AF New York
- Company typePrivate
- Founded1922
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
AF New York firmographics
Firmographics- Name
- AF New York
- Legal name
- AF | New York Inc.
- Website
- https://afnewyork.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AF New York industry classification
Industry- Product category
- Architectural Bathroom Fixtures
- NAICS
- Interior Design Services (54141)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
- akta.pro secondary industries
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where AF New York is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AF New York business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Distribution of Fixtures: AF New York operates as a wholesale distributor of fine faucets and fixtures for bathrooms and kitchens, representing over 100 international brands including TOTO, Kohler, Grohe, Duravit, and many others.
- Custom Product Design: The company designs and develops bespoke bath products through collaboration with architects and designers, including custom faucets, fixtures, and accessories for high-end residential and hospitality projects.
- Showroom Sales: Direct sales through company showrooms where architects, designers, and end clients can view and specify products for their projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AF New York product offering
Product offeringCore offering
AF New York is a wholesale distributor and design firm for fine architectural bathroom and kitchen faucets and fixtures, representing over 100 international brands and operating the proprietary AF | DaVinci Collection. The company provides bespoke product design, customization, specification, and consultation services for architects, interior designers, real estate developers, and high-net-worth private clients working on luxury residential and hospitality projects. Sales and specification are conducted through the Flatiron District showroom, the Harrison NJ distribution center, and direct project engagement.
Product overview
AF | New York is a wholesale distributor of fine architectural bathroom and kitchen fixtures and furnishings, established in 1922. The company operates as a multi-brand distribution business offering its proprietary AF | DaVinci Collection alongside hundreds of international designer brands including TOTO, Duravit, Dornbracht, Grohe, Kohler, Hansgrohe, and Geberit. The company provides design services, customization capabilities, and consultation for architects and designers working on high-end residential and commercial projects. AF | New York also operates Project 6, a unique viewing experience designed by architects. The product portfolio spans intelligent toilets, bidet seats, faucets, bathtubs, washbasins, bathroom vanities, shower enclosures, drains, hand dryers, and accessories from premium global manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- AF | DaVinci Collection: Imagined and developed by AF | New York. DaVinci is their expression of good design. Generations of knowledge applied to a range of products for those with a higher demand for design.
- AF | Design Partnerships
Products and services
- AF | DaVinci Collection Proprietary bath product line imagined and developed in-house by AF New York, expressing the company's design philosophy and applied for clients with higher design demands in luxury residential and hospitality projects.
- AF New York Design Services Seamless design process from inception to final articulation, working with internationally renowned architects and designers to shape unique bathroom and kitchen environments for high-end projects.
- Custom Product Development Services Bespoke customization of materials, finish, and style for signature pieces across private and commercial projects, creating one-off products in collaboration with architectural firms.
- Private Client Consultation Services Consultation services spanning New York, London, Tokyo, and San Francisco to help high-net-worth private clients navigate fixture selection for high-value real estate projects.
- Project 6 Experiential Showroom A viewing experience designed and specified by architects, serving as an event and showcase space for AF New York's brand portfolio and design collaborations.
- TOTO Product Distribution Distribution of TOTO's intelligent toilets, Washlet bidet seats, hands-free faucets, and sanitary ware fixtures for the U.S. market through AF New York's trade channels.
- Grohe Product Distribution Distribution of Grohe bathroom and kitchen fittings to trade customers in the U.S. market through AF New York's specification and wholesale channels.
- Duravit Product Distribution Distribution of Duravit bathroom ceramics, furniture, bathtubs, and wellness products to trade customers through AF New York's specification channels.
- Dornbracht Product Distribution Distribution of Dornbracht premium bathroom and kitchen fittings to trade customers and luxury residential developers in the U.S. market.
- Kohler Product Distribution Distribution of Kohler bathroom fixtures and plumbing products to trade customers through AF New York's specification channels.
- Hansgrohe Product Distribution Distribution of Hansgrohe bathroom and kitchen faucets and fittings, including the Metris Centerset Bathroom Faucet, to trade customers in the U.S. market.
- Wetstyle Product Distribution Distribution of Wetstyle premium bath furnishings, including bathtubs, washbasins, vanities, shower bases, and medicine cabinets made from WETMAR BiO composite, to trade customers.
- Zucchetti Product Distribution Distribution of Zucchetti Italian bathroom products, including faucets and outdoor showers, to trade customers and developers working on luxury residential projects.
- Zurn Product Distribution Distribution of Zurn water solutions including bathroom accessories, drains, faucets, hand dryers, and toilets to trade customers.
- Geberit Product Distribution Distribution of Geberit sanitary products, including wall-hung toilet installation systems, to trade customers through AF New York's specification channels.
Quantifiable outcome
- Iconic 56 Leonard project completed in 2012 with custom bath fixtures
- +2 more outcomes
Companies that use AF New York
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
AF New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AF New York partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Morris Adjmi ArchitectscoreAF New York design lab collaborates with Morris Adjmi Architects on custom bathroom product development. The partnership has produced the Morris Adjmi Collection within the AF | DaVinci Collection, creating bespoke fixtures for luxury residential projects.
- Herzog and de MeuroncoreCollaboration with Swiss architects Herzog and de Meuron on award-winning projects including 56 Leonard (custom sinks, tubs, faucets, accessories, hardware) and Public Hotel (custom sinks and faucets with 15-foot bespoke pieces).
