LunaSoft.com

What LunaSoft.com does

LunaSoft is a privately held SaaS company headquartered in Lehi, Utah (with operations referenced in Salt Lake City) that sells an all-in-one website, CRM, e-commerce, marketing, and mini-ERP platform to small and medium businesses. Founded in 2014 and operating with 1-10 employees, the company has built its entire platform in-house across 40+ integrated modules — including LunaSiteBuilder (CMS), LunaCRM, LunaShoppingCart, a LunaMarketingSuite (analytics, social, live chat, mass email, SMS, affiliate manager, blog), Mini ERP, and a broad set of vertical-tilted modules (dealership, classifieds, reservations, online tests, continuing education, events). All modules share a single login and database, and the platform is explicitly positioned against open-source CMS options like Drupal, Joomla, and WordPress on security and integration grounds. The business is monetized through monthly SaaS subscriptions (quote-based, not publicly priced), agency/professional services for custom software and web design, paid support plans, and a multi-tier partner channel that pays referral commissions (up to $500 per affiliate lead) and shares up to 25% of MRR with certified resellers. White-label and OEM arrangements are sold to partners targeting specific verticals, and the platform exposes a documented RESTful API across shopping cart, listings, blog, and CRM modules.

Name

LunaSoft.com

Legal name

LunaSoft

Website

https://lunasoft.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LunaSoft.com is a privately held Utah-based SaaS company that sells an all-in-one website, CRM, e-commerce, and mini-ERP platform with 40+ integrated modules to small and medium businesses, monetized via subscriptions, partner/reseller/white-label channels, and agency services.

Ownership category

akta.pro rank

Product category

All-in-One SMB Business Management SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• SaaS platform
• Website builder
• Marketing automation
• CRM software
• E-commerce platform

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Platform Access): Monthly subscription model providing access to the LunaSoft platform with 40+ integrated modules including CMS, CRM, e-commerce, marketing automation, and more. Subscription-based recurring revenue from businesses accessing the platform.
2. Partner Referral Commissions: Affiliate partners earn 10% commission up to $500 per referred client who signs up. Certified partners and resellers earn up to 25% of Monthly Recurring Revenue from clients they bring on.
3. Agency Services: Custom software development, web design, graphic design, online marketing, video production, and mobile application development services offered as professional services to complement the platform.
4. Support Plans: Paid support plans including Agency Support providing technical assistance and customer service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

LunaSoft offers a proprietary, all-in-one SaaS platform with 40+ integrated modules enabling small and medium businesses to manage websites, CRM, e-commerce, marketing automation, LMS, and other business operations from a single login. The platform replaces fragmented open-source and point solutions with a unified, secure, in-house built system. LunaSoft also provides agency services such as custom software development, web design, and mobile application development as professional engagements.

Product overview

LunaSoft is a unified SaaS platform architecture comprising 40+ integrated modules organized into five main product categories: Website tools (LunaSiteBuilder, LunaMobileWebsite, LunaForum, LunaDirectory, LunaBlog, LunaFormBuilder, LunaCalendar), E-Commerce (LunaShoppingCart with Advanced/Premium/Custom features, LunaOnlinePayments, LunaSubscriptions), CRM/ERP (LunaCRM with Leads/Opportunities, Project Manager, Task Manager, Proposal Builder, E-Signature, Password Manager, plus Mini ERP and LunaAssets), Marketing Suite (LunaLytics, LunaSocialMedia, LunaLiveChat, LunaMassEmail, LunaMassSMS, LunaAffiliateManager), and Listings/Classifieds (LunaClassifieds, LunaDealership, LunaEventRegistration, LunaReservations, LunaSurveys, LunaAdManager, LunaSocialNetwork, LunaOnlineTests, LunaContinuingEducation). All modules share a single login and database, providing an all-in-one alternative to open-source platforms like WordPress, Drupal, and Joomla. The platform also offers white-label options and professional agency services.

