MetroTix
MetroTix is a St. Louis-based regional ticketing platform that sells tickets as an agent for 20+ performing arts venues — including the Fabulous Fox, Muny, and Sheldon — through web, phone, and venue box office channels, earning per-ticket service fees.
- Company typePrivate
- Founded1989
- HeadquartersSaint Louis, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What MetroTix does
MetroTix is the ticketing brand of Metropolitan Tickets, Inc., a privately held, Missouri-incorporated company headquartered at 531 North Grand Boulevard in St. Louis. Founded in 1989 and operating with 51-100 employees, MetroTix functions as a regional performing arts ticketing platform that acts as an agent for venues, promoters, artists, and touring productions. It serves 20+ St. Louis metropolitan area venues including the Fabulous Fox Theatre, Sheldon Concert Hall, Muny, Kirkwood Performing Arts Center, Kranzberg Arts Foundation venues (Grandel, Dark Room, Chapel, Xavier Hall), Jazz St. Louis, Saint Louis Art Museum, Circus Flora, Dance St. Louis, Saint Louis Ballet, Touhill Performing Arts Center, Marcelle Theater, and Springfield Muni Opera.
The platform is built on a web-based ticketing stack with TLS-encrypted transaction processing hosted in PCI DSS- and SAS70-compliant third-party data centers. The underlying transaction engine is powered by Carbonhouse (evenue.net), which also provides venue website technology. Core features include real-time ticket inventory synchronization across all distribution points — the MetroTix website, charge-by-phone (314-534-1111 / 800-293-5949), and venue box offices — plus mobile/email ticket delivery, a customer account system (My MetroTix), cross-venue gift cards, promo code redemption, accessibility accommodations (wheelchair seating, closed captioning, audio description, ASL-interpreted performances), and email newsletter signup.
MetroTix monetizes exclusively through per-ticket service fees (ranging from approximately $4.50 to $25.00 depending on event price tier) plus facility and handling fees. Pricing examples include premium Broadway at the Fox ranging from $42 to $150 inclusive, general concert admission at $30.50-$36.50, and student/senior discounts at certain venues. All sales are final. The go-to-market is direct-to-consumer through the website, phone, and venue box offices, supported by email marketing and organic social channels (Facebook, Twitter, Instagram). The company has no disclosed funding rounds, parent company, or institutional ownership and operates as an independent regional ticketing provider.
MetroTix firmographics
Firmographics- Name
- MetroTix
- Legal name
- Metropolitan Tickets, Inc.
- Website
- https://metrotix.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MetroTix is a St. Louis-based regional ticketing platform that sells tickets as an agent for 20+ performing arts venues — including the Fabulous Fox, Muny, and Sheldon — through web, phone, and venue box office channels, earning per-ticket service fees.
- Ownership category
- akta.pro rank
MetroTix industry classification
Industry- Product category
- Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Theater & Performing Arts Ticketing (HSACALAC)
Keywords
Where MetroTix is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MetroTix business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales Service Fees: MetroTix acts as an agent for venues, promoters, artists, and teams, selling tickets on their behalf. Revenue is generated through per-ticket service charges added to ticket prices. Each ticket purchase is subject to a non-refundable per-ticket service fee, plus handling and delivery fees where applicable.
- Facility and Venue Fees: Additional per-ticket fees including facility fees (such as $4.00 facility fee for Fox Theatre events) that may be retained by the venue or passed through to cover venue operating costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium Broadway/Theatrical Events (e.g., Death Becomes Her) |
| Transaction based/ take rate | Pay-as-you-go | Concert/Performance Events (e.g., K-Pop Warriors Live) |
| Transaction based/ take rate | Pay-as-you-go | Theater/Club Venue Events (e.g., Sheldon concerts) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MetroTix product offering
Product offeringCore offering
MetroTix operates an online ticketing platform that sells event tickets on behalf of more than 20 performing arts venues in the St. Louis metropolitan area, including the Fabulous Fox Theatre, Sheldon Concert Hall, Muny, Kirkwood Performing Arts Center, and Grandel Theatre. The company acts as an agent for venues, promoters, artists, and teams, generating revenue through per-ticket service charges, handling fees, and facility fees, and delivering tickets digitally via email and mobile channels.
