H-TRAINING

What H-TRAINING does

H-TRAINING, operating under the H-Suite brand since 2023, is a privately held Irish coaching, training, and consultancy boutique headquartered in Cork with operations extending to Dublin. Founded in 1989 by Helen Hourican, the firm was rebranded in 2023 under the leadership of Managing Director Ciarán Hourican into four interconnected service pillars: H-Strategy with OKRs, H-Coaching, H-Recruitment, and H-Training. The company serves both individual consumers (interview preparation, career coaching, life coaching, executive coaching) and enterprise clients (leadership development, sales training, group interview training, strategic consultancy) across Ireland's public sector and private multinational ecosystems. Noteworthy clients referenced include Google, Twitter, McAfee, NetApp, PayPal, HSE, An Garda Síochána, Tusla, and Kerry Group.

The company's underlying technology stack is modest and standard for a professional services firm: an e-learning platform delivering video content and online classroom sessions for ILM-certified programmes, paired with ThriveCart and Stripe for payments and Calendly for self-serve session booking. Coaching delivery occurs primarily via Zoom video call, with in-person training available in Cork and Dublin. ILM (Institute of Leadership & Management) Level 5 certifications provide externally validated credentialing across coaching and leadership programmes, including the January 2024 launches of the Certificate in Effective Workplace Coaching & Mentoring and Certificate in Leadership & Management (QQI Level 6 equivalent).

H-TRAINING's business model operates through four revenue streams: one-to-one coaching at €160/hour and structured leadership packages ranging from €2,500 to €6,150; customised group training programmes delivered to organisations; ILM-certified online programmes priced €600-€1,200; and tailored recruitment services. Go-to-market is sales-led and community-led, combining direct Calendly bookings for individuals, consultation-driven enterprise sales, and a strong referral network anchored in long-standing public sector relationships. The firm is bootstrapped, founder-owned, and operates with 1-10 employees from a co-working arrangement at Republic of Work in Cork.

Name

H-TRAINING

Legal name

H-Training

Website

https://htraining.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

H-TRAINING (H-Suite) is a privately held Cork-based coaching, training, and consultancy boutique founded in 1989, serving Irish individuals and enterprises with interview preparation, executive coaching, leadership development, sales training, and ILM-certified online programmes across public and private sectors.

Ownership category

akta.pro rank

Product category

Professional Coaching and Training Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Learning & Development (L&D) & Training Management (EDABAIAC)

akta.pro secondary industry

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

Keywords

• Executive coaching services
• Leadership training programmes
• Competency-based interview coaching
• Career coaching services
• Corporate training consultancy

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. One-to-One Coaching Services: Individual coaching sessions for career development, interview preparation, executive leadership, and life coaching. Delivered via video call or in-person. Revenue generated per session at fixed rates.
2. Leadership Coaching Packages: Structured coaching programmes with multiple sessions (Core 6-session package, Deep Transformational 10-session package). Premium pricing with corporate/funded rates available.
3. Group Training Programmes: Customised training programmes for organisations including leadership development, competency-based interview training, sales training, and team development. Delivered to groups at all levels.
4. Online E-Learning Programmes: Self-paced and instructor-led online courses certified by ILM. Learners pay per programme with payment plan options available. Revenue recognised per course enrolment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

H-Training, now operating as H-Suite, provides professional coaching, training, and consultancy services organised into four pillars: H-Coaching (one-to-one executive, career, interview, and life coaching), H-Training (group programmes in leadership, management, sales, and competency-based interview training), H-Recruitment (tailored recruitment support), and H-Strategy (OKR-based strategic advisory). It serves both individual consumers seeking personal career and interview preparation and enterprise clients (multinationals, Irish SMEs, and government bodies) requiring leadership development, sales training, and strategic consulting, with ILM Level 5 / QQI Level 6 certified online programmes supplementing its in-person and live delivery.

Product overview

H-Suite (formerly H-Training) is a unified coaching, training, and consultancy platform organised around four interconnected pillars: H-Strategy with OKRs (strategic goal-setting), H-Coaching (executive, performance, and one-to-one coaching), H-Recruitment (tailored recruitment services), and H-Training (group training programmes). The platform serves both individuals (offering interview coaching, career coaching, life coaching, and online learning programmes) and organisations (providing leadership development, sales training, group interview training, and strategic consultancy). Key programmes include the Future Masters Certificate in Coaching, Leadership & Management Programme, Sales Training, and Young Leaders Programme—all accredited through ILM/QQI. The portfolio ranges from high-stakes executive coaching engagements to structured e-learning courses and group training workshops, unified by a competency-based approach spanning public sector, private sector, and SME clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.9 out of 5 Google rating based on verified client reviews
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ILM (Institute of Leadership & Management)coreStrategic or Co-development PartnerLong-standing certification partnership with ILM for leadership and management programmes. H-Training delivers ILM-certified programmes including Certificate in Coaching & Mentoring (Level 5) and Leadership & Management programmes. ILM certification provides internationally recognised credentials for programme graduates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WorkBoard: OKR strategy and platform provider for enterprise goal-setting and strategy execution. Closely comparable to H-Suite's H-Strategy with OKRs service line, though WorkBoard pairs consulting with a proprietary technology platform.
• Perdoo: OKR and strategy execution platform serving SMEs and enterprises. Comparable to H-Suite's H-Strategy offering with similar target customer profile, differentiated by technology-led delivery model versus H-Suite's consulting-led approach.
• BetterUp: Enterprise digital coaching platform combining 1:1 coaching with AI-driven development tools. Comparable to H-Suite's executive and leadership coaching offerings, but delivered through a technology-enabled platform serving global enterprise clients.
• CoachHub: Digital coaching platform offering scalable 1:1 coaching to enterprise clients across geographies. Directly comparable to H-Suite's executive and leadership coaching value proposition, differentiated by technology-led delivery and broader geographic reach.

Broad incumbents

• Dale Carnegie Training: Global training organisation offering personal development, leadership, and sales training programmes. Closely comparable to H-Suite's H-Training pillar across both individual and enterprise segments, particularly in sales training and professional development content.
• Korn Ferry: Large global executive search and leadership development firm with significant coaching and assessment practices. Overlaps with H-Suite's executive coaching and leadership development offerings, but operates at enterprise scale across multiple geographies and integrates talent acquisition as a core line of business similar to H-Suite's H-Recruitment pillar.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering executive coaching, assessments, and training programmes. Comparable to H-Suite's executive coaching and leadership programme offerings, with overlap in competency-based development methodologies.
• DDI (Development Dimensions International): Global leadership development firm specialising in assessment, selection, and training programmes. Comparable to H-Suite's competency-based interview training and leadership development offerings for enterprise clients.
• FranklinCovey: Global leader in leadership development and training with multi-decade brand presence. Comparable to H-Suite's H-Training pillar through leadership and management programmes delivered to enterprise clients, though FranklinCovey operates at far greater scale and offers broader content libraries.

Regional players

• Cpl Resources: Major Irish recruitment and talent solutions firm. Comparable to H-Suite's H-Recruitment pillar given shared Irish market focus and enterprise customer base, though Cpl operates at significantly greater scale and breadth across multiple sectors and geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/htrainingcork
• Facebookfacebook.com/HTraining
• LinkedInlinkedin.com/company/h-training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H-TRAINING