Piscine Center
Piscine Center is a French e-commerce retailer, established in 1985 and self-described as the #1 online pool equipment store in France, selling 4,000+ SKUs across heating, cleaning, water treatment, filtration, covers, and adjacent outdoor categories to residential pool owners primarily in France and across Europe.
- Company typePrivate
- Founded1985
- HeadquartersCogolin, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Piscine Center does
Piscine Center is a French e-commerce retailer founded in 1985 and self-described as the #1 online pool equipment store in France, with stated average annual revenue exceeding €20M. The company operates a direct-to-consumer model through piscine-center.net, offering more than 4,000 product references across pool construction (wooden, above-ground, polystyrene block, concrete and steel kit pools), heating (heat pumps, electric heaters, solar heating, dehumidifiers, heat exchangers), cleaning robots, water treatment (salt chlorinators, pH regulators, UV sterilization), filtration, covers and shutters, liners, safety equipment (alarms, barriers), spas, saunas, enclosures, and outdoor products. It distributes products from 40+ major international brands including Dolphin/Maytronics, Zodiac, Hayward, Astral, Poolex, Pentair, Intex, Bestway, GRE, and Bayrol.
The business operates on a one-time transaction revenue model with no subscription component, using unit pricing across SKUs that range from €99 accessories to €14,389 premium robots. Customer payment options include Visa, Mastercard, PayPal, Floa 3x/4x interest-free installments, and bank transfer, with free delivery offered across France. The primary customer segment is residential pool owners undertaking construction, renovation, equipment upgrades, or maintenance, with a secondary segment of pool professionals and installers served via bulk and commercial-grade offerings. Phone consultation, quote requests for large items, an installer network, and a content/advice section support the e-commerce funnel.
Piscine Center has no proprietary technology platform and operates exclusively as a retailer rather than a manufacturer. Its competitive position rests on the breadth of its catalog, 30+ years of brand recognition in France, bulk-purchase cost advantages from major brand relationships, and an operational footprint supporting permanent stock and France-wide delivery. Geographic reach extends beyond France to more than 30 European countries, French Overseas Territories, select African and Middle East markets, and Canada, though the core revenue base remains the French residential market.
Piscine Center firmographics
Firmographics- Name
- Piscine Center
- Legal name
- Piscine Center
- Website
- https://piscine-center.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Piscine Center is a French e-commerce retailer, established in 1985 and self-described as the #1 online pool equipment store in France, selling 4,000+ SKUs across heating, cleaning, water treatment, filtration, covers, and adjacent outdoor categories to residential pool owners primarily in France and across Europe.
- Ownership category
- akta.pro rank
Piscine Center industry classification
Industry- Product category
- Pool Equipment Retail
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where Piscine Center is headquartered
LocationHeadquarters
- HQ city
- Cogolin
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Piscine Center business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Piscine Center generates revenue through the sale of pool equipment and accessories via its e-commerce platform. The business operates on a one-time transaction model where customers purchase products directly. The company offers over 4,000 product references across categories including pools, heating, filtration, cleaning robots, covers, and water treatment. Revenue is driven by volume sales and competitive pricing enabled by bulk purchasing relationships with major brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing across 4000+ SKUs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Piscine Center product offering
Product offeringCore offering
Piscine Center is a French e-commerce retailer (operating since 1985) that sells pool equipment, accessories, and spare parts through its website piscine-center.net. The company offers over 4,000 product references across swimming pools, heating systems, pool cleaning robots, water treatment, filtration, covers, liners, safety equipment, spas, saunas, and pool enclosures. It serves residential pool owners and pool professionals across France, with free home delivery, price matching, and 3x/4x interest-free payment options.
Product overview
Piscine Center is a French e-commerce company (since 1985) operating as the #1 online pool equipment retailer in France with annual revenue exceeding €20 million. The company offers a comprehensive portfolio of over 4,000 pool equipment references across multiple categories: swimming pools (wooden, above-ground, polystyrene block, concrete kit, steel kit), heating solutions (heat pumps, electric heaters, solar heating, dehumidifiers, heat exchangers), pool cleaning robots (Dolphin, Zodiac, Wybot, Aiper, Hayward, BWT, Kokido, Niya), safety equipment (alarms, barriers), water treatment (salt chlorinators/electrolyzers, pH regulators, UV sterilizers), filtration systems (pumps, filters, filtration units), pool covers and shutters, liners, pool enclosures, spas and saunas, and outdoor furniture. The product ecosystem includes connected and WiFi-enabled robots, variable-speed pumps, and integrated treatment systems. The company serves both residential and professional pool owners with over 40 major brand partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Wooden Swimming Pools (Piscines Bois) Wooden swimming pools including brands such as Woodfirst Original, Gre, Ubbink, Tropic Junior, Pistoche, Urbaine, Pool'N Box, Tropic Octo, and Waterclip. For residential pool construction.
