What Core America does

Core America (legal entity: Core Management Services, LLC) is a privately held independent custodial, janitorial, and environmental services (EVS) consulting firm headquartered in Vestal, New York. Founded in 1995 by Tony Maione, David Maione, and Steve Chaszar, the company deliberately operates as a consulting-only firm — it does not provide cleaning services, facility management, or sell supplies, which it positions as an independence advantage that eliminates conflicts of interest. Core America serves more than 2,000 customers across K-12 school districts, colleges and universities, healthcare systems, corporate enterprises, property managers, retail chains, government agencies, and mass transit authorities, with cumulative engagement footprint of 3 billion+ square feet across 50,000+ facilities. Named customers include Pfizer, IBM, Johnson & Johnson, Adobe, Kaiser Permanente, Harvard, Duke, NYU, SUNY, MBTA, and Target (where it received Target's Partner of Excellence Award).

The company's technology stack is a proprietary, in-house-developed software suite designed and maintained by its own custodial program experts: Smart Load (workloading and staffing software, launched 1998), Smart Inspect (GPS-enabled quality assurance software, launched 2002 and re-released as a smartphone/tablet app in 2010), Smart Tickets (scheduling and work order management, launched 2018), Simple Check (QR-code-based COVID compliance and disinfecting logbook app, launched 2020), and a forthcoming Room Readiness tool. All products are trademarked and purpose-built for the cleaning industry with APPA cleanliness-level benchmarking built in. The firm holds APPA Platinum Business Partner status (since 2004, the highest tier) and consultant certifications spanning GBAC, CMIP, CMI, ICE, and AAP.

Revenue is generated through two streams: (1) professional services — project-based, custom-quoted consulting engagements covering custodial program assessments, benchmarking, third-party quality audits, ATP testing, RFP and negotiation services, master plans, and pandemic consulting — and (2) software licensing and subscriptions for the proprietary suite. GTM is sales-led and consultative, with inbound phone/website inquiries, active participation in APPA regional conferences (MAPPA, ERAPPA, SRAPPA, PCAPPA), and thought-leadership content marketing. Engagements are sold as multi-year contracts with no public pricing. Geographic reach is global, with first international engagements in France, Belgium, and Spain dating to 2005, though the US remains the primary market. The company has no external funding, no parent company, and operates as a closely held founder-led business.

Name

Core America

Legal name

Core Management Services, LLC

Website

https://coreamerica.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Core America is an independent custodial, janitorial, and EVS consulting firm serving 2,000+ institutional customers across education, healthcare, corporate, property management, retail, government, and mass transit sectors with proprietary in-house software tools (Smart Inspect, Smart Load, Smart Tickets, Simple Check) and expert advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vestal

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custodial, Janitorial & EVS Consulting Services: Core America charges fees for consulting engagements covering assessments, benchmarking, third-party quality audits, ATP testing, staffing and cost alignment, RFP and negotiation services, master plans, pandemic/COVID consulting, and in-house custodial program design. Engagements are project-based and customized to client needs.
2. Software Licensing & Subscriptions: The company generates revenue from licensing its proprietary software suite (Smart Inspect, Smart Load, Smart Tickets, Simple Check, Room Readiness) to custodial and facilities management organizations. Software is designed, supported, and maintained in-house by Core's own experts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Core America provides independent custodial, janitorial, and EVS consulting services — including program assessments, redesigns, workloading, benchmarking, training, and quality audits — combined with a proprietary in-house software suite (Smart Inspect, Smart Load, Smart Tickets, Simple Check, Room Readiness) for institutions seeking to optimize their cleaning programs. The firm operates strictly as consultants with no cleaning products or supplies to sell, eliminating vendor conflict of interest for the buyer.

Product overview

Core America offers a unified software suite of custodial, janitorial, and environmental services (EVS) management tools, paired with consulting services. The core platform consists of five integrated software products: Smart Inspect™ for quality assurance and GPS-based inspections, Smart Load™ for workloading and staffing calculations, Smart Tickets™ for scheduling and work order management, Simple Check™ for COVID and compliance checklists, and Room Readiness for facility preparation. These products are designed to work together as a comprehensive cleaning program management ecosystem, with all software 100% designed, supported, and maintained by in-house custodial program experts. Consulting services including assessments, benchmarking, third-party audits, and pandemic consulting complement the software offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Load™: Workloading and staffing software for the cleaning industry
• Smart Inspect™
• Smart Tickets™
• Simple Check™
• Room Readiness™

