Parker Development Company

What Parker Development Company does

Parker Development Company is a private, family-owned real estate developer founded by Harold Parker in May 1956 and headquartered at 4525 Serrano Parkway in El Dorado Hills, California. The company specializes in developing award-winning master-planned communities in the Sacramento region, with three currently active communities—Serrano (3,500 acres in El Dorado Hills anchored by a private country club and Robert Trent Jones Jr.-designed golf course), The Parkway (Folsom, with 200+ acres of open space), and Riverlake (Sacramento's Pocket area with a 32-acre lake)—plus a fourth, the 2,341-acre Village of Marble Valley, in active entitlement in El Dorado County. Parker Development pioneered residential use of recycled water in Northern California, delivered through a dedicated purple-pipe distribution system at Serrano, and has preserved approximately 1,000 acres of open space, planted 50,000 oak saplings plus heritage oaks, and developed 17+ miles of nature trails.

The company generates revenue through three primary streams: one-time home and custom lot sales (including production homes built through partnerships such as Tri Pointe Homes at Serrano, and custom lots ranging from 0.5 to 4 acres sold via partnerships with Nick Sadek Sotheby's International Realty, Coldwell Banker Global Luxury, and Keller Williams Luxury International Realty); recurring rental income from a portfolio of luxury halfplex units (1,300-2,600 sq. ft., priced $1,500-$4,250 per month) in Riverlake and Greenhaven managed directly by company property manager Daniel McAuliffe; and recurring subscription revenue from Serrano Country Club membership fees and club operations (golf, tennis, swimming, fitness, dining). The company is family-controlled across three Parker generations, with Bill Parker as President, Jim Parker as Vice President, Jennifer Parker Gallaway in Operations, and a lean executive team of approximately 11 named members including a CFO (Tyler Rouse, joined 2024), Controller, VPs of Development and Financial Operations, Government Relations, and Principal Planner. Operating subsidiaries include Serrano Associates, LLC (wholly owned) and Marble Valley Company, LLC (jointly controlled). The company has accumulated approximately 120 industry awards across its 60+ year history, including two National Community of the Year awards from the National Association of Homebuilders (Greenhaven 1962 and Serrano 1997).

Name

Parker Development Company

Legal name

Parker Development Company

Website

https://parkerdevco.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Parker Development Company is a private, family-owned Sacramento-area master-planned community developer founded in 1956, operating Serrano, The Parkway, and Riverlake communities with home sales, luxury rentals, and a country club, while entitling the proposed 2,341-acre Village of Marble Valley.

Ownership category

akta.pro rank

Product category

Master-Planned Community Development

NAICS

Residential Property Managers (531311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Single-Family Rental (SFR) Property Management (BPAJAFAB), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Master-planned communities
• Residential real estate development
• Luxury home sales
• Custom home lots
• Luxury halfplex rentals

Headquarters

HQ city

El Dorado Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Home Sales: Revenue from selling new homes, custom home lots, and developed properties within master-planned communities including Serrano, The Parkway, and Riverlake. Homebuilder partnerships (e.g., Tri Pointe Homes) also contribute.
2. Property Rental: Rental income from luxury halfplex properties in Riverlake and Greenhaven areas. Three and four-bedroom rentals range from 1,300 to 2,600 sq. ft.
3. Country Club Operations: Serrano Country Club membership fees and club operations revenue including golf, tennis, swimming, fitness, and dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parker Development Company is a family-owned real estate developer that designs, plans, and builds award-winning master-planned residential communities in the Sacramento region. Its active communities include Serrano (El Dorado Hills), The Parkway (Folsom), and Riverlake (Sacramento Pocket area), with a proposed 2,341-acre Village of Marble Valley development in El Dorado County. The company also generates recurring income from luxury halfplex rentals and operates the Serrano Country Club with private membership.

Product overview

Parker Development Company operates as a master-planned community developer offering a portfolio of residential products across Sacramento-area communities. The core offerings include established master-planned communities (Serrano with its gated villages and championship golf course, The Parkway in Folsom with extensive trail systems, and Riverlake with lake-front amenities), along with new home products through builder partnerships such as Tri Pointe Homes at Serrano. The portfolio also includes proposed development (The Village of Marble Valley) and a rental product line of luxury halfplexes. The communities are positioned across different market segments from custom home sites to production homes, with amenities including country clubs, trails, open space preservation, and recycled water systems.

Differentiator

Problem solved

Functional benefit

Brands

• Serrano: Award-winning master-planned gated community in El Dorado Hills featuring private country club, championship golf course, and approximately 1,000 acres of open space
• The Parkway
• Riverlake
• Greenhaven
• Destinations at Serrano
• Village of Marble Valley

Products and services

• Serrano
• The Parkway
• Riverlake
• Greenhaven
• Tri Pointe Homes at Serrano
• Halfplex Rentals
• Serrano Country Club

Quantifiable outcome

• National Community of the Year Award - first in Sacramento region and first master-planned community built around a man-made lake
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• G3 EnterprisesminorStrategic or Co-development PartnerParker Development Company has worked closely with G3 Enterprises to integrate compatible land uses for the proposed Village of Marble Valley and Lime Rock Valley Specific Plans. While two distinct communities to be reviewed separately by the County of El Dorado, the companies coordinate on land use planning to ensure compatibility between the adjacent developments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shea Homes: Private, family-controlled homebuilder and master-planned community developer with a long California history. Comparable to Parker Development Company in scale, family-ownership model, and California-based master-planned community focus.
• William Lyon Homes: Western U.S. homebuilder historically active in California master-planned communities. Comparable to Parker Development Company in serving affluent California homebuyers in planned community settings, though now larger and more builder-focused.
• FivePoint Holdings: Developer of large master-planned communities in California (Great Park Neighborhoods in Irvine, San Fernando Valley). Most directly comparable to Parker Development Company in California-based, large-scale master-planned community development with mixed-use and amenity-rich planning.
• Pardee Homes: Southern California-based master-planned community developer with deep heritage in award-winning, amenity-rich communities. Comparable to Parker Development Company in California focus, master-planning expertise, and family/private ownership heritage.
• Tri Pointe Homes: National homebuilder that is an active builder-partner inside Parker Development's Serrano community (Edgelake at Serrano). Comparable as a residential builder operating within the same master-planned community ecosystems and serving similar affluent buyer segments.
• Brookfield Residential: Develops master-planned communities in California (and other U.S. markets) with similar emphasis on amenity-rich, environmentally sensitive planning. Comparable to Parker Development Company in product, target buyer, and California geographic exposure.
• Castle & Cooke California: Private developer of large-scale master-planned communities in California, including Tejon Ranch and other master-planned projects. Comparable to Parker Development Company in large-acreage, long-horizon California land development and entitlement focus.

Regional players

• Richmond American Homes: National homebuilder with significant California presence building inside master-planned communities. Comparable as a builder-partner and indirect competitor for the same affluent California move-up/luxury buyer that Parker Development Company targets.

Broad incumbents

• The Irvine Company: One of the largest private master-planned community developers in the U.S., with Irvine Ranch as a flagship. Comparable to Parker Development Company in business model (long-horizon land development, community planning, amenity stewardship) but vastly larger scale and broader portfolio.
• Lennar Corporation: One of the largest U.S. homebuilders with significant land development and master-planning operations, including active communities in Northern California. Comparable as a large-scale operator of master-planned communities serving similar Sacramento/California buyer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker Development Company