Agents Alliance

What Agents Alliance does

Agents Alliance Services, Ltd. is a privately held insurance aggregator founded in 2008 and headquartered in Denton, Texas. The company operates a membership-based platform that connects independent personal and commercial insurance agents and agencies with a network of 135+ carrier partners, including Nationwide, MetLife, Chubb, Progressive, Allstate, Liberty Mutual, Travelers, and Texas Mutual. Agents Alliance differentiates itself from other aggregators through a compensation and profit-sharing model and a contractual structure under which member agencies retain 100% ownership of their book, brand, and control with no vesting program or buyout.

The core product is a single insurance aggregator platform that provides carrier connectivity, agency management tooling, turn-key onboarding, and operational support to members. Distribution is conducted through direct membership enrollment, primarily targeting US-based SMB agencies and individual agents — including those starting agencies from scratch and those transitioning from captive carriers. The technology stack is positioned as an aggregator/membership platform rather than an insurtech product; no proprietary AI/ML capabilities, APIs, or SDKs are disclosed.

The business model is recurring subscription/membership revenue, with each member agency paying fees in exchange for carrier access, commission terms, and support services. Go-to-market relies on the company website (agentsalliance.insure), a member login portal (alliance365.biz), and organic social channels (Facebook, Instagram, LinkedIn). The company is self-funded with no disclosed outside capital, employs 11-50 people, and operates exclusively in the United States.

Name

Agents Alliance

Legal name

Agents Alliance Services, Ltd.

Website

https://agentsallianceservices.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Agents Alliance is a US insurance aggregator that connects independent insurance agents with 135+ personal and commercial carriers via a membership model, offering commission and profit-sharing terms with 100% agency ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership/Aggregation Fees: Agents Alliance generates revenue through membership fees from independent insurance agents and agencies. The aggregator model allows members to access carrier relationships and commission structures that differentiate from other aggregators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Agents Alliance is an insurance aggregator that provides independent insurance agents and agencies with access to 135+ personal and commercial carriers, a differentiated commission and profit-sharing compensation model, turn-key onboarding services, and ongoing operational support. Members retain 100% ownership of their agency, book, and brand with no vesting or buyout requirements.

Product overview

Agents Alliance operates as a single unified insurance aggregator platform that supports independent insurance agents through tools, resources, carrier access, and support services. The core offering provides members with relationships to 135+ leading personal and commercial insurance carriers, a differentiated commission and profit-sharing model, turn-key services, and custom onboarding processes. Agents retain 100% ownership of their agency with no vesting program or buyout requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Insurance Aggregator Membership Membership offering for independent insurance agents and agencies that provides access to 135+ personal and commercial insurance carriers, a differentiated compensation and profit-sharing model, turn-key onboarding, and ongoing operational support. Members retain 100% ownership of their agency with no vesting program or buyout requirements.

Quantifiable outcome

• Member grew from scratch to over 2,000 policies in force in two years
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• MetLife InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Chubb InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Ryan Turner Specialty InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialty insurance products through Agents Alliance member agencies.
• Germania InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• SafeCo InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Travelers Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• State Auto Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Encompass InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Texas Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing workers compensation and other insurance products through Agents Alliance member agencies.
• Mercury InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Allstate InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.
• Dairyland InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through Agents Alliance member agencies.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Brightway Insurance: Insurance franchise model that provides independent agents with multi-carrier access, branding, and operational support — a direct comparable to Agents Alliance's aggregator/ownership model.
• The Hilb Group: Insurance brokerage aggregator partnering with independent agencies across the US, providing carrier access, back-office support, and agency ownership pathways — comparable aggregator model.
• World Insurance Associates: Insurance brokerage aggregator that acquires and partners with independent agencies, offering carrier access and operational scale — a direct competitor in the independent insurance agency aggregator space.
• Goosehead Insurance: Public independent insurance agency franchise offering agents multi-carrier access and ownership economics. Directly comparable to Agents Alliance in offering independent agents carrier choice and agency ownership, though at substantially greater scale and with proprietary technology.
• Smart Choice: Insurance franchise/aggregator network that connects independent agents with multiple carrier partners and provides commission, training, and operational support — closely mirrors Agents Alliance's core offering.
• SIAA (Strategic Insurance Agency Alliance): The largest US insurance aggregator providing independent agents with carrier access, commission structures, and ownership models — directly comparable to Agents Alliance's aggregator/membership offering.
• Integrity Marketing Group: Large US insurance aggregator and marketing organization that supports independent agents with carrier relationships, lead generation, and back-office services — same fundamental model as Agents Alliance, at much greater scale.

Broad incumbents

• Acrisure: One of the largest insurance brokers in the US, operating broadly across personal, commercial, and specialty lines through an aggregator-style partnership and acquisition model — a much larger incumbent in the same aggregator space.
• Independent Insurance Agents & Brokers of America (Big 'I'): National trade association serving independent insurance agents — not a direct aggregator competitor, but the dominant membership/community organization for Agents Alliance's target customer segment.

Emerging players

• AssureStart: Insurance aggregator and agency platform that supports new and existing independent agents with carrier access and ownership opportunities — an emerging competitor with a comparable membership/aggregator model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agentsallianceservices
• LinkedInlinkedin.com/company/agentsalliance
• Instagraminstagram.com/myagentsalliance
• Xx.com/agentsallianctx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agents Alliance