Product overview
MetroTix is a regional ticketing platform operated by Metropolitan Tickets, Inc. that serves the St. Louis performing arts community. The core product is an online ticket sales platform supporting 22+ partnered venues including the Fabulous Fox Theatre, Muny (Missouri Theatre), Sheldon Concert Hall, and the Kirkwood Performing Arts Center. The platform offers online ticket purchasing, phone sales, and gift cards as primary offerings, with supplementary services including account management (My MetroTix), promotional offers, and email newsletter subscriptions. Ticket delivery is primarily digital via email to mobile devices. The platform uses third-party ticketing infrastructure (evenue.net) for transaction processing and integrates with venue box office systems for real-time inventory management.
Differentiator
Problem solved
Functional benefit
Products and services
- MetroTix Online Ticketing Platform Online ticket purchasing platform enabling users to browse events by venue, category, and date; purchase tickets with credit card; and receive tickets via email for mobile display across more than 20 partner venues.
- MetroTix Gift Cards Digital gift cards available for purchase that can be redeemed for tickets to any MetroTix-supported venue events.
- Phone Ticket Sales Service Charge-by-phone ticket purchasing service allowing customers to buy tickets by calling 314-534-1111 or 800-293-5949, accessing the same real-time inventory as the website and box offices.
Quantifiable outcome
- Serves 20+ performing arts venues in the St. Louis metropolitan area
Companies that use MetroTix
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
MetroTix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MetroTix partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Fabulous Fox TheatrecoreMetroTix serves as the primary ticketing partner for the Fabulous Fox Theatre in St. Louis, selling tickets for Broadway tours, theatrical productions, and concerts. The Fox Theatre is a historic 2,500+ seat venue hosting major touring productions.
- Sheldon Concert HallcoreMetroTix handles ticketing for Sheldon Concert Hall events including concerts by notable artists such as Graham Nash, Gillian Welch & David Rawlings, and Kathy Griffin. The Sheldon is an acoustically renowned venue in the Grand Center Arts District.
- Muny (Municipal Theatre Association of St. Louis)coreMetroTix provides ticketing for the Muny's summer outdoor theater season, one of the largest and oldest outdoor theaters in the nation. Productions include Disney's Newsies, Rodgers & Hammerstein's South Pacific, and Something Rotten!
- Kirkwood Performing Arts CentercoreMetroTix manages ticketing for the Kirkwood Performing Arts Center including their Coffee Concerts series featuring artists like Kenneth Wright, Debby Lennon, and Charles Glenn.
- Kranzberg Arts FoundationcoreMetroTix handles ticketing for venues operated by the Kranzberg Arts Foundation including the Grandel Theatre (600-capacity), Dark Room, Chapel, and Xavier Hall spaces.
- Saint Louis Art MuseumminorMetroTix sells tickets for special exhibitions at the Saint Louis Art Museum, including exhibitions like Ancient Splendor: Roman Art in the Time of Trajan.
- Jazz St. LouisminorMetroTix provides ticketing services for jazz performances and events at the Jazz St. Louis venue.
- Circus FloraminorMetroTix sells tickets for the annual Circus Flora performance season and offers Circus Flora gift cards.
- Springfield Muni OperaminorMetroTix handles ticketing for Springfield Muni Opera productions including The Prince of Egypt and Frozen the Musical.
- Dance St. LouisminorMetroTix provides ticketing for dance performances organized by Dance St. Louis.
- Saint Louis BalletminorMetroTix sells tickets for Saint Louis Ballet performances.
- Touhill Performing Arts CenterminorMetroTix provides ticketing for events at the Touhill Performing Arts Center.
- Marcelle TheaterminorMetroTix handles ticketing for productions at the Marcelle Theater, hosting shows like JAGGED LITTLE PILL by Tesseract Theatre Company.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MetroTix competitors and assessment
Company assessmentRegional players
- Spektrix: Cloud-based ticketing, CRM, and marketing platform purpose-built for arts and cultural organizations, primarily serving the UK market. Highly comparable to MetroTix in target vertical (performing arts venues) and integrated ticketing-plus-patron approach, but operates in a different geography.