- Above-Ground Pools (Piscines Hors Sol) Above-ground pools from Intex, Bestway, and GRE brands, available in multiple sizes for residential use.
- Pool Heat Pumps (Pompes à Chaleur) Pool heat pumps including ON/OFF, Full Inverter, all-season models, and accessories from Poolex, O'Clair, and Zodiac brands. For residential pool heating.
- Electric Pool Heaters (Réchauffeurs) Electric pool heaters from Elecro and Zodiac brands for residential and commercial pool applications.
- Solar Pool Heating (Chauffage Solaire) Solar pool heating solutions including standard solar panels, regulators, and accessories for residential pool heating.
- Dolphin Pool Cleaning Robots Electric pool cleaning robots from Dolphin/Maytronics including T35, T45I, T55I, T60, E40I, E70, Liberty series with WiFi connectivity. For residential pool maintenance.
- Zodiac Pool Cleaning Robots Pool cleaning robots from Zodiac including Polaris Alpha IQ, CNX, Vortex, and Freedom series with connected features. For residential pool maintenance.
- Wybot Wireless Pool Robots Wireless pool cleaning robots from Wybot including S1, S2, S2 Vision, S3 with auto-emptying, C1-OS800, C2, C2 Pro, M1, M2 Vision, and F1 models. AI-vision enabled.
- Aiper Wireless Pool Robots Wireless pool cleaning robots from Aiper including Scuba SE, Scuba S1, Scuba V3, and X1 Pro Max models. For residential pool maintenance.
- Pool Covers and Shutters (Volets Piscine) Automatic and manual pool covers including solar, battery, mobile, with bench, and submerged models. Pricing from €2,499 to €4,800+.
- Salt Chlorinators (Electrolyseurs) Salt water electrolysis systems for pool water treatment including Evolu'Sel, Perle Salt+, Zelia, Limpido, Sanebio Combo UV, Turbo Salt, Poolican 4-en-1, and others. For residential pool water treatment.
- Pool Filtration Pumps (Pompes Piscine) Pool filtration pumps including variable speed pumps, compatible pumps, and models from Astral, Espa, Sta-Rite, Hayward, UltraFlow, Kripsol, and ACIS.
- Pool Filters (Filtres Piscine) Pool filtration systems including sand filters, diatomaceous earth filters, cartridge filters, and replacement cartridges.
- Inflatable Spas (Spa Gonflable) Inflatable spas from Intex, Bestway, and Netspa brands, plus Netspa Ice Bath cold plunge products. For residential use.
- Saunas Saunas including infrared, traditional steam, hybrid, and outdoor models.
- Pool Liners (Liner Piscine) Pool liners including custom-made liners, wooden pool liners, overlap liners for above-ground pools, and reinforced armed liners (150/100ème and 200/100ème) from Renolit Alkorplan and Poolskin.
- Pool Enclosures (Abri Piscine Aladdin Concept) Pool enclosures including flat, ultra-low, low, high Elite, and Spa models from Aladdin Concept.
- Pool Safety Alarms (Alarmes Piscine) Pool safety immersion alarms for child safety.
- Pool Showers (Douches Piscine) Pool showers including steel, aluminum solar, PVC solar, and Formidra solar models.
- Artificial Grass (Gazon Synthétique) Synthetic grass from Beaulieu International Group including Alcoya Mono, Bella Verdite, Yadira Verdite, Forestland Verdite, and Mystique Verdite models for pool surroundings.
- Pool Robot Spare Parts Replacement parts for pool robots including tracks, brushes, filters, filter cartridges, transformer units, turbine assemblies, and protective covers for Dolphin, Zodiac, and other brands.
Companies that use Piscine Center
Customer profileSegments2 records
Ideal customer profiles2 records
Piscine Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Piscine Center partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Dolphin (Maytronics)coreDolphin is a major brand partner for pool cleaning robots. Piscine Center distributes the full Dolphin range including residential robots (T, E, S series) and commercial/professional units (Wave, Prox2). They also stock Dolphin spare parts and accessories.
- Zodiac (Poolautomatics)coreZodiac is a key brand for pool robots, heating, and water treatment. Product range includes Polaris cordless robots, CNX series, Vortex models, heat exchangers, and electrolyzers.
- HaywardcoreHayward is a major partner for filtration pumps, pool cleaners, and water treatment products including electrolyzers and chlorinators.
- AstralmajorAstral supplies filtration pumps and in-floor cleaning system components distributed through Piscine Center.
- O'ClairmajorFeatured brand partner with 30 years of experience offering heat pumps, filtration systems, and sterilizers with exceptional quality-to-price ratio.
- PoolexmajorPoolex supplies heat pumps and filtration products including the Jetblack and Silver Top FI lines, and Poolican integrated systems.
- WybotmajorWybot is an emerging brand partner specializing in wireless pool robots with AI vision technology (C2 Vision, S2 Vision lines).