Differentiator

Problem solved

Functional benefit

Brands

• LunaSiteBuilder: CMS Content Management System
• LunaCRM
• LunaShoppingCart
• LunaMarketingSuite
• LunaMobile
• LunaLiveChat
• LunaMassEmail
• LunaMassSMS
• LunaOnlineTests
• LunaEventRegistration
• LunaClassifieds
• LunaDealership
• LunaDirectory
• LunaForum
• LunaFormBuilder
• LunaSurveys
• LunaAssets
• LunaSocialNetwork
• LunaSubscriptions
• LunaAffiliateManager
• LunaReservations
• LunaCalendar
• LunaAdManager
• LunaLytics
• LunaBlog
• LunaUsers
• LunaOnlinePayments
• LunaContinuingEducation

Products and services

• LunaSoft Platform An integrated SaaS platform providing websites, CRM/ERP, e-commerce, LMS, and marketing automation under one login for small and medium businesses. Replaces fragmented open-source stacks like WordPress, Drupal, and Joomla with a secure, in-house built suite.
• Agency Services Professional services including custom software development, web design, graphic design, online marketing, video production, and mobile application development for SMB and enterprise clients.
• White Label Platform White-label version of the LunaSoft marketing automation and CRM platform that agencies and partners can rebrand and resell to their own clients, including revenue-share arrangements.
• Mini ERP A small-business focused enterprise resource planning offering providing integrated operational management for SMBs as part of the LunaSoft Platform.

Quantifiable outcome

• Time and cost savings by eliminating the need to move data between separate platforms

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Affiliate PartnerscoreGTM or Marketing PartnerReferral partner program where anyone can earn 10% commission up to $500 per referred client who signs up. Partners submit leads through the Partner Portal or have leads drop their affiliate ID. No burden of taking on full website projects.
• Certified Partners & ResellerscoreChannel Partner/ Reseller/ DistributorCertified resellers sell LunaSoft platform modules, setups, and services at their own rates. Earn up to 25% of Monthly Recurring Revenue. Benefits include discounts on LunaSoft services, access to marketing materials, and ability to manage all client web properties from one login interface.
• White-label/Private Label PartnerscoreOEM/ Whitelabel/ Licensing PartnerPartners targeting specific industries or verticals can white-label the LunaSoft platform. LunaSoft discusses logistics, revenue splits, and marketing with interested parties.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zoho: Zoho provides a broad suite of 40+ integrated business apps (CRM, ERP, marketing, websites, commerce) targeting SMBs with subscription pricing — a near-mirror of LunaSoft's all-in-one SMB suite strategy and product breadth.
• Wix.com: Wix is an SMB website builder with integrated commerce, bookings, marketing, and CRM modules sold via SaaS subscriptions. Its modular SMB platform competes head-to-head with LunaSiteBuilder and the marketing suite.
• HubSpot: HubSpot offers an integrated CRM, marketing automation, CMS, and sales platform aimed at SMBs with a similar all-in-one, single-login value proposition. It is the most directly comparable scaled player to LunaSoft's bundled SMB stack.
• Squarespace: Squarespace offers SMBs an integrated website builder with commerce, marketing, and member tools under subscription. It targets the same SMB customer looking for a bundled, single-vendor online presence.
• Shopify: Shopify provides SMB merchants with an integrated commerce, marketing, and content platform on subscription. LunaShoppingCart competes directly with Shopify in the SMB e-commerce segment, with LunaSoft bundling additional CMS/CRM modules.

Emerging players

• Webflow: Webflow is a SaaS website builder and CMS targeting SMBs and agencies, with growing CRM/marketing extensions. It overlaps LunaSoft's CMS and white-label positioning for design-savvy SMB and agency customers.
• Duda: Duda is a white-label website builder platform sold primarily through agencies and resellers for SMB clients. Its agency/reseller go-to-market directly mirrors LunaSoft's white-label and certified partner program.

Broad incumbents

• Mailchimp (Intuit): Mailchimp is a leading SMB email marketing and automation platform with adjacent CRM/commerce features. It competes with LunaMarketingSuite and LunaCRM in the SMB marketing automation segment.
• GoDaddy: GoDaddy bundles domain, hosting, website builder, commerce, email marketing, and business tools for SMBs. It overlaps LunaSoft's full-stack SMB offering but on a much broader, more diversified platform with significantly larger scale.
• WordPress + WooCommerce (Automattic): WordPress plus WooCommerce is the dominant open-source CMS + e-commerce stack for SMBs that LunaSoft explicitly positions against on security and integration grounds. It represents the largest competitive alternative for budget-conscious SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lunasoft11
• YouTubeyoutube.com/user/lunasoft11
• Facebookfacebook.com/lunasoft-205351679662059
• LinkedInlinkedin.com/company/lunasoft
• Pinterestpinterest.com/lunasoft1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LunaSoft.com