Linkhouse Polska
Linkhouse Polska is a two-sided SaaS marketplace, founded in 2014 and based in Katowice, that connects advertisers and publishers for link building, sponsored articles, and brand mentions across 74,000+ portals in Poland and internationally, using AI-powered campaign planning tools.
- Company typePrivate
- Founded2014
- HeadquartersKatowice, Poland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Linkhouse Polska does
Linkhouse Polska, operating as Grupa KBR Chlewiński i Kozłowski S.K.A., is a two-sided SaaS marketplace founded in 2014 and headquartered in Katowice, Poland. The platform connects advertisers (SEO agencies, e-commerce brands, marketing teams) with publishers (website owners, bloggers, news portals) to facilitate sponsored article publication, link insertion in existing editorial content, brand mentions, and banner advertising. Its core asset is a database of more than 74,000 portals — over 26,000 Polish and the majority international — covering major publishers such as Onet, WP, RMF, Newsweek, TVN24, and National Geographic, with SEO metrics refreshed weekly from Ahrefs, Semrush, Moz, Majestic, Senuto, and Semstorm.
The platform is built around a central Offer Database supplemented by a suite of add-on modules: Link Planner (an AI-based campaign planner using a proprietary Link Score across 30+ variables), Backlink Gap (competitor backlink analysis), Thematic Links (Semrush-powered keyword matching), Giełda Wzmianek (a 2026 launch for purchasing mentions in existing articles), Giełda Domen (domain exchange), and integrations with Google Search Console, WordPress, Surfer SEO, and an OpenAI ChatGPT plugin. A self-serve registration model runs alongside enterprise demo calls (Business Call, Strategy Call), with a 5%-for-5-years affiliate program and a loyalty program providing additional distribution and retention channels.
Revenue is generated through marketplace commissions on sponsored articles, transaction fees on link insertions and mentions, subscription/usage fees for premium tools such as Link Planner, and affiliate referral revenue. The customer base spans named enterprise accounts (InPost, Empik, Neonet, Outhorn, SportStyleStory) across e-commerce, retail, automotive, and fashion, alongside a long tail of SEO agencies and freelancers. Geographic reach now extends beyond Poland to USA, Canada, Mexico, and Argentina, supported by a 30+-person team and no disclosed outside funding.
Linkhouse Polska firmographics
Firmographics- Name
- Linkhouse Polska
- Legal name
- Grupa KBR Chlewiński i Kozłowski S.K.A.
- Website
- https://linkhouse.pl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Linkhouse Polska is a two-sided SaaS marketplace, founded in 2014 and based in Katowice, that connects advertisers and publishers for link building, sponsored articles, and brand mentions across 74,000+ portals in Poland and internationally, using AI-powered campaign planning tools.
- Ownership category
- akta.pro rank
Linkhouse Polska industry classification
Industry- Product category
- SEO Link Building Marketplace
- NAICS
- Other Services Related to Advertising (541890), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
- akta.pro secondary industry
- Web Directories & Link Indexes (BPAMAAAK)
Keywords
Where Linkhouse Polska is headquartered
LocationHeadquarters
- HQ city
- Katowice
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Linkhouse Polska business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commission on sponsored articles: Platform charges commission fees on sponsored article publications. Publishers list their inventory, advertisers purchase placements, and Linkhouse takes a transaction fee.
- Link insertion fees: Fees for placing links in existing editorial articles, providing a faster and cheaper alternative to full sponsored articles.
- Platform tools and premium features: Additional revenue from AI-powered tools like Link Planner, Backlink Gap, and thematic link modules that provide enhanced campaign planning capabilities.
