Mobile Giving Foundation

Name

Mobile Giving Foundation

Legal name

Mobile Giving Foundation

Website

https://mobilegiving.org

Company type

Private

Founded year

2007

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mobile Charitable Giving / Nonprofit Fundraising Technology

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Mobile giving platform
• Text-to-donate services
• SMS charitable donations
• Nonprofit fundraising technology
• Carrier-billed donations

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Text-to-Donate Transaction Processing: MGF collects donations paid by donors from their wireless operator. Wireless operators remit 100% of donations to MGF. Within 30 days of receipt, MGF grants 100% of donations to designated organizations. Some designated organizations permit MGF to retain 5-10% of each donation to cover administrative costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mobile Giving Foundation operated a unified text-to-donate platform that enabled wireless subscribers to make one-time or recurring charitable donations via SMS by texting campaign keywords to shared 5- or 6-digit short codes, with donations appearing on the donor's monthly wireless bill and 100% of funds remitted to qualified 501(c)(3) charities. The platform was accessed by nonprofits through a curated network of approved Application Service Providers that handled campaign setup, mobile marketing, and reporting.

Product overview

Mobile Giving Foundation operates a single unified mobile giving platform that facilitates text-to-donate transactions for charitable organizations. The core platform consists of a short code and keyword routing system where donors text keywords to 5 or 6-digit short codes to make donations. The platform is accessed through an approved network of Application Service Providers (Give By Cell, Mobile Commons, Qgiv) who provide campaign management and mobile marketing services. Supporting the platform are real-time reporting tools, tax receipt services, and marketing best practice guidance. The platform connects to major wireless carriers (Verizon, AT&T, Sprint, T-Mobile, U.S. Cellular) for billing and message routing, and OpenMarket for messaging infrastructure. NPOs must qualify under MGF's Standards for Participation to become eligible grantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Giving Platform A text-to-donate platform enabling charitable donations via SMS, where donors text keywords to short codes to make one-time or recurring donations, with funds routed through wireless carriers to MGF for distribution to pre-qualified 501(c)(3) charities.
• Short Code & Keyword Donation System Shared 5- or 6-digit short codes (such as 20222, 52000, 80100) used in combination with charity-specific keywords to route text message donations from mobile subscribers to designated 501(c)(3) grantees.
• Mobile Giving Donation Campaigns Text message donation campaigns enabling donors to contribute fixed amounts ($5, $10, $15, $20, $25, $30, $40, $50) to pre-qualified charities by texting keywords to short codes, with one-time and monthly recurring donation options.
• Non-Profit Organization Application Services Application and qualification process for 501(c)(3) organizations to become MGF grantees and run mobile giving campaigns, including Standards for Participation review, eligibility assessment, and campaign activation support.
• Application Service Provider (ASP) Network Curated network of approved third-party service providers (Give By Cell, Mobile Commons, Qgiv) that integrate with the MGF platform to provide mobile marketing, account management, and campaign development services for charities running mobile giving programs.
• Tax Receipt Issuance Service Official tax receipt retrieval service for text-message donations, allowing donors to validate their mobile number and obtain IRS-compliant donation records for tax-deductible contributions.

Quantifiable outcome

• 100% of charitable funds passed through from carriers to MGF to charities
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Give By CellcoreChannel Partner/ Reseller/ Distributor · 1 July 2016Approved Application Service Provider equipped to assist organizations with mobile giving campaigns. Contact: Dave Asheim ([email protected]).
• Mobile CommonscoreChannel Partner/ Reseller/ Distributor · 1 July 2016Approved Application Service Provider equipped to assist organizations with mobile giving campaigns. Contact: MC Support ([email protected]).
• QgivcoreChannel Partner/ Reseller/ Distributor · 1 July 2016Approved Application Service Provider equipped to assist organizations with mobile giving campaigns. Contact: Cory Maede ([email protected]).
• Better Business Bureau (BBB)minorOthers · 1 July 2016BBB accredited charity. BBB accredited charities are exempt from revenue requirements in MGF's Standards for Participation.
• Jim Manis (Founder)coreOthers · 1 August 2007Co-founder of Mobile Giving Foundation in August 2007 along with other wireless industry executives. Previously founder of mobile content aggregator M-Qube (sold to VeriSign) and instrumental in launching early text-to-give campaigns following Hurricane Katrina and Indonesian tsunami.
• Christian Zimmern (Co-founder)coreOthers · 1 August 2007Co-founded MGF and helped lead partnership efforts. Founder of SMS interoperability company Inphomatch.
• Verizon WirelesscoreTechnology or Integration · 1 August 2007Major US wireless carrier supporting Mobile Giving Foundation programs. Remits 100% of text message donations to MGF at no cost.
• AT&T MobilitycoreTechnology or Integration · 1 August 2007Major US wireless carrier supporting Mobile Giving Foundation programs. Remits 100% of text message donations to MGF at no cost.
• SprintcoreTechnology or Integration · 1 August 2007Major US wireless carrier supporting Mobile Giving Foundation programs. Remits 100% of text message donations to MGF at no cost.
• T-Mobile USAcoreTechnology or Integration · 1 August 2007Major US wireless carrier supporting Mobile Giving Foundation programs. Remits 100% of text message donations to MGF at no cost.
• U.S. CellularcoreTechnology or Integration · 1 August 2007US wireless carrier supporting Mobile Giving Foundation programs. Remits 100% of text message donations to MGF at no cost.

Scale indicators3 records

Recent moves5 records

Direct peers

• Qgiv: Approved MGF ASP providing online and mobile donation forms, event registration, and text-to-give for nonprofits; directly comparable technology and customer base.
• Classy: Online fundraising platform for nonprofits with peer-to-peer campaigns, recurring giving, and donation forms; the modern SaaS successor to text-to-give workflows MGF pioneered.
• Funraise: Modern nonprofit fundraising platform with online donation forms, text-to-give, and peer-to-peer campaigns; directly comparable product and buyer.
• Network for Good: Donation platform and fundraising software for small and mid-sized nonprofits; comparable grantmaking-adjacent infrastructure serving the same 501(c)(3) segment.
• Snowball Fundraising: Text-to-give and online fundraising platform explicitly built for nonprofits; directly substitutes for MGF-style mobile giving campaigns.
• Give By Cell: Approved MGF Application Service Provider that runs mobile giving campaigns for nonprofits on the same SMS short-code and carrier-billing rails; competes head-on as a managed mobile fundraising partner for charities.
• Mobile Commons (Upland Mobile Commons): Approved MGF ASP offering mobile messaging, advocacy, and fundraising tools for nonprofits via SMS short codes; comparable offering for the same 501(c)(3) buyer segment.

Emerging players

• Givebutter: Modern donation platform with free online giving, text-to-donate, and event ticketing for nonprofits; emerging next-generation peer in mobile and online charitable fundraising.

Broad incumbents

• PayPal Giving Fund: Operates a large-scale digital charitable giving infrastructure as part of PayPal's payments platform; analogous role of a unified giving rail, but embedded in consumer payments rather than SMS/carrier billing.
• Bonterra (formerly Network for Good / CauseCraft / CyberGrants): Suite of nonprofit fundraising and corporate social responsibility software including giving and grantmaking tools; comparable end market and mission with broader product portfolio.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobilegivingorg
• Facebookfacebook.com/MobileGivingFoundation
• LinkedInlinkedin.com/company/457873

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Giving Foundation