Play MPE
Play MPE is a Vancouver-based music-industry SaaS platform operating Caster for promotion distribution, Player for curator music discovery, and MTR for real-time radio airplay tracking, serving artists, record labels, radio promoters, and programmers globally.
- Company typePrivate
- Founded2003
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Play MPE does
Play MPE, operated by Destiny Media Technologies Inc., is a Vancouver-headquartered web-based platform serving the global music industry with three integrated products: Caster for music promotion distribution, Player for music discovery by verified industry curators, and MTR for real-time radio airplay tracking. The platform supports WAV/AIFF audio with full metadata and ISRC codes, and a separate Play MPE Charts product aggregates MTR airplay data into industry-visible performance rankings. The Caster-to-MTR one-click export links the workflow from promotion to tracking, while a broadcast-ready Player environment allows radio programmers, music supervisors, bloggers, and curators to access releases and assets in a secure, verified network.
Customers fall into four primary personas — artists and musicians, record labels (major and independent), radio promoters, and radio programmers/curators — with secondary use from music supervisors and media/bloggers. Named enterprise customers include Atlantic Records, UMG Nashville, Virgin Music, ATO Records / Red Light Mgmt, HighNote Records, La Oreja Media Group, KIX Country Network, and Paragon Media Strategies, alongside independents such as Grace Graber. The company blends product-led self-serve signup for MTR and Caster with enterprise field sales for volume tracking and event-driven demand generation through SXSW and partner conferences.
Revenue comes from two streams: per-song MTR tracking subscriptions sold on 1/3/6-month plans (with a 10% Caster-user discount) and transactional fees on Caster radio promotion packages priced by market, plus annual enterprise volume contracts. Distribution is anchored on a multi-channel partner program including Symphonic Distribution, SongTools, HRDRV, OnPitch, STRUT VIP, and event partners such as Departure 2026, with operations headquartered in Vancouver, BC, a 11-50 employee footprint, and no public funding activity disclosed.
Play MPE firmographics
Firmographics- Name
- Play MPE
- Legal name
- Destiny Media Technologies Inc.
- Website
- https://plaympe.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Play MPE is a Vancouver-based music-industry SaaS platform operating Caster for promotion distribution, Player for curator music discovery, and MTR for real-time radio airplay tracking, serving artists, record labels, radio promoters, and programmers globally.
- Ownership category
- akta.pro rank
Play MPE industry classification
Industry- Product category
- Music Promotion and Radio Tracking Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industry
- Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where Play MPE is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Play MPE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Radio Tracking Plans (MTR): Per-song tracking plans sold for 1, 3, or 6 month periods. Caster users receive 10% discount on tracking plans. Enterprise volume tracking available at fixed yearly rates for large rosters.
- Radio Promotion Campaigns (Caster): One-time promotion campaigns where users select radio promotion packages in target markets or promote internationally. Pricing varies by market and distribution list selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MTR Monthly Tracking |
| Subscription | Pay-as-you-go | MTR Quarterly Tracking |
| Subscription | Pay-as-you-go | MTR Semi-Annual Tracking |
| Subscription | Multi-year contract | MTR Enterprise Volume Tracking |
| Transaction based/ take rate | Pay-as-you-go | Caster Radio Promotion |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Play MPE product offering
Product offeringCore offering
Play MPE is a three-product SaaS platform for the music industry: Caster distributes music promotions to verified radio programmers, music supervisors, bloggers, and curators via upload of mastered WAV/AIFF files with full metadata. Player is the secure discovery interface where industry curators access and download promotional releases with broadcast-ready assets. MTR provides real-time radio airplay tracking across thousands of North American stations with day-part analysis and genre insights. The three products are integrated so that songs exported from Caster flow into MTR for tracking.
Product overview
Play MPE is a three-product platform architecture for the music industry: Caster (promotion/distribution), Player (music discovery), and MTR (radio tracking). Artists and labels use Caster to distribute music promotions to verified industry contacts; curators access releases in Player; radio programmers and promoters use MTR to track airplay in real-time. The three products are integrated: songs exported from Caster flow into MTR for tracking. A separate Charts product aggregates airplay performance data. All services are accessed via web-based applications.
Differentiator
Problem solved
Functional benefit
Brands
- Caster: Music promotion platform for distributing releases to verified industry contacts including radio, media, music supervisors, and bloggers.
- Player
- MTR
Products and services
- Caster
Quantifiable outcome
- Releases can reach approximately 14,000 radio stations per campaign across multiple continents
- +1 more outcomes
Companies that use Play MPE
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Play MPE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Play MPE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Lilian CázaresminorMusic marketing expert Lilian Cázares serves as official Play MPE ambassador, collaborating on Spanish-language content and expanding reach into Latin music markets.
- STRUT VIPminorAnnual artist membership program partnership bringing exclusive partner perks to Play MPE artists including tools, industry expertise, and hands-on guidance for developing artists in Canada.
