Moposa

What Moposa does

Moposa is the trading name of Eventovate Limited, an Irish-incorporated private software company founded in 2017 and headquartered in Dublin. It builds a vertical SaaS platform that wedding venues use as their operational system of record across the full lifecycle, from first enquiry through contract, payment, function sheet and first anniversary. The platform replaces fragmented workflows built on spreadsheets, paper contracts and shared inboxes with modules for enquiry management, booking and digital contracts with e-signatures, calendar and availability with two-way sync to Google and Microsoft 365, billing (invoices, deposits, payment links), bulk email/SMS/WhatsApp marketing, and group-level reporting for multi-property hotel groups. A separate Couple Portal gives booked couples personal profiles, branded wedding websites, online RSVPs, drag-and-drop seating plans, gift registries and shared to-do lists, with live data flowing into the venue's records. The platform uses third-party providers such as Twilio for SMS/WhatsApp delivery and is GDPR-aligned via its Irish data controller setup.

Moposa sells exclusively to venues on a recurring subscription basis with multi-year contracts and free onboarding; pricing is not publicly disclosed. Couples access the platform free of charge as part of their venue booking, and the primary go-to-market is enterprise sales with a 'Book a demo' CTA, supported by an embedded enquiry widget on client venues' websites. The named customer base is concentrated in hospitality across Ireland and the UK (e.g., Killeavy Castle Estate, The iNUA Hotel Collection, Down Hall, Houchins, Connemara Coast, Lawlor's of Naas, Darver Castle, Tulfarris, Barberstown Castle, Four Seasons Carlingford, County Arms), with cumulative platform usage reported at 45,000+ weddings booked, 400,000+ enquiries tracked and 2.2 million+ guests organized. The company is bootstrapped, with no disclosed external funding, and operates with a small named team led by Amy (Business Development), Anuhya (Technical Support) and Joan (Training & Support).

Name

Moposa

Legal name

Eventovate Limited

Website

https://moposa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Moposa is an Irish vertical-SaaS company that sells a wedding venue CRM and couple planning platform on a subscription basis to hotels, estates and castles in Ireland and the UK, replacing spreadsheets and paper workflows across the enquiry-to-anniversary lifecycle.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Venue Subscription Platform: Wedding venues pay for access to the Moposa platform. The platform is provided as a SaaS subscription to venues (coordinators, sales teams, GMs). Onboarding is included free of charge. Pricing is not publicly disclosed on the website.
2. Free Couple Access: Couples access Moposa for free as part of their venue booking. The cost is covered by the venue subscription, not by couples directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moposa is a SaaS platform purpose-built for wedding venues, supplying enquiry management, booking workflows, digital contracts with e-signatures, calendar and availability, billing and payment tracking, bulk email/SMS/WhatsApp communications, and reporting — all integrated with a couple-facing planning portal covering wedding websites, RSVPs, seating plans, gift registries, and shared to-do lists. Venues subscribe on multi-year contracts, with onboarding and training included; couples access the platform at no cost once their venue books a wedding.

Product overview

Moposa is a unified wedding venue CRM and couple planning platform consisting of multiple integrated modules: Enquiry Management (auto-import, tracking, lost-booking analysis), Booking Management (digital contracts, e-signatures, workflow automation), Billing (invoices, deposits, payment links - Coming Soon), Calendar & Availability (room schedules, conflict detection, Google/Microsoft 365 sync), Marketing & Communications (bulk email, SMS, WhatsApp, surveys, lookbooks), Reports & Insights (venue and group-level reporting), and a Couple Portal (wedding websites, RSVPs, seating plans, gift registries, shared to-do lists). The platform is built specifically for wedding venues rather than adapted from generic CRM software, with industry-specific terminology and workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Moposa Platform Unified wedding venue CRM and couple planning platform covering enquiry management with auto-import and lost-booking analysis; booking management with digital contracts and e-signatures, workflow automation per booking stage, function sheet, menu, and rooming list coordination, payment plans and auto-reminders; billing and invoicing (deposits, payment schedules, online payment links, reusable packages); calendar and availability with function room schedules, live conflict detection, two-way Google and Microsoft 365 sync, and bookable appointment slots; marketing and communications via email, SMS, WhatsApp, custom surveys, and venue lookbooks; reporting and analytics with custom, individual, or group-level reports and scheduled delivery; and a couple-facing portal with personal profiles, branded wedding websites, online RSVPs, drag-and-drop seating plans, gift registries, lookbooks, shared to-do lists, and direct venue chat. Sold to wedding venues (hotels, country estates, castles, coastal hotels, dedicated wedding venues, and multi-property hotel groups) on a multi-year SaaS subscription; couple access is provided free via the venue.

Quantifiable outcome

• 38% enquiry-to-booking conversion rate for tracked venue over 9 months
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gather: Event management software purpose-built for restaurants, hotels, and venues. Comparable because it digitises the private-event lifecycle (enquiry, contracts, floor plans, payments) that closely parallels the wedding booking journey Moposa manages.
• Tripleseat: Sales and event management software for restaurants, hotels, and unique venues. Comparable to Moposa because it handles enquiry-to-event workflows for venues, including Banquet Event Orders and group sales pipelines, mirroring the wedding booking workflow Moposa serves.
• HoneyBook: All-in-one business management platform for wedding and event professionals. Comparable to Moposa because it targets the same end-user (independent venue/event operators) with CRM, contracts, payments, and client communication in one workflow, but at significantly broader geographic scale (US-led).
• Perfect Venue: Sales and event software specifically designed for wedding and event venues. Comparable because it focuses on venue-side booking management, similar workflows, and the same wedding venue buyer as Moposa.
• Aisle Planner: Wedding planning software aimed at wedding professionals, including venues and planners. Comparable to Moposa because it covers the wedding booking and planning workflow end-to-end and is sold to the same operator profile, though it is positioned more for planners and has stronger presence in North America.
• Planning Pod: Event-business management platform for venues and event professionals. Comparable because it provides enquiry, booking, contracts, payments, and reporting for venues running weddings, group bookings, and corporate events - overlapping directly with Moposa's vertical-SaaS scope.

Broad incumbents

• Salesforce: Enterprise CRM with workflow, automation, and reporting capabilities. Comparable as a broad incumbent that can be configured for wedding venue operations, especially by larger hotel groups, presenting both a substitution threat and a benchmark for enterprise-grade functionality.
• HubSpot: Generic CRM and customer platform widely adopted by small and mid-sized businesses. Comparable to Moposa as a substitute buyer alternative: venues could in principle configure HubSpot for wedding workflows rather than buy a niche vertical CRM, so it is a competitor Moposa must displace or differentiate against.

Regional players

• Bridebook: UK-based wedding planning platform primarily serving couples. Comparable because it is region-overlapping in the UK/Ireland market, but it competes from the consumer side rather than the venue-software side; relevant as a potential partner or as a consumer-brand counterweight in the same geographies Moposa targets.

Emerging players

• Joy: Wedding planning app for couples, including websites, RSVPs, and registries. Comparable because it overlaps on couple-side functionality in Moposa's Couple Portal (RSVPs, websites, planning tools), though Joy's primary monetisation comes from registry fees and not from venue SaaS subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moposa