What Eric Von Schledorn does

Eric Von Schledorn is a family-owned, privately held automotive dealership group headquartered at 805 E Green Bay Ave in Saukville, Wisconsin. The company operates a multi-brand retail model under three OEM franchise agreements — Cadillac, Chevrolet, and Ford — across two physical locations: the Saukville site housing Cadillac, Chevrolet, and Ford sales, and the Random Lake site (W4873 County Road RR) dedicated to Ford plus a Quick Lane service center. Inventory at time of observation included approximately 86 new vehicles and 103 pre-owned vehicles spanning dozens of manufacturers, with new vehicle MSRPs ranging from approximately $23,390 (Chevrolet Trax) to $133,090 (Cadillac Escalade). The product portfolio includes electric vehicles (Ford Mustang Mach-E, Ford F-150 Lightning, Cadillac LYRIQ) and commercial offerings (Ford Transit vans, Super Duty trucks) alongside certified pre-owned programs.

The underlying technology stack is conventional dealership tooling: a DealerFire-powered website (part of the DealerSocket portfolio) supporting online credit approval, online service scheduling, and a trade-in valuation tool. The website integrates with Google Analytics and displays Apple CarPlay, Android Auto, SiriusXM, and Ford Connectivity Package at the vehicle level. There are no proprietary platforms, APIs, AI/ML capabilities, or patent-protected assets disclosed.

The business model is a classic multi-revenue-stream dealership: (1) new vehicle sales at unit-level MSRP pricing with margin over manufacturer invoice, (2) pre-owned and certified pre-owned vehicle sales, (3) service and maintenance revenue through the Saukville service center and Random Lake Quick Lane, (4) parts sales, and (5) financing services where the dealership acts as an intermediary to lending partners. The go-to-market is direct-to-consumer through physical dealership presence serving Southeastern Wisconsin (Saukville, Plymouth, Sheboygan, and surrounding communities), augmented by online inventory browsing and credit applications. Customer segments are individual retail consumers (primary) and vehicle service customers (secondary). No enterprise accounts, fleet contracts, institutional customers, or international operations are disclosed.

Name

Eric Von Schledorn

Legal name

Eric Von Schledorn

Website

https://buyevscars.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Eric Von Schledorn is a family-owned multi-brand automotive dealership group operating Cadillac, Chevrolet, and Ford franchises across two locations in Saukville and Random Lake, Wisconsin. The company sells new, certified pre-owned, and used vehicles, supported by Quick Lane service, parts, and financing operations serving Southeastern Wisconsin consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saukville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Cadillac, Chevrolet, Ford, and other brand vehicles from dealership inventory. Revenue generated from the markup over manufacturer invoice pricing.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned units. Revenue from vehicle sales with markup over acquisition cost.
3. Vehicle Service and Maintenance: Quick Lane service center providing vehicle maintenance, repairs, and routine service. Revenue from labor charges and service fees.
4. Parts Sales: Sale of automotive parts and accessories for vehicle maintenance and repair needs.
5. Financing Services: Vehicle financing and loan arrangement services, potentially earning commissions from lending partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eric Von Schledorn is a family-owned automotive dealership group that retails new Cadillac, Chevrolet, Ford, GMC, and Volkswagen vehicles alongside an extensive pre-owned inventory sourced from dozens of manufacturers. The core offering is supported by certified pre-owned programs, Quick Lane and full-service maintenance, an auto parts department, vehicle financing with online credit approval, and trade-in valuation services across two Southeastern Wisconsin locations.

