Poolwater
Poolwater Sverige AB is a Swedish turnkey contractor that designs, prefabricates, installs, and services proprietary water purification systems (PoolControl) for hotel spas, municipal swimming halls, and public baths across Sweden and Norway.
- Company typePrivate
- Founded1983
- HeadquartersArvika, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Poolwater does
Poolwater Sverige AB (operating as Poolwater Nordic AB) is a Swedish specialist contractor headquartered in Arvika that designs, engineers, prefabricates, installs, and services water purification systems for swimming pools, hotel spas, and municipal bathing facilities. Founded in 1983 as Skandinaviska Badanläggningar AB and acquired via management buyout in 2009 by Mats Jaller and Sven Erik Månsson, the company employs 37 people and operates a single-country footprint with service technicians stationed across Sweden (Jönköping, Stockholm, Sundsvall, Ängelholm, Östersund, Arvika) and limited activity in Norway.
The technical core is the proprietary PoolControl system, a touchscreen-based control and regulation unit handling backwashing, temperature regulation, chemical dosing, analysis, dilution management, and SMS alarm notifications. It is complemented by a portfolio of energy- and water-recovery modules: Kollektorsystem (heat recovery from backwash water), Kontinuerlig avblödning (continuous bleeding with heat recovery), SMART-drift (load-dependent flow and UV intensity modulation), UV disinfection, pressure sand filters, vinyl/lamella pool covers (claimed up to 75% energy savings), stainless steel pools, and an Återbruk (component reuse) service. Engineering is supported by in-house 3D-CAD design across .dwg/.step/.ifc formats and a prefabrication workshop at the Arvika headquarters.
Poolwater monetizes through turnkey totalentreprenad contracts (one-time project revenue including 3D planning, prefabrication, installation, and commissioning), recurring service agreements with biannual preventive maintenance visits, paid full-day training courses for client operating staff, and technical review/inspection engagements. Go-to-market is direct enterprise field sales targeting two principal verticals: Spa and Hotel (e.g., Hooks Herrgård, Selma Spa, Loka Brunn, Elite Palace Hotel, Clarion Karlatornet) and Public Baths (e.g., Täby Simhall, Timrå Badhus, Järfällabadet, Spångbergshallen). The company is privately held with no institutional capital; revenue is not publicly disclosed.
Poolwater firmographics
Firmographics- Name
- Poolwater
- Legal name
- Poolwater Sverige AB
- Website
- https://poolwater.se
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poolwater Sverige AB is a Swedish turnkey contractor that designs, prefabricates, installs, and services proprietary water purification systems (PoolControl) for hotel spas, municipal swimming halls, and public baths across Sweden and Norway.
- Ownership category
- akta.pro rank
Poolwater industry classification
Industry- Product category
- Pool Water Purification Systems
- NAICS
- Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Water, Sewage and Other Systems (2213)
- SIC
- Pumps & Pumping Equipment (3561), Water Supply (4941)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF)
Keywords
Where Poolwater is headquartered
LocationHeadquarters
- HQ city
- Arvika
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Poolwater business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Installation and Construction Projects: Turnkey contracts (totalentreprenad) for new construction and renovation of water purification systems for pools and spas, including 3D planning, prefabrication, installation, and commissioning.
- Service Agreements and Maintenance: Ongoing service contracts (serviceavtal) providing regular maintenance, technical reviews, and preventive maintenance visits twice yearly to ensure optimal operation.
- Training and Education: Courses for pool operating personnel covering water treatment, regulations, chemistry, and maintenance practices. Conducted as full-day sessions either at Poolwater or on-site at customer facilities.
- Technical Reviews: Comprehensive technical inspections of purification systems providing condition overview and recommendations for actions to meet current requirements and standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Service Agreement - Preventive Maintenance |
| Other | Multi-year contract | Training Courses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Poolwater product offering
Product offeringCore offering
Poolwater designs, manufactures, and installs complete water purification systems for swimming pools, spas, and public bath facilities, anchored by the proprietary PoolControl automation system. The company delivers turnkey projects (totalentreprenad) covering 3D planning, prefabrication, installation, commissioning, and ongoing preventive maintenance under service agreements. Its offering also includes energy-recovery modules, UV disinfection, stainless steel pools, pool covers, and operator training.
