HAPPYMOOV

Name

HAPPYMOOV

Legal name

ADHM (SARL)

Website

https://happymoov.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Urban Passenger Transport Services

NAICS

Taxi and Ridesharing Services (48531), Local Messengers and Local Delivery (4922), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Cycle Rickshaw / Auto Rickshaw / Tuk-Tuk Operators (TLAFAHAK)

akta.pro secondary industries

Motorbike Taxi & Two-Wheeler Ride-Hailing (THAIAGAG), On-Demand Ride Coordination & Assisted Rides (TNC/Taxi Brokerage) (HSABAOAJ)

Keywords

• Electric cargo taxi
• Urban passenger transport
• Last-mile delivery
• Eco-friendly mobility
• City tour services

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Passenger transportation (Taxivélo): On-demand passenger transport service using cargo bikes. Pricing is per ride, starting from 5€ TTC for base services. No subscription required - pay as you use.
2. Delivery services: Delivery services including shopping trips and deliveries. Revenue per delivery transaction.
3. Corporate subscriptions: Subscription plans for businesses and local authorities for employee and visitor transportation, committee events, and tourist visits.
4. Mobile advertising on taxivélos: Dynamic mobile advertising on taxivélos - rear display or full covering options. Businesses can advertise their brand on the fleet traveling through city centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HAPPYMOOV operates electrically assisted cargo bike taxis (Taxivélo) in Lille, France, providing door-to-door urban passenger transport, package delivery, assisted shopping, and personalized city tours. The tricycles carry up to 2 adults and 2 children or seniors with mobility equipment, and access pedestrian zones and bus lanes due to their VAE (Electrically Assisted Bicycle) homologation. Services are available on a pay-per-use basis to individuals, with subscription plans for businesses and local authorities.

Product overview

Happymoov operates a unified platform offering eco-friendly urban mobility services centered on the Taxivélo — an electric-assisted tricycle with driver. The core portfolio includes Taxivélo (passenger transport), Livraison (delivery), Forfait Shopping (assisted errand service), and Visite Touristique (city tours). Additional offerings include business/collectivity subscriptions and mobile advertising on taxivélos. Services are accessible via mobile app, website, or telephone, with no subscription required and pay-per-use pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Taxivélo Passenger Transport Eco-friendly passenger transport service using electric-assisted tricycles with a driver, providing door-to-door service in city centers for up to 2 adults and 2 children, or seniors with mobility equipment. Service starts from 5€ TTC with an average journey of approximately 7€ (10 minutes, 1-2 km).
• Livraison (Delivery Service)

Quantifiable outcome

• Zero bodily accidents since company creation in 2006
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TransdevminorStrategic or Co-development PartnerPublic transport operator potentially involved in DSP (Delegation of Service Public) partnerships for municipal mobility services. Happymoov positions itself as an operator that can work with or alongside Transdev in transport networks.
• KeolisminorStrategic or Co-development PartnerPublic transport operator potentially involved in DSP partnerships for municipal mobility services.
• RATP DevminorStrategic or Co-development PartnerPublic transport operator potentially involved in DSP partnerships for municipal mobility services.
• UNADEV (Union Nationale des Aveugles et Déficients Visuels)coreStrategic or Co-development PartnerPartnership providing eco-friendly transport services for visually impaired individuals. Featured on France Handicap Info as 'L'UNADEV et Happymoov : les non-voyants passent au vert avec un service de transport écologique à Lille'.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cyclopolitain: French operator of electric cargo tricycles for on-demand urban passenger transport, active in multiple French cities. Direct peer to HAPPYMOOV in vehicle type (covered tricycle), service model (on-demand city-center rides), and customer base.
• Marcel: French ride-hailing service providing on-demand passenger transport with VTC drivers. Direct peer competing for urban French riders through an app-based, on-demand dispatch model.
• Heetch: French ride-hailing platform offering on-demand urban passenger transport with a focus on evening and underserved-area mobility. Direct peer as a France-based, on-demand passenger transport service competing for the same B2C urban rider.

Broad incumbents

• Uber: Global ride-hailing and delivery platform with significant operations in France, including Uber Green for zero-emission rides. Broad incumbent competing for the same urban on-demand passenger transport demand.
• G7: Largest French taxi operator, providing on-demand passenger transport across Paris and other French cities. Broad incumbent in the same on-demand urban mobility category with substantially greater scale and brand recognition.
• Free Now: European multi-mobility platform offering taxis, ride-hailing, and micromobility across multiple EU countries. Broad incumbent in the European on-demand urban mobility space.
• Vélib' Métropole: Paris metropolitan bike-sharing system offering station-based and electric bike rentals across Île-de-France. Broad incumbent in French urban bike-based mobility, addressing overlapping zero-emission urban transport demand at much larger scale.
• Bolt: European ride-hailing and micromobility platform operating in France and across the EU. Broad incumbent with overlapping on-demand transport, e-bike, and e-scooter offerings in French cities.

Emerging players

• Lime: Global micromobility operator offering shared e-bikes and e-scooters in French cities. Emerging player addressing the same short-distance urban mobility demand through a self-service, app-based model.
• La Petite Reine: French last-mile delivery company using cargo bikes in Paris and other French cities. Emerging player using a similar cargo-bike asset base for urban logistics, partially overlapping with HAPPYMOOV's Livraison and ship-from-store offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/happymoov
• Facebookfacebook.com/happymoov
• LinkedInlinkedin.com/company/happymoov
• Instagraminstagram.com/taxivelo_happymoov

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAPPYMOOV