Advisor Legacy

What Advisor Legacy does

Advisor Legacy is a privately held professional services and platform firm based in Troy, Michigan, founded in 2004, that delivers a vertically integrated suite of services to independent and broker-dealer-affiliated financial advisors. The company's offerings span eight service lines organized around a "Build, Live, and Leave" framework: business valuations (Standard at $1,295, Plus at $1,595, and retainer-based Specialty Valuations), practice management coaching (Executive at $1,500/month, Operations at $2,500/month, NextGen/Advisor Growth at $1,000/month, Support Team at $650/month), deal support for M&A (Standard at $5,995, Premium at $5,995 + 1% of sales price, NextGen at $12,995), continuity planning under the PracticeProtect brand ($1,495-$2,995), legal and entity support (employment/practice interest agreements $1,995-$3,995; entity formation $4,250-$8,995), lending and escrow facilitation, and the LegacyChoice managed practice sales marketplace with a free Essential tier and a $19/month Elite membership. The company's proprietary intellectual property consists of the Legacy Firm™ Maturity Model across five dimensions (Structural Independence, Leadership Depth, Enterprise Value, Lifestyle Alignment, Continuity Design), an Earnings-Based valuation methodology that blends market-based and discounted-earnings analysis, and the MaxVal Predictor projection tool.

Advisor Legacy monetizes through a hybrid of episodic transactions (valuations, deal support, continuity and legal documents) and recurring subscriptions (coaching tiers, Elite membership), augmented by transaction-fee and percentage-of-deposit revenue on escrowed sales. Go-to-market is primarily sales-led via booked consultation calls (M&A Services Call and Coaching Services Call), supplemented by self-serve HubSpot purchase flows, free online assessments (Legacy Firm, Practice Health, Buyer Readiness), content marketing (podcast, webinars, white papers, blog), and dedicated broker-dealer purchase links across nine BD partners. Distribution relies on direct sales and channel/partner integrations with lenders (Live Oak Bank, Oak Street Funding, PPC Loan), an escrow law firm (Kotz Sangster Wysocki), and a designated Ameriprise Guardian Practice (CornerStone Financial Group); all services are delivered in-house by a team of approximately 20 professionals with credentials including CFP, CLU, CRPC, CPA/ABV, CVA, AAMS, CMFC, and APMA.

The company's primary customer segments are independent financial advisors/RIAs, broker-dealer-affiliated advisors, practice buyers and acquirers, lenders supporting advisory practice transactions, and NextGen/successor advisors. According to the company's homepage, Advisor Legacy has guided 2,000+ independent advisors and facilitated $15B+ in advisory firm M&A and succession transactions across more than 20 years in practice. Tech differentiation is limited to the LegacyChoice marketplace platform and proprietary valuation frameworks; the operating technology stack is standard SaaS (HubSpot CRM, Zoom, Stripe, DocuSign) with no AI/ML components or proprietary algorithmic models disclosed.

Name

Advisor Legacy

Legal name

Advisor Legacy

Website

https://advisorlegacy.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Advisor Legacy is a Troy, Michigan-based professional services firm that delivers valuations, coaching, deal support, and continuity planning exclusively to independent and broker-dealer financial advisors, built around its proprietary Legacy Firm™ framework and LegacyChoice practice sales marketplace.

Ownership category

akta.pro rank

Product category

Financial Advisory Practice Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sell-Side M&A Advisory (FSAEAGAA)

akta.pro secondary industry

Fairness Opinions & Independent Financial Advice (BPAHAOAF)

Keywords

• Business valuation services
• Practice management coaching
• Mergers acquisitions advisory
• Continuity planning services
• Succession planning consulting

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Valuation Services: Business valuations for financial advisory practices. Includes standard Business Valuation ($1,295) for AUM-based practices, Business Valuation Plus ($1,595) for annuity/insurance-heavy practices, and Specialty Valuations (custom/retainer). Delivered as a one-time service with a PDF report and coaching call.
2. Practice Management Coaching: Recurring coaching subscriptions for financial advisors. Executive Coaching at $1,500/month, Operations Coaching at $2,500/month, and NextGen/Advisor Growth Coaching at $1,000/month. Each includes bi-weekly sessions, group coaching, annual valuation, and LegacyChoice Elite membership.
3. Deal Support: Transaction support services for advisory practice M&A. Deal Support (standard) at $5,995 flat fee; Deal Support Premium at $5,995 + 1% of sales price; NextGen Deal Support at $12,995 flat fee. Multiple buyer agreements and stock sale structures add incremental fees.
4. Continuity / PracticeProtect: Continuity planning agreements. PracticeProtect at $2,195; PracticeProtect Plus at $2,995 (includes valuation); PracticeProtect Guardian at $1,495 (for Ameriprise advisors). One-time or episodic purchases.
5. Legal Support: Attorney-prepared employment agreements ($1,995 flat fee) and practice interest agreements ($2,995 flat fee), or bundled at $3,995. Sold as one-time document services.
6. Entity Support: Entity formation packages. Solo at $4,250, Partner at $6,995, Team at $8,995. One-time fees for entity formation, coordination, and consultation calls.
7. LegacyChoice Memberships: Essential membership (free) for buyers accessing practice listings; Elite membership at $19/month providing buyer profile, bidding access, monthly coaching, and service discounts ($200 off valuations, $300 off continuity plans).
8. Loan Escrow Service: Escrow service for advisory practice transactions with conditional payments. $2,500 base fee plus percentage of deposit (0.16% for $500K, 0.14% for $1-2M, 0.12% for $2-3M, 0.10% for $3M+). One-time per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels15 records

Core offering

Advisor Legacy is a coaching, consulting, and transaction-support firm that helps independent financial advisors build, operate, and transition advisory practices. It sells financial-advisor business valuations, recurring practice-management coaching (executive, operations, NextGen, and support team), structured M&A deal support, continuity planning (PracticeProtect), legal agreements, entity formation, lending and escrow support, and the LegacyChoice practice-sales marketplace. Its buyers are independent RIAs, broker-dealer-affiliated advisors, practice acquirers, and lenders supporting practice transactions, with all services priced as fixed fees, monthly subscriptions, or success-fee structures rather than as software.

Product overview

Advisor Legacy is a coaching, consulting, valuation, continuity, and transition-support firm for independent financial advisors, RIAs, broker-dealer affiliated advisors, practice buyers and sellers, and lenders. The company does not offer a unified software platform; its offering is a portfolio of service lines organized around the Build, Live, and Leave framework. Core service lines include: (1) Valuations — Business Valuation ($1,295), Business Valuation Plus ($1,595), and Specialty Valuation (retainer-based) for AUM-based, annuity/insurance-blended, and legally complex practices respectively; (2) Practice Management Coaching — Executive Coaching ($1,500/month), Operations Coaching ($2,500/month), Advisor Growth/NextGen Coaching ($1,000/month), and Support Team Coaching ($650/month); (3) Deal Support — Deal Support ($5,995), Deal Support Premium ($5,995 + 1% of sales price), and NextGen Deal Support ($12,995) for buy/sell transactions and internal successions; (4) Continuity — PracticeProtect ($2,195), PracticeProtect Plus ($2,995), and PracticeProtect Guardian ($1,495) for Ameriprise advisors; (5) LegacyChoice Platform — a managed practice sales marketplace with Essential (free) and Elite ($19/month) membership tiers; (6) Entity Support — Solo ($4,250), Partner ($6,995), and Team ($8,995) entity formation packages; (7) Lending and Escrow Support — lending partner matching and loan escrow services via Kotz Sangster Wysocki; (8) Legal Support — Employment Agreement ($1,995), Practice Interest Agreement ($2,995), and bundle ($3,995); and (9) Free tools including a Valuation Calculator, Legacy Firm Assessment, Practice Health Assessment, and Buyer Readiness Assessment. Additionally, Advisor Legacy provides a free Resource Library, webinars, white papers, podcast, and FAQs as educational content.

Differentiator

Problem solved

Functional benefit

Brands

• LegacyChoice: A managed practice sales platform built exclusively for independent financial advisors, featuring independent valuations, a vetted buyer network, and support for both buyers and sellers through the acquisition process.
• Legacy Firm
• PracticeProtect
• PracticeProtect Plus
• PracticeProtect Guardian

