The Artist Union
The Artist Union is a privately held, Grandville, US-based music technology company founded in 2015 with 1-10 employees, focused on enabling musicians through technology and backed by Y Combinator.
- Company typePrivate
- Founded2021
- HeadquartersGrandville, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Artist Union does
The Artist Union is a privately held, for-profit company founded in 2015 and based in Grandville, United States, with a team of 1-10 employees. The company is described as enabling musicians through technology, suggesting a music technology or artist services focus. Its only disclosed funding event is a Y Combinator-affiliated round dated August 23, 2017. The company is led by CEO Ranidu Lankage, and no other leadership, management team, or board information is publicly available.
The company's registered website (theartistunion.com) currently displays Indonesian-language content for PAKJP, an online gambling platform offering lottery (togel), slots, casino games, sports betting, arcade games, and poker services targeted at Southeast Asian markets. This website content is in direct conflict with the firmographic profile describing a US-based music technology company. The gambling platform aggregates multiple third-party game providers (Pragmatic Play, MicroGaming, Playtech, ION Casino, PG Slots, Yggdrasil, and others) and offers an Android APK mobile application. No corporate structure, ownership details, intellectual property, customer information, or revenue disclosures are available for the underlying music technology business.
The Artist Union firmographics
Firmographics- Name
- The Artist Union
- Legal name
- PAKJP
- Website
- https://theartistunion.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Artist Union is a privately held, Grandville, US-based music technology company founded in 2015 with 1-10 employees, focused on enabling musicians through technology and backed by Y Combinator.
- Ownership category
- akta.pro rank
The Artist Union industry classification
Industry- Product category
- Online Gambling Platform
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), iGaming/Online Slot Content & Remote Game Servers (RGS) (MPAEAJAI), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
Keywords
Where The Artist Union is headquartered
LocationHeadquarters
- HQ city
- Grandville
- HQ country
- United States
- HQ region
- North America
Markets served
The Artist Union business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Distribution channels2 records
Marketing channels3 records
The Artist Union product offering
Product offeringCore offering
PAKJP is a 24-hour online gambling platform offering lottery (togel), online slots, live casino, sportsbook, arcade games, and poker services. The platform aggregates content from multiple third-party gaming providers including Pragmatic Play, MicroGaming, Playtech, and others. It targets Indonesian players with 4D lottery markets covering Macau, Singapore, and Hong Kong, and is accessible via desktop web and Android mobile APK application.
Product overview
PAKJP is an online gaming platform operating 24/7 that offers casino games, sports betting, arcade games, poker, and online lottery (togel). The platform provides multiple game categories including Slots, Casino, Sports, Arcade, Poker, and Togel through various gaming providers. A mobile Android APK application (PAKJP Mobile) is also available for on-the-go access. The platform features popular slot titles from providers such as Pragmatic Play, MicroGaming, Playtech, and others, along with live casino games and sports betting options.
Differentiator
Problem solved
Functional benefit
Products and services
- PAKJP Online Gambling Platform Web-based online gambling platform offering 24-hour access to multiple gaming categories including Slots, Casino, Sports, Arcade, Poker, and Togel (lottery). Aggregates content from 17+ third-party gaming providers and serves Indonesian players with 4D lottery markets covering Macau, Singapore, and Hong Kong.
- PAKJP Mobile (Android APK Application) Android mobile application (APK, 10MB) providing on-the-go access to the PAKJP gambling platform. Distributed via QR code scan with installation guide. Targets mobile-first individual users in Indonesia seeking convenient gambling entertainment.
Companies that use The Artist Union
Customer profileSegments2 records
Ideal customer profiles2 records
The Artist Union technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Artist Union partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Pragmatic Playcore
- MicroGamingcore
- Playtechcore
- IDNPlaycore
- ION Casinocore
- SBO Sportsbookcore
Recent moves3 records
Expansion highlights1 record
The Artist Union competitors and assessment
Company assessmentDirect peers
- SBOBet: Asian-focused sportsbook and casino operator offering multi-vertical gambling including live casino, slots, and sports. Directly comparable in product mix and regional focus to PAKJP.
- IDNPlay / IDN Poker: Asia's largest poker network and white-label platform provider, powering many Indonesian-facing poker rooms. Comparable to PAKJP's poker vertical via white-label distribution to Asian operators.
- Asia Gaming: Live casino and aggregator platform purpose-built for Asian markets with white-label solutions. Highly comparable to PAKJP's casino-led, Asia-facing aggregator model.
- SoftSwiss: iGaming aggregator and white-label platform operator combining casino, sportsbook, and payments. Directly comparable to PAKJP as an aggregation layer serving multiple operators across regulated and offshore markets.
- EveryMatrix: B2B iGaming platform provider offering casino engine, sportsbook, and aggregation across thousands of games from third-party studios - structurally analogous to PAKJP's aggregator role.
- ION Casino: Live-dealer casino white-label and aggregator platform popular across Southeast Asia. Comparable to PAKJP as a casino-led aggregator targeting Asian-facing operators.
Broad incumbents
- Playtech: Large incumbent iGaming platform, content, and software supplier serving operators worldwide. Comparable to PAKJP at the platform/aggregation layer, though at vastly greater scale and with regulated-market licenses.
- Evolution Gaming: Global leader in live casino and slots, supplying content to most Asian-facing aggregators including PAKJP. Comparable as the dominant upstream content counterparty whose terms shape operator economics.
Emerging players
- Habanero: Slot content supplier with strong Asian-market footprint; comparable to PAKJP's slot aggregation approach but as an upstream content studio rather than an operator.
- Pragmatic Play: Slot and live casino content provider that also operates its own aggregation and platform solutions (Pragmatic Solutions). Comparable as an upstream-and-platform player in the same ecosystem that PAKJP aggregates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
The Artist Union social profiles
Digital presenceThe Artist Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Artist Union leadership team
Management profileNumber of profiles
Profiles1 record
The Artist Union funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Artist Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Artist Union
What does The Artist Union do?
PAKJP is a 24-hour online gambling platform offering lottery (togel), online slots, live casino, sportsbook, arcade games, and poker services. The platform aggregates content from multiple third-party gaming providers including Pragmatic Play, MicroGaming, Playtech, and others. It targets Indonesian players with 4D lottery markets covering Macau, Singapore, and Hong Kong, and is accessible via desktop web and Android mobile APK application.
Is The Artist Union a public or private company?
The Artist Union is a private company. It is classified as unknown and is currently operating.
When was The Artist Union founded?
The Artist Union was founded in 2021. It employs 1 to 10 people.
Where is The Artist Union based?
The Artist Union is headquartered in Grandville, United States, in the North America region.
Who are The Artist Union's main competitors?
Direct peers on record are SBOBet, IDNPlay / IDN Poker, Asia Gaming, SoftSwiss, EveryMatrix and ION Casino. Broad incumbents are Playtech and Evolution Gaming. Emerging players are Habanero and Pragmatic Play.
Does The Artist Union have an API?
No public API is recorded for The Artist Union.
What industry is The Artist Union in?
The Artist Union's product category is Online Gambling Platform. Its primary akta.pro industry code is MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7370.