Gemini Systems
Gemini Systems is a UK-based provider of Evolution DMS dealer management software, serving over 1,000 automotive dealership sites with modular workshop, parts, CRM, accounts and marketing tools underpinned by an open API and major OEM certifications including Ford and Stellantis.
- Company typePrivate
- Founded1993
- HeadquartersLincoln, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gemini Systems does
Gemini Systems (legal entity Gemini Computer Systems Ltd) is a UK-based provider of Dealer Management System (DMS) software founded in 1993 and headquartered in Lincoln, England. Its flagship product, Evolution DMS (marketed in its current form as Evolution DX), is a modular platform built on Microsoft SQL Server that integrates workshop, parts, vehicle sales, CRM, accounts, marketing automation and business intelligence modules into a single system used by franchised dealers, independent dealers, authorised repairers, garages and car supermarkets. The company reports over 1,000 installed sites across the United Kingdom, with long-tenured enterprise customers such as Hartwell Automotive Group, Big Motoring World and Hills Ford, and maintains OEM certifications including Ford DSP (2023), Ford FSA 2.0, Ford OWS, Ford XFI and Stellantis covering more than 40 manufacturer brand interfaces.
The company monetises primarily through recurring DMS software licences and subscriptions supplemented by implementation, training and support services. Pricing is not publicly disclosed; sales are conducted via a UK-based direct sales team with lead generation supported by complimentary dealer seminars, YouTube product content and detailed customer case studies. A 2-way API called OSI (Open Systems Interface) underpins a 30+ partner integration ecosystem that includes Autotrader, CAP/HPI, Manheim, Tjekvik, Sage, Xero, Codeweavers, iVendi and 67 Degrees, with Gemini uniquely not charging partners to integrate. The product roadmap includes the Gemini Cloud initiative (cloud-hosted DMS, online service booking, PX appraisal and BI dashboards) and the Campaign 365 marketing automation module, alongside regular Evolution DX release updates through 2025-2026.
Gemini is privately held with no disclosed external institutional investors, no parent company and no public funding rounds, consistent with a founder- and management-owned operator. The leadership team includes Managing Director Simon Harrod and Head of Manufacturer Liaison Martin MacIver, the latter hired from Ford's UK Dealer Systems Manager role to lead OEM certification efforts. The company operates exclusively in the United Kingdom with no disclosed international expansion.
Gemini Systems firmographics
Firmographics- Name
- Gemini Systems
- Legal name
- Gemini Computer Systems Ltd
- Website
- https://gemini-systems.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gemini Systems is a UK-based provider of Evolution DMS dealer management software, serving over 1,000 automotive dealership sites with modular workshop, parts, CRM, accounts and marketing tools underpinned by an open API and major OEM certifications including Ford and Stellantis.
- Ownership category
- akta.pro rank
Where Gemini Systems is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gemini Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DMS Software Licenses and Subscriptions: Evolution DMS is offered as a scalable dealer management system solution with software licensing to automotive dealerships. The company provides ongoing software updates without passing version update costs onto dealers. Free software updates are included as part of the service offering, with pricing competitive and value-driven according to company positioning.
- Support and Implementation Services: Customer-focused implementation service that manages the entire transition process for dealers changing DMS providers. Includes on-site implementation, customer focused training, and e-Learning software for each module. Support team available to answer queries.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Gemini Systems product offering
Product offeringCore offering
Gemini Systems sells the Evolution DMS (and its latest Evolution DX version), a modular, scalable Dealer Management System for UK automotive dealerships. The platform combines workshop, parts, vehicle sales, CRM, accounts, marketing automation, and business intelligence dashboards into a single integrated suite, supported by mobile apps (TechMate, eVHC) and an open 2-way API (OSI) for third-party integrations. Customers pay recurring software licences/subscriptions plus implementation and support services.