Direct peers
- Etix: Regional and mid-market primary ticketing platform serving theaters, arenas, and festivals across the US. Closely comparable to MetroTix in business model (per-ticket service fees, venue-as-customer), with similar target verticals (performing arts venues) but broader geographic coverage.
- TodayTix: Mobile-first ticketing app specializing in Broadway, West End, and performing arts. Comparable in serving theater-going consumers and venue partners for last-minute and primary ticket sales, though its strength is mobile UX and big-city Broadway rather than regional multi-venue aggregation.
- Vendini: Ticketing and box-office software platform historically focused on arts, entertainment, and live event venues. Comparable to MetroTix in targeting performing arts organizations with cloud-based ticketing, CRM, and marketing tools, though Vendini operates as a SaaS vendor rather than a regional agent.
- Tessitura Network (Patron Technology): Unified CRM, ticketing, and patron-engagement platform built for performing arts organizations. Comparable to MetroTix in serving arts venues as their primary ticketing and patron-data system, but sold as enterprise software to individual organizations rather than as a regional shared platform.
Broad incumbents
- AXS (AEG): National ticketing platform owned by AEG, serving arenas, theaters, and concert venues. Comparable as a competing primary ticketing solution that venues and touring productions may choose over MetroTix; differs by operating at national scale and being bundled with AEG venue/promoter assets.
- Ticketmaster / Live Nation: Dominant national primary ticketing platform and live entertainment conglomerate. Comparable as a primary ticketing provider serving major venues and touring productions, but operates at massive scale across all geographies and event categories rather than specializing in a regional performing arts niche.
Emerging players
- Goldstar: Discount and half-price ticketing marketplace focused on arts, theater, and live events. Comparable consumer-acquisition channel for performing arts patrons, but operates as a secondary marketplace rather than a primary ticketing platform like MetroTix.
- Eventbrite: Self-service ticketing and event platform serving a wide range of organizers. Has overlap with MetroTix in online ticketing for live events but differs by being DIY/self-serve and skewing toward smaller/community events rather than anchor regional performing arts venues.
- Brown Paper Tickets: Ticketing service for live events including performing arts, music, and community gatherings. Comparable as an independent ticketing alternative for arts promoters and venues, though its scale and venue-partner depth are smaller than MetroTix's regional dominance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MetroTix social profiles
Digital presenceMetroTix financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetroTix leadership team
Management profileNumber of profiles
MetroTix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetroTix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetroTix
What does MetroTix do?
MetroTix operates an online ticketing platform that sells event tickets on behalf of more than 20 performing arts venues in the St. Louis metropolitan area, including the Fabulous Fox Theatre, Sheldon Concert Hall, Muny, Kirkwood Performing Arts Center, and Grandel Theatre. The company acts as an agent for venues, promoters, artists, and teams, generating revenue through per-ticket service charges, handling fees, and facility fees, and delivering tickets digitally via email and mobile channels.
Is MetroTix a public or private company?
MetroTix is a private company. It is classified as unknown and is currently operating.
When was MetroTix founded?
MetroTix was founded in 1989. It employs 51 to 100 people.
Where is MetroTix based?
MetroTix is headquartered in Saint Louis, United States, in the North America region.
How does MetroTix make money?
Two revenue lines are on record. Ticket Sales Service Fees are the primary driver. The others are facility and Venue Fees.
Who are MetroTix's main competitors?
Spektrix is listed as a regional player. Direct peers are Etix, TodayTix, Vendini and Tessitura Network (Patron Technology). Broad incumbents are AXS (AEG) and Ticketmaster / Live Nation. Emerging players are Goldstar, Eventbrite and Brown Paper Tickets.
Does MetroTix have an API?
No public API is recorded for MetroTix.
What industry is MetroTix in?
MetroTix's product category is Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 711320 and its SIC code is 7900.