- Affiliate referrals: Revenue sharing through partner program where affiliates earn 5% of referred users' transactions for 5 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free account with pay-per-use model |
| Usage-based | Pay-as-you-go | Platform tools and campaigns |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Linkhouse Polska product offering
Product offeringCore offering
Linkhouse operates a two-sided SaaS marketplace connecting advertisers seeking link building and content marketing services with publishers offering portal inventory. The platform enables advertisers to purchase sponsored articles, thematic links, link insertions, and brand mentions across a database of 26,000+ Polish and 74,000+ international portals, while publishers monetize their website content. AI-powered tools (Link Planner, Backlink Gap, Giełda Wzmianek) and integrations with Ahrefs, Semrush, Moz, Majestic, Senuto, Surfer SEO, OpenAI, and Google Search Console support campaign planning, execution, and monitoring.
Product overview
Linkhouse is a link building and content marketing platform built as a core platform-plus-modules architecture. The central hub is the Baza Ofert (Offer Database) — a searchable database of over 74,000 Polish and international portals with SEO parameters from Ahrefs, Majestic, Semrush, Moz, Senuto, and Semstorm. The primary service is Artykuły Sponsorowane (Sponsored Articles), supplemented by specialized modules including Link Planner (AI-powered campaign planner), Linki Tematyczne (thematic link finder using Semrush data), Backlink Gap (competitor backlink analyzer), Giełda Domen (domain exchange), and the newly launched Giełda Wzmianek (mentions exchange). Additional products include Linkhouse SEO Backlink Finder (Chrome extension), ChatGPT Plugin (OpenAI integration), link insertion tools, banner campaigns, copywriting services (with Surfer AI integration), a loyalty program, and an affiliate program. The platform serves both advertisers (for link building and content marketing campaigns) and publishers (for monetizing portal inventory) globally, with a customer service team available via chat, email, and phone.
Differentiator
Problem solved
Functional benefit
Products and services
- Artykuły Sponsorowane (Sponsored Articles) Primary service enabling advertisers to publish sponsored articles on portals in Linkhouse's database of 74,000+ Polish and international sites, with full content control (self-written, Surfer AI-generated, or via copywriter), SEO parameters including indexing status, and additional internal linking.
- Link Planner
Quantifiable outcome
- Over 90% discount available during Black Friday promotions with cashback up to 550 PLN
- +1 more outcomes
Companies that use Linkhouse Polska
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
Linkhouse Polska technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature8 records
Linkhouse Polska partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- AhrefscoreAhrefs data integration used throughout the platform for backlink analysis, competitor research, and portal quality assessment. Their data powers features like Backlink Gap and the Offers Database.
- SemrushcoreSemrush integration provides keyword data and competitive analysis used in Link Planner and Thematic Links modules for optimal campaign planning.
- SenutocorePolish SEO tool integration providing keyword visibility data used in the Thematic Links module for matching portals to target keywords.
- MozsupportingMoz domain authority and link data integrated into portal metrics for comprehensive SEO quality assessment.
- MajesticsupportingMajestic Trust Flow data used alongside other metrics for evaluating portal quality and link value.
- Surfer SEOcoreIntegration with Surfer SEO enables automated content creation for sponsored articles, using AI analysis of top-ranking pages for target keywords.
- OpenAI (ChatGPT)coreLinkhouse plugin for ChatGPT allows users to plan link building campaigns through conversations with an AI assistant. Integrated with Link Planner functionality.
- Google Search ConsolecoreIntegration for publishers to improve content indexing, increase Google visibility, and share traffic data with advertisers to increase offer attractiveness.
- WordPresssupportingWordPress CMS integration allows publishers to publish purchased sponsored articles directly from the Linkhouse platform without leaving WordPress.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Linkhouse Polska competitors and assessment
Company assessmentBroad incumbents
- Semrush: Semrush is a global SEO and digital marketing platform with content marketing, backlink, and agency tools. As a key data partner of Linkhouse powering Semantic Link and competitor analysis, it represents a broad incumbent that could expand into Linkhouse's marketplace category.
- Ahrefs: Ahrefs is a leading global SEO toolset with backlink analysis, keyword research, and content tools. It is a core data partner of Linkhouse (powering Backlink Gap and portal quality assessment) and increasingly competes by offering agency and content services that overlap with Linkhouse's value proposition.