Product overview
Gemini Systems provides a modular Dealer Management System (DMS) architecture centered on the Evolution DMS / Evolution DX platform. The core system is supplemented by integrated modules including Workshop, Parts, Vehicle Sales, CRM, Accounts, Marketing (Campaign 365), and Dashboards/Business Intelligence. Mobile functionality is delivered through the TechMate and eVHC apps. The product family also includes Nexus DMS as an alternative offering and Gemini Cloud representing future cloud-based capabilities. A 2-way API called OSI (Open Systems Interface) enables third-party integrations. The system is designed for franchised and independent dealers, authorised repairers, garages, and car supermarkets, and is installed at over 1000 sites throughout the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Evolution DMS: Flagship Dealer Management System solution - a completely scalable and functionally rich solution for dealerships from small stand-alone facilities through to multi-franchise dealer groups and car supermarkets.
- Evolution DX
- Campaign 365
- TechMate
- eVHC
- OSI (Open Systems Interface)
Products and services
- Evolution DMS / Evolution DX The flagship Dealer Management System for UK automotive dealerships, scalable from single-site independent facilities to multi-franchise dealer groups and car supermarkets. Integrates workshop, parts, vehicle sales, CRM, accounts, marketing automation, and business intelligence dashboards, eliminating double-keying through real-time data flow.
- Nexus DMS
Quantifiable outcome
- Eliminates double-keying and associated duplication overhead through integrated DMS
- +2 more outcomes
Companies that use Gemini Systems
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Gemini Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature9 records
Gemini Systems partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and major.
- Ford Motor CompanycoreFord Certification as a certified Dealer Systems Provider (DSP) achieved in 2023. Extensive Ford interface development including BCM, REACT, XFI, OWS, MPS, Microcat, Super Service, Parts Stock Ordering, VISTA (OTD & WERS), SPRINT, Vehicle Billing, and Ford FSA 2.0 Interface. Ford User Group established with bi-annual meetings. Ford dealer network serving both retail dealers and main dealers since first installation in September 2010.
- StellantiscoreStellantis Certification achieved for DMS compatibility with all Stellantis brands (formerly PSA Group including Peugeot, Citroen, Opel/Vauxhall, DS). Interfaces include Stellantis Service Box integration and DCC data submissions.
- NissancoreNissan integration including Qube interface for delivery of aftersales data. Support for Nissan customer consent confirmation requirements and price file updates.
- Jaguar Land RovercoreJLR data feed integration with enhanced resilience to data submission failures. DSR interface for parts orders.
- HondacoreHonda Insight data feed integration now including part cost price.
- MGcoreMG labour operation codes support on MG franchise jobs.
- SuzukicoreSuzuki DCS file exports implemented for Suzuki franchise dealers.
- AutotradermajorIntegration partner providing vehicle marketplace listings and advertising capabilities. Autotrader integration allows dealers to manage vehicle listings and advertising directly through Evolution DMS.
- CAP/HPImajorCAP and HPI integration providing vehicle provenance checking, CAP integration, and stocking plan integration. CAP code management for vehicle sales.
- TjekvikmajorSelf-service check-in integration with Express check-ins operating in dealerships. Full integration within DMS allowing information to be pushed and pulled between systems automatically. Implemented at Hartwell Automotive Group across all 11 sites in 6 months.
- Manheim AuctionsmajorManheim integration enabling dealers to input vehicles and their respective invoices into the DMS at the touch of a button. Used by Big Motoring World for vehicle sourcing.
- XeromajorComprehensive link to Xero accounting software. Dealers can choose between fully integrated accounts solution or comprehensive Xero link.
- SagemajorComprehensive link to Sage accounting software as an alternative to integrated accounts module.
- CodeweaversmajorFinance integration partner enabling online finance quotations within Evolution DMS.
- iVendimajorIntegration partner for vehicle finance and sales solutions.
- 67 DegreesmajorAward-winning website provider integration. Evolution integration with 67 Degrees makes 67 Degrees the perfect partner for dealer websites.
- Auto-SLMmajorIntegration with Auto-SLM offering dealers significant reduction in administration overhead. Making the sales process seamless through automated data flows.