- ODA ArchitecturecorePartnership with ODA Architecture on the Denizen Bushwick project, designing custom faucets manufactured in Italy for the former Rheingold Brewery development.
- Groves & CocoreCollaboration with Groves & Co on One Seaport project, creating custom faucets, sinks, tub and bath accessories for this landmark Manhattan residential development.
- Caroline BeaupèreminorDesign collaboration with architect Caroline Beaupère as part of AF | New York's design partnership program.
- Desai ChiaminorDesign collaboration with Desai Chia architecture studio as part of AF | New York's design partnership program.
- Yoshimi KonominorDesign collaboration with architect Yoshimi Kono as part of AF | New York's design partnership program.
- GraffminorGraff was a sponsor of the 'Architecture of Culture' event at Project 6 featuring WeWork's Miguel McKelvey.
- GeberitminorGeberit was a sponsor of the 'Architecture of Culture' event at Project 6.
- Home RefinementsminorHome Refinements was a sponsor of the 'Architecture of Culture' event at Project 6.
- KaldeweiminorKaldewei was a sponsor of the 'Architecture of Culture' event at Project 6.
- WetstyleminorWetstyle was a sponsor of the 'Architecture of Culture' event at Project 6.
- ZucchetticoreStrategic collaboration with Zucchetti on the 565 Broome SoHo project, providing customized faucets and fixtures in partnership with Renzo Piano Building Workshop.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AF New York competitors and assessment
Company assessmentBroad incumbents
- Kohler: Kohler is one of the largest global manufacturers of kitchen and bath fixtures and a brand AF New York distributes. Comparable on the product side (premium faucets, tubs, intelligent toilets) but as an incumbent manufacturer with its own showroom and DTC channels.
- Duravit: Duravit is a German manufacturer of designer bathroom ceramics, furniture, and wellness products, distributed by AF New York. Comparable as a premium architectural-grade bath brand commonly specified in luxury residential and hospitality developments.
- TOTO: TOTO is a global manufacturer of premium sanitary ware, intelligent toilets, and bath fittings, distributed by AF New York. Comparable as a high-end bath fixture brand with proprietary technology and a presence in luxury hospitality and residential projects.
- Dornbracht: Dornbracht is a premium German manufacturer of bathroom and kitchen fittings, distributed by AF New York (notably for One West End and One Manhattan Square). Comparable as a high-end fixture brand positioned for architectural specification in luxury projects.
- Hansgrohe / AXOR: Hansgrohe (including the AXOR design brand) is a major German manufacturer of premium bathroom and kitchen fittings, distributed by AF New York. Comparable as an architectural-grade fixture brand targeted at designer-led projects.
- Moen (Fortune Brands Innovations): Moen is a large North American manufacturer of faucets and bath fixtures under Fortune Brands Innovations. Comparable on product category but operates at mass and mid-market tiers with broader retail distribution rather than architectural specification.
- Ferguson Enterprises: Ferguson is the largest U.S. wholesale distributor of plumbing, HVAC, and bath products, serving trade and showrooms. Comparable to AF New York's wholesale distribution role but at vastly greater scale and across broader price tiers and product categories.
Direct peers
- Boffi: Boffi is a direct peer in the luxury bath and kitchen space, combining proprietary Italian design manufacturing with monobrand showroom distribution targeting architects and luxury projects. Comparable to AF New York's mix of proprietary (DaVinci) and curated international brand distribution.
- Waterworks: Waterworks is a direct peer: a multi-brand luxury kitchen and bath showroom and distributor with proprietary and curated international lines, serving architects, designers, and high-end homeowners. Closely comparable business model to AF New York's curated showroom + custom specification approach.
- Pirch: Pirch operates luxury kitchen and bath showrooms with curated premium brands and an in-store experiential model targeting affluent consumers and design professionals. Direct competitor in the showroom-based, multi-brand luxury bath specification model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AF New York social profiles
Digital presenceAF New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
AF New York leadership team
Management profileNumber of profiles
Profiles3 records
AF New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AF New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AF New York
What does AF New York do?
AF New York is a wholesale distributor and design firm for fine architectural bathroom and kitchen faucets and fixtures, representing over 100 international brands and operating the proprietary AF | DaVinci Collection. The company provides bespoke product design, customization, specification, and consultation services for architects, interior designers, real estate developers, and high-net-worth private clients working on luxury residential and hospitality projects. Sales and specification are conducted through the Flatiron District showroom, the Harrison NJ distribution center, and direct project engagement.
Is AF New York a public or private company?
AF New York is a private company. It is classified as family owned and is currently operating.
When was AF New York founded?
AF New York was founded in 1922. It employs 101 to 250 people.
Where is AF New York based?
AF New York is headquartered in New York, United States, in the North America region.
How does AF New York make money?
Three revenue lines are on record. Wholesale Distribution of Fixtures are the primary driver. The others are custom Product Design and showroom Sales.
Who are AF New York's main competitors?
Broad incumbents on record are Kohler, Duravit, TOTO, Dornbracht, Hansgrohe / AXOR, Moen (Fortune Brands Innovations) and Ferguson Enterprises. Direct peers are Boffi, Waterworks and Pirch.
Does AF New York have an API?
No public API is recorded for AF New York.
What industry is AF New York in?
AF New York's product category is Architectural Bathroom Fixtures. Its primary akta.pro industry code is CRAIAFAI, Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail, with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms. Its NAICS code is 54141 and its SIC code is 5020.