LIF Indonesia

What LIF Indonesia does

LIF Indonesia (legal entity PT Living Fitness Indonesia) is a Jakarta-based corporate wellness and digital health platform founded in 2019. The company serves Indonesian employers by combining a consumer mobile app (LIF App, available on iOS and Android) with a wearable hardware product (the LIF x Core Smart Ring) that features proprietary non-invasive blood glucose monitoring based on photoplethysmography (PPG). The platform ingests data from major third-party wearables including Apple Watch, Garmin, Huawei, Fitbit, and Actxa, allowing users to consolidate steps, heart rate, sleep, activity, and glucose signals into a single record alongside gamified challenges and AI-driven insights for nutrition and habit change.

The product stack layers AI features on top of the data layer: computer vision for meal logging, predictive analytics for blood glucose trends, generative AI for personalised insights, and a recommendation engine for nutrition. The company also extends into clinical services via a telemedicine partnership with Gooddoctor and an insurance-network integration with Admedika, positioning the platform at the intersection of wellness, preventive care, and employer-sponsored benefits.

LIF operates a primarily B2B subscription model priced at Rp 125,000 per user per month for corporate wellness, with 20% and 40% discounts for 6- and 12-month commitments respectively. Monetisation is augmented by hardware sales of the smart ring, a freemium app tier, and professional services for expert consultations. Named enterprise customers include Bank Mandiri, Pertamina, Frisian Flag Indonesia, Mind ID, Boston Scientific, Colliers, and Amartha, and the company employs between 11 and 50 people.

Name

LIF Indonesia

Legal name

PT Living Fitness Indonesia

Website

https://lif.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

LIF Indonesia is a Jakarta-based corporate wellness platform offering an AI-powered mobile app and a non-invasive glucose-monitoring smart ring to Indonesian enterprise clients, with tiered B2B subscriptions and integrations to major third-party wearables.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Software Publishers (5132)

akta.pro primary industry

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

Keywords

• Corporate wellness programs
• Employee health benefits
• Fitness tracking applications
• Wearable health devices
• Wellness engagement platforms

Headquarters

HQ city

Gambir

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Wellness Program Subscriptions: B2B subscription-based corporate wellness programs where companies pay per employee per month. Programs include fitness gamification, nutrition coaching, mental health support, wellness activities, expert consultations, and dashboard tracking. Pricing varies by team size, program duration, and range of services.
2. LIF x Smart Core Ring Hardware Sales: One-time hardware purchase of the smart ring device available through the LIF shop. Ring includes glucose monitoring, activity tracking, sleep insights, and SpO2 monitoring capabilities.
3. LIF App freemium with Premium Features: Core app features available for free including activity tracking, basic sleep monitoring, and community challenges. Premium features include AI meal log, detailed glucose trends, and advanced analytics.
4. Expert Consultation Services: Additional professional services providing online chat or one-to-one live sessions with doctors and health experts for personalized guidance within corporate wellness programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

LIF Indonesia sells subscription-based corporate wellness programs to enterprises that combine the LIF mobile app, the LIF x Core Smart Ring wearable with non-invasive glucose monitoring, AI-powered meal logging, gamified fitness challenges, expert coaching, and a corporate dashboard for tracking engagement and ROI. It also offers the LIF App and smart ring directly to individual consumers on a freemium and hardware-purchase basis for personal health tracking across fitness, nutrition, sleep, and glucose wellness.

Product overview

LIF Indonesia offers a unified corporate wellness and digital health platform comprising three core products: the LIF x Core Smart Ring (a hardware smart ring with non-invasive glucose monitoring), the LIF App (a companion mobile application for individual health tracking), and the Corporate Wellness Program (an employer-sponsored employee wellness solution). The smart ring and app work together as an integrated ecosystem—the ring provides continuous biometric data collection while the app delivers AI-powered insights, gamification, and personalized health guidance. The Corporate Wellness Program extends this platform to organizations, enabling companies to deploy trackable wellness initiatives with real-time dashboards and expert coaching.

Differentiator

Problem solved

Functional benefit

Brands

• LIF x Core Smart Ring: Smart ring health tracker with non-invasive glucose monitoring technology, activity tracking, sleep insights, and blood oxygen monitoring.

