What School Shop does

SchoolShop is an India-based direct-to-consumer e-commerce retailer of school supplies, operated by the legal entity Education Services Organisation out of Noida. Founded in 2009 and currently running with a 1-10 employee team, the company serves the K-12 segment by offering a consolidated online storefront for products spanning school uniforms, NCERT and state board textbooks (Classes 1-12), stationery, school bags, lunch boxes, shoes, sports equipment, educational toys, and school-specific bundled study material kits for partner institutions.

The platform runs as its own self-serve e-commerce site at schoolshop.in with a built-in shopping cart, OTP-based user authentication (email/mobile), order tracking, and WhatsApp customer support at +918448093752. The catalog combines branded goods from third-party manufacturers — Faber-Castell, Liberty, Decathlon, Camlin, Luxor, Ekta — with customized kits assembled for specific schools (notably Amity International School Mohali and Delhi/NCR, plus Amity Global School uniforms), with category pages also covering regional language books (Punjabi, Marathi, Sanskrit, Hindi) and birthday/return gift merchandise such as LCD writing tablets and mini projector toys.

Revenue is generated entirely through one-time product sales at unit-level pricing, with MRP-based discounts ranging from 11% to 65%. List prices span roughly ₹20 (a Luxor marker) to ₹7,017 (study material kits), and shipping is offered across India with an exchange policy. The customer mix combines long-tail individual parents and students purchasing small-ticket supplies with school-segmented bulk buyers procuring customized kits and uniforms. No external funding rounds, third-party marketplace listings, B2B contracts beyond the documented school-kit arrangements, or parent-company relationships are disclosed in the available data.

Name

School Shop

Legal name

Education Services Organisation

Website

https://schoolshop.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SchoolShop is a Noida-based Indian e-commerce retailer selling school supplies directly to parents, students, and select partner schools (including Amity International School campuses) via its own online storefront at schoolshop.in.

Ownership category

akta.pro rank

Product category

School Supplies Retail

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies, Stationery, and Gift Retailers (4594), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Family Clothing Stores (5651), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

akta.pro secondary industry

School Supplies Retail (CRALABAF)

Keywords

• Online school supplies
• School uniform retail
• Educational stationery
• Textbook distribution
• Study material kits

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transaction-based revenue from selling school supplies including uniforms, textbooks, stationery, bags, shoes, toys, and educational materials directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SchoolShop operates an India-focused online storefront (schoolshop.in) selling first-party sourced school supplies including school uniforms, stationery, textbooks (NCERT and state board), school bags, lunch boxes, school shoes, sports and toy items, workbooks, notebooks, regional language books, birthday and return gifts, and school-specific customized study material kits for K-12 students (Nursery to Class 12). Orders are placed through the self-serve e-commerce platform with shopping cart, OTP-based login, and home delivery with tracking across India.

