Starbulls Rosenheim

What Starbulls Rosenheim does

Starbulls Rosenheim e.V. is a member-owned German ice hockey association (eingetragener Verein) based in Rosenheim, Bavaria, that fields a professional team competing in the DEL2, the second tier of German professional ice hockey. The club traces its ice hockey tradition to 1928 and plays home games at the ROFA-Stadion, which underwent a city-sponsored general renovation (Generalsanierung) between 2016 and 2021, including the 2021 opening of the Marc O'Polo Lounge — a 400+ m² premium hospitality venue with capacity for 220 guests, two modern video walls, and direct ice views. The club operates a wholly-owned operating subsidiary, SBR Spielbetriebs GmbH & Co. KG (Jahnstraße 28, 83022 Rosenheim), which runs the professional team and commercial functions alongside a separate youth academy entity (SBR Nachwuchs).

The core product portfolio is structured around matchday experiences and year-round member engagement. Matchday revenue is generated through Dauerkarten (season tickets), Einzelkarten (individual game tickets), and gift vouchers sold via the Reservix online ticketing platform and the stadium box office. Memberships are sold at 70 EUR per year and confer voting rights at general assemblies, partner discounts, and exclusive member events. The 2021-launched Marc O'Polo Lounge, anchored by a naming rights partnership with the German fashion brand Marc O'Polo, extends the club into non-matchday corporate hospitality, conferences, weddings, and product presentations, with indoor and window-seating Hospitality Dauerkarten starting at 3,500 EUR+VAT. Supporting revenue streams include official merchandise through the online Fanshop, livestreaming via the BullsTV YouTube channel and Sportdeutschland.tv (SDTV), and a broad local partnership ecosystem (Sparkasse Rosenheim-Bad Aibling, SPIE, Vitagroup, Bergbauernmilch, Cube Store Chiemsee, H2i Health, plus discount partners SolarEnergiePLUS, Intersport Siebzehnrübl, and Natur Pur Drechseln).

The technology stack is deliberately lean and built entirely on third-party SaaS: Reservix for ticketing, YouTube and SDTV for video distribution, SmugMug for press photography (pressefotos.starbulls.de), PayPal for payment processing, and Google Analytics for site analytics. The website is hosted by RoNet GmbH (Rosenheim) and maintained by Innsiders Media GmbH (Kolbermoor). There is no proprietary technology platform, no public or partner-facing API, no mobile application, and no disclosed AI/ML capability. Governance rests with a four-person board (1. Vorstand Marcus Thaller; 2. Vorstand Stefan Redl; 3. Vorstand Stephan Gottwald; 4. Vorstand Raphael Bernegger), with Darwin Kuhn leading the Sponsoring department and Julia Szabo handling commercial assistance for hospitality. The club is privately held with no parent company, no external investors, and no disclosed funding rounds; member-paid fees and operating revenues fund the organization.

Name

Starbulls Rosenheim

Legal name

Starbulls Rosenheim e. V.

Website

https://starbulls.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Starbulls Rosenheim e.V. is a member-owned German ice hockey association founded in 1928 that competes in the DEL2 league and serves fans, members, and corporate sponsors in Rosenheim, Bavaria through matchday ticketing, a 400 m² premium hospitality lounge, and a youth development academy.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Professional ice hockey
• Sports club membership
• Game ticket sales
• Corporate hospitality events
• Sports merchandise retail

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual game tickets (Einzelkarten) and season tickets (Dauerkarten/Saisondauerkarten) sold via the Reservix platform and at the stadium box office.
2. Membership Fees: Annual membership fees of €70 per year, providing voting rights at general assemblies and various member benefits.
3. Sponsoring & Partnerships: Corporate sponsorship agreements including naming rights (Marc O'Polo Lounge), logo placement, and partner relationships with local and regional businesses.
4. Hospitality & Events: Corporate events, parties, weddings, conferences, and product presentations hosted in the Marc O'Polo Lounge (300 m², 220 persons capacity) at rates starting from €3,500 plus VAT for indoor seating packages.
5. Merchandise & Fanshop: Online fanshop selling club merchandise, with exclusive offers for members and season ticket holders through partner retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Starbulls Rosenheim operates a professional DEL2 ice hockey club that delivers live matchday entertainment through season tickets, single-game tickets, and live streaming. The club also operates a premium corporate hospitality venue (Marc O'Polo Lounge), an annual membership program, an official merchandise fanshop, and a youth development academy, all anchored at the ROFA-Stadion in Rosenheim.

