Roaster’s Market

What Roaster’s Market does

Roaster's Market is a privately held restaurant-and-convenience-store concept operating two physical locations in Oklahoma — Ada (established 2020) and Chickasha — under parent entity Lawson Retail Operations, LLC. Founded by Mike Lawson, who has over two decades of experience in the fuel industry through Danielson Fuel Services, the company positions itself as a "first-of-its-kind" hybrid that pairs a quality convenience store and fuel station with made-to-order food, craft coffee, and signature antibiotic-free rotisserie chicken. The core offering is a unified physical store experience that combines dine-in, drive-thru, and fuel purchasing rather than a divisible software/platform architecture.

The product portfolio spans breakfast (burritos, biscuits, breakfast sandwiches), lunch/dinner (burgers, wraps, salads, hot/cold sandwiches), signature rotisserie and fried chicken, a full coffee and beverage bar (hot, iced, smoothies, refreshers, açaí bowls), and a catering program for large-party orders. The digital surface is intentionally lean: a Roaster's Rewards loyalty program managed by Paytronix (points scanable in-store and at the pump, birthday rewards, Fountain & Coffee Club memberships), separate online ordering portals for each location, and email signup. There is no proprietary technology, no app native to the company beyond the Paytronix loyalty experience, and no disclosed AI/ML capabilities.

The business model is straight transaction-based retail across three revenue streams: food service sales (made-to-order menu items and catering), convenience store retail (grab-n-go items, snacks, beverages), and loyalty-driven repeat purchases. Pricing is standard retail/menu pricing with a daily Happy Hour (2-4 PM) offering half-priced drip coffee and fountain drinks. The customer base is local Oklahoma consumers — commuters, families, and individuals seeking higher-quality food in a convenience-store setting — with a secondary catering segment for groups and businesses. The company is founder-owned with no institutional investment, no public listing, and no parent holding company; Mike Lawson is the sole identified member of the management team.

Name

Roaster’s Market

Legal name

Lawson Retail Operations, LLC

Website

https://roastersmarkets.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Roaster's Market is a privately held restaurant and convenience store concept operating two Oklahoma locations. Founded in 2020 by Mike Lawson, the company combines made-to-order food, craft coffee, and signature rotisserie chicken with convenience store and fuel offerings.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant & Convenience Store

NAICS

Limited-Service Restaurants (722513), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)

akta.pro primary industry

Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Craft coffee beverages
• Rotisserie chicken
• Convenience store retail
• Quick service restaurant
• Fuel station services

Headquarters

HQ city

Ada

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Service Sales: Revenue from made-to-order restaurant items including breakfast sandwiches, rotisserie chicken, hot/cold sandwiches, wraps, burgers, salads, and catering orders. This includes signature items like rotisserie chicken quarters and craft coffee beverages.
2. Convenience Store Retail: Revenue from grab-n-go convenience store items, snacks, beverages, and fuel station purchases. The company positions itself as a quality convenience store combined with food service.
3. Loyalty Program Engagement: Roaster's Rewards program drives customer engagement through points accumulation, free items, and discounts, increasing customer lifetime value and purchase frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Roaster's Market operates a hybrid restaurant, convenience store, and gas station concept across two Oklahoma locations (Ada, est. 2020 and Chickasha). The core offering combines made-to-order food service (breakfast, lunch, dinner, signature rotisserie chicken, full coffee bar) with traditional convenience store grab-n-go items and fuel sales. Customers can access the concept via dine-in, drive-thru, order-ahead through app/web, and catering, supported by a points-based Roaster's Rewards loyalty program.