Products and services

• Business Valuation Award-winning valuation service for AUM-based financial advisory practices (70%+ of revenue from AUM). Delivers a detailed PDF valuation report with a fair market value estimate, peer-based metrics analysis, MaxVal Predictor projection, key value drivers, and a 45-minute coaching call. Priced at $1,295.
• Business Valuation Plus Expanded valuation service for practices with more than 30% of revenue from annuity and/or insurance products alongside AUM. Uses the proprietary Earnings-Based Approach to capture value across all revenue lines. Includes a detailed PDF report covering fair market value, revenue mix, earnings-based value, future potential, peer benchmarks, profitability analysis, and a 45-minute coaching call. Priced at $1,595.
• Specialty Valuation Certified business appraisal for complex legal, tax, and dispute scenarios including divorce, estate planning, IRS reviews, shareholder disputes, FINRA disputes, CPA firm valuations, OSJ/branch values, and multi-entity situations. Includes in-depth financial review, goodwill analysis, expert witness testimony, and litigation preparation support. Operates on a retainer basis with custom engagement scoping.
• Executive Coaching Recurring one-on-one coaching subscription for practice owners and senior leaders focused on vision, leadership, decision-making, and accountability. Includes bi-weekly 1:1 coaching sessions, peer group coaching, annual business valuation, LegacyChoice Elite membership, and quarterly leadership update meetings. Priced at $1,500/month.
• Operations Coaching Recurring coaching subscription for firms needing stronger systems, repeatable processes, clearer roles, and a more consistent client experience. Covers client segmentation, service model design, workflows, capacity management, and scalability planning; Operations Coaching Plus adds hands-on implementation meetings and weekly recap. Priced at $2,500/month.
• Advisor Growth Coaching (NextGen Coaching) Recurring coaching subscription for NextGen and emerging advisors to build producer habits, improve business development, and grow into larger roles. Covers prospecting, centers of influence, niche marketing, sales skills, referrals, and accountability. Priced at $1,000/month.
• Support Team Coaching Recurring coaching subscription for support staff and team members to develop critical skills that drive performance and growth. Includes employee development, performance management, accountability, and quarterly leadership reviews. Priced at $650/month.
• Deal Support Structured M&A support for advisors who have completed a valuation and negotiated deal terms but need professional guidance to formalize and close the transaction. Includes term sheet, attorney-prepared asset purchase agreements, and M&A expert meeting. Priced at $5,995 flat fee.
• Deal Support Premium Hands-on M&A support for complex advisory transactions with strategic negotiation, deal structuring, and expert guidance from start to close. Includes award-winning valuation, up to 6 M&A expert meetings, executive transition coaching, and legal agreement coordination. Priced at $5,995 + 1% of sales price at closing; recommended for transactions over $3 million.
• NextGen Deal Support Expert M&A support for internal advisor successions combining deal structuring with coaching to ensure smooth ownership transitions. Includes practice valuation, buyer earnings model, 4 M&A expert meetings, 2 transition coaching meetings, and attorney-prepared asset purchase agreements. Priced at $12,995 flat fee.
• PracticeProtect Continuity planning service for advisors who already have a continuity partner in place. Provides an attorney-drafted Continuity Agreement, Buy-Sell Agreement, or Guardian Agreement plus a free 30-minute consultation. Priced at $2,195.
• PracticeProtect Plus Continuity planning service that bundles a formal agreement with a business valuation. Includes choice of Continuity Agreement, Buy-Sell Agreement, or Guardian Agreement drafted by an attorney plus the award-winning Business Valuation. Priced at $2,995.
• PracticeProtect Guardian Continuity solution exclusively for Ameriprise Financial advisors without a designated successor. Provides a Guardian Plan Agreement with a designated Ameriprise guardian practice (CornerStone Financial Group), the award-winning Business Valuation, and practice sale/transition support by Advisor Legacy. Priced at $1,495.
• LegacyChoice Practice Sales Platform Managed practice sales marketplace built exclusively for independent financial advisors. Connects vetted sellers with qualified buyers through a structured, confidential process including independent valuations, buyer screening, competitive bidding, and M&A guidance from listing to close. Accessible at advisorlegacysales.com.
• LegacyChoice Essential Membership Free membership tier for practice buyers on the LegacyChoice marketplace. Includes notifications of new practice listings, access to practice details, ability to express interest, and access to webinars, articles, and white papers.
• LegacyChoice Elite Membership Paid membership tier for active practice buyers on the LegacyChoice marketplace at $19/month. Includes an Elite Buyer Profile visible to sellers, ability to bid on practices, eligibility for the seller interview process, monthly peer-to-peer group coaching, $200 discount on business valuations, and $300 discount on continuity plans.
• Entity Support Entity formation and restructuring support for advisory firms offered in three tiers — Solo ($4,250) for single-owner entities, Partner ($6,995) for two-owner partnerships, and Team ($8,995) for multi-owner firms. Includes entity documents, S-Corp election preparation, state registration and EIN application, and consultation calls.
• Lending Support Service that connects buyers with lending partners specializing in advisory practice acquisitions. Preferred lending partners include Live Oak Bank, Oak Street Funding, and PPC Loan. Provides pre-qualification guidance, lender matching via inquiry form, and a free financing guide.
• Loan Escrow Service Third-party escrow service for advisory practice transactions with conditional/structured payment structures. Delivered with partner law firm Kotz Sangster Wysocki, P.C. as escrow agent. Fees are $2,500 base plus percentage of deposit, scaled from 0.16% for $500K down to 0.10% for $3M+. Funds are held in an IOLTA account.
• Legal Support (Advisor Agreements) Attorney-prepared agreements for advisory firms covering Employment Agreement ($1,995 flat fee), Practice Interest Agreement ($2,995 flat fee), and a bundled Advisor Agreements Bundle ($3,995 flat fee). Covers client relationships, roles, ownership, equity, non-competes, confidentiality, damages, and exit provisions.