- G3 RemarketingmajorPartnership announced December 5, 2022. G3 Remarketing offers Gemini customers free buyer accounts and preferential rates when purchasing stock. Signal platform pilot offering AI car buying widget available to Gemini dealers at £70 per site. Award-winning auction house (Car Dealer Magazine and Motor Trader Magazine Auction House of the Year 2022).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gemini Systems competitors and assessment
Company assessmentDirect peers
- Keyloop: Keyloop (formerly CDK International) is the leading DMS provider for automotive retailers across multiple geographies, including a strong UK dealer base. It competes head-to-head with Gemini's Evolution DMS for franchised and independent dealer contracts.
- Pinewood Technologies: Pinewood is a UK-focused automotive DMS provider serving franchised dealers and dealer groups with a cloud-delivered platform. It directly overlaps with Gemini's Evolution DX in the same UK dealer customer segment.
- BiTriton: BiTriton provides automotive dealer management and workshop solutions to UK franchised and independent dealers. Its feature set around workshop, parts, and accounts overlaps significantly with Gemini's Evolution modules.
- PBS Systems: PBS Systems provides DMS and dealer management software primarily to Canadian and North American automotive dealers. It is a comparable specialist DMS vendor with workshop, parts, and CRM modules like Gemini's Evolution.
- OneElm: OneElm is a UK dealer software supplier offering DMS, CRM, and aftersales solutions to automotive retailers. Its vertical focus on UK dealerships and modular product set make it a direct comparable to Gemini's Evolution DX.
- Autoline Group: Autoline provides a UK DMS used by franchised and independent dealers, with comparable modules (workshop, parts, CRM, accounts) and manufacturer integrations. It is one of Gemini's closest direct competitors in the UK dealership market.
Broad incumbents
- Cox Automotive / Dealertrack: Cox Automotive's Dealertrack division provides DMS, dealer financing, and inventory solutions across a broad automotive retail portfolio. As a large multi-product incumbent, it competes with Gemini in adjacent dealer software categories.
- CDK Global: CDK Global is a large, established North American/global DMS incumbent serving thousands of franchised dealers with broad portfolio capabilities. It is a broader-scope incumbent comparable to Gemini but at much larger scale.
- Reynolds and Reynolds: Reynolds is a long-established US automotive DMS and dealership software provider with deep OEM relationships and a wide product portfolio, representing a broader incumbent analog to Gemini's Evolution DMS.
Emerging players
- Tekion: Tekion is a cloud-native automotive retail platform targeting franchised dealers with modern, integrated capabilities. It represents an emerging challenge to legacy DMS providers like Gemini on cloud delivery and UX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gemini Systems social profiles
Digital presenceGemini Systems compliance and trust
Trust signalCompliance2 records
Gemini Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gemini Systems leadership team
Management profileNumber of profiles
Profiles2 records
Gemini Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gemini Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gemini Systems
What does Gemini Systems do?
Gemini Systems sells the Evolution DMS (and its latest Evolution DX version), a modular, scalable Dealer Management System for UK automotive dealerships. The platform combines workshop, parts, vehicle sales, CRM, accounts, marketing automation, and business intelligence dashboards into a single integrated suite, supported by mobile apps (TechMate, eVHC) and an open 2-way API (OSI) for third-party integrations. Customers pay recurring software licences/subscriptions plus implementation and support services.
Is Gemini Systems a public or private company?
Gemini Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gemini Systems founded?
Gemini Systems was founded in 1993. It employs 11 to 50 people.
Where is Gemini Systems based?
Gemini Systems is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Gemini Systems make money?
Two revenue lines are on record. DMS Software Licenses and Subscriptions are the primary driver. The others are support and Implementation Services.
Who are Gemini Systems's main competitors?
Direct peers on record are Keyloop, Pinewood Technologies, BiTriton, PBS Systems, OneElm and Autoline Group. Broad incumbents are Cox Automotive / Dealertrack, CDK Global and Reynolds and Reynolds. Tekion is listed as an emerging player.
Does Gemini Systems have an API?
Yes. Gemini Systems offers a 2-way API called OSI (Open Systems Interface) that allows third-party partners to integrate with Evolution DMS. The API provides real-time read and write access to customer account information, vehicle information, service booking availability, vehicle stock information, and more. Partners can post data live into the DMS for new customer enquiries or vehicle sales orders with deposits, finance, accessories, and part exchanges. The API sanity checks data sent to it to ensure consistency.