Sole365

What Sole365 does

Sole365 is the supermarket brand of AP Commerciale S.r.l., an Italian private limited company headquartered in Naples and operating as part of the Megamark group and the Selex buying group. The chain operates 80+ directly owned supermarkets exclusively across the Campania region of Southern Italy, with more than 4,000 employees and an active expansion program that added or announced seven new stores in the first half of 2026 alone. Its core proposition is the Every Day Low Price (EDLP) philosophy, positioned as the first regional chain in Southern Italy to abandon promotional flyers and time-limited offers in favor of consistent year-round pricing, anchored by the registered 'Spesa Difesa®' program with Selex private-label products.

The digital stack extends the in-store experience through three proprietary components: CosìComodo (an online grocery platform at sole365.cosicomodo.it with home delivery and click-and-collect plus cold-chain logistics), the Sole365 mobile app on iOS and Android (built on the LoyalGuru loyalty platform), and the Club365 loyalty program with the 'Raggi di Sole' (Sun Rays) currency, three status tiers (Alba, Splendore, Zenit), an 'Invita un Amico' referral mechanic, and personalized coupon delivery. The website itself runs on WordPress with no public API or developer portal, and AI/ML capability is limited to basic purchase-history-based product recommendations inside the Club365 app.

Sole365's revenue model is overwhelmingly retail-driven: in-store supermarket sales form the primary stream, supplemented by online grocery via CosìComodo, promotional and coupon-based marketing through Club365, and private-label sales under Selex's Spesa Difesa® program. Pricing is unit-based EDLP across all stores; free home delivery is offered above €30 (€2.50 below), and loyalty status tiers gate discount access. The customer base is fragmented across Campanian families and individuals, with health-conscious shoppers, digital-first users, and corporate/institutional meal-voucher buyers identified as secondary segments. The company also operates the La Speseria sub-brand and the Civì365 in-store hospitality concept, and maintains a high-trust local profile through partnerships with AIRC, Ogyre, SpesaSospesa.org, Fondazione Pancrazio, and the University of Naples.

Name

Sole365

Legal name

AP Commerciale S.r.l.

Website

https://sole365.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sole365 is the supermarket brand of AP Commerciale S.r.l., operating 80+ stores and 4,000+ employees across Italy's Campania region under an Every Day Low Price model, complemented by the CosìComodo online grocery platform and the Club365 mobile loyalty program serving regional families.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Food and Beverage Retailers (445), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Grocery retail chain
• Everyday low price
• Online grocery delivery
• Fresh produce supermarket
• Loyalty program app

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Store Retail Sales: Primary revenue from physical supermarket sales across 80+ stores in Campania; full assortment including fresh produce, meat, fish, bakery, deli, wine, organic, gluten-free, prepared meals; sales counted via cash and 'buoni pasto' (meal vouchers).
2. Online Grocery Sales via CosìComodo: E-commerce revenue through the CosìComodo platform; home delivery (free over €30 spend, €2.50 below) and click-and-collect at the Via Argine (Naples) store; online orders eligible to earn Club365 'Raggi di Sole' points after delivery.
3. Promotional and Coupon-Based Marketing Programs: Discount coupons distributed via the Club365 app to drive incremental sales, particularly for 'Prodotti Novità' (new product launches) and around store openings; status-tiered discount access.
4. Private-Label Retail (Selex Brand): Sale of Selex-branded products (food and household) via the 'Spesa Difesa' (Defended Shopping) program, offering guaranteed low prices on hundreds of private-label SKUs year-round.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sole365 operates a chain of more than 80 supermarkets across the Campania region of Southern Italy, selling groceries, fresh produce, meat, fish, bakery, deli, wine, organic and gluten-free products under an Every Day Low Price (EDLP) philosophy. The retail offering is complemented by the CosìComodo online grocery shopping service with home delivery and click-and-collect, the Sole365 mobile app, and the Club365 loyalty program that converts purchases into 'Raggi di Sole' points with tiered status benefits.

Product overview

Sole365 is a unified retail brand operated by AP Commerciale S.r.l., combining physical supermarket stores with a digital services stack. The core product is the in-store grocery experience delivered through standardized departments (Reparti) — Salumeria, Macelleria, Frutta e Verdura, Enoteca, Prodotti senza glutine, Biologico, Pescheria, Panetteria and Cucina — alongside the Every Day Low Price (EDLP) pricing philosophy. The offering is extended digitally by CosìComodo, the online grocery delivery/pickup service accessible via sole365.cosicomodo.it; by the Sole365 mobile app, which powers the Club365 loyalty program (with tiers Alba, Splendore and Zenit based on accumulated "Raggi di Sole"); by the Spesa Difesa® initiative run jointly with Selex group private-label products; and by the in-store hospitality concept Civà365. La Speseria is operated as a related sub-brand under the same AP Commerciale parent.

Differentiator

Problem solved

Functional benefit

Brands

• La Speseria: Secondary retail brand operated alongside Sole365 by AP Commerciale S.r.l., jointly mentioned in the company's official Social Media Policy.
• Spesa Difesa
• CosìComodo
• Club365

Products and services

• Sole365 Supermarket Chain Network of more than 80 directly operated supermarkets across Campania (Naples, Avellino, Caserta, Salerno, Benevento) selling groceries, fresh produce, meat, fish, bakery, deli, wine, organic and gluten-free products under an Every Day Low Price model that guarantees low prices 365 days a year.
• CosìComodo Online Grocery Shopping Online grocery ordering platform at sole365.cosicomodo.it allowing customers to schedule home delivery or click-and-collect at the Via Argine (Naples) store, with cold-chain logistics preserving frozen and fresh items during delivery; free delivery on orders over €30.
• Club365 Loyalty Program Free mobile loyalty program accessible via the Sole365 app; members earn 1 'Raggio di Sole' per euro spent, progress through tiers (Alba, Splendore at 300 Raggi, Zenit at 1,000 Raggi), and receive personalized coupons, Prodotti Novità early access, and Invita un Amico referral rewards of 50 Raggi per friend.
• Sole365 Mobile App Official mobile application available on Apple App Store (id6484268616) and Google Play (com.loyalguru.customerSole365); serves as the Club365 enrollment gateway, loyalty card for Raggi di Sole accumulation, coupon redemption, and store-locator.
• Spesa Difesa® Branded initiative run jointly with Gruppo Selex offering guaranteed low prices year-round on hundreds of Selex private-label SKUs (food and household), signaled in-store via dedicated shelf-stoppers to help customers identify participating products.

Quantifiable outcome

• 5th consecutive year winning 'Miglior Reparto Ortofrutta d'Italia' at CX Store Award
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship, minor and moderate.

• Fondazione AIRC (Associazione Italiana per la Ricerca sul Cancro)coreGTM or Marketing PartnerMulti-year charity partnership where Sole365 donates a fixed amount per kilogram of selected seasonal produce sold (e.g., €0.50/kg of apricots and cherries). Promotions span multiple months (May for albicocche, June for ciliegie, October for radicchio) and feature across editorial content, social media and in-store signage. In 2025 the partnership collected significant sums and was renewed/expanded for 2026.
• OgyrecoreStrategic or Co-development PartnerRenewed 22 April 2024 for two additional years. Implements the Fishing For Litter program where local fishermen collect marine litter during their regular fishing operations. Collected 1,000 kg of marine litter from the Mediterranean in 2023; new target of 4,000 kg by 2025 starting from the Port of Salerno.
• Selex (Gruppo Selex)flagshipStrategic or Co-development PartnerHistorical commercial partnership enabling the Spesa Difesa® program: Selex commits to lowering prices on hundreds of private-label SKUs (food and household), letting Sole365 guarantee consistently low prices year-round. Dedicated in-store shelf-stoppers signal Spesa Difesa® products to consumers.
• SpesaSospesa.orgcoreGTM or Marketing PartnerCharity partnership in its second consecutive year (as of 2026). Customers add 'suspended shopping' donations at checkout; in 2026 raised over €200,000 and donated 402,470 meals to families in need in Campania. Sole365 also adopted the Gardens of Piazza Mercadante in Naples through this partnership.
• Fondazione PancraziominorGTM or Marketing PartnerEducational partnership running the '5 Colori' project: brings nutritionists into schools and Sole365 stores to teach children about the colors of healthy eating (White, Yellow/Orange, Red, Green, Blue/Purple). Includes in-store activities and school-based laboratories.
• Dipartimento di Agraria (University)moderateStrategic or Co-development PartnerAcademic partnership with the university's Department of Agriculture focused on advanced training in Mediterranean Diet principles, food waste reduction ('Zero Sprechi in Cucina' project), and the 'Angolo Mediterraneo' concept positioning stores as Mediterranean Diet destinations.
• Megamark GroupflagshipStrategic or Co-development PartnerParent/partnership affiliation: Sole365 is 'parte del gruppo Megamark' (part of the Megamark group). The Megamark network includes affiliated Sole365-branded stores that participate in the CLUB365 loyalty program.
• Loyal Guru (mobile loyalty platform)moderateTechnology or IntegrationTechnology partner providing the loyalty platform powering the Sole365 mobile app and CLUB365 program. Android package name 'com.loyalguru.customerSole365' indicates the platform is integrated under the LoyalGuru product line.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Others