Quantifiable outcome

• 2,000+ independent advisors guided on the Legacy Firm journey
• +3 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Kotz Sangster Wysocki, P.C.coreImplementation/ SI/ Consulting PartnerKotz Sangster Wysocki is Advisor Legacy's partner law firm serving as the escrow agent for advisory practice transactions with conditional payments. The firm has extensive experience in financial services, succession planning, and business ownership transition. Attorney J. Sternberg is the contact for legal services inquiries referred by Advisor Legacy.
• CornerStone Financial Group (Ameriprise)coreChannel Partner/ Reseller/ DistributorCornerStone Financial Group serves as the designated Guardian Practice for Advisor Legacy's PracticeProtect Guardian solution — exclusively for Ameriprise Financial advisors without a successor. CornerStone steps in to service and support clients and staff following a triggering event (death, illness, or disability), while Advisor Legacy handles the sale and transition.
• Advisors ExcelminorChannel Partner/ Reseller/ DistributorAdvisors Excel is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website. Affiliated advisors can access valuations through a dedicated HubSpot form.
• Ameriprise FinancialminorChannel Partner/ Reseller/ DistributorAmeriprise Financial is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website. Also the platform for PracticeProtect Guardian.
• CambridgeminorChannel Partner/ Reseller/ DistributorCambridge is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website.
• CeteraminorChannel Partner/ Reseller/ DistributorCetera is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website.
• 1847 FinancialminorChannel Partner/ Reseller/ Distributor1847 Financial is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website.
• OsaicminorChannel Partner/ Reseller/ DistributorOsaic is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website.
• Wells Fargo FiNetminorChannel Partner/ Reseller/ DistributorWells Fargo FiNet is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website.
• Raymond JamesminorChannel Partner/ Reseller/ DistributorRaymond James is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website.
• Saxony SecuritiesminorChannel Partner/ Reseller/ DistributorSaxony Securities is a broker-dealer partner with dedicated business valuation and Business Valuation Plus purchase links on Advisor Legacy's website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S. and provides transition, consulting, and continuity resources to its affiliated advisors. It competes broadly with Advisor Legacy for the attention and transition budget of independent and broker-dealer advisors.
• Cetera Financial Group: Cetera is a major independent broker-dealer network that offers in-house practice consulting, succession, and transition support to its affiliated advisors. It overlaps with Advisor Legacy on broker-dealer-advisor valuation and continuity services.
• Focus Financial Partners: Focus Financial Partners is a large aggregator of independent advisor firms and provides transition, M&A, and consulting support as part of its affiliation model. As a broad incumbent, it competes with Advisor Legacy for succession and acquisition advisory mandates from breakaway and retiring advisors.
• EisnerAmper (Practice Management Group): EisnerAmper's practice management group provides accounting, valuation, M&A, and consulting services to financial advisory firms. It competes with Advisor Legacy in valuations, deal support, and broader advisory-firm consulting.

Direct peers

• tru Independence: tru Independence provides business consulting, M&A advisory, and back-office support to independent RIAs and breakaway advisors. It overlaps directly with Advisor Legacy's consulting, succession, and practice-transition services for independent advisors.
• FP Transitions: FP Transitions is one of the most established M&A advisory, valuation, and consulting firms serving financial advisors and RIAs. It directly competes with Advisor Legacy across practice valuations, succession planning, and buyer-seller matchmaking in the same independent-advisor vertical.
• Carson Coaching (Carson Group): Carson Coaching delivers business and practice-management coaching to financial advisors and is one of the most recognized coaching brands in the industry. It overlaps directly with Advisor Legacy's coaching subscriptions and operational consulting for advisors.
• PracticeLab: PracticeLab provides consulting, coaching, and strategic planning services specifically to financial advisors and wealth management firms. It is a direct competitor in advisor business consulting and practice growth.
• Sanctuary Wealth: Sanctuary Wealth partners with high-net-worth advisors, providing succession, acquisition, and consulting support for breakaway and growth-oriented practices. It competes with Advisor Legacy on the practice-sale / transition side of the market.

Others

• Oak Street Funding: Oak Street Funding is both a lending partner of Advisor Legacy and an independent provider of acquisition financing for RIAs and insurance practices. It is an adjacent ecosystem participant whose lending activity complements or substitutes for Advisor Legacy's lending-referral services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/advisor_legacy
• YouTubeyoutube.com/@advisorlegacy5424
• Facebookfacebook.com/AdvisorLegacy
• LinkedInlinkedin.com/company/advisor-legacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advisor Legacy