Boutique Estate Agency
Boutique Estate Agency is a privately held, founder-owned residential real estate agency in Dandenong North, Victoria, founded in 2014. It serves buyers, sellers, investors, and first-home buyers across Melbourne's South Eastern suburbs through residential sales commissions, property management, and off-market buyer alerts, delivered by a 14-person team from a single retail showroom.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Boutique Estate Agency does
Boutique Estate Agency is a privately held, founder-owned residential real estate agency founded in 2014 by Suraj Samaranayake and headquartered at a single retail showroom in Dandenong North, Victoria. The agency operates a sales-led go-to-market, with a 14-person team of sales consultants, an operations manager, an administrative manager, an accounts manager, and support staff handling direct agent engagement, property viewings, market appraisals, and transaction negotiation across Melbourne's South Eastern suburbs.
The agency's offering is built on the Eagle Software platform and bundles residential sales representation, ongoing property management, off-market property alerts, online market appraisal requests, and a recently-sold listings registry. Technology features include virtual tour integration, floorplans, and Statement of Information documents embedded in property listings, plus a registered-buyer alert system that provides exclusive access to off-market stock — a differentiator in a market where most inventory is publicly listed.
Revenue is generated primarily through transaction-based commission on residential sales, supplemented by recurring property management fees from landlords. Distribution is concentrated in one physical storefront plus field-based agents operating in South Eastern Melbourne. The agency is bootstrapped with no external funding, no parent company, no institutional investors, and operates as a stable, founder-led independent brokerage.
Boutique Estate Agency firmographics
Firmographics- Name
- Boutique Estate Agency
- Legal name
- Boutique Estate Agency
- Website
- https://boutiqueestate.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boutique Estate Agency is a privately held, founder-owned residential real estate agency in Dandenong North, Victoria, founded in 2014. It serves buyers, sellers, investors, and first-home buyers across Melbourne's South Eastern suburbs through residential sales commissions, property management, and off-market buyer alerts, delivered by a 14-person team from a single retail showroom.
- Ownership category
- akta.pro rank
Boutique Estate Agency industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Boutique Estate Agency is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Boutique Estate Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Residential Sales Commission: Commission-based revenue from residential property sales, typically a percentage of the final sale price. The agency also earns ongoing fees from property management services.
- Property Management Services: Ongoing property management fees charged to landlords for tenant placement and ongoing property administration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Transaction-based commission on property sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Boutique Estate Agency product offering
Product offeringCore offering
Boutique Estate Agency is a residential real estate agency that represents buyers and sellers of homes in the South Eastern suburbs of Melbourne, Australia. Its core services include residential sales (buyer representation, seller representation, marketing, auctions), ongoing property management for landlords, market appraisals, and registered-buyer access to off-market properties. Revenue is generated through transaction commissions on sales and recurring fees on managed tenancies.
Product overview
Boutique Estate Agency is a real estate agency offering a unified platform combining property sales and property management services. The core offering includes Property Search & Listings for buyers, Off Market Alerts for exclusive property access, Market Update Reports for property valuation, and Recently Sold Listings showcasing transaction history. The agency specializes in residential sales and property management services in the South Eastern suburbs of Melbourne, primarily serving Dandenong North and surrounding areas. The platform is built on Eagle Software technology and does not appear to have modular add-ons or separate product tiers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Loyal client base built over 10+ years of operation
Companies that use Boutique Estate Agency
Customer profileSegments4 records
Ideal customer profiles4 records
Boutique Estate Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Boutique Estate Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Boutique Estate Agency competitors and assessment
Company assessmentDirect peers
- Buxton Real Estate: Buxton is a long-established Melbourne-focused residential real estate network with deep penetration in Melbourne's eastern and south eastern suburbs. It directly competes with Boutique Estate Agency on the same buyer/seller services and property management in overlapping catchments.
- Biggin & Scott: Biggin & Scott is a long-established Melbourne residential real estate network with presence across Melbourne's eastern and south eastern suburbs. It competes with Boutique Estate Agency for residential listings, sales representation, and property management mandates in overlapping corridors.
- Barry Plant: Barry Plant is a major Melbourne-headquartered residential real estate network with strong presence across Melbourne's eastern and south eastern suburbs. It competes head-to-head with Boutique Estate Agency in the same geographic corridor with the same buyer/seller representation and property management service lines.
- Belle Property: Belle Property is an Australian boutique-style residential real estate network that positions itself on premium service and local specialization, very similar in positioning to Boutique Estate Agency. It competes in Melbourne suburbs for premium residential listings, off-market opportunities, and management mandates.
- Noel Jones: Noel Jones is a Melbourne-based residential real estate agency group operating across the city's eastern, south eastern, and bayside corridors. It competes directly with Boutique Estate Agency on sales, off-market buyer alerts, and property management services.
Broad incumbents
- Harcourts: Harcourts is a large international residential real estate franchise operating extensively across Melbourne. It directly competes with Boutique Estate Agency for residential listings, buyer mandates, and property management contracts in the South East corridor.
- Ray White: Ray White is one of the largest residential real estate franchise networks in Australia and New Zealand, operating thousands of offices. It directly competes with Boutique Estate Agency in Melbourne's South Eastern suburbs through franchisees offering residential sales, property management, and buyer representation services.
- McGrath Estate Agents: McGrath is a publicly-listed Australian residential real estate agency group with a significant footprint across Melbourne's eastern and bayside suburbs. It competes directly with Boutique Estate Agency on residential sales, off-market listings, and property management in overlapping Melbourne submarkets.
- RE/MAX Australia: RE/MAX is a global real estate franchise with extensive Australian operations, including Melbourne. It is a direct competitor on residential sales, buyer representation, and property management with comparable service offerings to Boutique Estate Agency.
Regional players
- Jellis Craig: Jellis Craig is a Melbourne-headquartered residential real estate group with strong coverage in Melbourne's inner east and bayside suburbs. While its core footprint overlaps Melbourne's east rather than the far south east, it competes for similar buyer/seller mandates and uses comparable off-market and digital marketing tactics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Boutique Estate Agency social profiles
Digital presenceBoutique Estate Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boutique Estate Agency leadership team
Management profileNumber of profiles
Profiles5 records
Boutique Estate Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boutique Estate Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boutique Estate Agency
What does Boutique Estate Agency do?
Boutique Estate Agency is a residential real estate agency that represents buyers and sellers of homes in the South Eastern suburbs of Melbourne, Australia. Its core services include residential sales (buyer representation, seller representation, marketing, auctions), ongoing property management for landlords, market appraisals, and registered-buyer access to off-market properties. Revenue is generated through transaction commissions on sales and recurring fees on managed tenancies.
Is Boutique Estate Agency a public or private company?
Boutique Estate Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boutique Estate Agency founded?
Boutique Estate Agency was founded in 2014. It employs 11 to 50 people.
Where is Boutique Estate Agency based?
Boutique Estate Agency is headquartered in Melbourne, Australia, in the Oceania region.
How does Boutique Estate Agency make money?
Two revenue lines are on record. Residential Sales Commission is the primary driver. The others are property Management Services.
Who are Boutique Estate Agency's main competitors?
Direct peers on record are Buxton Real Estate, Biggin & Scott, Barry Plant, Belle Property and Noel Jones. Broad incumbents are Harcourts, Ray White, McGrath Estate Agents and RE/MAX Australia. Jellis Craig is listed as a regional player.
Does Boutique Estate Agency have an API?
No public API is recorded for Boutique Estate Agency.
What industry is Boutique Estate Agency in?
Boutique Estate Agency's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.