What Remark Software does

Remark Software is a product line of privately held Gravic, Inc., headquartered in Malvern, Pennsylvania, that builds Optical Mark Recognition (OMR) software for paper-based data collection and analysis. Its portfolio comprises four offerings: Remark Office OMR (the flagship desktop product that reads bubbles, checkboxes, barcodes, OCR text and ICR handwriting from any standard image scanner or copier), Remark Test Grading (a cloud and desktop solution for grading multiple-choice assessments with LMS integrations), Remark Classic OMR (for processing pre-printed forms from Scantron and Apperson on dedicated OMR scanners), and Remark Web Survey (a companion web survey tool). The underlying differentiator is a proprietary plain-paper OMR engine that eliminates the need for special forms or special scanners, with built-in Remark Quick Stats analytics and export to 35+ formats including SPSS, Excel, Access, SQL Server and Oracle.

Revenue is generated primarily through one-time software licenses (per seat and site licensing) sold direct via the remarksoftware.com website, through inside-sales assisted demos, and through a worldwide reseller network. Pricing is quote-based and not publicly disclosed. The customer base exceeds 100,000 users across 130+ countries and skews toward K-12 and higher education (primary verticals), with secondary verticals in healthcare, government/balloting, non-profit and corporate use cases. Integration footprint includes Google Classroom, Moodle, Canvas and Blackboard LMS platforms. The product marketing mix is product-led-growth (free trial downloads) augmented by inside-sales demos and a content-driven blog/case-study engine, with no disclosed external funding, M&A or leadership turnover.

The business is a mature, cash-self-sustaining software franchise with 30+ years of OMR R&D underpinning its technology. Recent strategic activity (2024–2025) centers on a portfolio shift from perpetual desktop OMR toward cloud-delivered test grading and deeper LMS interoperability, alongside incremental AI-assisted features (ICR via Microsoft Computer Vision, an NLP-based Remark AI Assistant, and speech recognition) layered on top of the existing scanning workflow.

Name

Remark Software

Legal name

Gravic, Inc.

Website

https://remarksoftware.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Remark Software, a division of Gravic, Inc., builds Optical Mark Recognition software for paper-based data collection and analysis, serving K-12 and higher education (with secondary healthcare, government, non-profit and corporate use cases) across 130+ countries through one-time licensed desktop and cloud products integrated with major LMS platforms.

Ownership category

akta.pro rank

Product category

Optical Mark Recognition (OMR) Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)

akta.pro secondary industries

Optical Character Recognition (OCR) & Document Vision (HDAAAEAD), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

Keywords

• Optical mark recognition
• Paper form scanning
• Test grading software
• Survey data collection
• Course evaluation tools

Headquarters

HQ city

Malvern

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (Perpetual and Subscription): Remark Software generates revenue primarily from selling software licenses. The company offers three main products: Remark Office OMR (flagship), Remark Test Grading, and Remark Classic OMR. Products can be purchased through the website with licensing per seat or site license options. Pricing appears quote-based and not publicly disclosed on the website. Perpetual license and annual subscription models are implied based on product pages and purchasing information.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Remark Software develops and sells Optical Mark Recognition (OMR) software that reads, processes, and analyzes paper-based forms (surveys, tests, evaluations, ballots) using any standard image scanner and plain paper. The product portfolio includes Remark Office OMR (flagship), Remark Test Grading, Remark Classic OMR, and Remark Web Survey, sold to educational institutions, government agencies, healthcare organizations, non-profits, and corporations in more than 130 countries.

Product overview

Remark Software, a division of Gravic, provides OMR (Optical Mark Recognition) software solutions for paper-based data collection and analysis. The product portfolio comprises four offerings: Remark Office OMR (flagship desktop software for creating custom forms, scanning with standard scanners, and generating analytics), Remark Test Grading (cloud-based or desktop test grading with LMS integrations), Remark Classic OMR (for traditional OMR scanners reading pre-printed forms), and Remark Web Survey (web-based companion for online data collection). The software processes bubbles, checkboxes, barcodes, and handwritten responses, and exports data to 35+ formats including Excel, SPSS, and learning management systems.