Product overview

Roaster's Market is a single-unified restaurant and convenience store concept (not a platform-plus-modules architecture) that combines a traditional convenience store with a full-service restaurant. The core offering includes the physical restaurant and convenience store at two Oklahoma locations (Ada, est. 2020, and Chickasha), supplemented by digital services: Roaster's Rewards loyalty program (managed via Paytronix), online ordering system, drive-thru service with daily Happy Hour, and catering services. The food and beverage portfolio encompasses breakfast items (burritos, sandwiches, biscuits), lunch/dinner offerings (wraps, burgers, salads), signature rotisserie and fried chicken, and a full coffee bar with hot/iced drinks, smoothies, and refreshers.

Differentiator

Problem solved

Functional benefit

Products and services

• Roaster's Market Restaurant and Convenience Store Physical hybrid restaurant, convenience store, and gas station concept offering made-to-order breakfast, lunch, and dinner items, signature rotisserie chicken, craft coffee, grab-n-go convenience items, and fuel. Operated at two Oklahoma locations.
• Roaster's Rewards Loyalty Program Customer loyalty program managed via Paytronix that allows customers to earn points on purchases in-store and at the pump, redeem points for free items and cents-off per gallon, access Fountain and Coffee Clubs for free drinks, receive birthday rewards, and get menu drops and special offers.
• Online Ordering System Mobile and web-based ordering platform with separate portals for each location, allowing customers to order ahead and skip the line at the Ada and Chickasha, OK stores.
• Catering Service Catering menu for large party orders including antibiotic-free rotisserie chicken, sides, and pretzels, available for meetings, events, and gatherings. Minimum 45 minutes prep time required. Orders placed online or by phone.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• PaytronixcoreTechnology or IntegrationThird-party loyalty program management provider for Roaster's Rewards program. The loyalty program is currently managed by Paytronix at paytronix.com. Their privacy policy governs customer usage on that platform.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sheetz: Sheetz operates a similar c-store + made-to-order restaurant + fuel station concept with touchscreen ordering, custom menu items, and a strong loyalty program — the closest large-scale analog to Roaster's Market's hybrid model.
• Royal Farms: Royal Farms is a Mid-Atlantic convenience store chain famous for its rotisserie chicken — directly mirroring Roaster's Market's signature hero SKU. Operates the same restaurant + c-store + fuel hybrid format.
• Wawa: Wawa pioneered the convenience store + made-to-order food + coffee hybrid that Roaster's Market mirrors, with a strong loyalty program and premium food positioning. Direct format comparable operating in a similar made-to-order convenience store model.
• Buc-ee's: Buc-ee's is a large-format travel center known for made-to-order BBQ, sandwiches, and bakery items alongside fuel and c-store retail. Comparable hybrid restaurant + convenience store + fuel model with strong regional brand.

Broad incumbents

• 7-Eleven: 7-Eleven is the largest global convenience store chain, increasingly investing in fresh and prepared food programs. Represents the broad incumbent benchmark for c-store + food hybridization trends.
• Kwik Trip: Kwik Trip is a Midwest c-store chain with an extensive made-to-order kitchen program (hot sandwiches, bakery, coffee) and fuel. Comparable hybrid format operating at significantly larger scale.
• Casey's General Stores: Casey's is a large convenience store chain with an extensive prepared-food program (pizza, donuts, sandwiches) and fuel. Operates the same c-store + food hybrid model at greater scale, particularly across the Midwest.
• Pilot Flying J: Pilot Flying J operates travel centers with made-to-order food, c-store retail, and fuel — a broader-scale analog to Roaster's Market's hybrid concept, particularly for the highway/traveler customer segment.

Regional players

• Allsup's: Allsup's is a Southwestern convenience store chain known for burritos and made-to-order food alongside fuel. Comparable c-store + prepared food hybrid with strong presence in Oklahoma-adjacent markets.
• QuikTrip: QuikTrip is a privately held convenience store and fuel chain with strong prepared-food offerings and a regional footprint concentrated in the South Central US — a direct regional competitor to Roaster's Market's geographic base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roastersmarketada
• Instagraminstagram.com/roastersmarket
• Xx.com/roastersmarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roaster’s Market