Products and services

• Corporate Wellness Program Customizable, trackable employee wellness subscription for enterprises that combines fitness gamification, nutrition coaching, mental health support, wellness activities, expert consultations, and a real-time dashboard with monthly ROI reports. Priced per employee per month with tiered discounts for 3-, 6-, and 12-month commitments and targeted at Indonesian companies with a minimum recommended headcount of 30 participants.
• LIF x Core Smart Ring Smart ring wearable with clinically backed non-invasive blood glucose monitoring via PPG sensors, plus continuous activity, sleep, HRV, body temperature, and SpO2 tracking. Sold direct-to-consumer via shop.lif.id with a charging case and USB-C cable; pairs with the LIF App to deliver glucose trends and wellness insights.
• LIF App All-in-one health and fitness tracking mobile application compatible with multiple wearables including Apple Watch, Garmin, Huawei, Fitbit, and Actxa. Free tier covers activity tracking, basic sleep monitoring, health articles, and corporate program enrollment; premium features add AI meal log, detailed glucose trends, advanced analytics, and personalized nutrition guidance. Gamified with LIF Points, EXP/Level system, challenges, and leaderboards.

Quantifiable outcome

• 93% employee engagement rate with participants actively engaging with the corporate wellness program
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• IBS GroupcoreChannel Partner/ Reseller/ DistributorIBS Group serves as a channel partner for LIF's corporate wellness programs, helping distribute and implement wellness solutions to corporate clients.
• AdmedikacoreChannel Partner/ Reseller/ DistributorAdmedika is a healthcare administrative services partner that collaborates with LIF on corporate wellness program distribution and integration with employee healthcare benefits.
• GooddoctorsupportingStrategic or Co-development PartnerGooddoctor provides telemedicine and health consultation services integrated with LIF's corporate wellness platform for expert medical consultations.
• Benih BaikminorGTM or Marketing PartnerBenih Baik is a crowdfunding platform that partners with LIF for social impact marketing and employee wellness initiatives for social good campaigns.
• APKIminorStrategic or Co-development PartnerAPKI (Asosiasi Personal Kebugaran Indonesia) - Indonesian Fitness Association partnership for professional fitness coaching and wellness content development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HealthifyMe: India-based AI-powered health and wellness platform combining calorie tracking, coaching, and corporate wellness programs. Closely comparable emerging-market peer with a similar B2C app + B2B employer wellness model and AI meal-logging feature.
• Ultrahuman: Smart ring and wearable platform with a strong metabolic-health and glucose-monitoring positioning. Closest feature competitor to LIF's non-invasive glucose tracking on the smart ring.
• Limeade: Employee wellbeing and engagement platform serving enterprises with wellness programs, dashboards, and ROI reporting. Comparable corporate wellness subscription model with measurable outcomes focus.
• Noom: Digital health platform combining coaching, nutrition logging, and behavior change, with a growing enterprise/corporate wellness channel. Comparable as a corporate-wellness subscription plus consumer tracking app.
• Wellable: Corporate wellness platform offering fitness challenges, content, and reporting dashboards for employers. Comparable in the B2B employee-wellness subscription model with engagement-driven gamification.
• MyFitnessPal: Consumer health tracking app with calorie logging, meal database, and premium subscription. Closely comparable on the AI/freemium meal-logging app experience inside LIF's individual product.
• Oura: Smart ring maker focused on sleep, HRV, activity, and readiness tracking with an accompanying subscription app. Direct competitor to the LIF x Core Smart Ring on form factor and health-monitoring category.

Broad incumbents

• Samsung (Galaxy Ring): Consumer electronics incumbent that has launched the Galaxy Ring, directly competing with LIF's smart ring on health tracking. Comparable as a global hardware platform with massive distribution.
• Virgin Pulse (Personify Health): Large established corporate wellness and health benefits platform serving global enterprises. Comparable as a broad incumbent in employer wellness programs with deeper international reach than LIF.

Regional players

• Gooddoctor (Grab): SE Asia telemedicine and corporate health platform; already a LIF partnership partner. Comparable as a regional corporate health services provider and ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lif.indonesia
• Facebookfacebook.com/lif.Indonesia
• LinkedInlinkedin.com/company/lif-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIF Indonesia