Product overview

Eric Von Schledorn is a family-owned multi-brand automotive dealership serving Saukville and Southeastern Wisconsin for decades. The company operates as a unified dealership offering new vehicles from Cadillac, Chevrolet, and Ford brands (with showrooms displaying additional GMC and Volkswagen branding), alongside an extensive pre-owned inventory featuring vehicles from dozens of manufacturers. The product portfolio is organized around new vehicle sales as the core offering, supported by certified pre-owned programs, Quick Lane service center for maintenance, auto parts department, vehicle financing, and trade-in services. The dealership maintains two locations: Cadillac and Chevrolet sales at the Saukville location (805 E Green Bay Ave), and Ford sales plus the Quick Lane service center at the Random Lake location (W4873 County Road RR). Commercial vehicle offerings include Ford Transit vans in various configurations and Ford Super Duty trucks.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cadillac Vehicles New Cadillac luxury vehicles including CT4, CT5, Escalade, LYRIQ, XT4, XT5, and XT6 models sold from the Saukville location to retail consumers.
• New Chevrolet Vehicles New Chevrolet vehicles including Equinox, Silverado 1500, Trax, Trailblazer, and commercial models sold from the Saukville location to retail consumers.
• New Ford Vehicles New Ford vehicles including F-150, Bronco, Bronco Sport, Explorer, Mustang, Maverick, Ranger, Expedition, Transit, and electric Mustang Mach-E sold from the Random Lake and Saukville locations to retail consumers.
• Pre-Owned Vehicles Extensive pre-owned vehicle inventory featuring cars, trucks, SUVs, crossovers, and vans from dozens of manufacturers, each thoroughly inspected for safety, reliability, and value.
• Certified Pre-Owned Vehicles Manufacturer certified pre-owned vehicles meeting enhanced quality and inspection standards, offered with certification-backed assurance.
• Ford Transit Commercial Vans Ford Transit cargo vans, chassis, cutaway, and passenger wagons offered in various configurations for commercial and personal transportation buyers.
• Ford Super Duty Trucks Ford F-250, F-350, F-450, F-550, and F-600 Super Duty commercial trucks available in various drivetrain configurations for work and fleet buyers.
• Quick Lane Service Center Fast and efficient vehicle maintenance service center at the Random Lake Ford location helping customers keep their vehicles running smoothly, with extended hours including evenings and Saturdays.
• Vehicle Service and Maintenance Full-service auto repair and maintenance services including scheduled maintenance, mechanical repairs, and parts ordering at the Saukville location for any make of vehicle.
• Auto Parts Department Genuine OEM and aftermarket automotive parts available for ordering to support vehicle maintenance and repairs for customers and internal service work.
• Vehicle Financing Car loan and financing services including online credit approval to facilitate vehicle purchases, with rate tiers ranging from 1.9% (Excellent credit) to 9.9% (Very Poor credit).
• Vehicle Trade-In Valuation Trade-in valuation service allowing customers to apply the value of their current vehicle toward a new or pre-owned purchase through an online valuation tool.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Penske Automotive Group: Publicly traded international automotive retailer with a large portfolio of franchised dealerships and commercial truck operations. Comparable as a multi-brand franchised dealer but operates globally and at a much larger scale than Eric Von Schledorn.
• Holman Automotive: Large, privately held multi-brand automotive group operating dealerships across multiple US states. Comparable in business model (multi-brand franchised retail with service and parts) but operates at significantly greater scale than Eric Von Schledorn.
• AutoNation: Largest automotive retailer in the United States, operating hundreds of franchised dealerships across multiple brands. Comparable in core business (new/used vehicle retail, F&I, service, parts) but operates at vastly greater scale and geographic reach than Eric Von Schledorn.
• Lithia Motors: One of the largest US public automotive retailers, having aggressively acquired regional dealer groups to scale. Comparable as a multi-brand franchised dealer with a roll-up M&A strategy; represents the type of consolidator that may eventually acquire Eric Von Schledorn.
• Sonic Automotive: Publicly traded US automotive retailer operating franchised dealerships and EchoPark used-vehicle stores across multiple states. Comparable as a franchised multi-brand dealer with full service and F&I operations, though at materially greater scale.

Direct peers

• Holiday Automotive: Fond du Lac, Wisconsin-based multi-brand dealer group offering new, used, service, and parts across multiple franchises. Comparable as another Wisconsin-based multi-brand regional dealership operator competing for similar customers in the broader Eastern Wisconsin corridor.
• Russ Darrow Group: Wisconsin-based, family-influenced multi-brand dealership group operating multiple locations in the Milwaukee metro area selling new and used vehicles across multiple franchises with full service and parts operations. Highly comparable in geographic footprint, brand portfolio breadth, and family-ownership structure to Eric Von Schledorn.
• Bergstrom Automotive: Family-owned Wisconsin-based dealer group operating multiple brands and locations across the Fox Valley and greater Green Bay / Appleton region. Comparable to Eric Von Schledorn in family ownership, multi-franchise model, and Wisconsin regional focus.
• Van Horn Automotive Group: Wisconsin-based multi-brand dealership group with locations across the state including Sheboygan and Plymouth - markets directly adjacent to Eric Von Schledorn's territory. Highly relevant direct competitor given geographic proximity and overlapping brand franchises.
• Gordie Boucher Group: Wisconsin-based multi-brand automotive retailer with dealerships across the Milwaukee metro and Madison regions, including Ford, Chevrolet, and other franchise brands. Directly comparable to Eric Von Schledorn as a regional Wisconsin multi-franchise competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eric Von Schledorn