What Triboon does

Triboon (تریبون) is an Iranian digital PR and SEO platform that operates a self-serve marketplace connecting businesses with media outlets for advertorials (رپورتاژ آگهی), backlinks, and content services. The company is headquartered in Tehran within the Sharif Innovation Zone, near Sharif University of Technology, and has been operating since approximately 2020. Triboon's network spans 3,000+ Iranian and international media outlets, with 800+ WordPress-based publishers having installed a proprietary plugin that enables instant publication of advertorials. The platform serves multiple customer segments including SEO professionals and agencies, business owners and brands, digital PR teams, and e-commerce businesses, with named enterprise customers such as Snapp (transportation), Snapp Trip (travel), and WebSima Agency (digital marketing).

The technology stack centers on a web-based self-serve panel (accounts.yektanet.com) with a quiz-based onboarding flow, media categorization into leagues, tiered link-building filters, anchor-text distribution tools, and a free reportage monitor for real-time link health tracking. Revenue is generated transactionally across multiple streams: paid advertorial publishing, backlink sales, Link Pro Max premium placements (links inserted in existing top-ranking Google articles, priced from 100,000 Tomans for 6- or 12-month durations), SEO-optimized content production, international advertorials, and a customer loyalty points program redeemable for free advertorials across 52+ outlets. Enterprise customers receive free consultation and personalized media planning as an inside-sales overlay on the self-serve core.

The go-to-market combines product-led growth with content marketing across a blog, ebooks, webinars, newsletters, a podcast (Radio Triboon on CastBox), SEO templates, and annual industry research reports (the 4th SEO report published in 2025 with 521 specialist respondents; the 2nd PR report with 368 respondents). Triboon operates without disclosed external funding, holds E-Namad and IT Trade Union certifications, and maintains a research partnership with Gou Business Research Group for its annual industry reports.

Name

Triboon

Legal name

Triboon

Website

https://triboon.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Triboon is an Iranian self-serve digital PR and SEO marketplace connecting businesses with 3,000+ media outlets for advertorials, backlinks, and content services, serving SEO agencies, brands, PR teams, and e-commerce businesses.

Ownership category

akta.pro rank

Product category

Digital PR & SEO Marketplace

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Advertorial publishing platform
• SEO backlink marketplace
• Digital PR services
• Media coverage platform
• Content marketing services

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertorial Publishing (رپورتاژ آگهی): Transaction-based revenue from publishing paid advertorials across their network of 3,000+ Iranian and international media outlets. Customers pay per publication based on media outlet selection and placement.
2. Backlink Services (بک لینک): Revenue from selling backlinks from reputable media sources.
3. Link Pro Max (لینک پرومکس): Premium backlink product providing links from high-ranking Google articles. Temporary links (6 or 12 months) priced from 100,000 Tomans per link.
4. Content Production Services (خدمات تولید محتوا): SEO-optimized content creation services for advertorials and blog posts.
5. International Advertorials (رپورتاژ آگهی خارجی): Publishing services for international media targeting global audiences.
6. Customer Club Points (باشگاه مشتریان): Loyalty program where customers earn points on purchases, convertible to free services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Triboon runs a self-serve online marketplace that connects businesses, SEO agencies, and PR teams with a curated network of 3,000+ Iranian and international media outlets for paid advertorial publications, quality backlink placements, and digital PR services. Customers order directly through an online panel, choose from tiered media outlets and premium news positions, and receive SEO-optimized content production as an add-on. The marketplace monetizes per-transaction and offers premium products such as Link Pro Max (links from top-ranking Google articles) and value-added services like press conference organization, podcast advertising, and media tours.

Product overview

Triboon is a comprehensive SEO and PR platform that offers a multi-product portfolio centered around content marketing and digital PR services. The core products include رپورتاژ آگهی (advertorial publication) across 10,000+ media outlets, بک لینک (backlink services), and لینک پرومکس (premium link placement in top-ranking articles). Supporting services include content production, instant publication features, media relations, press conference organization, and podcast advertising. The platform also offers customer loyalty tools (باشگاه مشتریان), free reportage rewards, premium news positions, and SEO research reports. The platform serves as a one-stop destination for businesses seeking SEO improvement and PR coverage in the Iranian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Reportage/Advertorial (رپورتاژ آگهی)
• International Advertorial (رپورتاژ آگهی خارجی)
• Backlink (بک لینک)
• Link Pro Max (لینک پرومکس)
• Content Production Services (خدمات تولید محتوا)
• Podcast Advertising (تبلیغات در پادکست)
• Press Conference Organization (برگزاری نشست خبری)
• Media Relations (ارتباط رسانه‌ای)
• Media Tour (تور رسانه‌ای)
• Premium News Positions (جایگاه‌های خبری)
• Free Advertorial (رپورتاژ آگهی رایگان)
• Instant Publication (انتشار فوری رپورتاژ آگهی)

Quantifiable outcome

• 90% of instant publication advertorials published within 3 minutes
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• گروه کسب‌وکار پژوهی گوی (Gou Business Research Group)coreStrategic or Co-development Partner · 1 January 2025Gou Business Research Group serves as Triboon's research partner for their annual comprehensive SEO and PR reports. This partnership adds credibility to the research methodology and data collection processes for industry reports.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taboola: Leading content discovery and native advertising marketplace powering sponsored content across thousands of publisher sites globally. Direct functional analog to Triboon's advertorial marketplace model.
• Prowly: PR platform enabling brands and agencies to create, distribute, and measure PR campaigns including press release distribution and media relations. Comparable to Triboon's PR services layer (press conferences, media tours, media relations).
• WhitePress: European content marketing and SEO link-building marketplace connecting advertisers with publishers for advertorials and sponsored articles. Closely comparable business model to Triboon's advertorial and backlink services.
• Outbrain: Global content discovery and native advertising platform that connects advertisers with premium publisher networks for sponsored content placements. Comparable to Triboon as a two-sided marketplace monetizing advertorial/native content distribution.
• Prezly: PR software for press release creation, journalist outreach, and online newsrooms. Comparable to Triboon's digital PR workflow tooling and media relations services.
• Linkhouse: Polish-origin marketplace for sponsored article publishing and backlink acquisition across publisher networks. Near-equivalent business model to Triboon's backlink and advertorial marketplace, though regionally focused on Europe.

Broad incumbents

• PR Newswire (Cision): Global press release distribution and PR software incumbent serving enterprise communications teams. Overlaps with Triboon's advertorial and PR distribution capabilities at much larger scale.
• Meltwater: Global media intelligence and PR platform combining monitoring, analytics, and outreach tools. Overlaps with Triboon's PR services and media monitoring but serves enterprise/multi-region customers.

Emerging players

• Adsy: Advertorial marketplace connecting marketers with publishers for sponsored content placement and link building. Comparable to Triboon's core advertorial/backlink offering but at a smaller, more niche scale.

Regional players

• PROnline (Pressdienst): Russian-language press release and advertorial distribution platform serving CIS-region brands and agencies. Comparable marketplace model to Triboon but with a different regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/triboon_net
• LinkedInlinkedin.com/company/triboon-net

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triboon