (€14/mo) and shares the same freemium-to-paid SMB GTM motion.
- Webflow: Webflow is a visual website builder targeting designers and SMBs with CMS and e-commerce capabilities. It overlaps with Mozello's no-code visual editing approach, though it skews toward more design-savvy users and offers a Reseller/API ecosystem.
- Jimdo: Jimdo is a European SMB website builder with AI site creation and e-commerce, based in Germany. It is named as a direct Mozello price comparator (€9/mo) and is the closest geographic and feature peer.
- Squarespace: Squarespace is a leading all-in-one website builder and commerce platform for SMBs and creatives. It overlaps directly with Mozello on visual site building, e-commerce, and template-driven design, and is named as a direct price comparator.
- Shopify: Shopify is the leading SMB e-commerce platform with integrated payments, shipping, and store builder. Mozello positions its zero-commission pricing directly against Shopify (€24/mo), and both serve SMB merchants launching online stores.
- Voog: Voog is a multilingual website builder with e-commerce focused on the European SMB market. It is named as a direct Mozello price comparator (€11/mo, 3% commission) and shares multilingual site capabilities.
Broad incumbents
- WordPress.com: WordPress.com (Automattic) is a broad website creation and hosting platform with e-commerce via WooCommerce. It is named in Mozello's reseller positioning as a slower alternative for agencies, and competes broadly in the SMB website space.
Emerging players
- Strikingly: Strikingly is a simplified website builder targeting SMBs and individuals with one-page sites and basic e-commerce. It overlaps with Mozello's minimalist, ease-of-use positioning for non-technical users.
- Carrd: Carrd is a low-cost, minimalist single-page website builder for individuals and small projects. It targets the same non-technical, simplicity-seeking user as Mozello's free tier, though without integrated e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mozello social profiles
Digital presenceMozello compliance and trust
Trust signalCompliance5 records
Mozello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mozello leadership team
Management profileNumber of profiles
Profiles1 record
Mozello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mozello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mozello
What does Mozello do?
Mozello provides a cloud-based SaaS website builder with integrated e-commerce capabilities, enabling users to create professional websites, online stores, blogs, and booking systems without technical skills. The platform features a visual drag-and-drop editor with structured content blocks, AI-powered content generation, multilingual support with domain-to-language binding, and built-in marketing/SEO tools. Payment processing, shipping integrations, and customer accounts are bundled directly into the offering.
Is Mozello a public or private company?
Mozello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mozello founded?
Mozello was founded in 2016. It employs 1 to 10 people.
Where is Mozello based?
Mozello is headquartered in Napoli, Italy, in the Europe region.
How does Mozello make money?
Three revenue lines are on record. Subscription Plans (Freemium to Paid) is the primary driver. The others are reseller Program and affiliate Program.
Who are Mozello's main competitors?
Direct peers on record are Wix.com, Weebly, Webflow, Jimdo, Squarespace, Shopify and Voog. WordPress.com is listed as a broad incumbent. Emerging players are Strikingly and Carrd.
Does Mozello have an API?
Yes. Mozello offers a Reseller API that allows resellers to programmatically control the Mozello system. The API supports website management (enable/disable/premium operations), domain management (add/remove domains), reseller account settings, balance inquiries, and password changes. API calls are made as GET or POST requests to https://resellers.mozello.com/api/ with JSON responses. Authentication is via API token obtained through /api/authorize/ endpoint. Additional APIs mentioned include Store API, Payment API, Delivery API, and Apps API. Developer documentation is at www.mozello.com/developers/reseller-api.
What industry is Mozello in?
Mozello's product category is Website Builder Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 5132 and its SIC code is 7372.