Differentiator

Problem solved

Functional benefit

Brands

• Remark Office OMR: Flagship OMR data collection and analysis software for processing paper forms, surveys, tests, and ballots.
• Remark Test Grading
• Remark Classic OMR

Products and services

• Remark Office OMR Flagship desktop OMR software that collects and analyzes data from any paper form (surveys, tests, evaluations, ballots) using standard image scanners, eliminating manual data entry. Includes the built-in Remark Quick Stats analysis and reporting package. Targeted at educators, researchers, government, healthcare, non-profits, and corporate users.
• Remark Test Grading Cloud-based and desktop test grading solution offering customizable answer sheets, automatic grading, gradebook export, and native integrations with Google Classroom, Moodle, Canvas, and Blackboard. Designed for K-12 and higher education teachers and administrators.
• Remark Classic OMR OMR software for collecting and analyzing data from pre-printed forms (e.g., Scantron, Apperson) on traditional OMR scanners, with data export capabilities. Targeted at organizations with existing investments in dedicated OMR scanning hardware.
• Remark Web Survey

Quantifiable outcome

• Grading time reduced by 90% — professors who needed 30-50 hours to correct 1,000 tests now do it in 1 hour
• +8 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationRemark Test Grading integrates directly with Google Classroom, enabling teachers to automatically upload grades and class rosters to Google Classroom. This integration enables seamless grade synchronization for educators using the Google ecosystem.
• MoodlecoreTechnology or IntegrationRemark Test Grading cloud version integrates with Moodle, a popular open-source learning management system, allowing grade synchronization with Moodle courses.
• Canvas (Instructure)coreTechnology or IntegrationRemark Office OMR can upload grade data directly to Canvas LMS. University of New Hampshire uses this integration to provide students with quick exam results uploaded to their Canvas accounts.
• BlackboardcoreTechnology or IntegrationRemark Office OMR can upload grade data directly to Blackboard LMS. University of New Hampshire uses this integration to provide students with exam results uploaded to their Blackboard accounts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FormAssembly: FormAssembly is a web-form and data-collection automation platform for enterprise compliance and HR — a broader incumbent whose form-processing capabilities overlap with Remark's data-collection-and-export value proposition in healthcare and corporate verticals.
• SurveyMonkey: SurveyMonkey is a mainstream online survey tool used broadly by education and non-profit customers for course evaluations and research — a broader incumbent competing on the survey side of Remark's use case mix.
• Qualtrics: Qualtrics (SAP) is the dominant online survey and experience-management platform — a broader incumbent that captures the survey, course evaluation, and research use cases Remark targets whenever the customer is willing to go digital-native.
• Typeform: Typeform offers conversational online forms and surveys used in education and non-profit contexts — a broader incumbent competing for the digital replacement spend whenever Remark's paper-OMR positioning loses ground.
• ExamSoft: ExamSoft provides high-stakes exam software (Examplify) for medical, legal and higher-ed assessments — a broader-portfolio assessment player competing for the same institutional testing budgets as Remark Test Grading.

Direct peers

• Questionmark: Questionmark delivers enterprise assessment and testing platforms (now part of Instructure), competing with Remark Test Grading on the same higher-ed and certification use cases with deeper LMS integration but heavier enterprise deployment.
• Scantron: Scantron (now part of Dataspec) is the traditional OMR incumbent offering pre-printed forms and dedicated scanners — the exact legacy category that Remark Office OMR and Classic OMR are designed to replace or complement.
• Respondus: Respondus specializes in online assessment proctoring and LMS-based testing (LockDown Browser, Monitor) — a peer in the education assessment workflow that competes for the same grading-and-evaluation budget Remark targets.
• Apperson: Apperson provides OMR scanners and pre-printed scan sheets to K-12 and higher education — a directly comparable offering that Remark Classic OMR interoperates with as a data-processing front end.

Emerging players

• Gradescope: Gradescope (acquired by Turnitin) uses AI/ML to grade bubble sheets and short-answer responses — a focused digital-native competitor to Remark Test Grading that captures the same instructor pain point with a more modern, cloud-first UX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RemarkSoftware
• Facebookfacebook.com/RemarkSoftware
• LinkedInlinkedin.com/company/remark-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remark Software