• Selex Gruppo Commerciale: Italian buying group of which Sole365's parent AP Commerciale is an associate ('socia'). Not a direct competitor but a strategic supplier and peer in the sense that other Selex-affiliated banners (e.g., Famila, Alì, Megamark) operate comparable regional supermarket models with shared private-label sourcing.

Direct peers

• Conad - Consorzio Nazionale Dettaglianti: Italy's largest grocery retailer with thousands of affiliated stores nationwide, offering a wide assortment of food and household goods. Directly comparable to Sole365 as a multi-format supermarket operator serving Italian families with both private label and branded products.
• Eurospin: Italy's leading domestic hard-discount chain, competing on value pricing and own-brand assortment. Highly comparable to Sole365's EDLP value proposition, though Eurospin operates with a leaner discount format rather than full-service departments.
• Coop Italia: Italy's largest consumer cooperative and grocery retailer, with hundreds of hypermarkets and supermarkets nationwide. Comparable as a full-line Italian supermarket operator with strong private-label presence and loyalty programs ( Coop points).
• Lidl Italia: German hard-discounter operating 700+ stores across Italy with a strong value proposition and expanding fresh assortment. Directly comparable to Sole365's EDLP value positioning, though Lidl's supply chain scale and global purchasing power represent a structural cost advantage.
• MD (S.p.A.): Italian hard-discount chain with 800+ stores across Italy, focused on low prices and essential assortment. Closely comparable to Sole365's value-led EDLP positioning, particularly in Southern Italy where both brands compete for the price-conscious family shopper.
• Esselunga: Major Northern Italian supermarket chain renowned for premium quality, fresh produce, and best-in-class private label. Comparable to Sole365 in its emphasis on fresh departments and own-brand depth, though Esselunga is more digitally mature and operates almost exclusively in Northern Italy.
• Bennet: Italian hypermarket and supermarket chain with 70+ stores primarily in Northern Italy, owned by Bennet S.r.l. Comparable to Sole365 as a regional Italian supermarket operator with strong emphasis on fresh produce and private-label brands.
• Decò Italia: Italian regional supermarket banner under Gruppo Arena, operating across Southern Italy (Sicily, Calabria, Campania). Closely comparable to Sole365 as a Southern Italian regional supermarket with strong local identity, full fresh departments, and multi-format footprint.

Broad incumbents

• Carrefour Italia: French multinational retailer's Italian subsidiary operating hypermarkets, supermarkets and convenience stores nationwide. Comparable as a multi-format Italian grocery operator, though Carrefour Italia serves a broader geographic footprint and a wider price-tier spectrum than Sole365.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sole365
• Facebookfacebook.com/sole365
• LinkedInlinkedin.com/company/sole365
• Instagraminstagram.com/sole365supermercati
• TikToktiktok.com/@sole365
• Xx.com/Sole_365

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sole365