RE/MAX Southern Shores

What RE/MAX Southern Shores does

RE/MAX Southern Shores is a full-service residential real estate brokerage founded in 1988 and headquartered at 186 Fresh Dr, Myrtle Beach, South Carolina. Operating as an independently owned franchise office under the global RE/MAX brand, the firm serves buyers and sellers of single-family homes, condominiums, oceanfront properties, and residential lots across 12 communities in the Grand Strand region, including Myrtle Beach, North Myrtle Beach, Little River, Loris, Longs, Aynor, Galivants Ferry, Surfside Beach, Garden City, Murrells Inlet, Conway, and Pawleys Island/Litchfield.

The firm runs a web-based property search platform powered by BoldTrail, with MLS integration across regional partners including the Coastal Carolinas Association of REALTORS. The platform supports filtering by property type, beds, baths, and price (up to $15M), and exposes a "Classic Search with AI BETA" feature for AI-assisted property discovery. Adjacent modules include an online home valuation tool, financing resources, an agent directory, and downloadable Buyer's, Seller's, and Staging Guides. Identity is handled via Google and Facebook social logins, and rental application processing is offered through a Rental Beast integration. Content marketing is delivered through blog posts on Grand Strand market conditions and dedicated SEO landing pages for each service area.

Revenue is generated through traditional real estate commissions on completed buy-side and sell-side transactions, with rates negotiated individually and not publicly disclosed. The go-to-market is sales-led, relying on licensed agents (typical of franchise brokerage models) to deliver personalized buying and selling support, including remote/virtual assistance for out-of-state purchasers. Customers are predominantly individual residential buyers and sellers, with explicit positioning around three segments: first-time home buyers, vacation home seekers (often out-of-state), and investment property buyers. The firm claims top market share within its service area.

Name

RE/MAX Southern Shores

Legal name

RE/MAX Southern Shores

Website

https://movetomyrtlebeach.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Southern Shores is a residential real estate brokerage founded in 1988, serving buyers and sellers of homes, condos, and oceanfront properties across 12 communities in South Carolina's Grand Strand under the global RE/MAX franchise brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buying and selling residential properties. Agents earn commissions on completed transactions for buyers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RE/MAX Southern Shores is a full-service residential real estate brokerage operating in the Grand Strand area of South Carolina. The firm provides buyer and seller representation, property listing search via a BoldTrail-powered platform with AI-enhanced search, home valuation tools, rental application services through a Rental Beast partnership, and educational resources for buyers and sellers.

Product overview

RE/MAX Southern Shores is a full-service real estate brokerage operating as a single unified platform focused on property listing search and sales services for the Grand Strand region of South Carolina. The core offering is the Real Estate Listing Search Platform, enhanced with an AI-Enhanced Property Search beta feature, supported by agent directory services, home valuation tools, and educational resources including Seller's Guide, Buyer's Guide, and Staging Guide e-guides. Additional services include financing information, blog-based market insights, and rental application services through a Rental Beast partnership. The company serves residential property buyers and sellers across communities including Myrtle Beach, North Myrtle Beach, Little River, Loris, Longs, Aynor, Galivants Ferry, Surfside Beach, Garden City, Murrells Inlet, and Pawleys Island/Litchfield.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service buyer and seller representation for residential real estate transactions across the Grand Strand region, including single-family homes, condominiums, oceanfront properties, and residential lots. Service is delivered through licensed real estate agents and includes property search, market analysis, negotiation, and closing support.
• Real Estate Listing Search Platform Property search platform enabling users to browse homes for sale across the Grand Strand region, with filtering options for property type (Single Family, Condos), beds, baths, and price range, and an AI-enhanced search beta feature.
• Home Valuation Tool Online valuation tool allowing homeowners to estimate the value of their property, supporting the listing and pricing conversation with RE/MAX Southern Shores agents.
• Financing Services Mortgage and financing information and resources provided to home buyers to support purchase transactions.
• Rental Application Services Rental property application processing service delivered in partnership with the Rental Beast platform, allowing users to apply for rental listings with one-time application fees, soft credit checks, and 30-day application validity across participating properties.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Rental BeastminorGTM or Marketing PartnerPartnership with Rental Beast for rental application services. Allows users to request rental applications for properties through the Rental Beast platform with features including one-time application fee, soft credit check, and 30-day application validity across participating properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Century 21: Century 21 is a global real estate franchise network with independently owned offices serving residential buyers and sellers. It directly competes with RE/MAX Southern Shores for franchisee talent, agent recruitment, and brand-aware buyers in the same residential brokerage category.
• Keller Williams Realty: Keller Williams is the largest U.S. residential real estate franchise by agent count, using an agent-centric, profit-share model. Its market center structure and recruiting playbook directly parallel RE/MAX's franchise approach, making it a primary operational peer.
• eXp Realty: eXp Realty operates a cloud-based, agent-centric residential brokerage model with low fixed costs and a global agent network. Its remote model and aggressive agent-recruiting commissions make it an increasingly active competitor to franchise offices like RE/MAX Southern Shores.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a lifestyle-branded residential franchise network. It competes with RE/MAX Southern Shores for affiliated agents and consumer mindshare in lifestyle and family-oriented housing markets.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused global residential real estate brand with affiliated independent firms. In the Myrtle Beach luxury and oceanfront segment, Sotheby's affiliates directly compete with RE/MAX Southern Shores for high-end and second-home buyers.
• Coldwell Banker: Coldwell Banker is a major U.S. real estate franchise brand offering residential brokerage services through independently owned offices. It competes head-to-head with RE/MAX Southern Shores for agents, listings, and home buyers in coastal and suburban markets like the Grand Strand.
• Compass: Compass is a large U.S. residential brokerage combining tech, agent tools, and in-person service, expanding rapidly into coastal/lifestyle markets. Its tech-enabled sales-led model targets the same agents and buyers RE/MAX Southern Shores serves, making it a key competitive peer.
• Howard Hanna Real Estate: Howard Hanna is a large privately held residential brokerage operating across the Mid-Atlantic and Southeast U.S. It competes with RE/MAX Southern Shores in residential brokerage, mortgage, title, and insurance cross-sell, with overlapping agent-driven service models.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise network marketed to premium and high-net-worth segments. Its branded, high-touch service model and strong parent-brand association directly compete with RE/MAX for affluent coastal and second-home buyers.

Emerging players

• Redfin: Redfin is a tech-enabled residential brokerage and portal offering discounted commission structures and digital self-service tools. It represents the emerging model that pressures traditional brokerages like RE/MAX Southern Shores on commission rates and consumer expectations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/REMAXrocks
• Facebookfacebook.com/REMAXSouthernShores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Southern Shores