Avia Marketing

What Avia Marketing does

Avia Marketing S.A.S. is a Bogotá-headquartered B2B loyalty and travel-redemption operator, founded in 2003 and operating under the umbrella of Colombian tourism conglomerate Grupo Aviatur. The company designs, implements, and manages end-to-end loyalty and incentive programs for corporate clients — primarily large banks, card issuers, and enterprises — addressing program design, technology infrastructure, point-redemption logistics, and customer-service operations. Its core technology asset is a cloud-based white-label loyalty platform ("Marca Blanca") that supports branded redemption portals in Spanish and English, automatic point-value conversion, secure payment processing (PCI DSS compliant) in 126 local currencies, points-plus-cash payments, and redemption across 17+ categories including travel, merchandise, gift cards, wellness, home, and public services. The platform aggregates broad travel supply — 450+ airlines, 300,000+ hotels, 56+ car rentals, 500+ VIP lounges, 35,000+ Turisemana vacation weeks, plus 300+ wholesale merchandise suppliers — and is delivered alongside ISO 9001:2015- and NTS TS 003:2018-certified operations and IATA-accredited travel-agency status.

Avia Marketing monetizes through four primary streams: subscription/recurring fees for loyalty program management services and platform access; transaction-based commissions from travel bookings routed through its IATA-certified agency; transaction fees on electronic vouchers and gift cards sold to corporate clients; and licensing fees for white-label platform deployment. Its go-to-market is sales-led B2B enterprise field sales targeting large corporations and financial institutions in Colombia, the broader Andean region, the Caribbean (Dominican Republic), and — since the 2023 founding of Avia Marketing Inc in Miami — North America. A consumer-facing channel exists via the Antojese.travel travel agency portal. Tier-one client relationships include Citibank, Davivienda, Banco Votorantim, and Europamundo, and through these client programs the company reaches approximately 30% of Colombia's cardholder market, processed 115,000+ redemptions, and reported 50,000M+ COP in sales volume in 2023 across 60 employees.

The business is supported by a multilingual (Spanish/English/Portuguese) call-center operation with explicit sustainability positioning, including carbon-footprint compensation for travel bookings through a 2023 strategic partnership with Anaconda Carbon and ACCIONA Energía. The company has international operational heritage — opening Avia Marketing Brasil in 2009 (jointly with Gapnet, operated approximately three years) and Avia Marketing Inc in 2023 — and has no disclosed external equity funding, operating instead as a private subsidiary within Grupo Aviatur.

Name

Avia Marketing

Legal name

Avia Marketing S.A.S.

Website

https://aviamarketing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Avia Marketing is a Bogotá-based B2B loyalty and travel-redemption operator (founded 2003) that designs and manages end-to-end loyalty and incentive programs for large banks, card issuers, and enterprises across Latin America, the Caribbean, and the US, via a white-label platform, an IATA-certified travel agency, and the Antojese.travel consumer portal.

Ownership category

akta.pro rank

Product category

Loyalty Program Management

NAICS

Advertising Agencies (54181), Travel Agencies (561510)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Redemption Ecosystem (Flights, Partners, Non-Travel) (THABAKAE)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Loyalty program management
• White-label platforms
• Point redemption services
• Incentive campaign management
• Corporate travel services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Loyalty Program Management Services: Fees charged to corporate clients for designing, implementing, and managing loyalty and incentive programs. Includes campaign management, platform access, and administration services.
2. Travel Agency Commissions: Commission revenue from booking flights, hotels, car rentals, and travel services through their IATA-certified travel agency. Redemptions through the Antojese.travel platform.
3. Electronic Vouchers and Gift Cards: Revenue from electronic vouchers, gift cards, and e-bonuses sold to corporate clients for employee incentives and customer rewards
4. White-Label Platform Licensing: Licensing fees for white-label loyalty and redemption platforms customized with client branding

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Avia Marketing designs, implements, and operates customer loyalty programs, employee incentive campaigns, and billing-related reward programs for corporations and financial institutions across Latin America. The company delivers these programs through proprietary white-label online redemption platforms, an article and travel catalog, electronic vouchers, and call center operations, complemented by its consumer-facing online travel agency Antojese.travel.

Product overview

Avia Marketing operates a multi-module loyalty and rewards ecosystem anchored by its white-label platform (Marca Blanca), which integrates point redemption across travel, merchandise, and experiences. The platform supports 17+ redemption categories, online redemption, 126 currency options, and points-plus-cash payments. Supporting products include Antojese.travel (B2C/B2B travel portal), the Incentives and Campaigns platform (Metas de Facturación and Campañas modules), electronic and physical gift cards, and comprehensive logistics services. The company also provides call center operations and carbon offset services. The offering serves financial institutions (serving approximately 30% of Colombian cardholders), retail, and corporate clients across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Antójese.travel: Online travel agency for booking travel and tourism. White-label tourism platform for redemption including flights on 450+ airlines, 300,000+ hotels, and 56+ car rental companies. Operates as a luxury travel agency and tourism portal.