Product overview

SchoolShop is an Indian e-commerce marketplace specializing in school supplies and educational materials for students from nursery to Class 12. The platform offers a diverse portfolio of products organized into multiple categories: School Uniforms (including summer uniforms, house t-shirts, and school shoes from brands like Liberty and Decathlon), School Essentials (bags, lunch boxes, personalized labeling solutions like Trodat Stamp 'N Stick), Stationery (writing supplies from Camlin, Faber-Castell, Luxor), Textbooks (NCERT and state board textbooks), Workbooks and Worksheets (subject-specific practice books from publishers like Amity), Notebooks (ruled and specialized notebooks), Language Books (Punjabi, Marathi, Sanskrit, Hindi, and French language learning materials), General Reading (children's literature including Panchatantra, Olympiad preparation guides), Educational Toys and Robotics Kits (Ekta Solar Robotics Kits), Musical Instruments (electronic keyboards for kids), Board Games (Magnetic Ludo, puzzles), and Birthday/Return Gifts (LCD writing tablets, mini projectors, craft kits). The company also offers bundled Study Kits designed for specific schools like AIS Mohali and AIS Delhi/NCR. SchoolShop operates as a direct-to-consumer e-commerce platform without any documented API or third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• School Uniforms School uniforms category on schoolshop.in including summer uniforms (half-sleeve t-shirts) and house t-shirts (Red, Green, Blue, White), offered for school-going children in India.
• School Essentials School essentials category on schoolshop.in covering backpacks and school bags (e.g., Faber-Castell POW School Bag), lunch boxes (e.g., Scoobies Dinosaur Happy Eats Lunchbox, Dino Eye Design Steel Lunch Box), sling bags, and personalized labeling products for children's belongings.
• Stationery Stationery category on schoolshop.in offering writing and art supplies for students including pencils (Camlin Black Pencils Box of 10), markers (Luxor OHP CD Markers), poster colours (Faber Castell Poster Colours Set 12), and map booklets.
• Sports & Toys Sports & Toys category on schoolshop.in offering physical education equipment, educational robotics kits (e.g., Ekta Toys 14-in-1 Solar Kit Educational Robotics), kids' musical instruments (e.g., 61-Key Electronic Keyboard Piano for Kids), board games (e.g., Ekta Magnetic Ludo), and puzzles.
• Textbooks Textbooks category on schoolshop.in featuring NCERT and state board textbooks for Classes 1-12 including NCERT Social Science textbooks, NCERT Hindi (Malhar), French practice books (Get Ready French Practice Book), and New Learner Book titles.
• Workbooks & Worksheets Workbooks & Worksheets category on schoolshop.in offering practice worksheets and workbooks including Sanskrit Print Worksheets for Class VII, Amity Graded Handwriting 2, Amity General Science Worksheet (Class 5), and Blossoms Interdisciplinary Activity Book 1 (Class 2).
• Notebooks Notebooks category on schoolshop.in offering school notebooks including Amity Khaki Ruled Registers, AGS Single Line Notebooks, AGS Four Line Interleaf Notebooks, and Sketch Art Books A4.
• Language Books Language Books category on schoolshop.in featuring language learning textbooks and practice books for Punjabi (Nikkiyan Kaniyan, Punjabi Vyakaran Ate Lekh Rachna), Marathi (Hasat Gat Shikuya), and Sanskrit (Amritam Sanskrit Pathmala), among other regional and foreign languages.
• General Reading General Reading category on schoolshop.in featuring children's literature and general reading books including Tales from Panchatantra, Katha Manjusha, Short Stories for Children, and Knowledge Bee Books for Olympiad preparation.
• Birthday & Return Gifts Birthday & Return Gifts category on schoolshop.in featuring party favors and return gifts for children including 2-in-1 LCD Writing Tablets (Pack of 5), Mini Projector Torch Toys with 24 patterns, Trodat Stamp 'N Stick personalized labels, and DIY LED Acrylic Writing Boards.
• Study Kits School-specific bundled Study Material Kits on schoolshop.in, including AIS Mohali Study Material Kits (covering LKG, Nursery, Class 6, Class 10) and AIS Study Material Kits for Delhi/NCR Class 6, offering grade-specific and curriculum-aligned book bundles for partner schools.
• Educational Activity Books Educational Activity Books category on schoolshop.in offering interactive learning books for young children including Hello Friend Books Super Fun Writing Bags, Lift-a-Flap Board Books (Peekaboo Animals), Shape and Colour books, and Step-by-Step Drawing books.
• School Shoes School Shoes sub-category on schoolshop.in featuring school footwear including Liberty Force 10 series (Velcro and Lace-up) and Decathlon Playventure Yard shoes for school-going children.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• FirstCry: Leading Indian online retailer for kids and school-age products including school supplies, uniforms, books, and learning toys. Direct competitor in the same niche with overlapping buyer (parents of K-12 children) and overlapping categories.
• Schoolkart: India-focused online school supplies retailer offering uniforms, books, stationery, and customized kits for individual schools — directly comparable model to SchoolShop on both DTC and school partnership angles.
• Hopscotch: India-focused online retailer of kids fashion, school uniforms, footwear, and back-to-school essentials. Closely comparable on target customer (parents of K-12) and category mix.
• Babyhug: Indian online retailer selling school uniforms, stationery, bags, and school supplies for kids across multiple age groups. Direct category overlap on uniforms and school essentials.

Broad incumbents

• Flipkart: Mass-market Indian marketplace with extensive school supplies, stationery, and children's book categories. Comparable as an alternative purchase destination for the same parent buyer.
• Navneet Education Limited: Established Indian publisher and stationery brand with a strong school books and notebooks portfolio, increasingly distributed online. Competitor on content/publishing side of school supplies.
• ITC Classmate: Large Indian stationery brand sold across schools and online. Overlaps with SchoolShop on notebooks, stationery, and writing instruments purchased by school students and parents.
• Amazon India: Dominant Indian e-commerce marketplace with a dedicated School & Office Supplies storefront. Competes on breadth, pricing, and logistics rather than curation, but supplies the same school-shopping demand.

Emerging players

• Smytten: Indian D2C discovery and trial platform that features school-relevant kids and stationery brands. Comparable on serving parents seeking curated children's products online rather than general marketplace browsing.

Regional players

• Eduisfun: Online supplier of Indian curriculum-based books, workbooks, and educational kits for K-12. Comparable on the school-textbook and activity-book content side of SchoolShop's catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SchoolShop_in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Shop