Product overview

Starbulls Rosenheim e.V. is an ice hockey sports club competing in the DEL2 league. The club operates a multi-channel offering centered on matchday experiences (tickets, hospitality) and year-round member engagement. The primary product portfolio includes game admission through Dauerkarten (season tickets) and Einzelkarten (individual tickets) via Reservix; premium event hosting via the Marc O'Polo Lounge and Hospitality Dauerkarten; a membership program (Mitgliedschaft) at 70 EUR/year with exclusive partner discounts; official merchandise through the Fanshop; and digital content distribution via BullsTV (YouTube) and SDTV Livestream (Sportdeutschland.tv). Supporting services include youth development (Starbulls Nachwuchs), live game statistics (DEL2), and press photography (Pressefotos via SmugMug). The club plays home games at the ROFA-Stadion in Rosenheim.

Differentiator

Problem solved

Functional benefit

Brands

• Marc O'Polo Lounge: VIP hospitality lounge within the ROFA-Stadion, spanning over 400 m² with modern event technology, used for corporate events, birthdays, Christmas parties, weddings, conferences, and product presentations.
• BullsTV
• ROFA-Stadion
• Fanshop

Products and services

• Dauerkarten (Season Tickets) Annual season ticket granting fans access to all regular-season home games of Starbulls Rosenheim in the DEL2 league, sold to individual supporters and families at a discounted rate versus single-game tickets.
• Einzelkarten (Individual Game Tickets) Single-game admission tickets for individual DEL2 home matches, available to walk-up and online customers via Reservix and the stadium box office.
• Gutscheinshop (Gift Vouchers) Gift voucher product for match tickets distributed through the Reservix platform, intended as a present for fans and third parties.
• Fanshop (Official Merchandise) Official online merchandise store selling club-branded apparel, accessories, and memorabilia to fans and supporters.
• Marc O'Polo Lounge (Hospitality Venue) Premium 400+ m² hospitality venue within the ROFA-Stadion offering event hosting for up to 220 persons, including catering, LED video walls, and direct ice views, targeted at corporate clients and event organizers.
• Hospitality Dauerkarten (VIP Season Tickets) Multi-year VIP season ticket packages combining stadium seating with Marc O'Polo Lounge access, catering, and event technology, sold to sponsors and corporate clients starting at €3,500 plus VAT.
• Mitgliedschaft (Annual Membership) Annual club membership priced at €70 per year, granting voting rights at general assemblies, exclusive member events, partner discounts, and significant season ticket discounts.
• BullsTV (YouTube Content Channel) Official YouTube channel featuring game highlights, player interviews, press conferences, and behind-the-scenes video content for fans.
• SDTV Livestream (Live Game Streaming) Live game streaming service for home DEL2 matches distributed via the Sportdeutschland.tv platform, enabling remote viewing for fans.
• Starbulls Nachwuchs (Youth Academy) Youth ice hockey development program across multiple age groups, operated by a dedicated subsidiary organization for aspiring young players in the Rosenheim region.
• Pressefotos (Press Photo Service) Centralized photo sharing repository for media professionals, powered by SmugMug, containing official press photography of players, teams, and events.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Marc O'PolocoreGTM or Marketing Partner · 1 January 2021Marc O'Polo holds the naming rights for the Starbulls' premium hospitality lounge (Marc O'Polo Lounge, 300+ m²). The lounge is divided into themed sections representing the club's history and future. Marc O'Polo is a German premium fashion brand based near Rosenheim (83053 Götzis, Austria/Germany border region).
• ReservixcoreTechnology or IntegrationReservix provides the online ticketing platform for Starbulls games, including individual tickets, season tickets, and gift vouchers. Located at starbulls.reservix.de/events.
• Prinzipal Catering and EventsminorStrategic or Co-development PartnerExternal catering partner providing individual catering services for events in the Marc O'Polo Lounge.
• MiteaminorChannel Partner/ Reseller/ DistributorFurniture and seating partner providing individual seating arrangements for events in the Marc O'Polo Lounge.
• SolarEnergiePLUSminorGTM or Marketing PartnerEnergy company offering 5% discount to Starbulls members, season ticket holders, and partners upon presentation of Starbulls credentials.
• Intersport SiebzehnrüblminorGTM or Marketing PartnerSports retailer located at Rosenheim 83022 offering 10-15% discount on the entire product range to Starbulls members upon presentation of membership card.
• Natur Pur DrechselnminorGTM or Marketing PartnerLocal craftsman business offering 10% discount to Starbulls members and season ticket holders.
• Innsiders Media GmbHminorImplementation/ SI/ Consulting PartnerDigital agency based in Kolbermoor (Spinnereiinsel 3B, 83059 Kolbermoor) responsible for website design and maintenance.
• Sportdeutschland.tv (SDTV)coreTechnology or IntegrationLivestreaming partner for Starbulls games via sportdeutschland.tv/starbulls-rosenheim.
• DEL2coreOthersStarbulls competes in DEL2, the second-tier German professional ice hockey league. DEL2 provides official statistics, schedules, and league standings via del-2.org.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SC Riessersee: Historic DEL2 ice hockey club based in Garmisch-Partenkirchen, Bavaria. Comparable heritage brand, Bavarian winter-sports tourism catchment, and small-town market dynamics to Starbulls.
• Dresdner Eislöwen: DEL2 ice hockey club based in Dresden with similar second-tier positioning. Comparable matchday-driven revenue mix and youth development structure.
• ESV Kaufbeuren: Fellow DEL2 ice hockey club in Bavarian Allgäu region with comparable size, fan base, and revenue structure. Direct competitor on the ice and comparable commercial operation in a similar small-city Bavarian market.
• Heilbronner Falken: DEL2 ice hockey club from Heilbronn, Baden-Württemberg. Comparable second-tier commercial setup, regional sponsor portfolio, and event-driven revenue model.
• Bayreuth Tigers: DEL2 ice hockey club from Bayreuth, Upper Franconia. Comparable second-tier professional ice hockey operations, ticketing, sponsorship, and youth development structures.
• EV Landshut: DEL2 ice hockey club based in Landshut, Bavaria, with long-standing tradition. Directly comparable league positioning, Bavarian regional fan base, and commercial revenue mix.
• EC Bad Nauheim: DEL2 ice hockey club based in Bad Nauheim, Hesse. Direct league competitor with similar tier-two economics, family-oriented fan base, and multi-stream commercial operation.

Broad incumbents

• EHC Red Bull München: Top-tier DEL ice hockey club in Bavaria owned by Red Bull. Operates in the same sport and region but with materially larger budgets, professional ownership, and DEL economics — illustrates the promotion upside benchmark.
• ERC Ingolstadt: DEL ice hockey club in Ingolstadt, Bavaria. Operates in the same sport and adjacent region at the top tier, providing a comparable benchmark for sponsorship pricing and media rights in Bavarian ice hockey.
• Augsburger Panther: DEL ice hockey club based in Augsburg, Bavaria. Same sport, broader Bavaria catchment, and higher tier — relevant for understanding the regional sponsorship and attendance ceiling for Bavarian professional hockey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/starbulls
• YouTubeyoutube.com/user/starbullsrosenheim
• Facebookfacebook.com/Starbulls.Rosenheim
• Instagraminstagram.com/starbulls_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starbulls Rosenheim