Product overview
Poolwater is a complete water purification contractor specializing in pool water treatment systems. The core product offering centers on PoolControl, their proprietary control and regulation system that manages automated functions including backwashing, temperature regulation, chemical dosing, and water analysis. The product portfolio is complemented by energy-saving modules such as Kollektorsystem (heat recovery from backwash water), Kontinuerlig avblödning (continuous bleeding with heat recovery), and SMART-drift (load-dependent operation for energy reduction). Additional offerings include Bassängtäckning (vinyl and lamella pool covers achieving up to 75% energy savings), UV-system for disinfection, Trycksandfilter for filtration, and Rostfria stålpooler (stainless steel pools). Services include component reuse (Återbruk), spanning from initial planning through to operation and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- PoolControl Control and Regulation System
Quantifiable outcome
- Up to 75% energy savings with pool covering (vinyl or lamella)
- +2 more outcomes
Companies that use Poolwater
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Poolwater technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Poolwater partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Svenska Badbranschen (Swedish Bath Industry)minorPoolwater co-author Mats Jaller contributed to 'Teknisk Handbok Bad' (Technical Handbook for Baths), a publication by Svenska Badbranschen that complements Folkhälsomyndigheten's general advice on technical and practical matters for bath facilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Poolwater competitors and assessment
Company assessmentBroad incumbents
- Waterco Limited: Australia-headquartered manufacturer and distributor of pool equipment, water treatment and chemical dosing systems. Comparable offering across filtration, sanitization and automation for commercial pools, distributed internationally through dealer networks.
- Veolia Water Technologies: Global water services and technology provider covering municipal and industrial water treatment. Competes for large-scale public aquatic facility projects where integrated water management and service contracts are bundled with broader infrastructure offerings.
- Culligan International: Global water treatment company with commercial and industrial divisions offering filtration, disinfection and dosing. Overlaps with Poolwater's water purification core for institutional and commercial customers, though broader in scope.
- Pentair plc: US-listed global water solutions company with a Pool segment covering pumps, filters, heaters and automation. Overlaps with Poolwater on filtration and control components for commercial pools and competes on integrated system sales.
- Fluidra S.A. Global pool and wellness equipment leader (AstralPool, Jandy, Zodiac) with full portfolios for residential and commercial pools. Competes with Poolwater in commercial installations via its broader product suite and international service network.
- Maytronics Ltd. Israeli-listed pool equipment company (Dolphin robotic cleaners plus commercial pool systems). Overlaps with Poolwater in commercial aquatic installations and increasingly in water treatment and automation through acquired product lines.
Direct peers
- Pahlén AB: Swedish manufacturer of pool and spa equipment including water treatment systems, heaters, filters and dosing systems. Closest direct competitor to Poolwater in the Nordic commercial pool market with similar end customers (municipal aquatic centers, hotels, spas) and overlapping stainless-steel pool product lines.
- ProMinent GmbH: German manufacturer of metering pumps, water treatment and disinfection systems with strong presence in pool/spa applications. Comparable product overlap (dosing, UV, control) and serves overlapping municipal and hospitality customers, though at significantly larger scale.
- Dinotec GmbH: German specialist in pool water treatment technology including measurement, control and dosing systems. Comparable as a focused European B2B contractor delivering water purification solutions for public pools and hotel spas, with proprietary control hardware competing against PoolControl.
Regional players
- Swim & Fun Scandinavia: Nordic pool and spa retailer/installer distributing pools, covers and water care products across Scandinavia. Comparable regional footprint but operates more on the consumer/residential side rather than municipal turnkey contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Poolwater social profiles
Digital presencePoolwater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poolwater leadership team
Management profileNumber of profiles
Profiles10 records
Poolwater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poolwater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poolwater
What does Poolwater do?
Poolwater designs, manufactures, and installs complete water purification systems for swimming pools, spas, and public bath facilities, anchored by the proprietary PoolControl automation system. The company delivers turnkey projects (totalentreprenad) covering 3D planning, prefabrication, installation, commissioning, and ongoing preventive maintenance under service agreements. Its offering also includes energy-recovery modules, UV disinfection, stainless steel pools, pool covers, and operator training.
Is Poolwater a public or private company?
Poolwater is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Poolwater founded?
Poolwater was founded in 1983. It employs 11 to 50 people.
Where is Poolwater based?
Poolwater is headquartered in Arvika, Sweden, in the Europe region.
How does Poolwater make money?
Four revenue lines are on record. Installation and Construction Projects are the primary driver. The others are service Agreements and Maintenance, training and Education and technical Reviews.
Who are Poolwater's main competitors?
Broad incumbents on record are Waterco Limited, Veolia Water Technologies, Culligan International, Pentair plc, Fluidra S.A. and Maytronics Ltd.. Direct peers are Pahlén AB, ProMinent GmbH and Dinotec GmbH. Swim & Fun Scandinavia is listed as a regional player.
Does Poolwater have an API?
No public API is recorded for Poolwater.
What industry is Poolwater in?
Poolwater's product category is Pool Water Purification Systems. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its NAICS code is 33391 and its SIC code is 3561.