- KokidomajorKokido provides affordable wireless pool cleaners and battery-powered robots including Vektro Auto, Manga, and E-Klean lines.
- Pentair WatermajorPentair supplies filtration products including the Azur filtration group and related pool equipment.
- MaytronicscoreMaytronics (parent of Dolphin) is a major partner for pool cleaning automation and safety products. French subsidiary located in La Ciotat. Products include Dolphin robots and Sensor pool alarms.
- CCEImajorCCEI provides pool automation and regulation products including Zelia electrolyzers and Limpido systems.
- NetSpamajorNetSpa supplies portable and inflatable spas including the Pure Spa line, as well as Netspa Ice Bath cold plunge products.
- IntexmajorIntex supplies above-ground pools, inflatable spas, and related accessories.
- BestwaymajorBestway distributes above-ground pools and spas alongside Intex in the entry-level above-ground pool segment.
- GREmajorGRE supplies above-ground pools and wooden pools, with Piscine Center carrying their complete product range including GRE branded pool robots.
- Beaulieu International GroupminorSupplier of synthetic grass products including Alcoya, Bella Verdite, Yadira Verdite, Forestland, and Mystique Verdite product lines.
- EspamajorEspa supplies filtration pumps for residential and commercial pool applications.
- BayrolmajorBayrol supplies pool water treatment chemicals and maintenance products including disinfectants and water balancing solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Piscine Center competitors and assessment
Company assessmentBroad incumbents
- Fluidra: Global pool equipment manufacturer and owner of Zodiac, Astral, CTX, and other brands distributed by Piscine Center; operates its own distribution channels and acquired SCP/Jandy, giving it both supplier and partial-channel overlap with Piscine Center.
- Amazon France: Dominant French online marketplace with deep pool-equipment selection and price-compare dynamics that directly pressure Piscine Center's price-match guarantee and incumbent specialist-retailer position.
- ManoMano: French-headquartered online marketplace for DIY, home improvement, garden, and pool equipment; offers comparison shopping and broad fulfillment that compete for the same pool-equipment search demand as Piscine Center from a much larger scale.
- Cdiscount: Large French general-merchandise marketplace carrying pools, spas, and pool equipment; competes with Piscine Center in entry-level and mid-range price bands with comparable fulfillment economics on bulky items.
Others
- Pentair: US water-treatment and pool-equipment manufacturer (including the Azur filtration line carried by Piscine Center); key supplier-participant rather than direct retailer, with growing direct and Amazon-first distribution that could shift channel economics.
- Maytronics: Israeli manufacturer of the Dolphin pool-cleaning robot line, one of Piscine Center's 'core' strategic supplier partners; an ecosystem participant that supplies rather than directly competes, though accelerating DTC sales could reduce wholesale dependence.
- Hayward: US-headquartered manufacturer of pool pumps, filters, cleaners, and automation products, one of Piscine Center's core distributor partners; supplies the catalog and is not a direct retail competitor but increasingly sells through its own channels.
Direct peers
- Irrijardin: Leading French pool and spa specialist retailer with physical-store network and broad product range across pools, equipment, spas, and treatment; matches Piscine Center's French residential segment and category coverage.
- Cash Piscines: Head-to-head French pool equipment retailer with omnichannel stores and a comparable e-commerce catalog covering pools, robots, heating, and water treatment; directly competes with Piscine Center for the same French residential customer.
Regional players
- InTheSwim: US-based specialist online pool equipment retailer with a comparable D2C catalog covering pools, equipment, chemicals, and accessories; provides a regional analog of Piscine Center's specialist pure-play model in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Piscine Center social profiles
Digital presencePiscine Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piscine Center leadership team
Management profileNumber of profiles
Piscine Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piscine Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piscine Center
What does Piscine Center do?
Piscine Center is a French e-commerce retailer (operating since 1985) that sells pool equipment, accessories, and spare parts through its website piscine-center.net. The company offers over 4,000 product references across swimming pools, heating systems, pool cleaning robots, water treatment, filtration, covers, liners, safety equipment, spas, saunas, and pool enclosures. It serves residential pool owners and pool professionals across France, with free home delivery, price matching, and 3x/4x interest-free payment options.
Is Piscine Center a public or private company?
Piscine Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piscine Center founded?
Piscine Center was founded in 1985. It employs 11 to 50 people.
Where is Piscine Center based?
Piscine Center is headquartered in Cogolin, France, in the Europe region.
How does Piscine Center make money?
One revenue line is on record: product Sales.
Who are Piscine Center's main competitors?
Broad incumbents on record are Fluidra, Amazon France, ManoMano and Cdiscount. Others are Pentair, Maytronics and Hayward. Direct peers are Irrijardin and Cash Piscines. InTheSwim is listed as a regional player.
Does Piscine Center have an API?
No public API is recorded for Piscine Center.
What industry is Piscine Center in?
Piscine Center's product category is Pool Equipment Retail. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides).