Motodiscount.ro

What Motodiscount.ro does

Motodiscount.ro (legal entity SC MOTODISCOUNT SRL, registered in Romania, CUI RO32216828) is a privately held online and physical retailer of motorcycle equipment, parts, accessories, and consumables, founded in 2009 to address the development of Romania's motorcycle, scooter, and ATV segment. The platform operates a DTC e-commerce storefront (motodiscount.ro) carrying more than 100,000 SKUs across six core categories: motorcycle helmets (AGV, Airoh, Bell, HJC, LS2, Schuberth, Scorpion EXO, etc.), certified equipment (Alpinestars, Furygan, Macna, IXON), accessories (Motogadget, Oxford, GIVI, Muc-Off), motorcycle parts (DID, EK Chain, Brembo, JT Sprockets), oils and maintenance products (Bel-Ray, Motul, Motorex, Castrol), and gift vouchers. A vehicle-specific catalog search allows customers to filter by motorcycle manufacturer, year, and model.

The business model is straightforward unit-priced, one-time retail: products are priced individually with VAT included, with a minimum order of 50 RON, a 22 RON standard GLS shipping fee, free shipping above 299.99 RON, gift vouchers available in 100–1,000 RON denominations valid 12 months, and PayPo BNPL installments supported alongside cash/card on delivery and online card payment. Fulfillment is handled through GLS courier, including GLS Locker pickup and cash-on-delivery nationwide. Distribution is complemented by a single physical showroom at Str. Candiano Popescu nr. 123, Bucharest (Monday-Friday 10:00-18:00), which serves as both a sales floor and an in-store pickup point for online orders, plus registered headquarters at Str. Vasile Goldiș nr. 103, Comuna Berceni.

Customer acquisition relies on SEO, Google Ads, Facebook Ads, and email newsletter, with the customer base segmented horizontally across all motorcycle rider types (Naked, Cruiser, Sport, Touring, Enduro, Scooter, Moped) and extending into snowmobile equipment. Operations are run by a 1-10 person team, and no institutional investors, funding rounds, M&A activity, or parent-company ownership have been disclosed.

Name

Motodiscount.ro

Legal name

SC MOTODISCOUNT SRL

Website

https://motodiscount.ro

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Motodiscount.ro is a privately held Romanian e-commerce and showroom retailer of motorcycle helmets, equipment, parts, accessories, and consumables, selling over 100,000 SKUs from 100+ brands to motorcycle riders across all riding disciplines in Romania.

Ownership category

akta.pro rank

Product category

Motorcycle Equipment and Parts Retail

NAICS

Automotive Parts and Accessories Retailers (441330)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorcycle equipment retail
• Motorcycle parts and accessories
• Motorcycle helmets and gear
• Motorcycle maintenance products
• Powersports e-commerce

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Motodiscount generates revenue through direct sales of motorcycle equipment, helmets, accessories, parts, oils, and maintenance products. Sales are one-time transactions with prices including VAT. The company also sells gift vouchers (100-1000 RON) as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motodiscount.ro is a Romanian online and in-store retailer that sells branded motorcycle equipment, parts, accessories, oils/maintenance products, and gift vouchers to motorcyclists. The catalog spans more than 100,000 SKUs covering helmets, jackets, gloves, boots, protections, phone/GPS mounts, chains, bearings, engine oils, chain lubricants, and OEM parts, with vehicle-specific search and 1–7 day delivery nationwide via GLS.

Product overview

Motodiscount.ro is a Romanian motorcycle e-commerce platform founded in 2009 offering over 100,000 motorcycle-related products. The platform operates as a unified online store with physical showroom presence in Bucharest, providing a comprehensive range of motorcycle equipment and parts organized into six main product categories: Casti Moto (motorcycle helmets), Echipament Moto (motorcycle equipment including jackets, gloves, boots, protections), Accesorii Moto (accessories including phone/GPS mounts, tools, and maintenance products), Piese Moto (motorcycle parts including transmission components, brakes, suspension), Ulei si Intretinere (oils, lubricants, and maintenance products), and Voucher Cadou (gift vouchers). The product portfolio includes subcategories such as SP Connect phone cases, chain links and accessories from brands like DID and EK Chain, and greases from Bel-Ray and Motorex. The company serves all motorcycle types (Naked, Cruiser, Sport, Touring, Enduro, Dual Sport, Dirt-Track, Superbike, SuperSport, SuperMoto, Scooter, Moped) and stocks over 100 established brands including AGV, Alpinestars, Bel-Ray, Brembo, DID, GIVI, Motul, Oxford, and many others, with delivery times of 1-7 days for in-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Casti Moto (Motorcycle Helmets) Full-face, modular, and open-face motorcycle helmets from brands such as AGV, Airoh, Bell, HJC, LS2, MT Helmets, Schuberth, Scorpion EXO, and Vemar, sold to individual motorcyclists in Romania via the online store and Bucharest showroom.
• Echipament Moto (Motorcycle Equipment) Certified motorcycle apparel including textile and leather jackets, gloves, pants, boots, protections, and technical underwear, covering all riding styles for individual motorcyclists.
• Accesorii Moto (Motorcycle Accessories) Range of motorcycle accessories including supports, mirrors, signals, horns, electrical parts, protections, covers, tools, maintenance products, and phone/GPS mounts from brands such as Motogadget, Oxford, Bike-Lift, Kettenmax, Muc-Off, SP Connect, Quad Lock, RAM Mounts, SHAD, GIVI, SW-Motech, and Gilles Tooling.
• Piese Moto (Motorcycle Parts) Replacement motorcycle parts including clutch components, foot controls, jacks, electrical components, brakes, handlebars, lighting, instruments, engine parts, windshields, wheels, suspension, and transmission components from brands such as Brembo, D.I.D., EK Chain, JT Sprockets, Regina, All Balls, TRW, and SBS.
• Ulei si Intretinere (Oils and Maintenance) Motorcycle oils, lubricants, and maintenance consumables including engine oil, transmission oil, fork oil, brake fluid, chain maintenance products, air filter products, greases, copper paste, and universal lubricants from brands such as Bel-Ray, Motorex, Motul, Ipone, Castrol, and K&N.
• Voucher Cadou (Gift Vouchers) Gift vouchers redeemable on motodiscount.ro, available in denominations of 100, 200, 300, 400, 500, 600, 700, 800, 900, and 1,000 RON and valid for 12 months from purchase date; intended for individual gift-givers purchasing for motorcyclist recipients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• GLS RomaniacoreChannel Partner/ Reseller/ DistributorGLS Romania serves as the primary courier and logistics partner for Motodiscount.ro, handling package delivery across Romania. Services include standard delivery (cash or card on delivery), prepaid card payment on site, and GLS Locker parcel machine pickup options.
• PayPo (BNPL)minorChannel Partner/ Reseller/ DistributorPayPo provides Buy Now Pay Later (BNPL) payment services, allowing customers to purchase products and pay in installments. For returns, refunds are processed exclusively to PayPo Plăți Amânate IFN S.A. by canceling the financing agreement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Autodoc: Autodoc is Europe's largest online retailer of automotive and motorcycle parts and accessories, with an active Romanian storefront. While broader than Motodiscount (covering cars as well as motorcycles), it competes directly in motorcycle parts/accessories and represents the most significant incumbent competitive threat in the Romanian market.

Direct peers

• FC-Moto: FC-Moto is one of Europe's largest online motorcycle helmet, gear, and parts retailers, headquartered in Germany. It competes with the same premium-brand supplier portfolio (AGV, Alpinestars, Schuberth, etc.) and the same omnichannel DTC playbook that Motodiscount operates in Romania.
• Louis Motorrad: Louis is a major European motorcycle clothing, helmet, and accessories retailer combining a large online storefront with physical stores. Its product-mix and supplier-brand strategy closely mirror Motodiscount's premium-brand-positioned gear and accessories offering.
• RevZilla: RevZilla is a leading US-based online retailer of motorcycle gear, parts, and accessories, operating a similar direct-to-consumer e-commerce model with a vehicle-specific fitment search. It is the closest international analog to Motodiscount's motorcycle-equipment-plus-parts catalog and DTC strategy.
• ChapMoto: ChapMoto is an online motorcycle parts, accessories, and gear retailer serving North America with a similar broad catalog approach. Its positioning as a one-stop online shop for motorcycle riders is highly comparable to Motodiscount's value proposition.
• BikeBandit: BikeBandit is a US online motorcycle and powersports parts and accessories retailer carrying a deep catalog of OEM and aftermarket parts. Its parts-heavy catalog and DTC e-commerce model closely parallel Motodiscount's Piese Moto and Accesorii Moto categories.
• Helmade: Helmade is an Italian online motorcycle helmet and gear specialist focused on premium-brand helmets and accessories. It is comparable to Motodiscount's Casti Moto and Echipament Moto categories, particularly the helmet-focused premium-brand merchandising approach.
• GetGeared: GetGeared is a UK-based online motorcycle clothing, helmet, and accessories retailer carrying the same premium brand portfolio (AGV, Alpinestars, Schuberth) as Motodiscount. It is directly comparable in terms of product mix, target customer, and DTC e-commerce model.
• Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is a large US powersports e-commerce retailer spanning motorcycles, ATVs, snowmobiles, and parts/accessories. Its broad powersports catalog and omnichannel operations are directly comparable to Motodiscount's multi-segment (motorcycle/scooter/ATV) coverage.
• JP Cycles: JP Cycles is a US motorcycle parts, accessories, and gear retailer with both online and physical store operations. Its combination of parts-and-accessories breadth with a flagship showroom mirrors Motodiscount's omnichannel retail strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motodiscount

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motodiscount.ro