Laqshya Live Experiences

What Laqshya Live Experiences does

Laqshya Live Experiences (LLE) is an India-based experiential marketing agency founded in 2014 and headquartered in Mumbai as a subsidiary of Laqshya Media Group. The company delivers end-to-end live experiences, brand activations, hybrid and virtual events, MICE (Meetings, Incentives, Conferences, Exhibitions), branded content, and exhibitions for enterprise clients. It operates through three proprietary verticals: Laqshya Live Studios for in-house content production, LLE - Virtually Integrated for virtual event delivery (launched March 2020), and The Wedding Poetry for luxury weddings. Service delivery relies on immersive technologies such as VR, 3D projection mapping, and 4D effects rather than AI-driven platforms.

The company serves 100+ active enterprise clients and has executed over 1,000 projects, supported by a 22-office pan-India infrastructure and an international vendor network enabling cross-border delivery to markets including Russia, Dubai, and Singapore. Marquee clients include Google India, YouTube, Meta/Facebook, LinkedIn, Capgemini, ICICI Prudential Life Insurance, HDFC Life, Citi, Lodha, UltraTech Cement, LG, Maruti Suzuki, and Jeep India, among others. LLE is led by Director & CEO Navneeth Mohan and Managing Partner Saurabh Khurana, and has accumulated 150+ industry awards including Global Agency of the Year at the BEA festival and a Guinness World Record for the largest Bollywood dance lesson (4,276 participants for Capgemini).

LLE generates revenue through project-based, quote-driven professional services engagements with enterprise brands and corporate marketing/HR departments. The go-to-market motion is sales-led, built on direct enterprise relationships, referrals from existing clients, and industry reputation. The company also addresses the luxury consumer wedding segment via The Wedding Poetry sub-brand. There is no publicly disclosed revenue, no external funding rounds, and the entity remains privately held within the Laqshya Media Group structure.

Name

Laqshya Live Experiences

Legal name

Laqshya Live Experiences Pvt Ltd

Website

https://laqshyaliveex.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Laqshya Live Experiences is an India-based experiential marketing agency that designs and executes live, virtual, and hybrid events, brand activations, MICE, and branded content for 100+ enterprise clients across the Asia-Pacific region, supported by a 22-office pan-India footprint.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

akta.pro secondary industry

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)

Keywords

• Experiential marketing services
• Live event production
• Brand activation agency
• MICE event management
• Hybrid event solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing Services: LLE generates revenue by providing experiential marketing services including live experiences, brand activations, hybrid events, virtual events, branded content, MICE (Meetings, Incentives, Conferences, Exhibitions), and exhibitions. Revenue is project-based with customized solutions for enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Laqshya Live Experiences is an experiential marketing agency that ideates, designs, and executes live experiences, brand activations, digital activations, hybrid and virtual events, branded content, MICE, and exhibitions for enterprise clients. It delivers end-to-end event and activation solutions through dedicated verticals including LLE - Virtually Integrated (virtual events), Laqshya Live Studios (in-house production), and The Wedding Poetry (luxury weddings).

Product overview

Laqshya Live Experiences (LLE) is an experiential marketing agency that offers a unified portfolio of event and activation services. The core offerings include Live Experiences, Brand Activations, Hybrid Events, Virtual Events (through LLE - Virtually Integrated), Branded Content (produced by Laqshya Live Studios), Iconic Projects, MICE, and Exhibitions. The company operates a dedicated wedding services sub-brand called The Wedding Poetry. All services are delivered through a holistic idea-centric approach combining immersive technology, innovative content, and experiential design to create memorable online and offline brand experiences.

Differentiator

Problem solved

Functional benefit

Brands

• The Wedding Poetry: A distinct brand under Laqshya Live Experiences focused on luxury wedding experiences, crafting personalized and grand wedding events infused with media and experiential marketing expertise.
• LLE - Virtually Integrated
• Laqshya Live Studios

Products and services

• Live Experiences Ideation, design, execution, and scaling of immersive live events and experiences tailored to deliver maximum impact and bring people together for enterprise brand clients.
• Brand Activations On-ground consumer engagement campaigns leveraging technology and consumer behavior understanding to drive brand interactions for enterprise clients.
• Hybrid Events Events combining live and virtual components, engaging both physical and virtual audiences through a hybrid model supported by in-house production through Laqshya Live Studios.
• Virtual Events Fully virtual event execution through the LLE - Virtually Integrated vertical, featuring seamless technology integration for online experiences targeting enterprise clients.
• Branded Content Compelling brand story narration through bespoke content created by Laqshya Live Studios, engaging audiences across multiple mediums for enterprise brands.
• MICE (Meetings, Incentives, Conferences, Exhibitions) Employee-centric corporate experiences including meetings, conferences, exhibitions, and customized travel and food experiences for corporate movements domestically and internationally.
• Exhibitions Large-scale exhibition design, curation, and creation services for initiating meaningful business relationships and network growth for enterprise clients.
• The Wedding Poetry Sub-brand focused on luxury wedding experiences, crafting personalized and grand wedding events infused with media and experiential marketing expertise for high-net-worth individuals.
• Laqshya Live Studios In-house production division supporting hybrid and branded content production with television-industry experienced team leads, enabling medium-agnostic storytelling and bespoke content production.
• LLE - Virtually Integrated Virtual events vertical providing seamless virtual event execution and technology integration for online audiences, launched in March 2020.

Quantifiable outcome

• 4276 participants set Guinness World Record for Largest Bollywood Dance Lesson for Capgemini
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Encompass (Signpost India): Encompass is an India-based experiential marketing and brand activation agency competing for the same kind of on-ground, digital activation and event mandates that Laqshya's core live-experiences business delivers.
• Percept Limited: Percept is an India-headquartered integrated marketing and experiential services group that competes with Laqshya across events, brand activations, MICE, content and entertainment marketing for both Indian and global brands.
• Fountainhead MKTG (Dentsu): Fountainhead MKTG is the experiential, live marketing, and shopper marketing arm of Dentsu in India, offering brand activation, events, and rural marketing services to the same multinational enterprise clients as Laqshya.
• Wizcraft Entertainment: Wizcraft is India's largest and longest-standing experiential marketing and event management firm, directly competing with Laqshya on live events, brand activations, weddings, MICE and large-format productions for the same enterprise client base across India.

Emerging players

• Hubilo: Hubilo is a virtual and hybrid events platform that overlaps with LLE's LLE Virtually Integrated vertical, representing an emerging tech-led play that could disintermediate traditional event agencies on purely virtual components.

Regional players

• Pico Group: Pico is a Singapore-headquartered experiential marketing, exhibitions, and events group with deep APAC presence; competes with Laqshya for cross-border APAC mandates and brand activations across Southeast Asia and Greater China.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency under IPG that competes for the same global enterprise experiential RFPs and increasingly enters India; an established broad incumbent LLE must defend against in shared-account contexts.
• Sparks (Havas): Sparks is the experiential and brand experience arm of Havas, a broad incumbent that competes with Laqshya for global enterprise client experiential work and hybrid events on shared accounts.
• MKG (USA): MKG is a global brand experience and event marketing agency competing directly with Laqshya-style agencies for tech and consumer brand experiential mandates, including virtual and hybrid events.
• GPJ (George P. Johnson Experience): GPJ is one of the world's largest brand experience agencies and competes with Laqshya on large-scale enterprise experiential programs, hybrid events, and global tech-sector clients outside and increasingly inside Asia-Pacific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laqshyaliveex
• Facebookfacebook.com/LaqshyaLiveExperiences
• LinkedInlinkedin.com/company/laqshya-live-experiences

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laqshya Live Experiences