- Contently: Contently is an enterprise content marketing platform that connects brands with freelance writers and editorial content. While larger in enterprise content operations, it overlaps with Linkhouse on sponsored content creation and brand-to-publisher workflows.
Regional players
- Sistrix: Sistrix is a European (primarily German) SEO toolset offering visibility index, keyword tracking, and backlink analysis. It serves a comparable European SEO audience and competes indirectly with Linkhouse's data-driven modules for SEO budgets in continental Europe.
Emerging players
- Hunter.io: Hunter.io is an email outreach tool widely used for link building prospect research and contact discovery. It addresses a similar point in the link building workflow (finding and contacting publishers) and competes for the same SEO practitioner budget as Linkhouse.
- Senuto: Senuto is a Polish SEO toolset providing keyword research, visibility tracking, and content optimization. It is a strategic technology partner of Linkhouse (integrated into Thematic Links and other modules) and serves overlapping Polish SEO customers, making it a regional and feature-overlapping peer.
- Respona: Respona is an AI-powered outreach and link building platform that automates personalized outreach at scale. It targets the same SEO and content marketing audience as Linkhouse but emphasizes automation over a publisher marketplace.
Direct peers
- Pitchbox: Pitchbox is an outreach and link building platform for SEO professionals that combines prospecting, outreach automation, and reporting. It targets the same SEO practitioner buyer as Linkhouse and represents a direct alternative for advertisers managing link building campaigns.
- BuzzStream: BuzzStream is a relationship-based outreach and link building CRM widely used by SEO agencies. It overlaps with Linkhouse's advertiser workflow around outreach, prospecting, and publisher management, serving the same SEO specialist customer segment.
- WhitePress: WhitePress is a content marketing and link building marketplace headquartered in Poland, offering very similar sponsored article and link placement services across a comparable portal database. It is the most direct competitor to Linkhouse in the Polish market with near-identical GTM and product structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linkhouse Polska social profiles
Digital presenceLinkhouse Polska financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linkhouse Polska leadership team
Management profileNumber of profiles
Profiles1 record
Linkhouse Polska funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linkhouse Polska M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linkhouse Polska
What does Linkhouse Polska do?
Linkhouse operates a two-sided SaaS marketplace connecting advertisers seeking link building and content marketing services with publishers offering portal inventory. The platform enables advertisers to purchase sponsored articles, thematic links, link insertions, and brand mentions across a database of 26,000+ Polish and 74,000+ international portals, while publishers monetize their website content. AI-powered tools (Link Planner, Backlink Gap, Giełda Wzmianek) and integrations with Ahrefs, Semrush, Moz, Majestic, Senuto, Surfer SEO, OpenAI, and Google Search Console support campaign planning, execution, and monitoring.
Is Linkhouse Polska a public or private company?
Linkhouse Polska is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linkhouse Polska founded?
Linkhouse Polska was founded in 2014. It employs 1 to 10 people.
Where is Linkhouse Polska based?
Linkhouse Polska is headquartered in Katowice, Poland, in the Europe region.
How does Linkhouse Polska make money?
Four revenue lines are on record. Commission on sponsored articles are the primary driver. The others are link insertion fees, platform tools and premium features and affiliate referrals.
Who are Linkhouse Polska's main competitors?
Broad incumbents on record are Semrush, Ahrefs and Contently. Sistrix is listed as a regional player. Emerging players are Hunter.io, Senuto and Respona. Direct peers are Pitchbox, BuzzStream and WhitePress.
Does Linkhouse Polska have an API?
No public API is recorded for Linkhouse Polska.
What industry is Linkhouse Polska in?
Linkhouse Polska's product category is SEO Link Building Marketplace. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture), with a secondary code of BPAMAAAK, Web Directories & Link Indexes. Its NAICS code is 541890 and its SIC code is 7310.