Products and services

• Custodial, Janitorial & EVS Consulting Services Vendor-neutral, independent consulting engagements covering program assessments, benchmarking, redesign, workloading, training, and ongoing advisory for custodial, janitorial, and environmental services (EVS) programs. Delivered to institutional clients across higher education, K-12, healthcare, corporate, property management, government, and mass transit/airport verticals.
• 3rd Party Quality Audits Independent, third-party cleanliness and quality audits of custodial programs, providing buyers with unbiased, inspector-grade documentation of cleaning performance.
• ATP Testing & Monitoring Adenosine triphosphate (ATP) bioluminescence testing and ongoing monitoring to objectively measure surface cleanliness and bioburden in facility cleaning programs, particularly suited to healthcare and high-hygiene environments.
• Pandemic COVID Consulting Specialized consulting engagements focused on pandemic-response cleaning program design, disinfection protocols, and bio-event readiness for institutional facilities.
• Smart Inspect™ Proprietary mobile/tablet-based quality inspection application that captures and standardizes cleaning inspections, supporting the firm's consulting outcomes with ongoing, inspector-grade QA.
• Smart Load™ Proprietary workloading software used to calculate, model, and optimize custodial staffing and task allocation across facilities.
• Smart Tickets™ Proprietary digital ticketing and work-order system used to manage cleaning service requests, work orders, and task routing across custodial operations.
• Simple Check™ Proprietary compliance checklist mobile application that standardizes and tracks cleaning task completion against defined standards.
• Room Readiness Proprietary room-readiness management software that tracks and confirms the cleaning status and readiness of individual rooms or spaces within a facility.

Quantifiable outcome

• Over 2 billion square feet and 50,000 facilities managed across all industry segments
• +3 more outcomes

Named customers34 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• APPA (Association of Physical Plant Administrators)coreStrategic or Co-development Partner · 1 January 2004Core America has been an APPA member since 2004 and currently holds APPA Platinum Business Partner status — the highest tier of APPA partnership. The company actively participates in APPA regional conferences (MAPPA, ERAPPA, SRAPPA, PCAPPA) and incorporates APPA's five cleanliness levels and Operational Guidelines into its consulting framework. APPA represents over 16,000 professionals across nearly 1,000 educational institutions. Core and APPA jointly publish thought leadership content including case studies and webinars (e.g., Brown University custodial transformation case study).

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Kaivac: Manufacturer of no-touch cleaning systems and developer of the Kaivac Cleaning Academy, providing both equipment and cleaning program best practices to facilities. Comparable on the training and protocol-development side, though its primary business is equipment rather than independent consulting.
• ServiceChannel: SaaS platform for facilities and maintenance management including work orders, inspections, and vendor performance management. Direct software-side competitor to Smart Tickets and Smart Inspect at multi-site enterprise buyers.
• FM:Systems (a JLL Technologies company): Workplace and facility management software suite covering space management, maintenance, and real estate operations. Comparable on the integrated FM software side and increasingly bundled with strategic consulting via JLL.

Broad incumbents

• Aramark: Global provider of food, facilities, and uniform services with significant janitorial and EVS offerings to healthcare, education, and corporate clients. Competes on outsourced service delivery while also providing in-house advisory resources.
• ISS A/S: Global facility services provider with integrated cleaning, workplace, and technical services across 30+ countries. Comparable buyer overlap (corporates, healthcare, higher ed) and offers advisory as part of integrated facility management engagements.
• CBRE Group: Global commercial real estate services firm with a Global Workplace Solutions division delivering integrated facilities management including janitorial/EVS advisory. Competes for large institutional real estate and corporate outsourcing engagements where Core is also a buyer.
• ABM Industries: Large publicly traded facility services company providing janitorial, parking, and integrated facility services with internal benchmarking and consulting capabilities. Competes for the same institutional buyers, typically through bundled outsourced contracts rather than independent advisory.
• ServiceMaster Clean: Franchise-based commercial cleaning provider with national reach in janitorial, healthcare cleaning, and disaster restoration. Targets similar institutional buyers; competes where outsourcing is preferred over Core's advisory-only model.

Direct peers

• Janitor University: Robert Kravitz's cleaning industry consultancy offering training, certifications, and content for the professional cleaning industry. Targets similar institutional buyers and overlaps in thought-leadership distribution via cleaning industry publications.
• Cleaner Solutions (formerly ManageMen): Founded by custodial consultant Mark Warner, Cleaner Solutions provides custodial program consulting, training, and software (e.g., Custodial University, Janitorial Manager) to schools, hospitals, and commercial buyers. Most direct competitor to Core America in independent janitorial/EVS advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Core-Management-Services-445102418877502
• LinkedInlinkedin.com/company/core-management-services-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core America