Give by Cell

What Give by Cell does

Engage by Cell, formerly known as Give by Cell, is a private mobile engagement platform founded in 2008 and headquartered at 5610A Granny White Pike in Brentwood, Tennessee. The company provides messaging, mobile websites, audio guides, GPS mapping, and donation tools to nonprofits, government agencies, healthcare organizations, enterprises, workforce development programs, and museums/cultural institutions. Its primary value proposition centers on capturing audience and donor engagement at the moment of inspiration via mobile devices, with the Donation Tools module — encompassing text-to-donate, credit card donation via text-in links, and interactive fundraising thermometers — serving as a core revenue-generating line. The company cites an average donation size of $107 for text-to-donate fundraisers as a key customer outcome metric.

The product architecture follows a platform-plus-modules model comprising Text Messaging, Mobile Websites, Audio Guides, EngageAI, GPS Mapping, Donation Tools, and Digital Wallet Cards, supported by an open API for third-party integration and a custom engineering team that builds bespoke solutions. The company generates revenue primarily through subscription-based platform fees and transaction-related fees on mobile fundraising services, alongside professional services revenue from custom engineering work. Pricing is quote-based and not publicly disclosed, with billing on a monthly cadence and go-to-market executed via direct sales with demo booking and a sales-led motion targeting enterprise and nonprofit buyers. Marketing relies on organic social channels (LinkedIn, YouTube, Instagram, Twitter, Facebook) and content marketing via the company blog. The company is founder-led by Dave Asheim (President/Founder), privately held with no disclosed institutional investors or funding rounds.

Name

Give by Cell

Legal name

Engage by Cell

Website

https://givebycell.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Engage by Cell (formerly Give by Cell) is a mobile engagement platform founded in 2008 that provides text messaging, mobile websites, audio guides, GPS mapping, AI-powered engagement, and donation tools to nonprofits, healthcare, government, enterprise, and cultural organizations.

Ownership category

akta.pro rank

Product category

Mobile Fundraising Software

NAICS

Telecommunications (517)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLACAEAC

Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat)

Healthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms

Keywords

• Mobile fundraising software
• Text-to-donate platform
• SMS engagement tools
• Mobile donation solutions
• Nonprofit communication platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mobile Fundraising Services: Platform fees and transaction fees for mobile fundraising tools including text-to-donate, credit card donations, and fundraising thermometers. Services are offered to nonprofits, healthcare organizations, government agencies, and enterprise clients.
2. Custom Engineering: Bespoke software development services for organizations requiring custom mobile solutions integrated into their existing systems

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Give by Cell (operating as Engage by Cell) provides a mobile engagement platform for nonprofits, healthcare organizations, government agencies, and enterprises. Its core offerings include text-to-donate functionality, mobile websites, SMS messaging, audio guides, GPS mapping, digital wallet cards, and AI-powered engagement tools that enable organizations to capture donations and communicate with audiences via mobile devices.

Product overview

Engage by Cell (Give by Cell) offers a platform-plus-modules architecture centered on mobile engagement technology for nonprofits, government, healthcare, and enterprise organizations. The core product suite includes Text Messaging, Mobile Websites, Audio Guides, EngageAI, GPS Mapping, Donation Tools, and Digital Wallet Cards. The Donation Tools module represents a key revenue-generating product line featuring mobile fundraising capabilities including text-to-donate, credit card donation via text-in, and interactive fundraising thermometers. Custom engineering services are also offered to build bespoke solutions and integrate with client systems via open API.

Differentiator

Problem solved

Functional benefit

Products and services

• Text Messaging

Quantifiable outcome

• $107 average donation size for text-to-donate fundraisers
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tatango: Tatango is an SMS marketing and text-to-donate platform purpose-built for nonprofits and political fundraising. It is a direct competitor on the messaging and SMS-giving layer of Give by Cell's product stack.
• MobileCause: MobileCause is a mobile and online fundraising platform for nonprofits offering text-to-donate, online forms, auctions, and CRM. It directly mirrors Give by Cell's mobile-first giving and donor engagement product set for the nonprofit vertical.
• Funraise: Funraise is a nonprofit fundraising platform offering donation pages, events, peer-to-peer, text-to-give, and CRM. It competes head-to-head with Give by Cell on mobile-first giving workflows and serves a similar mid-market and enterprise nonprofit segment.
• OneCause: OneCause provides fundraising software for nonprofits focused on events, auctions, peer-to-peer, and mobile giving, including text-to-donate. It is a direct competitor in mobile and event-driven fundraising, the same core use case Give by Cell addresses.
• Givebutter: Givebutter is a free, modern fundraising platform for nonprofits with donation forms, events, auctions, texting, and donor CRM. It overlaps directly with Give by Cell's mobile giving, text-to-donate, and event-centric fundraising products for the same nonprofit buyer.
• Snowball Fundraising: Snowball offers text-to-donate, live event giving, and auction software for nonprofits, overlapping with Give by Cell's donation tools, fundraising thermometer, and text messaging modules.
• Classy: Classy is a leading online fundraising and donor management platform for nonprofits, offering donation forms, event registration, peer-to-peer campaigns, and text-to-donate. It directly competes with Give by Cell's nonprofit fundraising suite and shares the same buyer (development directors) and use cases.

Broad incumbents

• Bonterra: Bonterra (formerly Network for Good, parent of Classy) is a broad nonprofit technology suite covering fundraising, CRM, grant management, and employee giving. It competes with Give by Cell through embedded mobile giving capabilities inside a much wider nonprofit software portfolio.
• Bloomerang: Bloomerang is a donor CRM and fundraising platform for small and mid-sized nonprofits with built-in donation forms, email, and texting. It overlaps with Give by Cell's donor engagement and text messaging modules as part of a broader nonprofit software suite.
• Salesforce.org / Nonprofit Cloud: Salesforce's Nonprofit Cloud is a large incumbent CRM and engagement suite for nonprofits, with Marketing Cloud and SMS capabilities that can substitute for Give by Cell's messaging and donor engagement layer in enterprise nonprofit accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/engagebycell
• YouTubeyoutube.com/channel/UCNdSnMQXa5zboJx7vpC_cHg/featured/#
• Facebookm.facebook.com/EngageByCell
• LinkedInlinkedin.com/company/give-by-cell
• Instagraminstagram.com/engage_by_cell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Give by Cell