- Departure 2026minorPlay MPE is a Supporting Partner of Departure 2026, a premier destination for music, media, technology, and culture uniting artists, industry leaders, and audiences from Canada and worldwide.
- OnPitchminorFan engagement partnership providing Play MPE users with 6 months free access to OnPitch's SMS, Email, and WhatsApp fan database tools.
- Symphonic DistributioncoreSymphonic distribution members receive 10% off their first Caster+ promotion and access exclusive educational panels. Play MPE is featured in Symphonic's partner perks portal. Joint marketing efforts include co-hosted webinars and promotional campaigns.
- SongToolsminorIntegration allows Play MPE users to access SongTools one-click promotion for labels and artists. SongTools users receive 50% off their first campaign.
- HRDRVminorArtist services partnership offering Play MPE users access to HRDRV's community and artist development resources.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Play MPE competitors and assessment
Company assessmentEmerging players
- AWAL: AWAL is a music distribution and label services platform owned by Sony Music. It overlaps with Play MPE on the distribution and label-services side for indie artists, though it does not focus on radio promotion specifically.
- Linkfire: Linkfire provides smart links and music marketing analytics for artists and labels. It is adjacent to Play MPE in the music promotion workflow with stronger focus on consumer-side marketing links, while Play MPE owns the radio-side promotion and tracking layer.
Direct peers
- Soundcharts: Soundcharts is a music analytics platform tracking airplay, streaming, social, and chart performance for the music industry. It is a direct peer in the analytics/tracking layer that complements Play MPE's MTR product, with broader data coverage.
- TuneGo: TuneGo is a music promotion and analytics platform offering distribution, promotion, and tracking tools for artists and labels. It overlaps with Play MPE across Caster (promotion) and MTR (tracking) workflows, primarily serving indie artists and smaller labels.
- SubmitHub: SubmitHub is a music promotion platform connecting artists with bloggers, playlist curators, and labels. It directly competes with Play MPE's Caster product for the indie artist promotional workflow, though it focuses more on digital curators than radio programmers.
- Chartmetric: Chartmetric provides music performance analytics across streaming, social, and radio for artists and labels. It competes with the data layer of Play MPE's MTR and broader performance-tracking capabilities, with broader platform coverage including DSP streaming data.
- Feature.fm: Feature.fm is a music marketing platform offering smart links, pre-save campaigns, and promotional landing pages. It competes with elements of Play MPE's Caster product in the artist-side promotional toolkit, with stronger consumer-facing marketing focus.
- Mediabase: Mediabase is a radio airplay monitoring service (now owned by iHeartMedia) tracking spins across US radio stations. It directly competes with Play MPE's MTR product for the radio airplay tracking use case among major labels and radio programmers.
Broad incumbents
- TuneCore: TuneCore is a large-scale music distribution platform owned by Believe. While primarily a distributor to DSPs, it has expanded into promotional and analytics features that overlap with elements of Play MPE's Caster and MTR products, with much larger artist base scale.
- Nielsen Music: Nielsen (formerly Nielsen Music / Nielsen Audio) provides industry-standard music and radio measurement data including BDS radio tracking. It is a broader incumbent in the music and radio data space, competing with Play MPE's MTR at the high end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Play MPE social profiles
Digital presencePlay MPE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Play MPE leadership team
Management profileNumber of profiles
Profiles10 records
Play MPE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Play MPE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Play MPE
What does Play MPE do?
Play MPE is a three-product SaaS platform for the music industry: Caster distributes music promotions to verified radio programmers, music supervisors, bloggers, and curators via upload of mastered WAV/AIFF files with full metadata. Player is the secure discovery interface where industry curators access and download promotional releases with broadcast-ready assets. MTR provides real-time radio airplay tracking across thousands of North American stations with day-part analysis and genre insights. The three products are integrated so that songs exported from Caster flow into MTR for tracking.
Is Play MPE a public or private company?
Play MPE is a private company. It is classified as unknown and is currently operating.
When was Play MPE founded?
Play MPE was founded in 2003. It employs 11 to 50 people.
Where is Play MPE based?
Play MPE is headquartered in Vancouver, Canada, in the North America region.
How does Play MPE make money?
Two revenue lines are on record. Radio Tracking Plans (MTR) is the primary driver. The others are radio Promotion Campaigns (Caster).
Who are Play MPE's main competitors?
Emerging players on record are AWAL and Linkfire. Direct peers are Soundcharts, TuneGo, SubmitHub, Chartmetric, Feature.fm and Mediabase. Broad incumbents are TuneCore and Nielsen Music.
Does Play MPE have an API?
No public API is recorded for Play MPE.
What industry is Play MPE in?
Play MPE's product category is Music Promotion and Radio Tracking Software. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPACABAM, Creator Music/SFX Asset Libraries & Licensing Platforms. Its NAICS code is 516210 and its SIC code is 7829.