Products and services

• Marca Blanca (White-Label Loyalty Platform) White-label loyalty and rewards platform customizable with client branding, supporting bilingual access (Spanish and English), automatic value-to-points conversion, online redemption, secure payment processing in 126 local currencies, and points-plus-cash payments. Designed for corporate clients and financial institutions.
• Plataforma de Redención (Redemption Platform) Platform designed for point redemption across 17+ categories including articles, travel, wellness, gift cards, family, home, public services, and restaurants. Used by corporate clients to enable reward fulfillment for their end customers.
• Plataforma de Incentivos y Campañas (Incentives and Campaigns Platform) Integrated platform with three incentive channels: Metas de Facturación (sales goal tracking), Campañas (campaign management with self-service rewards), and Solicitudes a la Medida (custom requests via secure electronic channels). Designed for employee incentive and sales performance programs.
• Antójese.travel (Online Travel Agency) Consumer-facing online travel agency portal for booking flights, hotels, car rentals, and tourism services. Offers carbon footprint compensation for flights, hotels, and car rentals through the Anaconda Carbon partnership.
• Catálogo de Artículos (Redemption Catalog) Printed and digital catalog of articles for loyalty redemption including travel items, donations, miles, physical gift cards, and electronic gift cards from chain stores and clothing retailers. Used as a fulfillment option within corporate loyalty programs.
• Bonos Electrónicos (Electronic Gift Cards and Vouchers) Electronic gift cards and vouchers for restaurants, cinemas, transport, and mobile phone recharging, sold to corporate clients for employee incentives and customer rewards.
• Logística de Redención (Redemption Logistics Service) Full logistics handling from redemption to final prize delivery to end customers, including negotiation, administration, and award delivery. Provided to corporate clients operating loyalty programs.
• Call Center de Redención (Redemption Call Center)

Quantifiable outcome

• 30% of Colombian cardholder market served through client programs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anaconda CarboncoreStrategic or Co-development Partner · 1 March 2023Strategic partnership for carbon footprint measurement, reduction, and compensation services. Anaconda Carbon provides international-standard carbon offset verification through UN-certified projects including the ACCIONA wind energy project in Oaxaca, Mexico.
• ACCIONA EnergíaminorStrategic or Co-development PartnerACCIONA's wind energy projects in Oaxaca provide the carbon offset mechanism for Avia Marketing's carbon-neutral travel services, generating clean energy for 700,000+ homes and avoiding 670,000 tonnes of CO2 annually.
• Grupo AviaturcoreStrategic or Co-development PartnerParent company of Avia Marketing. Founded in 1972, Grupo Aviatur is one of Colombia's largest and most established tourism groups providing brand heritage, corporate policies, and business synergies.
• GapnetminorStrategic or Co-development PartnerJoint venture partner for founding Avia Marketing Brasil in 2009. First client was Banco Votorantim. Partnership lasted three years.
• TurisemanacoreTechnology or IntegrationIntegration partner providing access to over 35,000 weeks of vacation packages available for online redemption through Avia Marketing's white-label platforms.
• ANATOminorGTM or Marketing PartnerColombian Association of Travel Agencies and Tourism. Avia Marketing is an affiliated member for industry representation and networking.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Annex Cloud: Loyalty and customer engagement platform focused on enterprise brands — partial overlap with Avia Marketing's white-label loyalty offering, particularly for retail and B2C-oriented loyalty programs.
• Open Loyalty: Headless loyalty engine for digital-native companies — competes in the same platform-licensing category as Avia Marketing's Marca Blanca product but serves a different buyer profile (D2C and tech-forward brands).

Broad incumbents

• Salesforce Loyalty Management: Loyalty management capability embedded within Salesforce's broader CRM and Customer 360 platform — serves the same enterprise buyers (large banks, retailers) but as part of a much wider portfolio rather than a specialized loyalty vendor.

Direct peers

• Maritz: Global loyalty, incentive, and engagement services company operating incentive programs, reward redemption, and travel fulfillment for enterprise clients — closely analogous full-service model to Avia Marketing, including IATA-equivalent travel capabilities.
• Yotpo: E-commerce loyalty and retention platform offering points, referrals, and VIP programs as a SaaS layer — overlaps with Avia Marketing's white-label loyalty engine, though Yotpo is more SMB/retail focused.
• Antavo: Enterprise SaaS loyalty cloud platform serving global brands with API-first loyalty program management, rewards, and engagement workflows — comparable technology layer to Avia Marketing's white-label platform.
• Aimia: Canadian loyalty analytics and program operator (historically Aeroplan) that designs, runs, and analyzes coalition and proprietary loyalty programs — directly comparable in offering mix of loyalty management plus redemption economics.
• Comarch: Enterprise software vendor with a dedicated Loyalty Management suite serving telecom, banking, and retail — comparable full-stack loyalty technology and program operations offering to Avia Marketing's banking-led client base.

Regional players

• Despegar (Decolar): Latin America's largest online travel agency, operating across the same geographies as Avia Marketing — comparable in IATA-certified travel distribution, though B2C-focused rather than B2B loyalty redemption.
• Viajes Falabella: LatAm travel agency within the Falabella retail group — operates across overlapping South American geographies and shares the travel-redemption adjacency that supports Avia Marketing's Antojese.travel portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avia-marketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avia Marketing